2020 Winners

PR Awards Champion - Agency

AKA Asia
PR Awards Champion - Brand

Grab
1. Best Corporate Affairs Strategy
GOLD

Grab
Campaign: Grab for Good
GOLD

INTI International University & Colleges
Campaign: INTI & IDC Whitepaper: Graduate Readiness vs Industry’s Advancement Towards IR4.0
SILVER

British American Tobacco Malaysia
Brand: British American Tobacco
Campaign: Sampai Bila
Agency: Geometry Malaysia
BRONZE

Philips
Campaign: Leading Conversations on the Future of Health
Agency: Omnicom Public Relations Group
2. Best Crisis / Reputation Management Strategy
GOLD

Telekom Malaysia
Brand: Unifi
Campaign: Unifi- Second Chance (Satu Peluang)
Agency: Edelman Malaysia
SILVER

Singapore Post
Campaign: Regaining Trust & Restoring Public Confidence in the Singapore Postal Service
BRONZE

Gojek
Campaign: Managing and Minimising Issues: Navigating Gojek’s Launch in Singapore
Agency: Ogilvy Singapore
3. Best CSR Communications
GOLD

Manulife Singapore
Campaign: Stop the Drama
Agency: AKA Asia
SILVER

Nespresso
Campaign: Nespresso One Pod at a Time
Agency: Golin Singapore
BRONZE

Sun Life Malaysia
Campaign: Live Healthier Lives
4. Best Employee Engagement / Internal Communications
GOLD

Singapore Post
Campaign: Every Delivery Counts
SILVER

JLL
Campaign: Welcome home, JLL! How JLL turned an office move into a housewarming party for our people
BRONZE

Nanyang Technological University, Singapore
Campaign: AR You Ready for HEY!
5. Best Engagement for a Targeted Community
GOLD

Manulife Singapore
Campaign: Mrs Fortune Teller
Agency: AKA Asia
SILVER

Eliphant
Brand: GameStart Asia
Campaign: Gamestart 2019
Agency: Asia PR Werkz
BRONZE

Gerbang Alaf Restaurants
Brand: McDonald’s Malaysia
Campaign: Anugerah Guru Inspirasi McDonald’s 2019
Agency: Lumos Hill+Knowlton Strategies
6. Best Event-Led PR Campaign
GOLD

National Heritage Board
Campaign: Singapore Night Festival
Agency: Tate Anzur
SILVER

Changi Airport Group
Brand: Jewel Changi Airport
Campaign: Jewel Changi Airport Launch
BRONZE

Porsche Asia Pacific
Brand: Porsche Taycan
Campaign: Porsche Taycan APAC Premiere
Agencies: Golin, Keko, Jack Morton
7. Best Insights-Driven PR
GOLD

INTI International University & Colleges
Campaign: INTI & IDC Whitepaper: Graduate Readiness vs Industry’s Advancement Towards IR4.0
SILVER

Telkomsel Transformation
Brand: Telkomsel
Campaign: Rebound and Go Digital
BRONZE

Prudential Assurance Company Singapore
Campaign: The Longevity Agenda
8. Best Launch / Re-Launch Campaign
GOLD

Changi Airport Group
Brand: Jewel Changi Airport
Campaign: Jewel Changi Airport Launch
SILVER

Impossible Foods
Campaign: Launching Impossible: The Future of Food
Agency: AKA Asia
BRONZE

Touch ‘n Go eWallet
Campaign: Launch of Raya Sempoi
Agency: Zeno Malaysia
9. Best Media Relations Strategy
GOLD

Grab Indonesia
Brand: Grab
Campaign: GrabBike #AntiNgaret
Agencies: Ogilvy Indonesia, Image Dynamics
SILVER

OPPO
Campaign: The 5G Hotel
Agency: CampaignLab
BRONZE

Mondelez Malaysia
Brand: Cadbury Dairy Milk
Campaign: Cadbury FC
Agency: Mad Hat Asia
10. Best PR by an In-House Communications Team
GOLD

INTI International University & Colleges
Campaign: INTI & IDC Whitepaper: Graduate Readiness vs Industry’s Advancement Towards IR4.0
SILVER

Grab
Campaign: Grab for Good
BRONZE

Sumitomo Mitsui Banking Corporation
Campaign: Innovation with a Human Touch
11. Best PR Campaign: B2B
GOLD

