[et_pb_section fb_built=”1″ _builder_version=”4.6.6″ background_color=”#000000″ inner_width_tablet=”50px” inner_max_width_tablet=”50px” z_index_tablet=”500″ locked=”off”][et_pb_row disabled_on=”off|off|off” module_class=” et_pb_row_fullwidth” _builder_version=”3.29.3″ width_last_edited=”off|desktop” max_width_last_edited=”off|desktop” z_index_tablet=”500″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Award Categories” _builder_version=”4.6.6″ text_font=”|300|||||||” text_text_color=”#002620″ text_letter_spacing=”1px” text_line_height=”1.6em” header_2_font=”|||on|||||” header_2_text_align=”center” header_2_text_color=”#ee3982″ header_2_font_size=”45px” header_2_line_height=”1.6em” header_3_font=”|600|||||||” header_4_text_color=”#666666″ max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” hover_enabled=”0″ header_2_font_size_tablet=”40px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” header_2_line_height_last_edited=”off|phone” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” saved_tabs=”all” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”off|off|off” module_class=” et_pb_row_fullwidth” _builder_version=”4.6.6″ width=”95%” width_last_edited=”off|desktop” max_width=”100%” max_width_last_edited=”off|desktop” z_index_tablet=”500″][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_accordion db_closeable=”on” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ admin_label=”Categories 1 – 20″ _builder_version=”4.6.6″ toggle_text_color=”#ee3982″ toggle_level=”h4″ toggle_font=”|700|||||||” toggle_font_size=”18px” toggle_letter_spacing=”1px” toggle_line_height=”1.6em” body_text_color=”#ffffff” body_letter_spacing=”1px” body_link_text_color=”#ee3982″ animation_style=”flip” toggle_font_size_tablet=”” toggle_font_size_phone=”16″ toggle_font_size_last_edited=”on|desktop” z_index_tablet=”500″ toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_style=”preset3″ text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”][et_pb_accordion_item title=”1. Best Campaign Pivot *NEW*” open=”on” closed_toggle_text_color=”#ffffff” closed_toggle_background_color=”#ee3982″ icon_color=”#40001c” title_tablet=”2px” title_phone=”2px” _builder_version=”4.6.6″ body_font=”||||||||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||”]<\/p>\n
This category recognises the best adjustments in messaging, method, and execution for a campaign in direct response to the impact of COVID-19. The campaign must have been launched or in the final planning phases of being launched, such that original plans had to be revised in order carry out the campaign under new challenging circumstances.<\/p>\n
Judges will be assessing the overall strategy and impact of the pivot on the overall success of the campaign. Where possible, demonstrate how the pivot led to a more successful and effective outcome towards campaign and business objectives.<\/p>\n
Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”2. Best Corporate Affairs Strategy” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best communications strategy or on-going programme by an in-house PR team, PR agency or a combination of both, that is directed at stakeholders, who could include investors, shareholders, consumers, employees, customers, industry analysts, government agencies and\/or other constituencies.<\/p>\n Judges will be assessing the overall strategy, as well as the effectiveness in communicating with stakeholders, promoting a favourable image or perception of the organisation, enhancing the organisation\u2019s positioning, and where possible, a measured change in sentiment and achieving other corporate goals.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”3. Best COVID 19 Related Response *NEW*” closed_toggle_text_color=”#ffffff” closed_toggle_background_color=”#ee3982″ icon_color=”#40001c” title_tablet=”2px” title_phone=”2px” _builder_version=”4.6.6″ body_font=”||||||||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the best communications and media response plan in the wake of – and in response to – COVID 19. This could be carried out by an in-house PR team, PR agency or a combination of both, that is directed at stakeholders, who could include investors, shareholders, consumers, employees, customers, industry analysts, government agencies and\/or other constituencies.<\/p>\n Judges will be assessing the overall strategy, as well as the effectiveness in communicating with stakeholders, promoting a favourable image or perception of the organisation, enhancing the organisation\u2019s positioning, and where possible, a measured change in sentiment and achieving other corporate goals.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”4. Best Crisis\/Reputation Management Strategy” title_tablet=”2px” title_phone=”2px” _builder_version=”4.6.6″ body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best planning and\/or most effective reputation management OR management of an issue or crisis by an in-house PR team, a PR agency, or a combination of both.<\/p>\n Judges will be looking at the PR strategies in place to manage and\/or protect the organisation or brand reputation in terms of public, media and stakeholder profile.<\/p>\n Due to the sensitive nature of such activities, entrants are reminded to highlight confidential information in red within their entry \u2013 to indicate strictly that it is not for publication and will not be disseminated beyond the judging panel in any way. This category is open to any one-off or ongoing management.