{"id":16328,"date":"2025-06-17T12:24:17","date_gmt":"2025-06-17T04:24:17","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/?p=16328"},"modified":"2025-06-17T12:29:32","modified_gmt":"2025-06-17T04:29:32","slug":"shirley-lo","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/shirley-lo\/","title":{"rendered":"Shirley Lo"},"content":{"rendered":"

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2025 JUDGE PROFILE<\/h2>\n

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Shirley Lo<\/h3>\n

Head of Brand, Social & Communications<\/h4>\n

yuu Rewards, DFI Retail Group<\/h5>\n

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Shirley Lo is a seasoned marketing professional with a proven track record in brand development, integrated marketing, and strategic communications. As Head of Brand, Social, and Communications at yuu Rewards, she leads the team in spearheading innovative marketing initiatives that amplify brand advocacy and deepen customer engagement\u2014consistently driving impactful results.<\/p>\n

A passionate brand custodian, Shirley played a pivotal role in launching Hong Kong\u2019s leading loyalty program, yuu, leveraging customer insights and business analytics to craft compelling brand stories and ensure cohesive messaging across all customer touchpoints.<\/p>\n

Prior to her current role, Shirley held a key position at Virgin Atlantic Airways, where she served as the region\u2019s marketing ambassador. In this role, she drove digital engagement strategies and expanded the brand\u2019s footprint into new markets, including the GBA region, Australia, and New Zealand.<\/p>\n

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View Other Judges\u2019 Profile<\/h2>\n

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foodpanda<\/strong><\/p>\n

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Lee Kum Kee<\/strong><\/p>\n

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LH Group<\/strong><\/p>\n

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Livi Bank<\/strong><\/p>\n

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Transamerica<\/strong><\/p>\n

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Vitasoy<\/strong><\/p>\n

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YOOX NET-A-PORTER GROUP<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Shirley Lo” position=”Head of Brand, Social & Communications” image_url=”https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/wp-content\/uploads\/sites\/43\/2025\/06\/Photo_Shirley-Lo-scaled.jpg” disabled_on=”off|off|off” admin_label=”yuu Rewards, DFI Retail Group ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MzI4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” hover_enabled=”0″ locked=”off” global_colors_info=”{}” title_text=”Photo_Shirley Lo” sticky_enabled=”0″]<\/p>\n

yuu Rewards, DFI Retail Group <\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Kenneth Ng” position=”Director, External Affairs” image_url=”https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/wp-content\/uploads\/sites\/43\/2025\/06\/Kenneth-Ng.jpeg” disabled_on=”off|off|off” admin_label=”West Kowloon Cultural District Authority” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MzA4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” locked=”off” global_colors_info=”{}”]<\/p>\n

West Kowloon Cultural District Authority<\/strong><\/p>\n

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Kitchen Infinity Holdings\u00a0<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 JUDGE PROFILEShirley Lo Head of Brand, Social & Communications yuu Rewards, DFI Retail GroupShirley Lo is a seasoned marketing professional with a proven track record in brand development, integrated marketing, and strategic communications. 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