{"id":17656,"date":"2026-08-03T21:12:25","date_gmt":"2026-08-03T13:12:25","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/?p=17656"},"modified":"2026-08-03T21:12:30","modified_gmt":"2026-08-03T13:12:30","slug":"yannie-chen","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/yannie-chen\/","title":{"rendered":"Yannie Chen"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Judge Profile” _builder_version=”4.27.0″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_3,2_3″ admin_label=”Judge Profile” module_class=”members-full-description” _builder_version=”4.27.0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/wp-content\/uploads\/sites\/43\/2026\/08\/Yannie-Chen-img.jpg” title_text=”Yannie Chen-img” admin_label=”Image” _builder_version=”4.27.0″ custom_margin=”|||” custom_margin_tablet=”90px|||” custom_margin_last_edited=”off|desktop” custom_padding=”0px|||” hover_enabled=”0″ always_center_on_mobile=”off” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ text_text_color=”#ffffff” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Yannie Chen<\/h3>\n

Head of Marketing, H\u00e4agen-Dazs Hong Kong<\/h4>\n

General Mills Hong Kong<\/h5>\n

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Yannie leads marketing for H\u00e4agen-Dazs Hong Kong, overseeing brand strategy and growth initiatives for the General Mills premium portfolio. With over 15 years of experience spanning creative agencies and FMCG leadership roles, she has worked across APAC and local markets, shaping brands for both international and well-known local names.<\/p>\n

Bringing regional experience across Asia, Yannie is passionate about elevating premium brands, focuses on translating global brand equity into locally resonant experiences, connecting with today\u2019s consumers through content and experience-led marketing.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”View Other Judges\u2019 Profile 2026″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_module=”17569″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_divider _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

View Other Judges\u2019 Profile<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Panel of Judges 2026″ _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” saved_tabs=”all” global_colors_info=”{}” global_module=”17573″ theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.27.0″ use_custom_width=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_team_member name=”Avis Got” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/wp-content\/uploads\/sites\/43\/2026\/07\/Avis-Got-img.jpg” disabled_on=”off|off|off” admin_label=”Best Mart 360\u00b0” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjQzIn19@” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Best Mart 360\u00b0<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_team_member name=”Vivienne Chiu” position=”Chief Brand and Communications Officer” image_url=”https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/wp-content\/uploads\/sites\/43\/2026\/02\/Spark26-Logo_V.png” disabled_on=”off|off|off” admin_label=”BOC Group Life ” _builder_version=”4.27.0″ custom_padding=”||36px|||” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

BOC Group Life Assurance Company<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_team_member name=”Fatima Lam” position=”Marketing Director, APAC” image_url=”https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/wp-content\/uploads\/sites\/43\/2026\/07\/Fatima-Lam-img.jpg” disabled_on=”off|off|off” admin_label=”Bonhams” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Bonhams<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_team_member name=”Vivian Chan” position=”Associate Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/wp-content\/uploads\/sites\/43\/2026\/07\/Vivian-Chan-img.jpg” disabled_on=”off|off|off” admin_label=”Pernod Ricard” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Pernod Ricard Hong Kong & Macau<\/strong><\/p>\n

 <\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.27.0″ use_custom_width=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_team_member name=”Trevor Wong” position=”Director, Corporate Affairs” image_url=”https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/wp-content\/uploads\/sites\/43\/2026\/07\/Trevor-Wong-img.jpg” disabled_on=”off|off|off” admin_label=”Prudential plc” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NTY0In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Prudential plc<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_team_member name=”Nancy Wong” position=”Director, Head of Communications, Asia” image_url=”https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/wp-content\/uploads\/sites\/43\/2026\/07\/Nancy-Wong-img.jpg” disabled_on=”off|off|off” admin_label=”Sotheby\u2019s” _builder_version=”4.27.0″ custom_padding=”||36px|||” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Sotheby\u2019s<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_team_member name=”Caness Chan” position=”Head of Public Affairs, Communications & Sustainability” image_url=”https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/wp-content\/uploads\/sites\/43\/2026\/07\/Caness-Chan-img.jpg” disabled_on=”off|off|off” admin_label=”Swire Coca-Cola HK ” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Swire Coca-Cola HK\u00a0<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_team_member name=”Melody Keung” position=”General Manager” image_url=”https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/wp-content\/uploads\/sites\/43\/2026\/02\/Spark26-Logo_V.png” disabled_on=”off|off|off” admin_label=”Taikoo Sugar” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Taikoo Sugar<\/strong><\/p>\n

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Yannie Chen Head of Marketing, H\u00e4agen-Dazs Hong Kong General Mills Hong KongYannie leads marketing for H\u00e4agen-Dazs Hong Kong, overseeing brand strategy and growth initiatives for the General Mills premium portfolio. 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