Entry Categories

1. Best Cultural Event

This award recognises the best event aimed towards promoting and celebrating the arts. This can include theatre events, gallery exhibitions, music concerts, literary festivals, artistic competitions and more. Judges will be looking for high levels of creativity and a keen knowledge of the local and international arts scene related to the event’s focus.

2. Best Digital Integration

This category recognises those events which best integrate a digital element into the live experience. This might be through live feeds, virtual reality, interactive platforms, social media or gaming. The digital element must enhance rather than distract from the overall event objectives.

3. Best Event – Competition

Awarded to the competition event that effectively engaged an audience and drove brand awareness. The competition can include an online/digital strategy, but the actual competition must be hosted during a live event.

4. Best Event – Retail

Awarded to the best out-of-home retail event that creatively engaged shoppers through activities or programmes.

5. Best Event – Corporate

Awarded to an outstanding business/corporate/trade event that communicated its message in a unique, yet effective method. Sales meetings, annual shareholder events, proprietary events, multi-day meetings, awards galas, trade show-related festivities and parties are all eligible.

6. Best Event – Corporate Social Responsibility

Awarded to the most strategic and effective corporate social responsibility event that achieved the event’s objectives.

7. Best Event – Creative

Awarded to an event with outstanding production values, concept and execution. Lighting to music, AV, staging, animation and graphics will all be taken into consideration.

8. Best Event – Targeted Community

This award goes to the best community engagement event that has effectively targeted a specific audience or community. Judges will be looking for the event’s strategic engagement, positive action and/or change in community behaviour.

9. Best Event - Arts, Leisure and Entertainment

This category recognises the most seamlessly executed event in the arts, leisure and entertainment field. The judges will be assessing excellence in large-scale events with multiple exhibitors, and entries can include trade, arts, entertainment or leisure activities that engage the public.

10. Best Event - Health and Fitness

This category recognises an event experience that takes the audience inside a brand or product through promoting health and fitness activities.

11. Best Exhibition Event

This category recognises the most seamlessly executed exhibition. The judges will be assessing excellence in large-scale events with multiple exhibitors, and entries can include trade, retail, arts and culture, as well as single brand exhibitions.

12. Best Experiential Event

This category recognises an event experience that takes the audience inside a brand or product. Entries should be able to demonstrate how the event engaged attendees in a customised environment or space.

13. Best Engaging Event

This category recognises the brand’s ability to effectively engage the audience, drive brand’s awareness and while implementing creative interactive ideas that swept their audience off their feet.

14. Best Large Event

This category aims to award an event for more than 200 attendees. This can include a one-day event or an event which spans multiple days from exhibitions, festivals and charities to corporate events. Judges will be looking at the design, production, ambience and overall success of the event.

15. Best Mall Event

Awarded to the best event set-up in malls that creatively engaged shoppers through activities or programmes.

16. Best Media Event

This category recognises a media or press event which successfully engaged journalists and bloggers and resulted in strong media coverage post-event.

17. Best Outdoor Event

Examples include carnivals, art fairs, music or film festivals in an outdoor setting. Submissions must clearly show a high engagement with the audience and strong exposure for partner brands.

18. Best Pop-Up Event

Awarded to a pop-up event that grabs the attention, showcasing their creativity and uniqueness while driving the sales and brand’s awareness.

19. Best Product Launch Event

Awarded to the event that first launched, relaunched or repositioned a product or service. Judges will be looking at the role and contribution of the event that drove the brand’s core business objective.

20. Best Sponsorship Activation

Awarded to the best event organised as a result of a sponsorship agreement. Judges will look at how well the event met the brand’s objectives and the overall execution of the event.

21. Best Use of Influencer / Advocates

This award seeks out the most effective strategies in recruiting and utilising advocates and influencers/KOLs (including experts, ambassadors, celebrities, etc) for an event. Judges will be looking at not only how influencers were recruited, but how effectively they spread the event’s message.

22. Best Cost Effective Event

Awarded to the event that created the buzz and brand awareness with a limited budget. Judges will be looking at the role and contribution of the event that drove customer engagement while being financially smart.

23. Best Use of Multi-Channel

Awarded to the event that utilised multi-channel (for example, social, PR, content, etc) to drive traffic, generate leads, identify prospects and garner more participation.

24. Best Use of Social Media

Recognises companies or brands which utilised social media platforms to strike a conversation with an audience to get them talking about and participating in an event. This award recognises the event that best used social media to expand reach and enhance the experience.

25. Best Use of Venue

Recognises an event which utilises a venue to its full potential, using innovative ways to fill the space and engage the audience. The venue can be large scale or a small pop-up style space.

26. Best Exclusive Event

This category recognises events targeted at high-level or VIP attendees. Entries must demonstrate exclusivity and should be highly focused on this desirable demographic.

27. Most Innovative Event

Awarded to an event brought to life with new, emerging or trending technologies which not only made the event more engaging for the target audience, but pushed new designs, concepts and ideas to the limit. Innovations can include wearables, location-based technologies, mobile integration and interactive concepts.

28. Best Result Driven Event

This award recognises the most outstanding event that involves e.g. use of technology, engaging the attendees and research for impeccable event execution. Judges will be looking at the effectiveness of the event for achieving the business goal.

29. Best Use of Event Technology

This category recognises events that used latest event technology to stand out from the crowd. Entries must demonstrate how they leveraged technology during the event to gain brand’s competitive edge.