<\/em><\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”5. Best CSR Communications” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best one-off or ongoing communications programme by an in-house PR team, PR agency or a combination of both, that has addressed social, economic or environmental issues the organisation is advocating and championing.<\/p>\n Judges will be looking at how the campaign\u2019s PR strategies created genuine benefits for both the cause and business objectives, as well as strengthening the company\u2019s image as a responsible entity of society. This category is open to any one-off or ongoing campaign or initiative.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”6. Best Employee Engagement\/Internal Communications” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the most outstanding one-off or ongoing strategic communication by an in-house PR team, a PR agency, or a combination of both, that effectively engaged an organisation\u2019s employees and\/or internal stakeholders through a significant company change, issue or problem of an internal nature.<\/p>\n Judges will be looking at the success displayed in terms of employee\/stakeholders\u2019 satisfaction and performance. This category is open to any one-off or ongoing campaign or initiative.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”7. Best Engagement for a Targeted Community” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best community engagement campaign by an in-house PR team, a PR agency, or a combination of both, that has engaged a specific target audience effectively, offline or online. This category is open to any one-off or ongoing campaign or initiative.<\/p>\n Judges will be looking at the nature of the campaign\/event, communication strategies, core business objectives and context within the overall PR campaign. Attention will also be paid to the campaign\u2019s strategic engagement, positive action and\/or change in community behaviour.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”8. Best Event-Led PR Campaign” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best use of an event by an in-house PR team, a PR agency, or a combination of both, to bring a brand to life and\/or deliver an organisation\u2019s communication needs as part of a wider, strategic PR campaign. This category is open to any one-off or ongoing campaign or initiative such as a concert, conference, roadshow, experiential field marketing activity, sponsorship activation, and any programmes that have incorporated events.<\/p>\n Judges will be looking at the nature of the event, communication strategies, core business objectives, context within the overall PR campaign and the ability to build brand reputation.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”9. Best Insights-Driven PR” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the most outstanding use of insights, analytics and\/or research as a foundation of a PR campaign. This category is open to any campaign or initiative, by an in-house PR team, a PR agency, or a combination of both, where its research may take place outside the eligibility period, but its results yielded between the eligibility period.<\/p>\n Judges will be looking at how data has been crucial in driving the campaign\u2019s core objectives. Entrants should illustrate the details of the target audience, how they were engaged via the campaign and the measurements of success.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”10. Best Launch\/Re-Launch Campaign” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best use of PR for the launch or re-launch of a product and\/or service. This category is open to any campaign or initiative by an in-house PR team, a PR agency or a combination of both.<\/p>\n Judges will be looking at the role and contribution of PR in the campaign, such as brand share of voice, buzz and public awareness, and an increase in conversations about the product and\/or service.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”11. Best Media Relations Strategy” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best on-going strategy to effectively build relations with, and engage members of the media to promote an organisation\u2019s strategic aims, products and\/or services. This category is open to on-going strategies by an in-house PR team, a PR agency, or a combination of both, but entries can use a one-off campaign to illustrate effectiveness as part of a wider strategy.<\/p>\n Judges will be looking for PR and communication strategies for the media, the coverage as a result and the subsequent rise in brand awareness.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”12. Best PR by an In-House Communications Team” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best campaign, initiative and\/or strategy created and conducted solely by an in-house PR team, who did not engage or rely on PR agencies. This category is open to any one-off or ongoing campaign, initiative and\/or strategy.<\/p>\n Judges will be looking at creativity and innovation, as well as the strategy and execution of any given programme. Entrants should be able to evidence impact on the organisations\u2019 external reputation as well as building the importance of the communications role internally, particularly in regards to the C-Suite.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”13. Best PR Campaign: B2B” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best one-off or ongoing business-to-business PR\/communications campaign, by an in-house PR team, a PR agency or a combination of both, that effectively engaged members of the media to raise awareness of a B2B product, service, or other business objective.