Lydia Yau

Head of Group Marketing Strategy and Communications

Vitasoy

Lydia Yau is a passionate brand-builder who grows businesses by elevating brands. She has a proven track record in rejuvenating brands, fueling business growth and expanding into new markets. Following her career at P&G, she joined Tencent, and started her purpose-driven plant-based venture in Green Monday, and now, Vitasoy.

Past experiences include brand management and marketing as core, commercial, strategic partnership and growth across industries and markets, from consumer goods, prestige beauty, fintech, product development, food tech and F&B.

Lydia’s passion for winning and curiosity with how brands can better connect with their target audience has given her ideas to create and transform. Her work expresses her love for consumer insights and thinking out of the box, as well as tackling business challenges. She sees herself as a student of leadership and always works towards growing both herself and her team.

Apart from her profession, Lydia is also keen on giving back to community. Previously a Guest Lecturer at the Chinese Medical University, a mentor of HeadStart@HKUST and a mentor in her Alma Mater, Good Hope School, sharing her experience with students.