Finalists
1. Best Cultural Event
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Clockenflap Campaign: Clockenflap, Hong Kong’s Music and Arts Festival Agency: Magnetic Asia |
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Hang Lung Properties Brand: Fashion Walk Campaign: Halloween Styloween Hong Kong Zombie Walk |
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Swire Properties Brand: ArtisTree Campaign: Urban Playgrounds |
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Swire Properties Campaign: Victoria & Albert Museum Shoes: Pleasure & Pain Exhibition, Swire Properties Greater China Tour |
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Tencent Brand: DNF (DUNGEON & FIGHTER) Campaign: DNF Carnival 2018 Agency: George P. Johnson |
2. Best Digital Integration
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Estée Lauder Campaign: “Eyes In Eyes” Retailtainment Agency: REPRISE |
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Hang Lung Properties Brand: Fashion Walk Campaign: Fortune Walk Agency: Webs s’up |
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Melco Resorts & Entertainment Brand: Melco Resorts Campaign: The Dinosaur Hunt Exhibition Agency: Globe Creative |
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Olympian City Campaign: Doraemon Secret Gadgets Laboratory @ Olympian City Agency: Oasis Brand Communications Company |
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Tencent Brand: DNF (DUNGEON & FIGHTER) Campaign: Tencent DNF 10th Anniversary Party On! Agency: George P. Johnson |
3. Best Event – Competition
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Coca-Cola China Brand: Coca-Cola Campaign: Coca-Cola City-wide TETRIS Viva Agency: REPRISE, UM |
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Sands China Brand: The Parisian Macao Campaign: Light The Night Run 2018 Agency: Sands China |
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Sino Group Campaign: Sino x Niio Illumination Art Prizes |
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Sun Hung Kai Real Estate Agency Brand: Landmark North Campaign: Landmark North x Emoji™ Sports Fiesta |
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Sun Hung Kai Real Estate Agency Brand: Tai Po Mega Mall Campaign: Tai Po Mega Mall’s Edutaining Soccerborg Edutournament! |
4. Best Event – Retail
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Cityplaza Campaign: Cityplaza x LEGO®: Build Happiness Together Agency: Etymon |
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Estée Lauder Campaign: “Eyes In Eyes” Retailtainment Agency: REPRISE |
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La Roche-Posay Campaign: La Roche-Posay Parents Academy Agency: REPRISE |
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L’Oréal Hong Kong Brand: Atelier Cologne Campaign: The Smell Of Stories Agency: REPRISE |
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Swire Properties Campaign: Victoria & Albert Museum Shoes: Pleasure & Pain Exhibition, Swire Properties Greater China Tour |
5. Best Event – Corporate
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AIA International Campaign: AIA 100 ･ Water Curtain Agency: T Creative, As One Interactive |
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: EasyGo Service Launch Campaign |
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: Smart Mobility Boundless Living Corporate Event |
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DBS Bank (Hong Kong) Brand: DBS BusinessClass Campaign: DBS BusinessClass – Disrupt Event Series Agency: Bentley Communications |
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Tencent Campaign: Tencent UP! 2018 Agency: George P. Johnson |
6. Best Event – Corporate Social Responsibility
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Cityplaza Campaign: Maker House 2018 Agency: Above The Line Company |
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Hang Lung Properties Brand: Fashion Walk Campaign: Halloween Styloween Hong Kong Zombie Walk |
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Link Asset Management Campaign: Souper Kitchen |
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MTR Corporation Brand: PopCorn Campaign: Merry “Cutesmas” Superheroes |
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Trellis Digital Company Brand: Run For Infinity Campaign: Run For Infinity 2019 |
7. Best Event – Creative
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: AlipayHK Futureland |
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: AlipayHK NEXT Store |
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: EasyGo Service Launch Campaign |
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Mercedes-Benz Taiwan Brand: Mercedes-Benz Campaign: Mercedes-Benz C-Class Taiwan Launch – “The C-Class Sports Pop-Ups” Agency: SMS GROUP |
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Sands China Brand: Sands Resorts Macao Campaign: Winter Extravaganza 2018 |
8. Best Event – Targeted Community
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La Roche-Posay Campaign: La Roche-Posay Parents Academy Agency: REPRISE |
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Sun Hung Kai Real Estate Agency Brand: Landmark North Campaign: Landmark North x Emoji™ Sports Fiesta |
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Swire Properties Brand: ArtisTree Campaign: Beyond Fashion Agency: ArtisTree / ANON |
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Swire Properties Brand: ArtisTree Campaign: Urban Playgrounds |