<\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the product, services, and\/or brand objectives. Entrants should be able to outline creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the product, service and\/or brand in the media. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”14. Best PR Campaign: Banking \/ Financial Services” _builder_version=”4.6.6″ body_font=”||||||||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the best one-off or ongoing PR\/communications campaign by an in-house PR team, a PR agency or a combination of both, that effectively engaged members of the media to raise awareness of banking\/financial services.<\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the brand\/services\u2019 business objectives. Entrants should be able to outline the creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the brand\/service in the media. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”15. Best PR Campaign: Beauty & Wellness” _builder_version=”4.6.6″ body_font=”||||||||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the best one-off or ongoing PR\/communications campaign by an in-house PR team, a PR agency or a combination of both, that effectively engaged members of the media to raise awareness about a brand, product and\/or service in the beauty and\/or wellness industry.<\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the brand, product and\/or service\u2019s business objectives. Entrants should be able to outline creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the brand, product and\/or service in the media. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or succeeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”16. Best PR Campaign: eCommerce *NEW*” closed_toggle_text_color=”#ffffff” closed_toggle_background_color=”#ee3982″ icon_color=”#40001c” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best one-off or ongoing PR\/communications campaign by an in-house PR team, a PR agency or a combination of both, that effectively engaged members of the media to raise awareness about an eCommerce related initiative. It can be for a marketplace, seller, distributor, merchant or other player that is promoting or raising awareness about their eCommerce brand, product and\/or service.<\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the brand, product and\/or service\u2019s business objectives. Entrants should be able to outline creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the brand, product and\/or service in the media. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or succeeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”17. Best PR Campaign: Electronics & Gadgets” _builder_version=”4.6.6″ body_font=”||||||||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the best one-off or ongoing PR\/communications campaign by an in-house PR team, a PR agency or a combination of both, that effectively engaged members of the media to raise awareness about an electronics brand\/product or gadget.<\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the brand\/product and business objectives. Entrants should be able to outline the creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the brand\/product in the media. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”18. Best PR Campaign: Entertainment” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best one-off or ongoing PR\/communications campaign by an in-house PR team, a PR agency or a combination of both, that effectively engaged members of the media to raise awareness for an entertainment product. Entertainment products could include films, TV shows, music, concerts, books, newspapers, sporting events etc.<\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the product and business objectives. Entrants should be able to outline creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the product in the media. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”19. Best PR Campaign: F&B” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best one-off or ongoing PR\/communications campaign by an in-house PR team, a PR agency or a combination of both, that effectively engaged members of the media to raise awareness of a F&B product and\/or service. This can include food, beverages, bars, restaurants, spirits or novel ideas in the F&B space.<\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the business objectives. Entrants should be able to outline the creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the F&B product\/service in question. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”20. Best PR Campaign: Fashion & Apparel” _builder_version=”4.6.6″ body_font=”||||||||” min_height_tablet=”auto” min_height_phone=”auto” body_letter_spacing_tablet=”0px” body_letter_spacing_phone=”0px” body_line_height_tablet=”1.8em” body_line_height_phone=”1.8em” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_horizontal_length_phone=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_vertical_length_phone=”0px” body_text_shadow_blur_strength_tablet=”1px” body_text_shadow_blur_strength_phone=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_horizontal_length_phone=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_vertical_length_phone=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_blur_strength_phone=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_horizontal_length_phone=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_vertical_length_phone=