{"id":12508,"date":"2022-03-15T10:31:27","date_gmt":"2022-03-15T10:31:27","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/?page_id=12508"},"modified":"2022-03-15T12:31:10","modified_gmt":"2022-03-15T12:31:10","slug":"2021-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/spark-awards-hk\/2021\/winners\/","title":{"rendered":"2021 Winners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Section” _builder_version=”4.14.7″ custom_margin=”||0px||false|false” custom_padding=”50px||0||false|false” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Winners” _builder_version=”4.14.7″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

2021 Winners<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”1. Best Audience Acquisition & Retention Strategy” admin_label=”1. Best Audience Acquisition & Retention Strategy” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n
\"Gold\"<\/div>\n
\n

TOPick<\/span>
Hong Kong Economic Times<\/span><\/p>\n

Band 1 Academy \u2013 Discover kid\u2019s full potential through fun and challenges<\/p>\n<\/div>\n<\/div>\n

\n
\"Silver\"<\/div>\n
\n

Hit Awards 2020<\/span>
Metro Broadcast<\/span><\/p>\n

Hit Awards 2020<\/p>\n<\/div>\n<\/div>\n

\n
\"Bronze\"<\/div>\n
\n

HK01 Company<\/span>
HK01 Company<\/span><\/p>\n

HK01 App<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Corporate Social Responsibility Media” admin_label=”2. Best Corporate Social Responsibility Media” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n
\"Gold\"<\/div>\n
\n

HK01 Company<\/span>
HK01 Company<\/span><\/p>\n

\u201c01 Heart\u201d Online Charity Platform<\/p>\n<\/div>\n<\/div>\n

\n
\"Gold\"<\/div>\n
\n

VOGUE Water<\/span>
VOGUE Hong Kong<\/span><\/p>\n

Quench Your Thirst For Fashion<\/p>\n<\/div>\n<\/div>\n

\n
\"Silver\"<\/div>\n
\n

BetterMe<\/span>
Yahoo Hong Kong<\/span><\/p>\n

BetterMe #StayWithMe<\/p>\n<\/div>\n<\/div>\n

\n
\"Bronze\"<\/div>\n
\n

Now TV \/ Now E<\/span>
Now TV<\/span><\/p>\n

Stay Home, Stay Entertained<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Digital Media” admin_label=”3. Best Digital Media” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n
\"Gold\"<\/div>\n
\n

TOPick<\/span>
Hong Kong Economic Times<\/span><\/p>\n

TOPick \u2013 Smart Tips Smart Choice Smart Life!<\/p>\n<\/div>\n<\/div>\n

\n
\"Silver\"<\/div>\n
\n

HK01 Company<\/span>
HK01 Company<\/span><\/p>\n

HK01 App<\/p>\n<\/div>\n<\/div>\n

\n
\"Bronze\"<\/div>\n
\n

Sky Post<\/span>
Hong Kong Economic Times<\/span><\/p>\n

Smart, Healthy, Family<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best e-Commerce Media” admin_label=”4. Best e-Commerce Media” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n
\"Gold\"<\/div>\n
\n

Yahoo Hong Kong<\/span>
Yahoo Hong Kong<\/span><\/p>\n

ITeSHOP GIGON 2020<\/p>\n<\/div>\n<\/div>\n

\n
\"Silver\"<\/div>\n
\n

HK01 Company<\/span>
HK01 Company<\/span><\/p>\n

HK01 e-Commerce System<\/p>\n<\/div>\n<\/div>\n

\n
\"Bronze\"<\/div>\n
\n

Yahoo Hong Kong<\/span>
Yahoo Hong Kong<\/span><\/p>\n

Hong Kong Wing Wah Shopping Commerce<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Engagement Strategy” admin_label=”5. Best Engagement Strategy” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n
\"Gold\"<\/div>\n
\n

Hit Awards 2020<\/span>
Metro Broadcast<\/span><\/p>\n

Hit Awards 2020<\/p>\n<\/div>\n<\/div>\n

\n
\"Silver\"<\/div>\n
\n

HK01 Company<\/span>
HK01 Company<\/span><\/p>\n

HK01 App<\/p>\n<\/div>\n<\/div>\n

\n
\"Bronze\"<\/div>\n
\n

TOPick<\/span>
Hong Kong Economic Times<\/span><\/p>\n

Band 1 Academy \u2013 Discover kid\u2019s full potential through fun and challenges<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Influential Media” admin_label=”6. Best Influential Media” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n
\n\t\t\t\t\t\t\t\t\t\t\"Gold\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

