2026 Judge's Profile

Erica Valenti is an award‑winning Music and Culture creative, who has extensive experience shaping how brands show up in the moments fans care about most. As Integrated Marketing Director at Live Nation ANZ, she leads partnerships that sit at the intersection of artists, audiences, and culture. 
 
Before joining Live Nation, Erica was Head of Music Marketing ANZ & Global Projects at TikTok Australia, where she helped define how artists and brands connect on one of the world’s most culturally powerful platforms. Prior to that, she served as Head of Music & Culture at Red Bull, architecting genre‑driven, culturally embedded campaigns across emerging and established scenes. 
 
With an innate understanding of cultural and social trends, Erica specialises in translating fan behaviour into brand opportunities. She is known for building ideas that honour the artist–fan relationship, tap into real‑world passion spaces, and create long‑term value for brands inside culture rather than around it.