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_blur_strength_phone=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_horizontal_length_phone=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_vertical_length_phone=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_blur_strength_phone=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_horizontal_length_phone=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_vertical_length_phone=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_blur_strength_phone=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_horizontal_length_phone=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_vertical_length_phone=”0px” text_shadow_blur_strength_tablet=”1px” text_shadow_blur_strength_phone=”1px” toggle_font=”||||||||” toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_horizontal_length_phone=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_vertical_length_phone=”0px” toggle_text_shadow_blur_strength_tablet=”1px” toggle_text_shadow_blur_strength_phone=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_horizontal_length_phone=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_phone=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_blur_strength_phone=”1px” open=”off”]<\/p>\n This category recognises the best one-off or ongoing PR\/communications campaign by an in-house PR team, a PR agency or a combination of both, that effectively engaged members of the media to raise awareness about a fashion\/clothing label and\/or product.<\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the label\/product and business objectives. Entrants should be able to outline the creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the label\/product in the media. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_accordion icon_color=”#ee3982″ admin_label=”Categories 21-35″ _builder_version=”4.6.6″ toggle_text_color=”#1d2733″ toggle_level=”h4″ toggle_font=”|700|||||||” toggle_font_size=”18px” toggle_letter_spacing=”1px” toggle_line_height=”1.6em” body_text_color=”#000000″ body_letter_spacing=”1px” body_link_text_color=”#ee3982″ animation_style=”flip” toggle_font_size_tablet=”” toggle_font_size_phone=”16″ toggle_font_size_last_edited=”on|desktop” z_index_tablet=”500″ toggle_text_shadow_horizontal_length_tablet=”0px” toggle_text_shadow_vertical_length_tablet=”0px” toggle_text_shadow_blur_strength_tablet=”1px” closed_toggle_text_shadow_horizontal_length_tablet=”0px” closed_toggle_text_shadow_vertical_length_tablet=”0px” closed_toggle_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_style=”preset3″ text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off”][et_pb_accordion_item title=”21. Best PR Campaign: FMCG” open=”on” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||”]<\/p>\n This category recognises the best one-off or ongoing PR\/communications campaign by an in-house PR team, a PR agency or a combination of both, that effectively engaged members of the media to raise awareness about a fast-moving consumer goods product.<\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the brand\/product and business objectives. Entrants should be able to outline the creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the brand\/product in the media. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”22. Best PR Campaign: Government\/Public Services or Non-Profit” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the best one-off or ongoing PR\/communications campaign by an in-house PR team, a PR agency or a combination of both, that effectively engaged members of the media to raise awareness about a government\/public service or non-profit campaign or initiative. Government and\/or public service initiatives could include employment, economy, transport, commerce and industry, environment, social welfare, education, infrastructure development, culture & recreation, or government\/community services.<\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the product, initiative or services, and\/or business objectives. Entrants should be able to outline creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the product, initiative or service in the media. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”23. Best PR Campaign: Health & Pharmaceuticals” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the best one-off or ongoing PR\/communications campaign by an in-house PR team, a PR agency or a combination of both, that effectively engaged members of the media to raise awareness about a health and\/or pharmaceutical brand, product and\/or service.<\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the brand, product and\/or service\u2019s business objectives. Entrants should be able to outline creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the brand, product and\/or service in the media. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or succeeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”24. Best PR Campaign: Lifestyle & Travel” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the best one-off or ongoing PR\/communications campaign by an in-house PR team, a PR agency or a combination of both, that effectively engaged members of the media to raise awareness about a lifestyle or travel brand, product and\/or service. This could include hotels, airlines, taxis, food delivery, bespoke services etc. <\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the brand, product and\/or service\u2019s business objectives. Entrants should be able to outline creative and innovative elements, successful execution, and be able to evidence the ability of the campaign to increase share of voice, generate buzz and public awareness about the brand, product and\/or service in the media. