2021 Finalists

1. Best Campaign Pivot
AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT
Geneco
Campaign:#PowerTheChange 2020 | Power The Future, Power Generations
Agency: Muse & Motif
Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: Heineken® 0.0 #SocialiseResponsibly
Agency: Mad Hat Asia
Lazada Malaysia
Campaign: Lazada 11.11 Shopping Festival
Agency: Be Strategic
Microsoft Asia
Brand: Microsoft
Campaign: Imagine Cup: Bringing tech ideas to life
Agency: Edelman Singapore
Nestlé Nespresso S.A
Campaign: Barista Creations Flavoured & Barista Creations Iced
Agency: Iris Singapore
Science Centre Singapore
Campaign: Science Centre Singapore: UNTAME
Agency: AKA Asia
Singtel
Campaign: Singtel’s Festive Film Campaign During COVID-19
Taylor’s University
Campaign: Pivoting the launch of a specialised pathway in Patisserie Arts
Agency: LEWIS
Tokopedia
Campaign: Tokopedia #JagaEkonomiIndonesia
2. Best Corporate Affairs Strategy
Barco
Campaign: Step into tomorrow’s new hybrid way of working with Barco
CUCKOO International (MAL)
Brand: CUCKOO
Campaign: #SAMASAMA
Grab Indonesia
Campaign: #KitaVsCorona (Us against the Coronavirus)
Agency: Ogilvy Indonesia
LASALLE College of the Arts
Campaign: Repositioning LASALLE College of the Arts
Agency: Pinpoint PR
MSIG Asia
Brand: MSIG
Campaign: MSIG for Sustainability
Philips
Campaign: Empowering the next generation of healthcare professionals for a sustainable future
Agency: Omnicom Public Relations Group
Samsung Southeast Asia and Oceania
Campaign: Empowering the Youth of Today to Solve for Tomorrow
Agency: IN.FOM
3. Best COVID-19 Related Response
AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT
Boost E-Wallet
Campaign: #BoostGotYou
Agency: Alpha Access PR
DBS Bank
Campaign: Covid-19: Supporting Customers, Employees and the Community as a Purpose-Driven Organisation
Grab Singapore
Campaign: Grab Cares: Supporting our community in the new normal
Agency: IN.FOM
Marina Bay Sands
Campaign: Marina Bay Sands’ journey on paving the way for the future of hospitality
National Youth Council
Campaign: Dear Covid-19
Agency: DSTNCT
SAP Concur
Campaign: Finance in the New World of Work
Agency: IN.FOM
The Medical City
Campaign: The Medical City A Safe Zone for All Patients
Visa
Campaign: #WhereYouShopMatters
Agency: Ruder Finn Asia
William Grant & Sons
Campaign: 1887 Virtual Bar
Agency: AKA Asia
4. Best Crisis Management Strategy
Accenture
Campaign: Accenture Southeast Asia and Growth Markets ‘Now Next’ Campaign
Agency: BCW Singapore
Air Selangor
Campaign: Air Selangor Outreach
Agency: Edelman Malaysia
Carousell
Campaign: Choose to Give
Globe Telecom
Campaign: #OneGlobeVSCovid
Agency: David & Golyat
MSIG Asia
Brand: MSIG
Campaign: Protecting and enhancing the MSIG brand during Covid-19 times
Singapore Post
Brand: SingPost
Campaign: #HereWithYou: Instilling Public Confidence in Safe Deliveries for Singapore
Singtel
Campaign: Singtel’s COVID-19 Response
5. Best CSR Communications
Boost E-Wallet
Campaign: Tabung COVID-19 by Boost
Agency: Alpha Access PR
Burger King Indonesia
Brand: Burger King
Campaign: Voice of The Silent #SunyiBersuara
Agency: DJE Holdings Indonesia (Edelman & ZENO)
Causes For Animals Singapore
Brand: Causes For Animals
Campaign: The Perfect Voiceovers
Agency: Edelman Singapore
DBS Bank
Campaign: DBS Sparks Season 2: Everyday Heroes for a Better World
FWD Vietnam Life Insurance
Campaign: Early protection for living celebration
Grab Vietnam
Campaign: Empower partners and community, together overcome difficulties
Agency: T&A Ogilvy Vietnam
Make It Blue
Campaign: See It Blue
Agencies: Mercury, Lumina, Hill+Knowlton Strategies
OPPO Australia
Campaign: #AnEssentialThankYou
Agency: CampaignLab
Samsung Southeast Asia and Oceania
Campaign: Empowering the Youth of Today to Solve for Tomorrow
Agency: IN.FOM
Unilever Vietnam
Brand: Lifebuoy Vietnam
Campaign: Lifebuoy Fighting Corona
Agency: Biz-Eyes
6. Best Employee Engagement / Internal Communications
