2026 Judge's Profile

Ben Hickey leads the Consumer Health offer at Ogilvy Australia, working across a range of integrated advertising, PR, social and digital programs.  He plays an integral role in its OTC Influence capability, aimed at enhancing marketing programs for non-prescription, over-the-counter (OTC) brands through a social-media-first strategy. 

Ben joined Ogilvy with over 20 years of communications agency experience having worked with some of the world’s leading pharma, OTC and medical technology companies, including leading the healthcare practice at Weber Shandwick, Singapore.  While there, he led the regional PR work for Unilever’s Lifebuoy brand and launched the 

‘H Is Handwashing’ social purpose campaign in 2021, which received international recognition in the health and wellness space. He also led Gilead’s Hepatitis C programme, ‘Are You Chris?’, which was recognised for excellence across Germany, Switzerland and Austria. 

Ben’s passion centres around the development of integrated marketing programs that truly change the behaviours of consumer audiences in the health space, empowering more people to take control of their daily health.