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Tencent Brand: DNF (DUNGEON & FIGHTER) Campaign: DNF Carnival 2018 Agency: George P. Johnson |
9. Best Event – Arts Leisure and Entertainment
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China Hong Kong City, Lee Tung Avenue Campaign: The Moon Rabbit Lumiere Agency: Boxing Promotions |
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Clockenflap Campaign: Clockenflap, Hong Kong’s Music and Arts Festival Agency: Magnetic Asia |
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Lee Tung Avenue Management Company Campaign: The Spirit of Christmas Agencies: MAKEITLOUD Marketing, C3 Project Management |
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Melco Resorts & Entertainment Brand: Melco Resorts Campaign: Grand Opening of Morpheus Hotel Agency: Bureau Betak |
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Swire Properties Brand: ArtisTree Campaign: Urban Playgrounds |
10. Best Event – Health and Fitness
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adidas Campaign: Create Your Pitch Agencies: LORE, Havas Hong Kong, Accenture Interactive, Greater China |
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AIA International Campaign: AIA 100 ･ Water Curtain Agency: T Creative, As One Interactive |
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Hang Lung Properties Brand: Fashion Walk Campaign: Fashion Walk King of Sports |
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Mercedes-Benz Taiwan Brand: Mercedes-Benz Campaign: Mercedes-Benz C-Class Taiwan Launch – “The C-Class Sports Pop-Ups” Agency: SMS GROUP |
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Sands China Brand: The Parisian Macao Campaign: Light The Night Run 2019 |
11. Best Exhibition Event
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: AlipayHK Futureland |
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: Smart Mobility Boundless Living Corporate Event |
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China Hong Kong City, Lee Tung Avenue Campaign: The Moon Rabbit Lumiere Agency: Boxing Promotions |
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Lee Tung Avenue Management Company Campaign: The Spirit of Christmas Agencies: MAKEITLOUD Marketing, C3 Project Management |
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Swire Properties Brand: ArtisTree Campaign: Beyond Fashion Agency: ArtisTree / ANON |
12. Best Experiential Event
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Clockenflap Campaign: Clockenflap, Hong Kong’s Music and Arts Festival Agency: Magnetic Asia |
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L’Oréal Hong Kong Brand: Atelier Cologne Campaign: The Smell Of Stories Agency: REPRISE |
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Otsuka Pharmaceutical (H.K.) Brand: Pocari Sweat Campaign: Pocari Sweat Run Carnival 2018 Agency: Sportsoho Media |
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Tencent Brand: DNF (DUNGEON & FIGHTER) Campaign: DNF 10th Anniversary Party On! Agency: George P. Johnson |
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Volkswagen Group Import (China) Brand: Volkswagen Import Campaign: Volkswagen Touareg China Launch – “Mission Touareg” Agency: SMS GROUP |
13. Best Engaging Event
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Cathay Pacific Brand: Cathay Pacific Airways Campaign: Nobody does Rugby Sevens like Hong Kong Agencies: Luminous MSL, Publicis Groupe |
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Cityplaza Campaign: Cityplaza x LEGO®: Build Happiness Together Agency: Etymon |
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La Roche-Posay Campaign: La Roche-Posay Parents Academy Agency: REPRISE |
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Olympian City Campaign: Doraemon Secret Gadgets Laboratory @ Olympian City Agency: Oasis Brand Communications Company |
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Swire Properties Management Brand: Cityplaza Campaign: The “DEERest” Christmas at Cityplaza Agency: REPRISE |
14. Best Large Event
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adidas Campaign: Create Your Pitch Agencies: LORE, Havas Hong Kong, Accenture Interactive, Greater China |
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: AlipayHK Futureland |
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Cathay Pacific Brand: Cathay Pacific Airways Campaign: Nobody does Rugby Sevens like Hong Kong Agencies: Luminous MSL, Publicis Groupe |
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Hong Kong Tourism Board Campaign: 2018 Hong Kong Wine and Dine Festival |
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Volkswagen Group Import (China) Brand: Volkswagen Import Campaign: Volkswagen Touareg China Launch – “Mission Touareg” Agency: SMS GROUP |
15. Best Mall Event
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Hang Lung Properties Brand: Fashion Walk Campaign: Fortune Walk |
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Link Asset Management Brand: Lok Fu Place Campaign: Lok Fu Place Oh!ympics |
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Link Asset Management Campaign: Stanley Plaza Finnish Christmas Wonders 2018 |
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Sun Hung Kai Real Estate Agency Brand: Landmark North Campaign: Landmark North x Emoji™ Sports Fiesta |
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Swire Properties Campaign: Victoria & Albert Museum Shoes: Pleasure & Pain Exhibition, Swire Properties Greater China Tour |