DBS Bank
Campaign: DBS SG Customer Centre: Staying Engaged in the New Normal
DBS Bank
Campaign: Illuminate your WOWs
DBS Bank
Campaign: DBS Data Science Reusable Assets Learning Festival
Frasers Property
Campaign: Build to Zero
Indosat Ooredoo
Campaign: Intercom Story
Marina Bay Sands
Campaign: Power of Internal Communications Continues During Circuit Breaker: Marina Bay Sands
MSIG Asia
Brand: MSIG
Campaign: MSIG for Sustainability
National Volunteer & Philanthropy Center
Campaign: Building a City of Good from within
Singapore Post
Brand: SingPost
Campaign: Work Smart, Wear Smart
Vena Energy
Campaign: Women In Power
7. Best Engagement for a Targeted Community
AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT
Burger King Indonesia
Brand: Burger King
Campaign: Voice of The Silent #SunyiBersuara
Agency: DJE Holdings Indonesia (Edelman & ZENO)
Causes for Animals Singapore
Brand: Causes for Animals
Campaign: The Perfect Voiceovers
Agency: Edelman Singapore
FWD Vietnam Life Insurance
Campaign: Early protection for living celebration
Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: Heineken® 0.0 #SocialiseResponsibly
Agency: Mad Hat Asia
Lazada Singapore
Campaign: RedMart Paying it Forward to Singapore’s Frontliners
Agency: WE Communications
Manulife Singapore
Campaign: #Unbroken
Agency: AKA Asia
Samsung Southeast Asia and Oceania
Campaign: Empowering the Youth of Today to Solve for Tomorrow
Agency: IN.FOM
Singapore Tourism Board
Campaign: SingapoRediscovers – Community Engagement
Agency: Edelman Singapore
William Grant & Sons
Campaign: 1887 Virtual Bar
Agency: AKA Asia
8. Best Event-Led PR Campaign
Boost E-Wallet
Campaign: Boost e-Tunai Rakyat Launch
Agency: Alpha Access PR
Edrington
Brand: The Macallan
Campaign: The Macallan Experience
Agency: Omnicom Public Relations Group
IPC Shopping Centre
Campaign: IPC Live Shopping Fiesta
Agency: Ruder Finn PR Malaysia
Lush Cosmetics
Campaign: The Long Lush 2020 Washaway
Agency: W Communications
Novateur Coffee Concepts, Inc.
Brand: Nespresso
Campaign: Nespresso – Be Your Own Barista
Agency: Bonsey Jaden Philippines, Inc.
ONE Group Holdings
Brand: ONE Championship
Campaign: Inside the Matrix (30th October 2020)
Agency: DIFY
Science Centre Singapore
Campaign: Science Centre Singapore: UNTAME
Agency: AKA Asia
Singapore Tourism Board
Campaign: Singapore Food Festival
Agency: Edelman Singapore
TWO L(I)PS
Campaign: Skin-Tasting Experience
Agency: Access Communications
VMware
Campaign: Building ASEAN’s Resilience with Digital Transformation
Agency: Omnicom Public Relations Group
9. Best Insights-Driven PR
American Express
Campaign: Shop Small, Shop Local by W Communications and American Express
Agency: W Communications
Chope
Brand: The Chope Group
Campaign: Uncovering the True Impact: COVID-19 and the F&B industry
Agency: Asia PR Werkz
FWD Vietnam Life Insurance
Campaign: FWD Clarity – Know what you are covered
Greenstone Financial Services
Brand: Australian Seniors insurance brand
Campaign: The Australian Seniors Series: 100 Year Lifespan report
Agency: Hill+Knowlton Strategies
Lazada Singapore
Campaign: RedMart Leverages Data to Fulfil Grocery Demand Surge
Agency: WE Communications
Microsoft Asia
Brand: Microsoft
Campaign: Amplifying a Culture of Innovation across Asia Pacific
Agency: Edelman Singapore
SAP Concur
Campaign: Finance in the New World of Work
Agency: IN.FOM
Singapore Prison Service
Campaign: Captains of Lives
Agency: Edelman Singapore
Twitter Asia Pacific
Campaign: #KpopTwitter World Map
Agency: The Hoffman Agency Asia Pacific
Unilever Vietnam
Brand: Lifebuoy Vietnam
Campaign: Lifebuoy Transparent Gloves
Agency: Biz-Eyes
10. Best Launch/Re-Launch Campaign
EMERGE Esports
Campaign: EMERGE Against All Odds (#EMERGEAgainstAllOdds)
Agency: DIFY
FWD Vietnam Life Insurance
Campaign: FWD Clarity – Know what you are covered
Government Technology Agency (GovTech)
Brand: LifeSG
Campaign: LifeSG: Simpler Services. Better Lives.
