2026 Judge's Profile

Kristen Parker is the Global Social Media Performance Manager at Bondi Sands and a social media specialist with more than 10 years’ experience across beauty, consumer and digital brands. 

Kristen’s expertise sits at the intersection of creativity and performance, with a focus on building social strategies that translate audience insight, cultural trends and performance data into content that drives meaningful brand and business results. Her areas of expertise include platform-first content, creator and UGC strategy, social performance, creative testing and audience-led optimisation. 

At Bondi Sands, Kristen leads global social performance strategy and works across Social, Creative, Influencer and Paid Media to continually test, learn and optimise the brand’s social presence across Instagram and TikTok. She has helped evolve the brand’s approach from simply measuring performance to using social as an active feedback loop – combining quantitative data, community insights and creative intelligence to inform what comes next. 

Kristen is also passionate about sharing knowledge across the industry and has spoken alongside social technology partner Dash Social on the future of social strategy, creative intelligence, creators and performance-led content.