Judge’s Profile

Nikhil Kharoo

Head of PR and Partnerships, Asia Pacific

Fitbit

Nikhil currently heads Brand Partnerships and Public Relations for Fitbit across Asia Pacific. He has been consulting on developing marketing communications strategy for global companies in Asia for over a decade.

In the current role, he is responsible for leading brand associations and strategic communications campaign for the brand across all 14 markets in Asia Pacific (South/North Asia, Greater China and ANZ).

Nikhil led the communications and brand partnerships for Fitbit in India since launching the brand successfully in India in 2015. The two years witnessed Fitbit build wearables category. Built strong brand resonance and recall while becoming part of India’s popular culture.

Before Fitbit, with Burson Marsteller for a decade, Nikhil led key portfolio of clients as Managing Partner in the firm while mentoring the Digital & social team.

Nikhil led one of the most successful business units and award winning marketing communications campaigns. He mentored clients across technology, travel, lifestyle, music, gaming and entertainment.

He led marketing communication campaigns for the launch of leading local and multinational brands across gaming, smartphone, headphone, audio OTT, OTA, computer peripherals and other consumer brands.

His journey has been about successful communication stories which have contributed significantly to the growth of some of the world’s leading consumer brands like HP, Logitech, Microsoft (Xbox & Hardware), Electronic Arts, BLYK, Dolby, Fitbit, Sennheiser, MakeMyTrip, Timex (includes brands like Versace, Salvatore Ferragamo), Kayak, in the region. Previously, he also set up solid platform for Indian companies to announce their arrival on the world stage.

Nikhil worked in Hong Kong (APAC HQ) to strategise and implement best practices on some marquee consumer brands for Burson Marsteller.

Nikhil was named in the first ever 30Under30 list of top of 30 Communications professionals under the age of 30, in India for 2015-16.

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