VMware
Campaign: Accelerating Cloud for ASEAN’s Digital Economy
SILVER

Grab Philippines
Brand: Grab
Campaign: GrabFood: Improving Lives through Food
Agency: JDVM Marketing Communications
BRONZE

Barco NV
Brand: Barco
Campaign: Barco APAC Media Outreach
12. Best PR Campaign: Banking / Financial Services
GOLD

Manulife Singapore
Campaign: Museum of Claims
Agency: AKA Asia
SILVER

Grab
Campaign: Towards a Cashless Lifestyle with GrabPay
Agency: essence Burson Cohn & Wolfe
BRONZE

NTUC Income
Campaign: From Everyday Insurer to Innovator – How NTUC Income makes a Difference in the Digital Age
Agency: WE Communications
13. Best PR Campaign: Bars & Restaurants
GOLD

Curated Asia
Campaign: Singapore Cocktail Festival 2019
Agency: Food News Integrated Marketing Agency
SILVER

William Reed Business Media
Campaign: The World’s 50 Best Restaurants 2019
Agency: Food News Integrated Marketing Agency
BRONZE

Deliveroo Singapore
Campaign: Deliveroo Food Market – Taste the Future
Agency: AKA Asia
14. Best PR Campaign: Beauty
GOLD

Estée Lauder
Campaign: Power of Night
Agency: Access Communications
SILVER

Unilever Philippines
Brand: Dove
Campaign: Dove Deo Dry Serum Intensive Renew: The New #UnderarmHolyGrail
Agency: WPP
BRONZE

Unilever
Brand: Love Beauty & Planet
Campaign: #VirtualPlasticHunt
Agency: Edelman Malaysia
15. Best PR Campaign: Electronics & Gadgets
GOLD

OPPO
Campaign: The 5G Hotel
SILVER

Philips
Campaign: Philips Shaver S9000 Prestige: Raising the Bar on Male Grooming
Agency: Omnicom Public Relations Group (OPRG)
BRONZE

FUJIFILM
Campaign: Social Dining
Agency: CampaignLab
16. Best PR Campaign: Entertainment
GOLD

Prudential Assurance Company Singapore
Campaign: Prudential Marina Bay Carnival 2019
Agency: Touch PR & Events
SILVER

Feld Entertainment
Brand: Disney on Ice
Campaign: Disney on Ice 2019
Agency: Touch PR & Events
BRONZE

Vuclip Malaysia
Brand: Viu
Campaign: Viu Originals – Keluarga Baha Don & Kopitiam: Double Shot Launch
Agency: Mad Hat Asia
17. Best PR Campaign: Fashion, Apparel & Accessories
GOLD

Gentle Monster
Campaign: 2019 Collection ’13’ Launch
Agency: Access Communications
SILVER

Bvlgari
Campaign: Profiling the Serpenti Seduttori – The Seductive Icon: Born to be Gold
Agency: Truth Communications
BRONZE

Puma SEA
Brand: Puma
Campaign: Puma House Of Hustle
Agency: Burson Cohn & Wolfe
18. Best PR Campaign: FMCG
GOLD

Unilever Vietnam
Brand: OMO
Campaign: OMO Wakanda, The Magic of Real Play
Agency: Biz-Eyes
SILVER

Tiger Beer
Campaign: Tiger Born in Singapore
Agency: AKA Asia
BRONZE

Danone-AQUA
Brand: AQUA
Campaign: #BijakBerplastik (Being Wise about Plastic)
Agency: Maverick
19. Best PR Campaign: Government / Public Services or Non-Profit
GOLD

National Council of Social Service (NCSS)
Campaign: Beyond the Label
Agency: Ogilvy Singapore
SILVER

Manulife Singapore
Campaign: Stop the Drama
Agency: AKA Asia
BRONZE

National Heritage Board
Campaign: Singapore Night Festival
Agency: Tate Anzur
20. Best PR Campaign: Health & Pharmaceuticals
GOLD

Abbott
Brand: Ensure
Campaign: Abbott Ensure: Stand4Strength Challenge
Agency: WE Communications
SILVER

Novartis
Campaign: Novartis – Be Pso Positive
Agency: Edelman Malaysia
BRONZE

Eu Yan Sang
Campaign: Eu Yan Sang 140th Anniversary Experience Centre
Agency: Unicom Marketing
21. Best PR Campaign: Lifestyle & Travel
GOLD

