Award Categories
Rising Star Categories
1. Rising Star of the Year (Brand)
This category recognises outstanding work from an individual aged 35 or under*, working for a brand, who has made a significant impact to the brand’s advertising / marketing efforts and shows potential to be a marketing star of the future.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in marketing campaigns
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Willingness to learn and develop their range of skills
- Any other exceptional achievement or work that especially merits this award. Manager / agency testimonials are welcomed.
*Individual should be aged 35 or under on the date of the awards on 4 Oct 2019.
2. Rising Star of the Year (Creative Agency)
This category recognises outstanding work from an individual aged 35 or under*, working for a creative agency, who has made a significant impact to the agency’s advertising / marketing efforts and shows potential to be a marketing star of the future.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in marketing campaigns
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Willingness to learn and develop their range of skills
- Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.
*Individual should be aged 35 or under on the date of the awards on 4 Oct 2019.
3. Rising Star of the Year (Independent Agency)
This category recognises outstanding work from an individual aged 35 or under*, working for an independent marketing agency, who has made a significant impact to the agency’s advertising / marketing efforts and shows potential to be a marketing star of the future.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in marketing campaigns
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Willingness to learn and develop their range of skills
- Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.
*Individual should be aged 35 or under on the date of the awards on 4 Oct 2019.
4. Rising Star of the Year (In-House PR)
This category recognises outstanding work from a PR professional aged 35 or under*, working for an in-house team at a brand / organisation, who has made a significant impact to their company’s PR efforts and shows potential to be a PR star of the future.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in PR campaigns
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Willingness to learn and develop their range of skills
- Any other exceptional achievement or work that especially merits this award. Manager / agency testimonials are welcomed.
*Individual should be aged 35 or under on the date of the awards on 4 Oct 2019.
5. Rising Star of the Year (Media Agency)
This category recognises outstanding work from an individual aged 35 or under*, working for a media agency, who has made a significant impact to the agency’s advertising / marketing efforts and shows potential to be a marketing star of the future.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in marketing campaigns
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Willingness to learn and develop their range of skills
- Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.
*Individual should be aged 35 or under on the date of the awards on 4 Oct 2019.
6. Rising Star of the Year (PR Agency)
This category recognises outstanding work from a PR professional aged 35 or under*, working for a PR agency, who has made a significant impact to the agency’s PR efforts and shows potential to be a PR star of the future.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in PR campaigns
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Willingness to learn and develop their range of skills
- Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.
*Individual should be aged 35 or under on the date of the awards on 4 Oct 2019.
7. Rising Star of the Year (Social Media/Digital Agency)
This category recognises outstanding work from an individual aged 35 or under*, working for a social media / digital agency, who has made a significant impact to their agency’s marketing / advertising efforts and shows potential to be a social media / digital marketing star of the future.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in marketing campaigns
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Willingness to learn and develop their range of skills
- Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.
*Individual should be aged 35 or under on the date of the awards on 4 Oct 2019.
People / Team Categories
8. Agency Account Manager of the Year
This category recognises outstanding work by an account manager who has made a significant impact to their agency’s reputation and business performance while managing either a single or portfolio of accounts. There is no age limit to this category.
Entrants can nominate themselves or a colleague; they can use one particular account as evidence to form their entry or can combine aspects from various accounts, but all work must have taken place within the eligibility period and they must show evidence of:
- New business wins
- Identifying business opportunities for current accounts
- Client retention, positive relationship management and successful conflict resolution
- Skilful management of internal and external stakeholders
- Successful results against objectives / KPIs
- Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.
9. Brand Marketing Team of the Year
This category recognises outstanding work from a brand-side marketing team who have made a significant impact to the brand’s overall advertising / marketing output.
Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in marketing campaigns
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievement or work that especially merits this award. Manager / agency testimonials are welcomed.
10. Creative Agency Team of the Year
This category recognises outstanding work from a team working for a creative agency who have made a significant impact to the agency’s overall advertising / marketing output.
Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in marketing campaigns
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.
11. Creative Strategist of the Year
This category recognises outstanding work from an agency professional whose contribution of breakthrough strategies made a significant impact to their agency’s overall advertising / marketing output.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in marketing campaigns
- Strategic thinking
- Creativity and innovation
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.
12. Digital Person / Team of the Year
This category recognises outstanding work from an individual or team working for either a brand or agency who has made a significant impact to their organisation’s overall digital efforts.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in digital campaigns
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievement or work that especially merits this award. Manager / client / agency testimonials are welcomed.
13. Media Agency Team of the Year
This category recognises outstanding work from a team working for a media agency who have made a significant impact to the agency’s overall advertising / marketing output.
Entrants can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in marketing campaigns
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.
14. Media Strategist of the Year
This category recognises outstanding work from a media agency professional whose contribution via breakthrough strategies have made a significant impact to their agency’s overall advertising / marketing output.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Outstanding achievement in marketing campaigns
- Strategic thinking
- Creativity and innovation
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievement or work that especially merits this award. Manager / client testimonials are welcomed.
15. Most Innovative Marketer of the Year
This category recognises innovation excellence from a brand-side individual who has demonstrated creative and advanced thinking by introducing new ideas, making a significant impact to their brand’s overall advertising / marketing output and helping to distinguish the brand clearly from its competition.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must have taken place within the eligibility period and they must show evidence of:
- Creativity, innovation and originality of ideas
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Business impact from innovative work
- Any other exceptional achievement or work that especially merits this award. Manager / agency testimonials are welcomed.
16. Programmatic Person / Team of the Year
This category recognises outstanding work from an individual or a team working for either a brand or agency who has made a significant impact to their organisation’s programmatic efforts.
