2026 Judge's Profile

With a strong background across retail and marketing, Jacinta has built a reputation for combining commercial thinking with creative execution to deliver brand work that resonates at scale. She brings deep experience across brand-building, social media and public relations, using content, creators and media to shape perception, build trust and drive meaningful business outcomes. 

Jacinta is passionate about developing high-performing teams and fostering a culture where creativity and curiosity thrive. She brings a grounded, practical perspective to modern marketing — balancing data, creativity and customer insight to help brands show up in ways that feel authentic, engaging and genuinely useful. 

She is especially passionate about the role Kmart plays in everyday Australian lives, and the opportunity to create work that connects with customers in a meaningful, accessible way.