Kelvin Tan
Head of Customer & Marketing (Retail Business)
FairPrice Group
Kelvin Tan has over 16 years of marketing, branding and corporate communications experience, all of which are grounded in his passion for innovation. Inspired by FairPrice Group’s aspiration to be a leading, world-class retailer with a heart, he has joined Singapore’s largest retailer to champion customer-centric marketing transformation for FairPrice supermarkets, FairPrice Shop, FairPrice Finest, FairPrice Xtra and Unity Pharmacies, coupled with its convenience arm that includes FairPrice Xpress and Cheers brands.
Previously, he has worked in multiple industries and has experience in agency environments as well as Asia Pacific marketplaces. Some of the brands he has spearheaded regionally in Asia Pacific include Parmalat, Subway Restaurants, Long John Silver’s, Starbucks, Sun Microsystems, SAP Asia, Garuda Indonesia and Parkroyal Hotels & Resorts. His latest success story was leading old-time QSR chain A&W Restaurants’ return to Singapore.
When he’s not working, you can probably find him exploring tribal villages in Asia!
View other judges’ profile
Shamini Nair
Marketing Director Asia Pacific
Diabetes Care, Abbott
Mayra Hurtado
Senior Director Concept to Consumer
adidas South East Asia
Su-Ann Yeow
Deputy Head of Digital Marketing, Asia Pacific
Allianz SE
Mariam Al-Foudery
Group Chief Marketing Officer
Agility
Raymond Koh
Regional Vice President, Asia
Babco Europe
Oliver Choi
VP, APAC Brand and Marketing Lead
Barclays
Sumeet Wadhwa
Global Channel Marketing Director
BP Singapore
Michelle Cockrill
Director, Head of Marketing and Communications, Asia Pacific
BNP Paribas Securities Services
Patricia Ng
Assistant Vice President Marketing Communications
CapitaLand
Alan Lee
Head of Marketing and Digital Sales (South East Asia)
Cathay Pacific Airways
Chetan Kelkar
Regional Category Director
Electrolux APMEA
Oshyn Kay
Head of Marketing, Ecommerce & CRM
Elush Retail Group - Apple Premium Reseller
Cindy Goh
Marketing & Merchandising Director
Enviably Me
Lavinia Rajaram
APAC Head of Communications
Expedia
Kelvin Tan
Head of Customer & Marketing (Retail Business)
FairPrice Group
Luc Wong-Lun-Hing
Head of E-commerce & CRM
FrieslandCampina Singapore
Germaine Yang
Group Assistant GM
Global Wellness Group
Dane Ricketts
Head of Consumer Marketing, Grab Financial Group
Grab
Chye Yien
Vice President, Digital Marketing
HBO
Vanessa Gibbons
Senior Director, Enterprise & Loyalty Marketing, Asia Pacific
Hilton
Alice Fok
Head, Customer Propositions & Marketing, Retail Banking and Wealth Management
HSBC Singapore
Chloe Fair
Head, Brand Marketing
Income
Ajay Mohan
Director, Marketing
Intel Corporation
Amey Tingare
Brand Director
Jaguar Land Rover
Parth Patel
VP Marketing & Strategic Planning
Kerry
Eunice Yue
Group Head of Partnerships & Business Development (Senior Vice President)
Lazada Group, Alibaba Group
Moninder Jain
VP & Head - Emerging Markets, Europe, Asia, Middle East and Africa
Logitech
Gladys Chua
Regional Marketing Director
L'Oréal Asia Pacific
Vanessa Yeo
Head of Brand Marketing
Love, Bonito
Cheryl Lim
VP, Head of Branding, Marketing, Communications and Sponsorship
Manulife
Shreyas Subbaraya
Marketing Director, Equal APAC
Merisant
Rohit Dadwal
Managing Director
Mobile Marketing Association (MMA) Asia Pacific
Claire Chiang
Director & General Manager
Moët Hennessy Diageo Singapore
Lee Kit Pui
Vice President, Brand Marketing and Communications
Pan Pacific Hotels Group
Joyce Tan
Senior Director, Marketing & Food Innovation
Pizza Hut Singapore
Mikki Ravelo Nicole
Vice President Marketing Asia
Ricola Asia Pacific
Keith Loke
Head of Marketing
Ready To Travel / SATS
Joey Tan
Executive Director, Social Media Management
Standard Chartered Bank
Alvin Teo
Head of Digital Marketing, APAC
Standard Chartered Bank
Kelvin Wong
SVP, Head of Affluent Segment and Wealth Management Product Marketing
UOB
Alin Dobrea
Head of Marketing Solutions & Partnerships
ZALORA Group
Sean Loo
General Manager for Consumer Business Group
3M Singapore
