2026 Finalists
1. Best AI-Driven Social Strategy
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Ballon Football Campaign: Go-To-Market: For The Next Generation Of Ballers Agency: Brandi Marketing |
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Palm Cove Label Campaign: Palm Cove Label | A Fully AI-Native Rebuild Agency: Impressive |
2. Best Always-On Engagement Strategy
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ALDI Campaign: Good Influence: ALDI’s Always-On Trust Engine Agency: SOCIAL SOUP |
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L’Oreal Australia Brand: Garnier Campaign: Garnier Australia Always-On Strategy 2026 Agency: Havas Play AU |
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Merlin Entertainments Brand: WILD LIFE Sydney Zoo Campaign: Wombat Wednesday |
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Toyota Australia Campaign: Toyota Australia Social Media Community Engagement Agency: Havas Red Australia |
3. Best B2B Social Strategy
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MILKLAB Campaign: Sting Sports |
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Sting Sports Campaign: Coaches Corner |
4. Best B2C Event Social Strategy
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Australian Institute of Business Campaign: Hard Work Wins |
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KAO AUSTRALIA Brand: Bondi Sands Campaign: Glowchella |
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Noumi Singapore Brand: MILKLAB Campaign: MILKLAB Floating Café: Bringing Australian Coffee Culture into Thailand Agencies: Vivaldi PR (Thailand), Beyond the Cloud Events (Thailand), WE-Interactive Social Media Agency (Thailand) |
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Stanley 1913 Campaign: Stanley 1913 5to9 Club Agency: Praytell |
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Uber Campaign: Uber Drift |
5. Best Brand Launch or Relaunch on Social
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Ego Pharmaceuticals Brand: Elucent Skincare Campaign: Nothing Dull: The Elucent Relaunch Agency: Saint Social Agency |
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Meat & Livestock Australia Brand: Australian Lamb Campaign: Lamb Recruitment Agencies: One Green Bean, UM |
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OMODA JAECOO ANZ Campaign: DRIVING MASSLEISURE: A SOCIAL-FIRST LAUNCH FOR OMODA JAECOO ANZ Agency: INFLUENTIAL AUSTRALIA |
6. Best Brand x Creator Collaboration
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Accor Hotels Influencer: Creator Collective Campaign: All Accor Creator Academy Agencies: New Moon and Lee Besser |
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Hong Kong Tourism Board Influencer: Creator Collective Campaign: “Saved It, Booked It, Ate It In Hong Kong” Foodie Influencer Campaign Agency: Linkd Tourism |
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IFM Investors Influencer: Thanh Truong (@fruitnerd) Campaign: IFM Investors x Fruit Nerd Ambassadorship Agencies: Fruit Nerd, Havas Play AU |
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Stanley 1913 Influencer: Creator Collective Campaign: Stanley 1913 5to9 Club Agency: Praytell |
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Subway Influencer: Creator Collective Campaign: Subway: Serving Up Impact. Agencies: INFLUENTIAL AUSTRALIA, One Day Dream, MGMT, Icon Management |
7. Best Community-Generated Content Strategy
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Australian Institute of Business Campaign: Hard Work Wins |
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Henkel Australia Campaign: Loctite Museum of Second Chances Agency: Kill Boring Dead |
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Casella Family Brands Brand: Peter Lehmann Wines Campaign: Peter Lehmann Eternal Optimist Shiraz |
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Sting Sports Campaign: Coaches Corner |
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Uber Campaign: Uber Drift |
8. Best Community-Led Brand Strategy
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Casella Family Brands Brand: Peter Lehmann Wines Campaign: Peter Lehmann Eternal Optimist Shiraz |
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Esky Campaign: Esky – Rebuilding an Australian Community Agency: The Social CliQ |
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Kmart Campaign: Kmart Konnects Agency: Praytell |
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Salomon Campaign: Salomon Retail Expansion Agency: One House |
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Toyota Australia Campaign: Choose Toyota: Turning Ownership Stories into Community Advocacy Agency: Havas Red Australia |
9. Best Culture & Community Strategy
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Henkel Australia Brand: Loctile Campaign: Loctite Museum of Second Chances Agency: Kill Boring Dead |
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Salomon Campaign: Salomon New Store Opening Social Content Series Agency: One House |
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Stanley 1913 Campaign: Stanley 1913 5to9 Club Agency: Praytell |
10. Best Integrated Social Campaign
