2025 Winners

Media of the Year
TVB
Media Campaign of the Year
MTR* advertising – Taobao Double 11 Shopping Festival
1. Best Media Event
Cody Outdoor International (Hong Kong)
Campaign: Motion Academy-Craft Beer Edition
Yahoo
Campaign: Yahoo Good Stuff Campaign
ELLE Hong Kong
Client: SJM Resorts
Campaign: ELLE Style Awards Asia 2024
2. Best Launch/Rebranding Campaign
PHD Hong Kong, VML Hong Kong
Client: The Hong Kong Jockey Club
Campaign: 140th Anniversary of The Hong Kong Jockey Club
Omnicom Media Group, Sunny Idea
Client: Mentholatum
Campaign: 135th Anniversary – “The Little Nurse in All of Us”
Langham Hospitality Group, Delgado Group
Campaign: Your Story. Our Legacy.
3. Best Localised Campaign

 

Hong Kong Tourism Board
Campaign: “100% DORAEMON & FRIENDS” Anywhere Door in Hong Kong
MTR* advertising, JCDecaux Transport
Client: Taobao
Campaign: MTR* advertising – Taobao Double 11 Shopping Festival
Wavemaker Hong Kong, Publicis Hong Kong
Client: AXA Hong Kong & Macau
Campaign: AXA 2024 Global Branding Campaign – Being self-employed shouldn’t be a risk
4. Best Media Campaign – Corporate Social Responsibility
MTR* advertising, JCDecaux Transport
Client: The Nature Conservancy (Hong Kong)
Campaign: MTR* advertising The Nature Conservancy Art for the Earth
Cody Outdoor International (Hong Kong)
Campaign: Motion Academy-Craft Beer Edition
PHD Hong Kong, VML Hong Kong
Client: The Hong Kong Jockey Club
Campaign: 140th Anniversary of The Hong Kong Jockey Club
Sing Tao News Corporation
Client: Po Lin Monastery
Campaign: “2024 Hong Kong Lotus Festival cum GBA/JS & HK Lotus Festival”
5. Best Media Campaign – Creative
TVB, OMG
Client: HSBC
Campaign: NRC Campaign
Digitas Hong Kong
Client: CATHAY GROUP
Campaign: Nothing beats being there – Rugby Sevens
Hong Kong Tourism Board
Campaign: “100% DORAEMON & FRIENDS” Anywhere Door in Hong Kong
6. Best Media Campaign – Digital
Leo Burnett, Digitas Hong Kong
Client: Asia Miles by Cathay
Campaign: Asia Miles 25th Anniversary – Unlocking Possibilities
PHD Hong Kong, VML Hong Kong
Client: The Hong Kong Jockey Club
Campaign: 140th Anniversary of The Hong Kong Jockey Club
Cody Outdoor International (Hong Kong)
Campaign: Motion Academy-Craft Beer Edition
7. Best Media Campaign – Digital Out-of-Home
Dentsu X Hong Kong, MTR* advertising, JCDecaux Transport
Client: Water World Ocean Park Hong Kong
Campaign: Water World “Summer Party Time” pDOOH Campaign
Asiaray Media Group, Havas Worldwide Hong Kong
Client: Sun Life Hong Kong
Campaign: Sun Life Day-and-Night Full OOH+ Domination at Victoria Harbour
Bravo Media
Client: UnionPay x PayMe by HSBC
Campaign: MTR^ advertising – PayMe by HSBC x UnionPay “PayMe Pay World” Campaign
8. Best Media Campaign – Experiential
MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group
Client: Alipay, Lukfook Jewellery, Ingrid Millet, Wing Ming Medical, Wright Life
Campaign: A Wish For Christmas
Digitas Hong Kong
Client: CATHAY GROUP
Campaign: Nothing beats being there – Rugby Sevens
Spark Foundry
Client: Citibank Hong Kong
Campaign: 1st ever Citi Christmas Tree at the Hong Kong International Airport
9. Best Media Campaign – Integrated Media
Digitas Hong Kong
Client: CATHAY GROUP
Campaign: Nothing beats being there – Rugby Seven
Leo Burnett, Digitas Hong Kong
Client: Asia Miles by Cathay
Campaign: Asia Miles 25th Anniversary – Unlocking Possibilities
Omnicom Media Group, Sunny Idea
Client: Mentholatum
Campaign: 135th Anniversary – “The Little Nurse in All of Us”
Cody Outdoor International (Hong Kong)
Campaign: Motion Academy-Craft Beer Edition
10. Best Media Campaign – Omnichannel
MTR* advertising, JCDecaux Transport
Client: Taobao
Campaign: MTR* advertising – Taobao Double 11 Shopping Festival
MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group
Client: Alipay, Lukfook Jewellery, Ingrid Millet, Wing Ming Medical, Wright Life
Campaign: A Wish For Christmas
MTR* advertising, JCDecaux Transport, Think Inc.
