2026 Judge's Profile

Nariné Salmasi is a dynamic marketing and brand leader with extensive experience shaping innovative campaigns, partnerships, and cultural conversations across the automotive and lifestyle industries. Known for her creative vision and strategic thinking, she has led impactful brand initiatives that connect deeply with audiences through storytelling, community engagement, and experiential marketing. Nariné is passionate about championing creativity, empowering women in business, and building brands that inspire connection and purpose. With a strong eye for innovation and emerging trends, she brings a thoughtful, forward-thinking perspective as a judge, recognising excellence, originality.