Keith Loke

Head of Marketing

Ready To Travel / SATS

Keith joined SATS in February 2017, overseeing all facets of consumer branding, go to market activities, partnerships and sales and marketing initiatives in SATS consumer services, namely its B2C subsidiary – Ready To Travel.

In a short span of two years, he was instrumental in driving the Ready To Travel (R.T.T) team’s achievements that includes more than 250K downloads of R.T.T app and more than 140K followers on R.T.T social pages. As recently as November 2019, Ready To Travel also won the Best Travel App as well as Best Travel Wi-Fi category. Through astute networking and relationship building, he has also secured strategic partnerships with some of the biggest brands like DBS, UOB, GRAB, KLOOK, Samsung, Huawei and Chan Brothers Travel for R.T.T.

Prior to SATS, Keith was the Chief Marketing Officer of ViewQwest, overseeing both the corporate and consumer business. Under Keith’s marketing and partnership initiatives, ViewQwest witnessed unprecedented expansion with revenues and market share doubling.

Keith joined Singtel in May 2010 and held positions as the senior marketing manager and team lead for segment marketing post-paid mobile from 2010 – 2015. In his five years with Singtel, Keith garnered more than 17 consumer marketing excellence accolades and was the dedicated marketing SPOC for Samsung and Apple. He was also involved in all of Singtel’s major mobile handset launches, sponsorship, IT shows and was the key team player behind several of Singtel’s high profile campaigns like “Singtel’s Hawker Heroes” challenge with Gordon Ramsey, “Singtel Game On” with Sergio Aguero & Rio Ferdinand, and Singtel’s last rebranding campaign in January 2015.

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