16. Best Media Event
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: AlipayHK NEXT Store |
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: Blockchain Remittance |
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: Smart Mobility Boundless Living Corporate Event |
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Swire Properties Brand: ArtisTree Campaign: Beyond Fashion Agency: ArtisTree / ANON |
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the pulse Campaign: the pulse Endless Summer – The Hidden Planet Agency: AIMS Communication |
17. Best Outdoor Event
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China Hong Kong City, Lee Tung Avenue Campaign: The Moon Rabbit Lumiere Agency: Boxing Promotions |
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Clockenflap Campaign: Clockenflap, Hong Kong’s Music and Arts Festival Agency: Magnetic Asia |
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Hong Kong Tourism Board Campaign: 2018 Hong Kong Wine and Dine Festival |
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Lee Tung Avenue Management Company Campaign: The Spirit of Christmas Agencies: MAKEITLOUD Marketing, C3 Project Management |
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Sands China Brand: Sands Resorts Macao Campaign: New Year’s Eve Countdown to 2019 |
18. Best Pop-Up Event
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L’Oréal Hong Kong Brand: Atelier Cologne Campaign: The Smell Of Stories Agency: REPRISE |
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Samsung Electronics HK Brand: Samsung Campaign: Samsung Café Agency: Cheil Hong Kong |
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Sun Hung Kai Real Estate Agency Brand: Landmark North Campaign: Landmark North x Emoji™ Sports Fiesta |
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Swire Properties Management Brand: Cityplaza Campaign: The “DEERest” Christmas at Cityplaza Agency: REPRISE |
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TUMI Hong Kong Brand: TUMI Campaign: TUMI Lodge Agency: LORE |
19. Best Product Launch Event
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Citroen Campaign: C4 AIRCROSS Launch Conference Agency: TBA Creative Network |
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Estée Lauder Campaign: “Eyes In Eyes” Retailtainment Agency: REPRISE |
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La Roche-Posay Campaign: La Roche-Posay Parents Academy Agency: REPRISE |
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L’Oréal Hong Kong Brand: Atelier Cologne Campaign: The Smell Of Stories Agency: REPRISE |
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Samsung Electronics HK Brand: Samsung Campaign: Samsung Café Agency: Cheil Hong Kong |
20. Best Sponsorship Activation
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Cathay Pacific Brand: Cathay Pacific Airways Campaign: Nobody does Rugby Sevens like Hong Kong Agency: Publicis Groupe |
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FWD Life Insurance Company (Bermuda) Brand: FWD Hong Kong Campaign: Clockenflap Music and Arts Festival 2018 Agency: Magnetic Asia |
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FWD Life Insurance Company (Bermuda) Brand: FWD Hong Kong Campaign: FWD North Pole Marathon 2019 Agency: MSL GROUP |
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Hongkong and Shanghai Banking Corporation Brand: PayMe from HSBC Campaign: Clockenflap Music and Arts Festival 2018 Agency: Magnetic Asia |
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Oriental Watch Company Campaign: Oriental Watch Sha Tin Trophy Gentlemen’s Bow Tie Raceday 2018 Agency: Trinity International |
21. Best Use of Influencer/Advocates
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Clockenflap Campaign: Clockenflap, Hong Kong’s Music and Arts Festival Agency: Magnetic Asia |
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Estée Lauder Campaign: Confidence is Beautiful – Find Your Right Shade Studio Agency: Advwhere |
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FWD Life Insurance Company (Bermuda) Brand: FWD Hong Kong Campaign: FWD North Pole Marathon 2019 Agency: MSL GROUP |
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Hang Lung Properties Brand: Fashion Walk Campaign: Fashion Walk King of Sports |
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Link Asset Management Campaign: Souper Kitchen |
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L’Oréal Hong Kong Brand: Atelier Cologne Campaign: The Smell Of Stories Agency: REPRISE |
22. Best Cost Effective Event
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AIA International Campaign: AIA 100 ･ Water Curtain Agency: T Creative, As One Interactive |
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Estée Lauder Campaign: “Eyes In Eyes” Retailtainment Agency: REPRISE |
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MTR Corporation Brand: Paradise Mall Campaign: Sports Festival at Paradise Mall |
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New Town Plaza Brand: New Town Plaza / Movie Town Campaign: Grand Launch of New Town Plaza Movie Town |
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Ngong Ping 360 Campaign: Blindfold Cable Car Challenge |
23. Best Use of Multi-Channel
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Coca-Cola China Brand: Coca-Cola Campaign: Coca-Cola City-wide TETRIS Viva Agency: REPRISE, UM |