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or succeeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”25. Best PR-led Integrated Communications” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the best integrated communications campaign led by an in-house PR team, a PR agency or a combination of both, that successfully utilised at least 3 channels. This category is open to any one-off or ongoing campaign or initiative.<\/p>\n Judges will be looking at the role PR played in the strategic development and implementation of a programme, as well as streamlined PR strategies that drove core business objectives, and evidence of creativity, execution, impact and effectiveness.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”26. Best Regional PR” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the best one-off or ongoing PR\/communications campaign by an in-house PR team, a PR agency or a combination of both, that has effectively engaged members of the media to raise awareness of a specific brand, product or service in at least two of the eligible markets.<\/p>\n Judges will be looking at the role and contribution of PR\/communications in the campaign strategies that contributed to the product, services, and\/or brand objectives. Entrants should be able to outline creative and innovative elements, successful execution, and the ability of the campaign to understand and adapt to specific audience\/cultural differences. Entrants should also be able to evidence an increased share of voice, how they generated buzz and increased public awareness about the product or service in the media. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”27. Best Use of Advocates” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the best one-off or ongoing strategy or campaign by an in-house PR team, a PR agency or a combination of both, that organically engaged their audience to generate and use authentic advocates for a brand, product and\/or service.<\/p>\n Judges will be looking at how the PR team leveraged an advocate\u2019s testimonial and\/or position as part of the PR strategy, how the content and delivery fit into the brand and campaign\u2019s overall strategy, and how by incorporating the advocate element the campaign was successfully impacted. Entrants should be able to outline creative and innovative elements, successful execution, and evidence an increased level of awareness. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”28. Best Use of Celebrities\/Influencers” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the most creative and effective use of celebrities and\/or influencers (with a following of more than 50,000) by an in-house PR team, a PR agency or a combination of both, within a one-off or ongoing PR campaign, in order to engage directly with a target audience or increase brand awareness, communicate key messages and meet business objectives.<\/p>\n Judges will be looking at how the PR team leveraged a celebrity\/influencer\u2019s position as part of the PR strategy, how the content and delivery fit into the brand and campaign\u2019s overall strategy, and how by incorporating the celebrity\/influencer element the campaign was successfully impacted. Entrants should be able to outline creative and innovative elements, successful execution, and evidence an increased level of awareness. Entrants should also show how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”29. Best Use of Content” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the most creative and effective use of content by an in-house PR team, a PR agency or a combination of both, within a one-off or ongoing PR campaign. Content could include copywriting, graphics and\/or video etc.<\/p>\n Judges will be looking for creativity and originality of content. Entrants should be able to show how the brand, product or service\u2019s story was developed and tailored to the target audience, how the media strategy was developed and executed across various channels, and how the successful execution delivered an increased level of awareness, as well as how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”30. Best Use of Micro\/Niche Influencers” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the most creative and effective use of micro\/niche influencers (with a following of less than 50,000) by an in-house PR team, a PR agency or a combination of both, within a one-off or ongoing PR campaign, in order to engage directly with a highly targeted audience or increase brand awareness, communicate key messages and meet business objectives.<\/p>\n Judges will be looking at how the PR team leveraged the micro\/niche influencer\u2019s position as part of the PR strategy, how the content and delivery fit into the brand and campaign\u2019s overall strategy, and how by incorporating the micro\/niche influencer element the campaign was successfully impacted. Entrants should also be able to outline creative and innovative elements, successful execution, and evidence an increased level of awareness, as well as how ROI was measured and how the campaign and\/or business goals were achieved or exceeded. <\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”31. Best Use of Social Media” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the best use of social media by an in-house PR team, a PR agency or a combination of both, within a one-off or ongoing PR campaign. Social media channels could include Facebook, Instagram, Twitter, the use of blogs, mobile apps, and\/or other emerging social channels.