Client: Bank of China (Hong Kong)
Campaign: MTR* advertising – “BOCHK – Connect Every Excitement” Campaign
11. Best Media Campaign – Out-of-Home
Bravo Media
Client: Ctrl Media
Campaign: Citybus and MTR^ advertising – “Saint Seiya EX” Campaign
MTR* advertising, JCDecaux Transport
Client: Taobao
Campaign: MTR* advertising – Taobao Double 11 Shopping Festival
Cody Outdoor International (Hong Kong)
Campaign: Motion Academy-Craft Beer Edition
12. Best Media Campaign – Public Awareness
Ohpama.com (Rayma, Sing Tao Group)
Client: Leisure and Cultural Services Department
Campaign: Little Museum KOL
Cody Outdoor International (Hong Kong)
Campaign: Motion Academy-Craft Beer Edition
MTR* & Airport Express advertising, JCDecaux Transport, dentsu Hong Kong
Client: Hong Kong Tourism Board
Campaign: MTR* & Airport Express advertising – The Pandastic Hong Kong Campaign
Yahoo
Client: Bayer HealthCare
Campaign: Bayer – Awareness campaign for Endometriosis
13. Best Media Campaign – Real Time Response
Dentsu X Hong Kong, MTR* advertising, JCDecaux Transport
Client: Water World Ocean Park Hong Kong
Campaign: Water World “Summer Party Time” pDOOH Campaign
WPP Media (formerly GroupM)
Client: sim Credit Card
Campaign: It’s SiMPLE to attend USCA
CTgoodjobs
Client: The Hong Kong Jockey Club
Campaign: HKJC 2024 PTgoodjobs Recruitment Campaign
14. Best Media Campaign – Social
Wavemaker Hong Kong, Publicis Hong Kong
Client: AXA Hong Kong & Macau
Campaign: AXA 2024 Global Branding Campaign – Being self-employed shouldn’t be a risk
PressLogic, GirlStyle
Client: Ego Pharmaceuticals Hong Kong
Campaign: QV Ceramides – Embrace the Transformed You
Yahoo
Client: Bayer HealthCare
Campaign: Bayer – Awareness campaign for Endometriosis
15. Best Media Campaign – Targeted Audience
TVB, dentsu Hong Kong
Client: Standard Chartered Bank
Campaign: Le Grand Tour de Osaka
TVB, OMG
Client: HSBC
Campaign: NRC Campaign
Leo Burnett, Digitas Hong Kong
Client: Asia Miles by Cathay
Campaign: Asia Miles 25th Anniversary – Unlocking Possibilities
16. Best Performance Media Campaign
Digitas Hong Kong
Client: Cathay
Campaign: Cathay Shop: Data-driven excellence through strategic segmentation
JCDecaux Cityscape, Carat Hong Kong, Vpon AI Big Data Group
Client: Ocean Park Corporation
Campaign: Ocean Park Corporation – Annual Membership Promotion
MTR* advertising, JCDecaux Transport
Client: Taobao
Campaign: MTR* advertising – Taobao Double 11 Shopping Festival
17. Best Sponsorship Campaign
Digitas Hong Kong
Client: CATHAY GROUP
Campaign: Nothing beats being there – Rugby Sevens
Vogue Hong Kong
Client: Hong Kong Fashion Council
Campaign: Vogue Loves Hong Kong
TVB, dentsu Hong Kong
Client: Standard Chartered Bank
Campaign: Le Grand Tour de Osaka
18. Best Storytelling Campaign
Leo Burnett, Digitas Hong Kong
Client: Asia Miles by Cathay
Campaign: Asia Miles 25th Anniversary – Unlocking Possibilities
Plaza Premium Group, Chance Communications
Campaign: The Art of Travel
TVB, OMG
Client: HSBC
Campaign: HSBC 160th Anniversary
JCDecaux Cityscape, OMD Hong Kong
Client: McDonald’s Hong Kong
Campaign: McDonald’s Hong Kong 50 Years of Love Tram Shelter and Bus Shelter
19. Best Viral Campaign
FevaWorks Solutions (HK)
Client: Wellcome
Campaign: Wellcome’s 80th anniversary – “Always here for you” campaign
UM, Ogilvy PR
Client: American Express
Campaign: Platinum Legends, Confirmed
JCDecaux Cityscape, OMD Hong Kong
Client: McDonald’s Hong Kong
Campaign: McDonald’s Hong Kong 50 Years of Love Tram Shelter and Bus Shelter
20. Best Audience Acquisition & Retention Strategy
TVB, OMG
Client: HSBC