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Sun Hung Kai Properties Brand: iapm mall Campaign: iapm Be-Selfied Fashion Runway |
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Sun Hung Kai Properties Brand: Shanghai ifc mall Campaign: Mickey 90th Anniversary Starry Christmas |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: apm’s Football Fever Hat Trick Campaign |
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Sun Hung Kai Real Estate Agency Brand: Landmark North Campaign: Landmark North x Emoji™ Sports Fiesta |
24. Best Use of Social Media
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Link Asset Management |
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Link Asset Management Campaign: Souper Kitchen |
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Sun Hung Kai Real Estate Agency Brand: PopWalk Campaign: PopWalk – Japanese Shokunin Market Agency: Boxing Promotions |
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Swire Properties Brand: ArtisTree Campaign: Urban Playgrounds |
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Swire Properties Brand: Cityplaza Campaign: The “DEERest” Christmas at Cityplaza Agency: REPRISE |
25. Best Use of Venue
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Alibaba Group Campaign: Alibaba Broken Bridge Fashion Show Agency: APAX Group |
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DBS Bank (Hong Kong) Campaign: Live more, Bank less – Live more Day Agencies: Wavemaker Client Solutions Hong Kong, HK01, The Bridge |
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Hang Lung Properties, Sony Interactive Entertainment (Hong Kong) Brand: Hang Lung Properties, PlayStation® Campaign: Grand Plaza and Gala Place x PlayStation® “WISH YOU A PLAYFUL XMAS” |
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Marco Polo Hongkong Hotel Campaign: Marco Polo German Bierfest 2018 |
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Swire Properties Brand: ArtisTree Campaign: Beyond Fashion Agency: ArtisTree / ANON |
26. Best Exclusive Event
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: Smart Mobility Boundless Living Corporate Event |
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AIA International Campaign: AIA 100 ･ Water Curtain Agency: T Creative, As One Interactive |
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Melco Resorts & Entertainment Brand: Melco Resorts Campaign: Grand Opening of Morpheus Hotel Agency: Bureau Betak |
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Oriental Watch Company Campaign: BowTieWalk and Fine Gentlemen Evening Agency: Trinity International |
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Swire Properties Brand: ArtisTree Campaign: Beyond Fashion Agency: ArtisTree / ANON |
27. Most Innovative Event
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: AlipayHK NEXT Store |
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Alipay Payment Services (HK) Campaign: AlipayHK Agency: EasyGo Service Launch Campaign |
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Alipay Payment Services (HK) Brand: AlipayHK Campaign: Smart Mobility Boundless Living Corporate Event |
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Coca-Cola China Brand: Coca-Cola Campaign: Coca-Cola City-wide TETRIS Viva Agency: REPRISE, UM |
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Olympian City Campaign: Doraemon Secret Gadgets Laboratory @ Olympian City Agency: Oasis Brand Communications Company |
28. Best Result Driven Event
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adidas Campaign: Create Your Pitch Agencies: Havas Hong Kong, LORE, Accenture Interactive, Greater China |
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La Roche-Posay Campaign: La Roche-Posay Parents Academy Agency: REPRISE |
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Mercedes-Benz Taiwan Brand: Mercedes-Benz Campaign: Mercedes-Benz C-Class Taiwan Launch – “The C-Class Sports Pop-Ups” Agency: SMS GROUP |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: apm All-Encompassing Digital Football Gala |
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Volkswagen Group Import (China) Brand: Volkswagen Import Campaign: Volkswagen Touareg China Launch – “Mission Touareg” Agency: SMS GROUP |
29. Best Use of Event Technology
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Estée Lauder Campaign: “Eyes In Eyes” Retailtainment Agency: REPRISE |
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Link Asset Management Brand: Lok Fu Place Campaign: Lok Fu Place Oh!ympics |
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Olympian City Campaign: Doraemon Secret Gadgets Laboratory @ Olympian City Agency: Oasis Brand Communications Company |
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Sun Hung Kai Real Estate Agency Brand: apm Campaign: apm All-Encompassing Digital Football Gala |
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Tencent Brand: DNF (DUNGEON & FIGHTER) Campaign: DNF 10th Anniversary Party On! Agency: George P. Johnson |
30. Best Event Team
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AIA International |
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Alipay Payment Services (HK) |
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APAX GROUP (Shanghai) Co. |
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Hong Kong Disneyland Resort |
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Melco Resorts |
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