Kimberly Clark
Brand: Kotex
Campaign: Kotex Limited Edition
Agency: Mad Hat Asia
Lazada Group
Campaign: Refreshing LazMall to Empower Sellers Ahead of 9.9 and Beyond
Agency: WE Communications
Mitsubishi Power
Campaign: Mitsubishi Power Brand Launch
Agency: Edelman Singapore
Tune Talk
Campaign: Hello Borneo
Unilever
Brand: Omo Matic Vietnam
Campaign: OMO Cleopatra
Agency: Biz-Eyes
Unilever
Brand: Cream Silk
Campaign: Cream Silk Richness of Nature
Agency: Bridges PR
Unilever Vietnam
Brand: Lifebuoy
Campaign: Jarvis Y2
Agency: Biz-Eyes
11. Best Media Relations Strategy
DFS Group
Campaign: DFS Group 35 Years of Wines and Spirits campaign in Singapore Changi Airport
Agency: Asia PR Werkz
EGN Singapore
Brand: EGN
Campaign: Executive Loneliness
Agency: Pinpoint PR
Government Technology Agency (GovTech)
Campaign: Going beyond official narrative and conventional outreach
Grab Indonesia
Campaign: #TerusUsaha – An MSME Digitalisation Program
Agencies: Ogilvy Indonesia, Image Dynamics
National Volunteer & Philanthropy Center
Campaign: President’s Volunteer & Philanthropy Award (PVPA) 2020 Special Edition: Our Finest Hour in The City of Good
Agency: Muse & Motif
Science Centre Singapore
Campaign: Science Centre Singapore: UNTAME
Agency: AKA Asia
Shell Indonesia
Campaign: Shell Eco Marathon Indonesia 10th Anniversary
Agency: Image Dynamics
Telkomsel
Campaign: Best Media Relation Strategy
Tricor Group
Campaign: A HIDDEN GEM – THE TRICOR STORY // Telling Our Story To The Media Through Our First Dedicated Media Relations Campaign
12. Best PR by an In-House Communications Team
ArtisteSpace, Inc.
Campaign: Unspoken
Carousell
Campaign: Choose to Give
DBS Bank
Campaign: Covid-19: Supporting Customers, Employees and the Community as a Purpose-Driven Organisation
DBS Bank
Campaign: The Trilogy of the DBS Transformation Journey
Government Technology Agency (GovTech)
Brand: LifeSG
Campaign: LifeSG: Simpler Services. Better Lives.
