{"id":22226,"date":"2025-10-30T17:25:40","date_gmt":"2025-10-30T09:25:40","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/?p=22226"},"modified":"2025-11-03T10:07:56","modified_gmt":"2025-11-03T02:07:56","slug":"yee-pheng-tan","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/yee-pheng-tan\/","title":{"rendered":"Yee Pheng Tan"},"content":{"rendered":"

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2026 Judge’s Profile<\/h2>\n

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Yee Pheng Tan<\/h3>\n

Head, Group Communications<\/h4>\n

Sime<\/h5>\n

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Yee Pheng is a communications specialist with over two decades\u2019 experience across multiple industries including healthcare, plantation and property. She currently leads the communications portfolio at Sime, a partner of choice for some of the world\u2019s most admired brands in heavy equipment and automotive in 18 countries across the Asia Pacific region. At Sime, Yee Pheng has led the Group\u2019s communications response to crises as well as through multiple mergers and acquisition exercises, rebranding initiatives, and strategic engagements with various stakeholders. She has also played key roles in the Group’s culture transformation and change management initiatives.<\/p>\n

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2026 JUDGES<\/strong><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” global_module=”22180″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Grace Lyn P. Dar Santos” position=”Head of Corporate Communications” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/wp-content\/uploads\/sites\/23\/2025\/10\/Allianz_GraceLyn.jpg” admin_label=”Allianz_Grace” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMTY3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Allianz PNB Life<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Azmi Yaakop” position=”Chief Strategic Communications Officer” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/wp-content\/uploads\/sites\/23\/2025\/10\/FGV_AzmiYaakop.jpg” admin_label=”FGV_Azmi” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMTg4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

FGV Holdings<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Adelene Wong” position=”Group Director \u2013 Marketing, Digital and Communications” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/wp-content\/uploads\/sites\/23\/2023\/02\/ParkCity-Group_Adelene-Wong.png” admin_label=”TEEG_Joanne” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IiIsImVuYWJsZV9odG1sIjoib2ZmIn19@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

ParkCity Group
<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Yee Pheng Tan” position=”Head, Group Communications” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/wp-content\/uploads\/sites\/23\/2025\/10\/Sime_Yee-Pheng-Tan.png” admin_label=”Sime_YPTan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMjI2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” title_text=”Sime_Yee Pheng Tan” sticky_enabled=”0″]<\/p>\n

Sime
<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Joanne Wang” position=”Group Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/wp-content\/uploads\/sites\/23\/2025\/10\/The-Entertainment-and-Education-Group-TEEG_Joanne-Wang-768×768-1.png” admin_label=”TEEG_Joanne” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIyMjEwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Timezone Group International
<\/strong><\/p>\n

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2026 Judge’s ProfileYee Pheng Tan Head, Group Communications SimeYee Pheng is a communications specialist with over two decades\u2019 experience across multiple industries including healthcare, plantation and property. She currently leads the communications portfolio at Sime, a partner of choice for some of the world\u2019s most admired brands in heavy equipment and automotive in 18 countries […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-22226","post","type-post","status-publish","format-standard","hentry","category-2026-judges"],"yoast_head":"\nYee Pheng Tan - PR Awards Southeast Asia 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/pr-awards-sg\/yee-pheng-tan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yee Pheng Tan - 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