Wendy Wong

Head of Advertising & Branding APAC 

UBS AG

Wendy Wong is Head of Advertising & Branding APAC at UBS AG. Wendy is an accomplished advertising and branding professional with over 15 years of experience, specializing in the finance and banking industry. Since joining UBS in 2012, her role has evolved along with the changing trends. She is deeply involved in the development of the UBS brand strategy, brand design, digital & social media marketing, content and performance marketing. Prior to UBS, Wendy held the position of Regional Account Director at Publicis Worldwide Hong Kong Ltd., where she provided through-the-line services covering a wide range of clients, from banking and finance to properties and airlines, as well as FMCG brands.

As a marketer navigating today’s AI-driven world, she believes success hinges on sharp judgment and strong collaboration. She is often inspired by creativity and innovation, relying simultaneously on data and intuition to guide strategy, while fostering open communication across teams. With a growth mindset, she sees every challenge as a chance to learn and lead with purpose.