Government Technology Agency (GovTech)
Campaign: Going beyond official narrative and conventional outreach
RHB Singapore
Campaign: RHB Financial Literacy Programme
The Medical City
Campaign: The Medical City A Safe Zone for All Patients
13. Best PR Campaign: B2B
Accenture
Campaign: Accenture Southeast Asia and Growth Markets ‘Now Next’ Campaign
Agency: BCW Singapore
iKala
Campaign: The Rise of Social Commerce in Southeast Asia
Agency: Mutant
Johnson Controls (Singapore)
Brand: Johnson Controls
Campaign: Reboot the Building
Agency: Archetype Agency
Marina Bay Sands
Campaign: Launch of Marina Bay Sands’ Hybrid Broadcast Studio
Mitsubishi Power
Campaign: Mitsubishi Power Brand Launch
Agency: Edelman Singapore
SAP Concur
Campaign: Finance in the New World of Work
Agency: IN.FOM
SGInnovate
Campaign: Innovation with Deep Impact – Building a Community of Deep Tech Daredevils for our Future World
Agency: IN.FOM
Visa
Campaign: #WhereYouShopMatters
Agency: Ruder Finn Asia
VMware
Campaign: Building ASEAN’s Resilience with Digital Transformation
Agency: Omnicom Public Relations Group
14. Best PR Campaign: Banking / Financial Services
AIA Singapore
Campaign: #EmbracingNewNorms
Agency: Ogilvy Singapore
Backbase
Campaign: Become the Bank that People Love
Agency: Ruder Finn Asia
Boost E-Wallet
Campaign: Boost Protect
Agency: Alpha Access PR
FWD Vietnam Life Insurance
Campaign: FWD Clarity – Know what you are covered
Greenstone Financial Services
Brand: Australian Seniors Insurance Brand
Campaign: The Australian Seniors Series: 100 Year Lifespan report
Agency: Hill+Knowlton Strategies
Manulife Singapore
Campaign: Life Goes On Online Sneaker Drop
Agencies: AKA Asia, Tribal Worldwide Singapore
Manulife Singapore
Campaign: #Unbroken
Agency: AKA Asia
Permodalan Nasional
Campaign: Minggu Saham Digital
Agencies: Commas PR, Big Bash Media, Creme Digital
St. James’s Place Wealth Management Asia
Campaign: Money Relationship Monitor 2020
Agency: Sandpiper Communications
Tiger Brokers
Campaign: Launch of Tiger Brokers Singapore
Agency: PRecious Communications
15. Best PR Campaign: Beauty & Wellness
Lancôme
Brand: Lancôme Genifique
Campaign: #LiveYourStrength Virtual Flagship Store
Agency: Mercury
Lush Cosmetics
Campaign: The Long Lush 2020 Washaway
Agency: W Communications
TWO L(I)PS
Campaign: You Are What You Apply
Agency: Access Communications
Unilever Asia
Brand: AHC
Campaign: AHC – 21 Days To Glow
Agency: Bonsey Jaden Philippines, Inc.
Watsons Philippines
Brand: Nutrabliss by Watsons
Campaign: Nutrabliss by Watsons
Agency: Spark It! Marketing Communications
16. Best PR Campaign: eCommerce
Enrich by Malaysia Airlines
Brand: Enrich
Campaign: Enrich
Agency: Magna Digital
Grab Malaysia
Campaign: Digitalising the Least Digital
Agency: essence BCW
Lazada Group
Campaign: Empowering the Retail Sector to Pivot to eCommerce
Agency: WE Communications
Lazada Malaysia
Campaign: Lazada 12.12 Grand Year-End Sale
Agency: Be Strategic
Lazada Malaysia
Campaign: Lazada 11.11 Shopping Festival
Agency: Be Strategic
Lenovo (Central – Asia pacific region)
Campaign: Tailored For You
Tokopedia
Campaign: Tokopedia #JagaEkonomiIndonesia
Unilever Philippines
Brand: Shop2Give
Campaign: Shop2Give Hope
Agency: Bridges PR
Unilever Philippines
Campaign: Beauty That Cares: Add Heart to Cart
Agency: Bridges PR
Visa
Campaign: #WhereYouShopMatters
Agency: Ruder Finn Asia
17. Best PR Campaign: Electronics & Gadgets
Acer
Campaign: Acer Home Office SOS
Agency: Archetype Australia
HP Inc. Malaysia
Campaign: HP Creators of Tomorrow
Agency: Edelman Malaysia
Intel Southeast Asia
Brand: Intel
Campaign: The “I” of the Tiger: Bringing the Roar to Southeast Asia
Agency: IN.FOM
LG Electronics Australia
Campaign: LG SIGNATURE Wine Cellar Launch
Agency: Hill+Knowlton Strategies
realme Philippines
Campaign: Painting the Town Yellow: realme Philippines FanFest Month
Agency: Ardent Communications, Inc.
18. Best PR Campaign: Entertainment
MayinArt
Campaign: Ataraxia
Agency: Flame Communications
ONE Group Holdings
Brand: ONE Championship
Campaign: Inside the Matrix (30th October 2020)
Agency: DIFY
Singapore Discovery Centre
Campaign: Singapore Discovery Centre- Re-Discover Us
Agency: Voodoo Communications
Tune Talk
Campaign: Hello Borneo
Zouk
Campaign: Zouk Pivots With Passion
Agency: W Communications
19. Best PR Campaign: F&B
BOH Tea
Campaign: Tea You Can Cook
Agency: Ruder Finn PR Malaysia
Burger King Indonesia
Brand: Burger King
Campaign: Voice of The Silent #SunyiBersuara
Agency: DJE Holdings Indonesia (Edelman & ZENO)
FairPrice Group
Brand: Food Folks @ Lau Pa Sat
Campaign: Launch of Food Folks @ Lau Pa Sat
Agency: Asia PR Werkz
Grab Malaysia
Campaign: Grab ❤️ Local Heroes
Agency: essence BCW
Lucali BYGB
Campaign: Lucali BYGB: Securing a piece of the Singapore’s pizza pie!