<\/p>\n Judges will be looking for innovative PR strategies and creative execution. Entrants should be able to demonstrate a well thought out strategy, a clear understanding and appropriate use of social media channel(s) to communicate with target audiences while driving core campaign and business objectives. Entrants should also be able to evidence how the successful execution delivered an increased level of awareness, as well as how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”32. Best Use of Technology” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the most creative and innovative use of technology by an in-house PR team, a PR agency or a combination of both, within a one-off or ongoing PR campaign, to engage with target audiences. Technologies could include event ticketing technology, customer experience technology, interactive digital screen technology, use of bespoke apps etc.<\/p>\n Judges will be looking for innovative PR strategies and effective ways that technology was used to improve audience engagement and customer experience. Entries should focus on how the actual technology was leveraged; entrants should be able to evidence how the successful implementation of technologies delivered an increased level of awareness, as well as how ROI was measured and how the campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”33. Best Use of Virtual Platforms (B2B) *NEW*” closed_toggle_text_color=”#ffffff” closed_toggle_background_color=”#ee3982″ icon_color=”#40001c” _builder_version=”4.6.6″ body_font=”||||||||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the most creative and innovative use of virtual webhosting platforms for the purposes of hosting webinars, virtual press conferences, virtual conferences, stakeholder forums, and other forms of digitally focused events or functions aimed at a B2B audience.<\/p>\n Judges will be looking for innovative and effective ways that the platform was used to improve audience engagement and experience. Entries should focus on how the platform was fully leveraged to deliver results against target, and how campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”34. Best Use of Virtual Platforms (B2C) *NEW*” closed_toggle_text_color=”#ffffff” closed_toggle_background_color=”#ee3982″ icon_color=”#40001c” _builder_version=”4.6.6″ body_font=”||||||||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the most creative and innovative use of virtual webhosting platforms for the purposes of hosting webinars, virtual press conferences, virtual conferences, stakeholder forums, and other forms of digitally focused events or functions aimed at a B2B audience.<\/p>\n Judges will be looking for innovative and effective ways that the platform was used to improve audience engagement and experience. Entries should focus on how the platform was fully leveraged to deliver results against target, and how campaign and\/or business goals were achieved or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”35. Most Creative PR Stunt” open_toggle_text_color=”#ee3982″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#ee3982″ closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#ee3982″ _builder_version=”4.6.6″ body_font=”||||||||” body_text_color=”#ffffff” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises the most creative, innovative and effective PR stunt by an in-house PR team, a PR agency or a combination of both, designed to attract its target audiences\u2019 attention; this could be part of a one-off or ongoing PR campaign or initiative.<\/p>\n Judges will be looking for a clear strategy and demonstration of creative content and execution that drove the brand\u2019s core business objectives and awareness. Entries should focus on how the stunt was developed and successfully executed to engage a specific target audience, and how the stunt was leveraged to effectively engage members of the media to raise awareness of a specific brand, product or service. Entrants should be able to evidence how the successful implementation of the stunt delivered an increased level of awareness, as well as how ROI was measured and how the campaign and\/or business goals were achieve or exceeded.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”36. PR Champion of the Year (Agency) *NEW*” closed_toggle_text_color=”#ffffff” closed_toggle_background_color=”#ee3982″ icon_color=”#40001c” _builder_version=”4.6.6″ body_font=”||||||||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises outstanding leadership and excellence from an agency-side leader who has made a significant impact to their client\u2019s PR campaigns, executions and results. Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period<\/p>\n Testimonials for this category are encouraged.<\/p>\n Click here to enter now<\/u><\/strong><\/a><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”37. PR Champion of the Year (Agency) *NEW*” closed_toggle_text_color=”#ffffff” closed_toggle_background_color=”#ee3982″ icon_color=”#40001c” _builder_version=”4.6.6″ body_font=”||||||||” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” toggle_font=”||||||||” open=”off”]<\/p>\n This category recognises outstanding leadership and excellence from a brand-side leader who has made a significant impact to their brand\u2019s PR campaigns, execution and results. Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period<\/p>\n \u2028Testimonials for this category are encouraged.<\/p>\n\n
\n