16 January 2026, 23:59hrs<\/strong><\/p>\n[\/et_pb_toggle][et_pb_toggle title=”Judging Criteria” admin_label=”Judging Criteria” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Your entry will be judged fairly and objectively, irrespective of budget, scale or resource. Each entry will be judged within its own context and on its own merits giving an even playing field to large and small companies and campaigns. Judges will not be assigned entries that present a clear conflict of interest. This includes entries submitted by their own organisation or agency, as well as submissions by direct competitors.<\/p>\n
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions):<\/p>\n
Challenge (max. 500 words) 20%<\/strong>
Judges will be looking for:<\/em><\/p>\n\n- A clear description of the business \/ brand consumer challenge that PR was being asked to address<\/li>\n
- Key statistics which help illustrate the scale of this challenge in more detail<\/li>\n<\/ul>\n
Recommended information to submit:<\/em><\/p>\n\n- Start date<\/li>\n
- End date<\/li>\n
- Target audience<\/li>\n
- Key objectives<\/li>\n
- Budget<\/li>\n<\/ul>\n
Strategy (max. 500 words) 30%<\/strong>
Judges will be looking for:<\/em><\/p>\n\n- A clear rationale for why you chose this PR approach<\/li>\n
- The core insight on which you focused your strategy<\/li>\n
- An outline of your message, along with creative and media thinking on how these were developed to be both distinctive and impactful<\/li>\n<\/ul>\n
Recommended information to submit:<\/em><\/p>\n\n- Which media channels were used and why?<\/li>\n
- Outline the approach and why it was used<\/li>\n<\/ul>\n
Execution (max. 500 words) 30%<\/strong>
Judges will be looking for:<\/em><\/p>\n\n- An overview of how your strategy was implemented<\/li>\n
- The different tactics \/ mediums used within the programme<\/li>\n
- The roles of these different tactics \/ mediums<\/li>\n<\/ul>\n
Results (max. 500 words) 20%<\/strong>
Judges will be looking for:<\/em><\/p>\n\n- The campaign\u2019s bottom-line impact<\/li>\n
- Notable changes to the stakeholders\u2019 behaviour<\/li>\n
- Clear evidence \/ metrics demonstrating the campaign\u2019s performance<\/li>\n
- A clear rationale as to why you believe this qualifies for a PR Award<\/li>\n<\/ul>\n
Talent Categories (For Category 40-43)<\/strong><\/p>\nPlease write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the \u2018categories & criteria\u2019 section of the Entry Guidelines. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.<\/em><\/p>\n[\/et_pb_toggle][et_pb_toggle title=”Eligibility” admin_label=”Eligibility” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\n- The eligibility period of work submitted is from November 2024<\/strong> to December 2025<\/strong>. Entries should reflect results achieved during this period and cannot have been submitted for the 2025 edition.<\/li>\n
- All work, campaigns or initiatives must have been conceptualised and carried out in Southeast Asia, South Asia and \/ or Oceania regions, or for markets that include at least one country in one of those regions.<\/li>\n
- Entrants from the following countries are eligible: Australia, Bangladesh, Bhutan, Brunei, Cambodia, East Timor, Fiji, India, Indonesia, Kiribati, Laos, Malaysia, Maldives, Marshall Islands, Micronesia, Myanmar, Nauru, Nepal, New Zealand, Pakistan, Palau, Papua New Guinea, Philippines, Samoa, Singapore, Sri Lanka, Solomon Islands, Thailand, Tonga, Tuvalu, Vanuatu and Vietnam.<\/li>\n
- Agencies who submit entries on behalf of clients should seek permission before submitting to avoid the duplication of entries.<\/li>\n
- Organisations may submit the same work \/ campaign \/ initiative into multiple categories or different works \/ campaigns \/ initiatives into one category. In these instances, these will be classed as individual entries. There is no limit to the number of entries an organisation may submit but each individual submission will be charged as a single entry at SGD359 (before GST and this is applicable to entries from Singapore-based companies.<\/em>)<\/li>\n<\/ul>\n
[\/et_pb_toggle][et_pb_toggle title=”Fees and Payment Mode” admin_label=”Fees and Payment Mode” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Entry Fee: SGD359 per entry<\/strong>
(Price is exclusive of Government Service Tax (GST). GST is only applicable to entries from Singapore-Based companies.)<\/em><\/p>\nPayment Modes:<\/strong>
Credit card (Visa, MasterCard, AMEX)
All entries are non-refundable.<\/p>\n[\/et_pb_toggle][et_pb_toggle title=”Terms & Conditions” admin_label=”Terms & Conditions” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\n- Entry fees are non-refundable.<\/li>\n
- The judges\u2019 decisions are final.<\/li>\n
- Without prior notice, MARKETING-INTERACTIVE’s team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category \/ categories will not be refunded.<\/li>\n
- Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.<\/li>\n
- Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and \/ or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.<\/li>\n
- Finalists need to be present at the awards gala dinner in order to receive their trophy(ies) in case they win.<\/li>\n
- Lighthouse Independent Media Pte Ltd reserves the right, without prejudice, to remove entries from being judged, should the company submitting their entries have a history of non-payment and payment arrears.<\/span><\/li>\n
- Please refer to the full terms & conditions in the Entry Guidelines<\/a><\/strong>.<\/li>\n<\/ul>\n
[\/et_pb_toggle][et_pb_toggle title=”Important” admin_label=”Important” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\n- The entrant agrees that MARKETING-INTERACTIVE and\/or Lighthouse Independent Media Pte Ltd<\/em> will not accept responsibility for errors or omissions reproduced in the presentation of the PR Awards, in MARKETING-INTERACTIVE’s media platforms, or for work lost or corrupted under any circumstances.<\/li>\n
- For the purpose of clarity, this exemption of liability includes any communications online and offline by MARKETING-INTERACTIVE, Lighthouse Independent Media Pte. Ltd. and its partners.<\/li>\n
- Any confidential information should be written in red font<\/span><\/strong> or highlighted in red<\/span><\/span>. Any text in red font<\/span><\/strong> or highlighted in red<\/span> \u00a0 will not be disseminated beyond the judging panel in any way.<\/li>\n
- The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, in any <\/span>relevant marketing collateral \/ newsletters at such times as deemed appropriate<\/span> and at such times as deemed appropriate.\u00a0<\/span><\/li>\n
- Entries done in any other format may not be accepted.<\/li>\n
- Any invalid or incomplete submissions will be subject to a penalty deduction of your total score.<\/li>\n
- All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.<\/li>\n<\/ul>\n
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[et_pb_section fb_built=”1″ _builder_version=”4.16″ background_enable_color=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_phone=”50px” max_width_phone=”1280px” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Entry Submission” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”] Entry Submission [\/et_pb_text][et_pb_toggle title=”How to Enter?” admin_label=”How to Enter?” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”] Submitting your entries for the PR Awards is simple and completely online. The entry submission deadline is 16 January 2026 […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-373","page","type-page","status-publish","hentry"],"yoast_head":"\n
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