Agency: W Communications
Resorts World Sentosa
Campaign: Aqua Gastronomy
Agency: Ogilvy
William Grant & Sons
Campaign: 1887 Virtual Bar
Agency: AKA Asia
20. Best PR Campaign: Fashion & Apparel
AP Media
Brand: The Front Row
Campaign: Immersive 360 Digital Fashion Festival
Agency: Daniel Boey Creatives
ASICS
Campaign: ASICS: 30 YEARS OF GEL-LYTE III
Agency: W Communications
BHG (Singapore)
Campaign: BHG Singapore x Avagram for first locally designed BHG in-house labels
Agency: WhiteLabel PR
UNIQLO Indonesia
Campaign: UNIQLO AIRism Mask Launch
Agency: Image Dynamics
21. Best PR Campaign: FMCG
FrieslandCampina Singapore
Brand: Friso Singapore
Campaign: FRISO Good Poop Matters, Baby!
Agency: Omnicom Public Relations Group
Häagen-Dazs
Campaign: Don’t Hold Back Summer 2020 Campaign
Agency: Upcycle Communications
Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: Heineken® 0.0 #SocialiseResponsibly
Agency: Mad Hat Asia
Kimberly Clark
Brand: Kotex
Campaign: Kotex Limited Edition
Agency: Mad Hat Asia
Unilever
Brand: Omo Matic Vietnam
Campaign: OMO Cleopatra
Agency: Biz-Eyes
Unilever Vietnam
Brand: Lifebuoy Vietnam
Campaign: Lifebuoy Jarvis Y2
Agency: Biz-Eyes
Unilever Vietnam
Brand: Lifebuoy Vietnam
Campaign: Lifebuoy Fighting Corona
Agency: Biz-Eyes
22. Best PR Campaign: Government / Public Services
Causes For Animals Singapore
Brand: Cause s For Animals
Campaign: The Perfect Voiceovers
Agency: Edelman Singapore
Government Technology Agency (GovTech)
Brand: LifeSG
Campaign: LifeSG: Simpler Services. Better Lives.
Infocomm Media Development Authority
Campaign: Singapore Media Festival 2020
National Museum of Singapore
Campaign: Doraemon’s Time-Travelling Adventures in Singapore
Agency: Ogilvy Singapore
National Youth Council
Campaign: Dear Covid-19
Agency: DSTNCT
Public Hygiene Council
Campaign: Dirty Litter Secrets, Keep Clean, Singapore!
Agency: Asia PR Werkz
Singapore Post
Brand: SingPost
Campaign: Meet PostPal, your next-generation smart letterbox
Singapore Prison Service
Campaign: Captains of Lives
Agency: Edelman Singapore
Singapore Tourism Board
Campaign: Promoting Singapore to Singaporeans
Agency: Edelman Singapore
Unilever Vietnam
Brand: Lifebuoy Vietnam
Campaign: Lifebuoy Fighting Corona
Agency: Biz-Eyes
23. Best PR Campaign: Healthcare & Pharmaceuticals
Amgen Biotechnology Singapore
Brand: Amgen
Campaign: Our Unbreakable Bond
Agency: Edelman Singapore
AstraZeneca
Campaign: Beat the Asthma Blues
Agency: Sandpiper Communications
Duke-NUS Medical School
Campaign: COVID-19 PR Campaign
FrieslandCampina Singapore
Brand: Friso Singapore
Campaign: FRISO Good Poop Matters, Baby!