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Ego Pharmaceuticals Brand: Elucent Skincare Campaign: Nothing Dull: The Elucent Relaunch |
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Esky Campaign: Esky – Rebuilding an Australian Icon Agency: The Social CliQ |
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Hisense Australia Campaign: RGB MiniLED Agencies: Night & Day, Shotcut |
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Hong Kong Tourism Board Campaign: “Saved It, Booked It, Ate It In Hong Kong Agency: Linkd Tourism |
11. Best Long-Form Social Video Strategy
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Maurice Blackburn Campaign: John’s story: recovering and rebuilding after childhood abuse |
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Moyamoya Australia Campaign: Celebrity support for World Moyamoya Day |
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OMODA JAECOO ANZ Campaign: THE MAKING OF GREAT Agency: INFLUENTIAL AUSTRALIA |
12. Best Platform-Native Strategy
| Leonard St Campaign: Unique Approach to a Unique Audience Agency: Impressive |
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L’Oréal ANZ Brand: NYX Cosmetics ANZ Campaign: Less Noise. More Culture. Agency: Havas Play AU |
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Spoon’s Voices Campaign: Driving high-ticket residential landscaping enquiries across Greater Sydney. |
13. Best Seasonal Social Campaign
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KAO AUSTRALIA Brand: Bondi Sands Campaign: Glowchella |
| The Memo Campaign: Spend & Save Agency: Impressive |
14. Best Short-Form Social Video Strategy
| Daikin Australia Campaign: Daikin: Dennis, Donna, and Dave Agency: Kill Boring Dead |
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Fink Group Brand: OTTO Ristorante Campaign: Pasta Club |
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Housing Industry Association Campaign: Women In Trades Agencies: Alex Mills Social, Rock |
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Spoon’s Voices Campaign: Driving high-ticket residential landscaping enquiries across Greater Sydney. |
15. Best Social Awareness Strategy
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Housing Industry Association Campaign: Women In Trades Agencies: Alex Mills Social, Rock |
| Mia Fratino Campaign: No Play Black Friday Agency: Impressive |
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Moyamoya Australia Campaign: World Moyamoya Day Celebrity Support |
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Waverley Council Campaign: The Bondi Feeling |
16. Best Social-First Brand Strategy
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KAO AUSTRALIA Brand: Bondi Sands Campaign: Summer Never Ends – Global Faces of Bondi Sands |
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Meat & Livestock Australia Brand: Australian Lamb Campaign: Lamb Recruitment Agencies: One Green Bean,Made In Katana, UM |
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Salomon Campaign: Salomon New Store Opening Social Content Series Agency: One House |
| Sexyland Campaign: Sexyland – Repositioning Sexual Wellness Agency: The Social CliQ |
17. Best Social Video Strategy
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ALDI Campaign: Good Influence: ALDI’s Always-On Trust Engine Agency: SOCIAL SOUP |
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Fink Group Brand: OTTO Ristorante Campaign: OTTO Pasta Club |
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Hisense Australia Campaign: RGB MiniLED Agencies: Night & Day, Shotcut |
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Meat & Livestock Australia Brand: Australian Lamb Campaign: Lamb Recruitment Agencies: One Green Bean, UM |
18. Best Targeted Audience Social Strategy
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CONTIKI Campaign: CONTIKI: VIBES ON OVERDRIVE Agency: INFLUENTIAL AUSTRALIA |
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Housing Industry Association Campaign: Women In Trades Agencies: Alex Mills Social, Rock |
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Transurban Brand: Linkt Campaign: Pay Your Tolls Campaign Agency: Havas Play AU |
19. Best Use of Storytelling on Social
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Carnelian Heart™ Campaign: Soul-First™: Recognition Before Persuasion |
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Meat & Livestock Australia Brand: Australian Lamb Campaign: In The Kitchen With Agencies: One Green Bean,Made In Katana, UM |
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Naot Campaign: Naot – Breast Cancer Awareness Agency: The Social CliQ |
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Salomon Campaign: Salomon New Store Opening Social Content Series Agency: One House |
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Uber Campaign: Uber Drift |
20. Social & Cultural Impact Award
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Housing Industry Association Campaign: Women In Trades Agencies: Alex Mills Social, Rock |
| Mia Fratino Campaign: No Play Black Friday Agency: Impressive |
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Sting Sports Campaign: Coaches Corner |
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Waverley Council Campaign: The Bondi Feeling |