THE SPARK AWARDS 2026 Key Dates
Spark Awards return with its 13th year!
The Spark Awards returns this year with renewed momentum, continuing its legacy as one of Hong Kong’s most respected platforms for celebrating excellence across the media industry.
Over the years, the Spark Awards has earned a reputation for spotlighting outstanding creativity, innovation, and talent that pushes the boundaries of media excellence. From impactful campaigns to transformative strategies, the awards honour media entities that shape the way audiences are engaged – today and into the future.
At the heart of the programme is a mission to reward original and results-driven media campaigns – spanning content creation, audience engagement, research, live and digital events, new media integration, technology, and programming innovation
This year, the awards programme introduces 3 distinct tracks to reflect the evolution of the media landscape and spotlight the industry’s diverse capabilities:
1. Media Channels, Platforms & Networks
Showcasing how media entities specific inventory, proprietary data, platform, or in-house creative team delivered an exceptional bespoke campaign or partnership for a brand client.
2. Media Strategy & Content
Showcasing the strategic architecture of a campaign. Entries will highlight the ability to plan, buy, optimise, and execute highly effective multi-channel or content-led campaigns to solve complex client challenges.
3. Technology
Showcasing the smartest practical application and implementation of AdTech or MarTech tools to drive campaign performance, uncover audience insights, or create operational efficiency.
40
Alongside with this, the awards feature a refreshed line-up of 40 categories, open to participants across every corner of the media ecosystem.
As we celebrate the 13th anniversary of the Spark Awards, we invite the entire media community to showcase their best work, highlight the progress made across the industry, and contribute to a platform that continues to champion creativity, strategy, and excellence in Hong Kong’s media scene.
We extend our best wishes to all entrants as you submit your best work!
Why Enter?
MARKETING-INTERACTIVE prides itself on developing its events to deliver the best possible opportunities to those who take part.
By entering The Spark Awards you can be part of the industry’s best media experts, and you can have the chance to:
Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients
Increase credibility and gain industry-wide recognition as an award-winning media
Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event
Raise your profile to help attract new business
Celebrate your successes across your company and project teams
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Judging Criteria
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):
Track 1: Media Channels, Platforms & Networks
Challenge & Objective
%
Media Strategy & Innovation
%
Execution & Integration
%
Results & Commercial Impact
%
Track 2: Media Strategy & Content
Challenge & Objective
%
Strategic Insight & Planning
%
Execution & Optimisation
%
Results & ROI
%
Track 3: Technology
Challenge & Objective
%
Strategic Insight & Planning
%
Execution & Optimisation
%
Impact & Business Value
%
Panel of Judges
Our expert judging panel will be announced soon. Keep an eye on our page for all updates on the judging panel.
If you interested in joining the judging panel, please contact Selina Kwok at +852 2695 6606 or selinak@lighthouse-media.com.
PAST JUDGES
We would like to thank our past judges for their time and effort in 2025
Waliur Rahman
Head of Marketing- Global Travel Retail & China
BAT
Carmen Wong
Marketing Director
foodpanda
Terry Tong
Director, Global Digital Marketing
GP Batteries
Anna Tang
Assistant General Manager, Marketing & Communications
Hongkong Land
SPONSORS & PARTNERS
How about some ideas to advertise your products or services? For sponsorship opportunities, please contact: partnerships_northasia@marketing-interactive.com
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