2026 Judge's Profile

With over 12 years of experience in marketing, sales, operations, and communications, he has worked with some of the Philippines’ leading conglomerates, including PLDT and the Globe Group. He previously served as Head of CSR and Publicity at SM Store, championing corporate social responsibility, sustainability marketing, and brand communications, while overseeing key portfolios such as Partnerships, Personal Shopper services, Gift Products, and Business Center Operations (BCO).

Currently, he is the Head of Consumer Growth at Metrobank, driving strategic expansion across retail consumer and commercial banking products.

Recognised for his leadership and innovative approach, he has received several industry accolades and recognitions for his contributions to marketing and brand building, highlighting his impact as an emerging leader in the field.

As a purposeful brand builder, he remains committed to creating meaningful connections between brands and communities for sustainable growth.