Changi Airport Group
Brand: Jewel Changi Airport
Campaign: Jewel Changi Airport Launch
SILVER

DoubleTree by Hilton
Brand: DoubleTree by Hilton Phuket Banthai Resort
Campaign: The Smart Cookie Traveller
Agency: Golin
BRONZE

Raffles Hotel Singapore
Campaign: Return of an Icon
Agency: Omnicom Public Relations Group
22. Best PR-led Integrated Communications
GOLD

Changi Airport Group
Campaign: Jewel Changi Airport
Agency: Jewel Changi Airport Launch
SILVER

Procter & Gamble
Brand: Pantene
Campaign: Pantene Wanita Besi
Agency: Astro Media Solutions
BRONZE

UNIQLO Vietnam
Brand: UNIQLO
Campaign: UNIQLO Launch in Vietnam
Agency: Galaxy Communications
23. Best Regional PR
GOLD

Grab
Campaign: Grab for Good
SILVER

Nissan Asia & Oceania
Campaign: Beyond Product and Technology: Nissan EV For Sustainability
Agency: Edelman
BRONZE

Changi Airport Group
Campaign: Jewel Changi Airport
Agency: Jewel Changi Airport Launch
24. Best Use of Advocates
GOLD

Procter & Gamble
Brand: Pantene
Campaign: Pantene Wanita Besi
Agency: Astro Media Solutions
SILVER

Grab
Campaign: Break The Silence
Agency: essence Burson Cohn & Wolfe
BRONZE

National Council of Social Service (NCSS)
Campaign: Beyond the Label
Agency: Ogilvy Singapore
25. Best Use of Celebrities / Influencers
GOLD

Singtel
Campaign: GOMO Rapology
Agency: Goodstuph
SILVER

Jollibee Philippines
Campaign: Jollibee’s “Best Twirl Ever” with Catriona Gray
Agencies: Ripple8, Dentsu Jayme Syfu
BRONZE

OCBC NISP
Brand: Nyala by OCBC NISP
Campaign: Nyalakan Indonesia
Agency: Channel O, Dentsu
26. Best Use of Content
GOLD

Unilever Vietnam
Brand: OMO Matic
Campaign: OMO Lupin (Greener for Vietnam)
Agency: Biz-Eyes
SILVER

Temasek
Campaign: One of Us
Agency: Our Grandfather Story
BRONZE

Sydney Thunder
Campaign: Sydney Thunder Feeds The World
Agency: Adhesive
27. Best Use of Micro / Niche Influencers
GOLD

OPPO
Campaign: The Ultimate Internship
Agency: CampaignLab
SILVER

Watsons Philippines
Campaign: Watsons Wellness Campaign
Agency: Spark It! Marketing Communications
BRONZE

Coca-Cola Vietnam
Campaign: Coca-Cola Tet 2020, The More The Merrier
Agency: Biz-Eyes
28. Best Use of Social Media
GOLD

Changi Airport Group
Brand: Jewel Changi Airport
Campaign: Jewel Changi Airport Launch
SILVER

National Heritage Board
Campaign: #OurHawkerCulture
Agency: Tate Anzur
BRONZE

Singapore Civil Defence Force, Corporate Communications Department
Brand: Singapore Civil Defence Force
Campaign: SCDF Social Media: Breaking the Internet with Memes and Catchy Public Education Content
29. Best Use of Technology
GOLD

OPPO
Campaign: The 5G Hotel
Agency: CampaignLab
SILVER

CARRO
Campaign: Singapore’s first “Netflix for Cars”
Agency: REDHILL
BRONZE

Manulife Singapore
Campaign: Museum of Claims
Agency: AKA Asia
30. Most Creative PR Stunt
GOLD

KFC Australia
Brand: KFC
Campaign: KFC “Michelin Impossible”
Agency: OPR & Ogilvy
SILVER

Kaspersky
Campaign: Cybersecurity and Comedy
Agency: Soda Communication
 
SILVER

Manulife Singapore
Campaign: Museum of Claims
Agency: AKA Asia
BRONZE

Domino’s Pizza Singapore
Campaign: For the Love of Pizza
Agency: Red Havas Singapore