Award Categories

1. Best e-Commerce – Retail

Recognises companies in the retail industry that best established an online storefront. Awards for this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.

2. Best e-Commerce – Financial Services

Recognises companies in the finance industry that best established an online storefront. Awards for this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.

3. Best e-Commerce – Health & Beauty

Recognises companies in the health and beauty industry that best established an online storefront. Awards for this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.

4. Best e-Commerce – Lifestyle & Entertainment

Recognises companies in the lifestyle and entertainment industry that best established an online storefront. Awards for this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.

5. Best e-Commerce – Food & Beverage

Recognises companies in the food and beverage industry that best established an online storefront. Awards for this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.

6. Best e-Commerce – Hospitality & Travel

Recognises companies in the hospitality and travel industry that best established an online storefront. Awards for this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.

7. Best e-Commerce – Telecommunication

Recognises companies in the telecommunication industry that best established an online storefront. Awards for this category will go to those who successfully expanded their business by establishing an e-commerce platform and/or maximised their presence on third party e-commerce platforms.

8. Best Solution – International Expansion

Recognises the best e-commerce campaign that attracted international shoppers’ attention and encouraged cross-border online purchases. Entrants must present quantifiable results demonstrating how the campaign successfully drove traffic and ultimately led to bigger overseas client growth.

9. Best Solution – Customer Communication

Recognises the best e-commerce platform with truly interactive and high quality customer communication. Entrants must demonstrate how the design of the platform supported, built and leveraged a relationship with their customers in the form of client testimonials or case studies.

10. Best Solution – Payment Provider

Recognises the best payment provider being used to purchase goods or services online in the industry, whether by a business or a consumer. Entrants must present the innovation and efficiency of the payment process or implementation which supports a seamless digital customer experience.

11. Best Organic Search Campaign

Recognises the best organic search campaign that has successfully enhanced the visibility of an e-commerce business. Entrants must clearly present the quantifiable results of the campaign.

12. Best Solution – Sales Lead Generation

Recognises the best lead-based campaign that has successfully met business objectives and targets by providing high-quality leads or sales through a cost-effective strategy. Entrants must clearly present the value of the leads which were in line with the business objectives.

13. Best Solution – Logistics

Recognises the best e-commerce logistics and supply chains that enable seamless delivery processes, and who best connect goods with consumers or storefronts.

14. Best Use of Machine Learning

Recognises the best e-commerce site that demonstrates an innovative and useful implementation of machine learning technology to improve the e-commerce experience and operations.

15. Best Use of Social Media

Recognises companies that best used social media to engage online shoppers. Entries must demonstrate how they attracted traffic to e-commerce platforms with a collection of social media strategies used (at least three types of social media) which ultimately boosted business performance.

16. Best Use of Programmatic

Recognises the best e-commerce site that demonstrates a standout use of a programmatic proposition to generate greater efficiencies for users, greater insights, better ROI and better results.

17. Best e-Commerce Strategies

Recognises companies which best used online platforms as a strategy to communicate brand image and offerings to customers. Entries must demonstrate how the platform/platforms, used alone or combined, offered a unique online shopping experience and contributed to business performance.

18. Best User Experience

Recognises e-commerce platforms that drive e-commerce sales, increase consumer engagement and change consumer buying behaviour through a seamless in-platform experience with the most intuitive user interface, through elements such as the in-platform search engine, or the on-app interface.

19. Best e-Commerce Campaign

Recognises the best online marketing strategy that engaged the target audience and maximised the e-commerce performance. Entrants must present quantifiable results demonstrating how the e-commerce marketing campaign successfully drove traffic and ultimately led to higher brand awareness and business growth.

20. Best CRM Campaign

Recognises companies that have launched the best CRM campaign. Entrants must show how they have gone the extra mile to secure online shoppers in terms of customer acquisition, retention and engagement.

21. Best e-Commerce Website Design

Recognises e-commerce websites that give users a truly seamless and intuitive experience through design/redesign/UX design strategies to satisfy customers’ growing expectations for an all-rounded platform that facilitates ease of use across multiple touch-points, and who keep up with the ever-changing context of the digital world.

22. Best Mobile/App E-Commerce

Recognises the most reliable and well-designed e-commerce mobile/app which gives shoppers the most seamless mobile experience with the most intuitive user interface and user experience design.

23. Best Omni Channel Process

Recognises the e-commerce process that successfully blurred the line between offline and online. Awards for this category will go to e-commerce businesses that provide shoppers with an integrated and seamless experience across platforms and between bricks and mortar and online storefronts.

24. e-Commerce Business of the Year

Recognises e-commerce businesses which had an outstanding performance in the online selling of products, services or information to end users. Awards for this category will go to those who sufficiently maintained their own branded platforms – from reaching out to customers, to engaging with them, to closing the sale and providing after-sales services. Entrants must present quantifiable results of yearly KPIs, traffic volume, conversion rates, average order value, customer retention and churn rates.

25. e-Commerce Marketing Agency of the Year

Recognises outstanding agencies that offer e-commerce marketing as part of their core offerings to the e-commerce industry. Awards for this category will go to those who provided exceptional marketing solutions to e-commerce clients – from branding, online advertising, social media and mobile marketing, mobile app development, platform UI/UX design, and more.