Agency: Omnicom Public Relations Group
Lung Foundation Australia, with the support of AstraZeneca Australia
Campaign: Lung Cancer Search & Rescue
Agency: LIFE Agency, an opr Agency company
The Medical City
Campaign: The Medical City A Safe Zone for All Patients
24. Best PR Campaign: Lifestyle & Travel
andBeyond
Campaign: Bringing andBeyond Home
Agency: Upcycle Communications
BHG (Singapore)
Campaign: BHG Singapore x Avagram for first locally designed BHG in-house labels
Agency: WhiteLabel PR
Enrich by Malaysia Airlines
Brand: Enrich
Campaign: Enrich
Agency: Magna Digital
Fairmont Singapore
Campaign: Fairmont’s Mumcation: Saving Singapore’s Stressed-Out CB Mums
Agency: W Communications
Hotel Soloha
Campaign: A Destination for Dreamers & Adventure Seekers
Agency: Craft Communications
Oakwood
Campaign: Launch of Oakwood Beluxs
Agency: GHC Asia
Raffles Hotel Singapore
Campaign: Rediscovering the Grande Dame
Agency: Omnicom PR Group Singapore
SAP Concur
Campaign: Finance in the New World of Work
Agency: IN.FOM
Tourism Australia
Campaign: Live From Aus
Agency: opr Agency
25. Best PR-led Integrated Communications
AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT
FairPrice Group
Brand: NTUC FairPrice
Campaign: FairPrice Priority Shopping Hour, FairPrice on Wheels and FairPrice Housebrand Price Freeze initiative
Agency: Golin Singapore
Grab Indonesia
Campaign: #TerusUsaha – An MSME Digitalisation Program
Agencies: Ogilvy Indonesia, Image Dynamics
Kimberly Clark
Brand: Kotex
Campaign: Kotex Limited Edition
Agency: Mad Hat Asia
LG Electronics Australia
Campaign: LG SIGNATURE Wine Cellar Launch
Agency: Hill+Knowlton Strategies
Make-A-Wish Singapore
Campaign: Spreading The Wish Effect for Make-A-Wish Singapore
Agencies: Omnicom Public Relations Group, OMD
National Youth Council
Campaign: Dear Covid-19
Agency: DSTNCT
PLUS Malaysia
Campaign: Humanising & Reiventing The Plus Brand
SGInnovate
Campaign: Innovation with Deep Impact – Building a Community of Deep Tech Daredevils for our Future World
Agency: IN.FOM
Unilever Vietnam
Brand: Lifebuoy Vietnam
Campaign: Lifebuoy Jarvis Y2
Agency: Biz-Eyes
26. Best Regional PR
Backbase
Campaign: Become the Bank that People Love
Agency: Ruder Finn Asia
Causes For Animals Singapore
Brand: Causes For Animals
Campaign: The Perfect Voiceovers
Agency: Edelman Singapore
Lazada Group
Campaign: Keeping Businesses Afloat Through eCommerce Support to Stimulate Southeast Asian Economies
Agency: WE Communications
Oracle
Campaign: AI @ Work Study 2020 – JAPAC PR Campaign
Philips Singapore
Brand: Philips
Campaign: Breathing Cleaner and Healthier Air with Philips
Agency: Omnicom Public Relations Group
SAP Concur
Campaign: Finance in the New World of Work
Agency: IN.FOM
TIBCO Software
Campaign: Putting the “Wow!” into Data Analytics across the region
Agency: Priority Consultants
Tricor Group
Campaign: A HIDDEN GEM – THE TRICOR STORY // Homegrown Brand Finds Its Voice Through Regional PR Relaunch
Visa
Campaign: The Fourth Payment Revolution: Moving from Transaction to Action
Agency: Ruder Finn Asia
27. Best Use of Advocates
BHG (Singapore)
Campaign: BHG Singapore x Avagram for first locally designed BHG in-house labels
Agency: WhiteLabel PR
Causes for Animals Singapore
Brand: Causes for Animals
Campaign: The Perfect Voiceovers
Agency: Edelman Singapore
EGN Singapore
Brand: EGN
Campaign: Executive Loneliness
Agency: Pinpoint PR
FrieslandCampina Singapore
Brand: Friso Singapore
Campaign: FRISO Good Poop Matters, Baby!