Campaign: PayMe CNY
MTR* advertising, JCDecaux Transport
Client: Taobao
Campaign: MTR* advertising – Taobao Double 11 Shopping Festival
UM, Ogilvy PR
Client: American Express
Campaign: Platinum Legends, Confirmed
21. Best Engagement Strategy
TVB, dentsu Hong Kong
Client: Standard Chartered Bank
Campaign: Le Grand Tour de Osaka
FevaWorks Solutions (HK)
Client: Wellcome
Campaign: Wellcome’s 80th anniversary – “Always here for you” campaign
Vogue Hong Kong
Client: Hong Kong Fashion Council
Campaign: Vogue Loves Hong Kong
Blis Media (HK)
Client: UBS
Campaign: OFFLINE to ONLINE Amplification – UBS Manage
22. Best Original Content
Omnicom Media Group, Sunny Idea
Client: Mentholatum
Campaign: 135th Anniversary – “The Little Nurse in All of Us”
FevaWorks Solutions (HK)
Client: Wellcome
Campaign: Wellcome’s 80th anniversary – “Always here for you” campaign
Ohpama.com (Rayma, Sing Tao Group)
Client: Investor and Financial Education Council
Campaign: The Chin Family Smart About Money” Animation Series
23. Best Partnership Strategy
Vogue Hong Kong
Client: Hong Kong Fashion Council
Campaign: Vogue Loves Hong Kong
TVB, OMG
Client: HSBC
Campaign: HSBC 160th Anniversary
Esquire Hong Kong
Client: Vacheron Constantin
Campaign: Man At His Best Campaign
24. Best Promotion Strategy
MTR* advertising, JCDecaux Transport
Client: Taobao
Campaign: MTR* advertising – Taobao Double 11 Shopping Festival		  
TVB, OMG
Client: HSBC
Campaign: NRC Campaign		  
WPP Media (formerly GroupM)
Client: sim Credit Card
Campaign: It’s SiMPLE to attend USCA		  
25. Best Use of AI
Yahoo
Client: Bao Dim Sin Seng
Campaign: Bao Dim Sin Seng x Yahoo Generative AI campaign
ThinkCol Transform
Client: sim Credit Card
Campaign: sim Credit Card Chatbot
26. Best Use of Branded Content
Hardchi Creative, The Bridge Agency
Client: Uni-China Group – Hong Kong Market
Campaign: Hong Kong Market Eshop Launch Campaign
TVB, OMG
Client: HSBC
Campaign: HSBC 160th Anniversary
TVB, dentsu Hong Kong
Client: Standard Chartered Bank
Campaign: Le Grand Tour de Osaka
27. Best Use of Influencer
Vogue Hong Kong
Client: Hong Kong Fashion Council
Campaign: Vogue Loves Hong Kong
Hardchi Creative, The Bridge Agency
Client: Uni-China Group – Hong Kong Market
Campaign: Hong Kong Market Eshop Launch Campaign
Havas HK
Client: Lee Kum Kee
Campaign: Lee Kum Kee: Flavours that Bind
Yahoo
Client: American Express International Inc.
Campaign: AMEX x BetterMe Boundless Explorer Campaign
28. Best Use of Technology
ThinkCol Transform
Client: sim Credit Card
Campaign: sim Credit Card Chatbot
MTR Corporation, JCDecaux Transport, Bravo Media, Asiaray Media Group
Client: Alipay, Lukfook Jewellery, Ingrid Millet, Wing Ming Medical, Wright Life
Campaign: A Wish For Christmas
MTR* advertising, JCDecaux Transport, Dentsu X Hong Kong
Client: Water World Ocean Park Hong Kong
Campaign: MTR* advertising – Water World Ocean Park Summer Campaign
29. Best Use of Video Content
Hardchi Creative, The Bridge Agency
Client: Uni-China Group – Hong Kong Market
Campaign: Hong Kong Market Eshop Launch Campaign
UM, Ogilvy PR
Client: American Express
Campaign: Platinum Legends, Confirmed
CTgoodjobs
Client: Citybus
Campaign: Citybus Employer Branding Video Campaign 2024
30. Best Use of User Generated Content
Yahoo
Campaign: Yahoo’s UGC-driven Editorial Amplification
PHD Hong Kong, VML Hong Kong
Client: The Hong Kong Jockey Club
Campaign: 140th Anniversary of The Hong Kong Jockey Club
Asiaray Media Group
Client: Ho Chai Kung Medicine Manufactory, Li Chung Shing Tong (Holdings)
Campaign: Ho Chai Kung – Po Chai Pills AI Photobooth