MTR advertising, Hong Kong International Airport advertising<\/span>
JCDecaux Transport<\/span><\/p>\n

The Power of OOH \u2013 MTR advertising<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n\t\t\t\t\t\t\t\t\t\t\"Silver\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

HK01 Company<\/span>
HK01 Company<\/span><\/p>\n

HK01 App<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n\t\t\t\t\t\t\t\t\t\t\"Bronze\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

Sky Post<\/span>
Hong Kong Economic Times<\/span><\/p>\n

Sky Post Signature Video Program<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Launch\/Rebranding” admin_label=”7. Best Launch\/Rebranding” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n
\"Gold\"<\/div>\n
\n

Sky Post<\/span>
Hong Kong Economic Times<\/span><\/p>\n

Sky Post Signature Video Program<\/p>\n<\/div>\n<\/div>\n

\n
\"Silver\"<\/div>\n
\n

TOPick<\/span>
Hong Kong Economic Times<\/span><\/p>\n

Band 1 Academy \u2013 Discover kid\u2019s full potential through fun and challenges<\/p>\n<\/div>\n<\/div>\n

\n
\"Bronze\"<\/div>\n
\n

VOGUE Man<\/span>
VOGUE Hong Kong<\/span><\/p>\n

#VogueManIsComing<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Original Content” admin_label=”8. Best Original Content” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n
\n\t\t\t\t\t\t\t\t\t\t\"Gold\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

HK01 Company<\/span>
HK01 Company<\/span><\/p>\n

Pandemic Fighters<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n\t\t\t\t\t\t\t\t\t\t\"Silver\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

BetterMe<\/span>
Yahoo Hong Kong<\/span><\/p>\n

BetterMe #StayWithMe<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n\t\t\t\t\t\t\t\t\t\t\"Bronze\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

TOPick<\/span>
Hong Kong Economic Times<\/span><\/p>\n

Band 1 Academy \u2013 Grade Up! Exam Level Up!<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Partnership Strategy” admin_label=”9. Best Partnership Strategy” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n
\"Gold\"<\/div>\n
\n

Yahoo Hong Kong<\/span>
Yahoo Hong Kong<\/span><\/p>\n

csl. 5G Launch<\/p>\n<\/div>\n<\/div>\n

\n
\"Silver\"<\/div>\n
\n

Asia Designers Community<\/span>
Home Journal<\/span><\/p>\n

What Is Great Design<\/p>\n<\/div>\n<\/div>\n

\n
\"Bronze\"<\/div>\n
\n

Yahoo Hong Kong<\/span>
Yahoo Hong Kong<\/span><\/p>\n

AXA Ask Dr Chiu Content Series<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Promotion Strategy” admin_label=”10. Best Promotion Strategy” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n
\n\t\t\t\t\t\t\t\t\t\t\"Gold\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

BetterMe<\/span>
Yahoo Hong Kong<\/span><\/p>\n

BetterMe #StayWithMe<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n\t\t\t\t\t\t\t\t\t\t\"Silver\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

Only Live Once<\/span>
Yahoo Hong Kong<\/span><\/p>\n

AMEX x Yahoo Plat RCP Acquisition<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n\t\t\t\t\t\t\t\t\t\t\"Bronze\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

HK01 Company<\/span>
HK01 Company<\/span><\/p>\n

Mobile-Generation Series<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Use of Branded Content” admin_label=”11. Best Use of Branded Content” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n
\n\t\t\t\t\t\t\t\t\t\t\"Gold\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

HK01 Company<\/span>
HK01 Company<\/span><\/p>\n

B-ROLE<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n\t\t\t\t\t\t\t\t\t\t\"Silver\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

BetterMe<\/span>
Yahoo Hong Kong<\/span><\/p>\n

BUPA (Asia) x Yahoo BetterMe Campaign<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n\t\t\t\t\t\t\t\t\t\t\"Bronze\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

Yahoo Hong Kong<\/span>
Yahoo Hong Kong<\/span><\/p>\n

AXA Ask Dr Chiu Content Series<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Use of KOL” admin_label=”12. Best Use of KOL” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\n
\n
\n\t\t\t\t\t\t\t\t\t\t\"Gold\"\n\t\t\t\t\t\t\t\t\t<\/div>\n
\n

Only Live Once<\/span>
Yahoo Hong Kong<\/span><\/p>\n