Agency: Omnicom Public Relations Group
Kimberly Clark
Brand: Kotex
Campaign: Kotex Limited Edition
Agency: Mad Hat Asia
Make-A-Wish Singapore
Campaign: Spreading The Wish Effect for Make-A-Wish Singapore
Agencies: Omnicom Public Relations Group
Manulife Singapore
Campaign: Feast of Huat
Agency: AKA Asia
Microsoft Asia
Brand: Microsoft
Campaign: Transitioning Asia to a new normal of work
Agency: Edelman Singapore
National Youth Council
Campaign: Dear Covid-19
Agency: DSTNCT
Procter & Gamble Philippines
Brand: Whisper Philippines
Campaign: #TheNewBrave
Agency: Spark It! Marketing Communications
28. Best Use of Celebrities / Influencers
AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT
American Express
Campaign: Plan It
Agency: opr Agency
AstraZeneca, Asthma & Allergy Association Singapore
Campaign: Beat the Asthma Blues
Agency: Sandpiper Communications
BOH Tea
Campaign: Tea You Can Cook
Agency: Ruder Finn PR Malaysia
Grab Malaysia
Campaign: Amy Search, Grab Ada
Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: Heineken® 0.0 #SocialiseResponsibly
Agency: Mad Hat Asia
Kimberly Clark
Brand: Kotex
Campaign: Kotex Limited Edition
Agency: Mad Hat Asia
National Youth Council
Campaign: Dear Covid-19
Agency: DSTNCT
San Miguel Foods, Inc., AIBC
Brand: Nutri Chunks
Campaign: Nutri Chunks “NutriSerye”
Agency: The Huddle Room
Tune Talk
Campaign: Hello Borneo
29. Best Use of Content
Causes For Animals Singapore
Brand: Causes For Animals
Campaign: The Perfect Voiceovers
Agency: Edelman Singapore
DBS Bank
Campaign: DBS Heart Work(s)
Forett
Brand: Qingjian Realty
Campaign: Forett at Bukit Timah: First-Ever Virtual Balloting
Agency: Asia PR Werkz
Government Technology Agency (GovTech)
Campaign: Going beyond official narrative and conventional outreach
Lenovo (Central – Asia pacific region)
Campaign: Tailored For You
National Youth Council
Campaign: Dear Covid-19
Agency: DSTNCT
Shapee
Campaign: #PumpThisWay new product launch campaign
Agency: Wofollow
Singapore Post
Brand: SingPost
Campaign: SingPost launches New Uniforms
Unilever
Brand: Omo Matic Vietnam
Campaign: OMO Cleopatra
Agency: Biz-Eyes
Unilever Vietnam
Brand: Lifebuoy Vietnam
Campaign: Lifebuoy Jarvis Y2
Agency: Biz-Eyes
30. Best Use of Micro / Niche Influencers
ComCo Southeast Asia
Campaign: Igniting the Nation – ComCo Southeast Asia’s Write to Ignite Blogging Project
Emerge Esports
Campaign: EMERGE Against All Odds (#EMERGEAgainstAllOdds)
Agency: DIFY
Indomie
Campaign: Indomie product launching campaign – #MYIndoHabit
Agency: Wofollow
National Youth Council
Campaign: Dear Covid-19
Agency: DSTNCT
Prudential Assurance Company Singapore
Brand: #BringOn100
Campaign: FIFTYFULL
Unilever Vietnam
Brand: Clear Men
Campaign: CLEAR Men 3in1 Capheny Project
Agency: Biz-Eyes
31. Best Use of Social Media
Acer
Campaign: Acer Home Office SOS
Agency: Archetype Australia
Causes for Animals Singapore
Brand: Causes for Animals
Campaign: The Perfect Voiceovers
Agency: Edelman Singapore
Indosat Ooredoo
Campaign: IM3 Ramadhan Campaign
Manulife Singapore
Campaign: Feast of Huat
Agency: AKA Asia
Manulife Singapore
Campaign: Life Goes On Online Sneaker Drop
Agencies: AKA Asia, Tribal Worldwide Singapore
Microsoft Asia
Brand: Microsoft
Campaign: ‘LEADERSHIP IN UNPRECEDENTED TIMES: Executive Communication Innovations for Microsoft Asia President Ahmed Mazhari, First 100 Days in Office’
Agency: Edelman Singapore
Nanyang Academy of Fine Arts
Brand: NAFA
Campaign: April Fool’s Campaign
Agency: DSTNCT
Nestlé Nespresso S.A
Campaign: Barista Creations Flavoured & Barista Creations Iced
