{"id":16444,"date":"2025-06-20T11:59:37","date_gmt":"2025-06-20T03:59:37","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/?p=16444"},"modified":"2025-06-20T12:01:19","modified_gmt":"2025-06-20T04:01:19","slug":"serene-tan","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/serene-tan\/","title":{"rendered":"Serene Tan"},"content":{"rendered":"

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2025 JUDGE PROFILE<\/h2>\n

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Serene Tan<\/h3>\n

Director, Public Affairs, Asia Pacific<\/span><\/h4>\n
Starbucks Coffee Asia Pacific<\/h5>\n

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Serene Tan\u00a0manages public affairs across Starbucks Asia Pacific region and is based in Hong Kong. She\u00a0leads the brand\u2019s reputation narratives,\u00a0social impact initiatives\u00a0and storytelling agenda across Starbucks Asia Pacific region.<\/span><\/p>\n

Prior to joining Starbucks, Serene spent nine years with Langham Hospitality Group, where she managed public relations, corporate, internal and crisis communications for the company globally. She also previously held public relations roles at Tourism Australia and\u00a0Weber Shandwick Worldwide.<\/p>\n

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View Other Judges\u2019 Profile<\/h2>\n

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foodpanda<\/strong><\/p>\n

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GP Batteries<\/strong><\/p>\n

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Kitchen Infinity Holdings\u00a0<\/strong><\/p>\n

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Lee Kum Kee<\/strong><\/p>\n

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LH Group<\/strong><\/p>\n

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Livi Bank<\/strong><\/p>\n

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Sony Corporation of Hong Kong<\/strong><\/p>\n

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Transamerica<\/strong><\/p>\n

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Vitasoy<\/strong><\/p>\n

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West Kowloon Cultural District Authority<\/strong><\/p>\n

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YOOX NET-A-PORTER GROUP<\/strong><\/p>\n

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yuu Rewards, DFI Retail Group <\/strong><\/p>\n

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Starbucks Coffee Asia Pacific<\/strong><\/p>\n

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Standard Chartered Bank (Hong Kong)\u00a0<\/strong><\/p>\n

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2025 JUDGE PROFILESerene Tan Director, Public Affairs, Asia Pacific Starbucks Coffee Asia PacificSerene Tan\u00a0manages public affairs across Starbucks Asia Pacific region and is based in Hong Kong. She\u00a0leads the brand\u2019s reputation narratives,\u00a0social impact initiatives\u00a0and storytelling agenda across Starbucks Asia Pacific region. Prior to joining Starbucks, Serene spent nine years with Langham Hospitality Group, where she […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-16444","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nSerene Tan - Spark Awards 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/serene-tan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serene Tan - Spark Awards 2026\" \/>\n<meta property=\"og:description\" content=\"2025 JUDGE PROFILESerene Tan Director, Public Affairs, Asia Pacific Starbucks Coffee Asia PacificSerene Tan\u00a0manages public affairs across Starbucks Asia Pacific region and is based in Hong Kong. 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