2026 Judge's Profile
Emma Losco
PR Leader
IKEA Australia and New Zealand
With over 12 years’ experience in Public Relations and Communications spanning the media and entertainment, tourism, environment and retail sectors, Emma’s career has been built around telling stories and getting them heard by the right audience.
As PR Leader at IKEA Australia and New Zealand, Emma drives strategic media relations and external communications for IKEA across two markets: one with a 50-year legacy to maintain, and the other in its newborn phase after orchestrating a launch PR campaign that achieved record-breaking Kiwi media saturation in late 2025.
Emma specialises in crafting brand reputation and trust and perfecting the art of the cut-through.
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