#SparkAwards
THE SPARK AWARDS 2025 Key Dates
Spark Awards return with its 12th year!
The Spark Awards is making a triumphant return for its 12th year, commemorating more than a decade of honouring excellence within Hong Kong’s dynamic media landscape.
Since its inception, the Spark Awards has remained the foremost platform dedicated to recognising creative, innovative, and excellent work – along with the best talent – across the media industry in Hong Kong.
Our unwavering mission is clear – to illuminate the leading media companies at the forefront of innovation in content creation, client engagement, research, events, new media, and programming initiatives that shape Hong Kong’s vibrant media industry. If you are impassioned to elevate industry standards and value peer insights, the Spark Awards is the ultimate event not to be missed.
30
In line with the ever-evolving media landscape, this year sees a revamp and expansion of our categories. We are proudly introducing 30 refined categories.
All categories are inclusive, welcoming companies across the media spectrum – media, content creators, media agencies, content creation agencies, and adtech solution providers. The best performer will secure the prestigious titles of “Media Campaign of the Year” and “Media of the Year“.
This is your chance to script a new narrative of success for your team. Seize this opportunity to garner the well-deserved recognition you deserve. We extend our best wishes to all participants as they submit their entries for evaluation. Let your excellence radiate at the Spark Awards!
What’s new in 2025?
Best
Localised Campaign
Best
Media Event
Best
Performance Media Campaign
Best Use of
AI
Best Use of
Influencer
Best Use of
User Generated Content
Why Enter?
MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.
By entering The Spark Awards you can be part of the industry’s best media experts, and you can have the chance to:
Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients
Increase credibility and gain industry-wide recognition as an award-winning media entity
Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event
Raise your profile to help attract new business
Celebrate your successes across your company and project teams
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):
Challenge
%
- Describe the market challenges you were operating in, for example, competitive landscape, and how you overcame those challenges.
- Any key statistics which help illustrate the scale of the challenge?
Strategy
%
- Describe the campaign/work/project. The core insight or idea the work was built on and an outline of your creative and media strategy.
- What was unique and how were these developed to be both distinctive and powerful?
.
Execution
%
- Provide an overview of how your media thinking was implemented and its level of success.
- What were the different tactics elements used within the campaign/project and their respective roles?
Results
%
- What was the outcome?
- How did it deliver to your challenge?
- Supply any clear evidence/metrics demonstrating the performance of your strategy.
- Provide a clear rationale as to why you believe this qualified for a Spark Awards.
Panel of Judges
Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.
Carmen Wong
Marketing Director
foodpanda
Terry Tong
Director, Global Digital Marketing
GP Batteries
Miranda Yung
Head of Retail Products Marketing, Hong Kong
HSBC
Janie Lee
Head of Marketing and Public Relations Director
Kitchen Infinity Holdings
Grace Au
Regional Marketing Vice President, APAC Regional Marketing
Lee Kum Kee
Eric Lam
Head of PR & Marketing
LH Group
Sherman Lau
Head of Brand and Marketing
Livi Bank
Janie Lee
Head of Marketing Communication and CRM
Sony Corporation of Hong Kong
Lilian Goh
Director, Corporate & Business Communications
Standard Chartered Bank (Hong Kong)
Serene Tan
Director, Public Affairs, Asia Pacific
Starbucks Coffee Asia Pacific
Catherine Tse
Director, Brand & Marketing
Transamerica
Wendy Wong
Head of Advertising & Branding APAC
UBS AG
Lydia Yau
Head of Group Marketing Strategy and Communications
Vitasoy
Kenneth Ng
Director, External Affairs
West Kowloon Cultural District Authority
Charissa Chau
Head of Marketing, APAC
YOOX NET-A-PORTER GROUP
Shirley Lo
Head of Brand, Social & Communications
yuu Rewards, DFI Retail Group
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