This person or team could have managed the programmatic buying for a specific outstanding campaign or whose day-to-day work with programmatic buying has made a step-change to the organisation’s overall marketing output.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but they must show evidence of:
- Outstanding achievement in programmatic buying
- A true understanding and insight into their targeted audience
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievement or work that especially merits this award. Manager / client / agency testimonials are welcomed.
17. Social Media Person / Team of the Year
This category recognises outstanding work from an individual or a team working for either a brand or agency who has made a significant impact to their organisation’s overall social media output.
Entrants can nominate themselves or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but they must show evidence of:
- Outstanding achievement in social media campaigns
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Successful results against objectives / KPIs
- Any other exceptional achievement or work that especially merits this award. Manager / client / agency testimonials are welcomed.
Legend Categories
18. CMO of the Year
This category recognises outstanding leadership and excellence from brand-side chief marketing officers or marketing leaders who have made a significant impact to their brand’s overall advertising / marketing output.
Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Stability or improvement of the brand’s business performance
- Having built or maintained a positive working environment for their teams
- Contribution to the wider industry
- Any other exceptional achievement or work that especially merits this award
19. Creative Agency Head of the Year
This category recognises outstanding leadership and excellence from heads of creative agencies who have made a significant impact to their agency’s overall advertising / marketing output.
Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:
- Creativity and innovation
- Strategic thinking
- Excellent execution
- New business wins
- Stability or improvement of the agency’s business performance
- Having built or maintained a positive working environment for their teams
- Contribution to the wider industry
- Any other exceptional achievement or work that especially merits this award
20. Independent Agency Head of the Year
This category recognises outstanding leadership and excellence from heads of independent agencies who have made a significant impact to their agency’s overall advertising / marketing output.
Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:
- Creativity and innovation
- Strategic thinking
- Excellent execution
- New business wins
- Stability or improvement of the agency’s business performance
- Having built or maintained a positive working environment for their teams
- Contribution to the wider industry
- Any other exceptional achievement or work that especially merits this award
21. In-House PR Head of the Year
This category recognises outstanding leadership and excellence from PR / Comms heads or leaders of an in-house team at a brand/organisation who have made a significant impact to their company’s overall PR output.
Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:
- Creativity and innovation
- Strategic thinking
- Excellent execution
- Stability or improvement of the organisation’s business performance
- Having built or maintained a positive working environment for their teams
- Contribution to the wider industry
- Any other exceptional achievement or work that especially merits this award
22. Media Agency Head of the Year
This category recognises outstanding leadership and excellence from heads of media agencies who have made a significant impact to their agency’s overall advertising / marketing output.
Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:
- Creativity and innovation
- Strategic thinking
- Excellent execution
- New business wins
- Stability or improvement of the agency’s business performance
- Having built or maintained a positive working environment for their teams
- Contribution to the wider industry
- Any other exceptional achievement or work that especially merits this award
23. PR Agency Head of the Year
This category recognises outstanding leadership and excellence from heads of PR agencies who have made a significant impact to their agency’s overall PR output.
Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:
- Creativity and innovation
- Strategic thinking
- Excellent execution
- New business wins
- Stability or improvement of the agency’s business performance
- Having built or maintained a positive working environment for their teams
- Contribution to the wider industry
- Any other exceptional achievement or work that especially merits this award
24. Social Media / Digital Agency Head of the Year
This category recognises outstanding leadership and excellence from heads of social media / digital agencies who have made a significant impact to their agency’s overall advertising / marketing output.
Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:
- Creativity and innovation
- Strategic thinking
- Excellent execution
- New business wins
- Stability or improvement of the agency’s business performance
- Having built or maintained a positive working environment for their teams
- Contribution to the wider industry
- Any other exceptional achievement or work that especially merits this award
Company Categories
25. Agency Excellence in Learning & Development
This category recognises an advertising / marketing agency that best helped advance the learning, development and skills of its employees while maintaining and improving employee engagement, retention and productivity levels in the workplace in support of wider business aims.
Entries do not have to be for new initiatives but the outcomes must be specific to the eligibility period.
Entrants must show evidence of:
- Innovative and well-structured talent learning & development objectives
- How the objectives were achieved
- How the programmes / initiatives aligned with business goals
- Outcomes, results and findings of initiatives/programmes
- Innovative design and/or delivery of initiatives/programmes
- Evidence / testimonials from employees are welcomed
26. Agency Health & Wellbeing Initiative of the Year
This category recognises an advertising / marketing agency that best helped advance the health and wellbeing of its employees while maintaining and improving employee engagement, retention and productivity levels in the workplace in support of wider business aims.
Entries do not have to be for new initiatives but the outcomes must be specific to the eligibility period.
Entrants must show evidence of:
- Innovative and well-structured health & wellbeing objectives
- How the objectives were achieved
- How the programmes / initiatives aligned with business goals
- Outcomes, results and findings of initiatives / programmes
- Innovative design and / or delivery of initiatives / programmes
- Leadership support from the top of the agency for this health & wellbeing initiative
- Evidence / testimonials from employees are welcomed
27. Best Place to Work
This category recognises the marketing agency or brand that best demonstrated staff satisfaction and excellence in providing an outstanding workplace environment for their agency staff or in-house marketing teams.
Entries do not have to be for new initiatives but the outcomes must be specific to the eligibility period. Brands entering must have initiatives and results specific to their in-house marketing teams.
Entrants must show evidence of:
- Measures taken to support employee health, mental health and well-being
- Measures taken to support employee learning, development and career growth
- Measures taken to support and maintain gender and cultural diversity
- A demonstrable effort to understand staff concerns and improve staff satisfaction
- Actions taken to continually improve working environments based on employee feedback
- Retention and staff turnover figures
- Evidence / testimonials from employees are welcomed
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