Agency: Iris Singapore
Singapore Tourism Board
Campaign: Domestic Tourism Recovery with SingapoRediscovers (Online and Social)
Agency: Edelman Singapore
Unilever
Brand: Omo Matic Vietnam
Campaign: OMO Cleopatra
Agency: Biz-Eyes
32. Best Use of Technology
AP Media
Brand: The Front Row
Campaign: Immersive 360 Digital Fashion Festival
Agency: Daniel Boey Creatives
CARRO
Campaign: AI-driven car buying experience
Agency: Redhill
Lazada Group
Campaign: Livestreaming a Key Driver for Consumer Engagement in the New Normal of Online Shopping
Agency: WE Communications
L’Occitane Malaysia
Brand: L’Occitane en Provence
Campaign: Tap Tap Harvest by L’Occitane
Agency: WOWSOME Malaysia
Madison Technologies
Brand: CovCT
Campaign: Covid-19 Contact Tracer
Agency: Ruder Finn PR Malaysia
Manulife Singapore
Campaign: Life Goes On Online Sneaker Drop
Agencies: AKA Asia, Tribal Worldwide Singapore
Oracle
Campaign: AI @ Work Study 2020 – JAPAC PR Campaign
Porsche Asia Pacific
Campaign: Porsche Asia Pacific Forza Cup
Agency: Golin Singapore
Tokopedia
Campaign: Natural Language Processing for Meaningul SoV
33. Best Use of Virtual Platforms (B2B)
Infocomm Media Development Authority
Campaign: Singapore Media Festival 2020
Malaysia Digital Economy Corporation (MDEC)
Campaign: Go-eCommerce Expo
Agency: Be Strategic
Oracle
Campaign: AI @ Work Study 2020 – JAPAC PR Campaign
San Miguel Foods, Inc., AIBC
Brand: San Miguel Animal Health Care and BMEG Gamefowl & Hogs
Campaign: AgrE-Commerce
Agency: The Huddle Room
Twitch
Campaign: Twitch: LIVE from APAC!
Agency: The Universe Fantastic
Unilever Employer Branding
Brand: Unilever
Campaign: UniCon 2020
Agency: Golin
34. Best Use of Virtual Platforms (B2C)
AP Media
Brand: The Front Row
Campaign: Immersive 360 Digital Fashion Festival
Agency: Daniel Boey Creatives
Asia Brewery
Brand: Tiger Beer
Campaign: Tiger Beer Stronger than Ever
Agency: Spark It! Marketing Communications
Forett
Brand: Qingjian Realty
Campaign: Forett at Bukit Timah: First-Ever Virtual Balloting
Agency: Asia PR Werkz
Grab Indonesia
Campaign: Grab Tech Center Launch
Agency: Ogilvy Indonesia
National Volunteer & Philanthropy Center
Campaign: President’s Volunteer & Philanthropy Award (PVPA) | A Virtual Rallying Call to Give
Agency: Muse & Motif
Porsche Asia Pacific
Campaign: Porsche Asia Pacific Forza Cup
Agency: Golin
Singapore Tourism Board
Campaign: Singapore Food Festival 2020
Agencies: Edelman Singapore, Mojito Ventures
Tourism Australia
Campaign: Live From Aus
Agency: opr Agency
William Grant & Sons
Campaign: 1887 Virtual Bar
Agency: AKA Asia
35. Most Creative PR Stunt
Causes For Animals Singapore
Brand: Causes For Animals
Campaign: The Perfect Voiceovers
Agency: Edelman Singapore
Emerge Esports
Campaign: EMERGE Against All Odds (#EMERGEAgainstAllOdds)
Agency: DIFY
Government Technology Agency (GovTech)
Brand: LifeSG
Campaign: LifeSG: Simpler Services. Better Lives.
KFC
Campaign: KFC Weddings
Agency: opr Agency
Manulife Singapore
Campaign: Life Goes On Online Sneaker Drop
Agencies: AKA Asia, Tribal Worldwide Singapore
Unilever
Brand: Omo Matic Vietnam
Campaign: OMO Cleopatra
Agency: Biz-Eyes
36. PR Champion of the Year (Agency)
Be Strategic
Individual: Ashvin Anamalai
Edelman Malaysia
Individual: Mazuin Zin
Hill+Knowlton Strategies
Individual: HS Chung
Muse & Motif
Individual: Joscelin Kwek
PRecious Communications
Individual: Lars Voedisch
37. PR Champion of the Year (Brand)
JLL
Individual: Eva Sogbanmu
Manulife Singapore
Individual: Cheryl Lim
38. PR Team of the Year (Agency)
Biz-Eyes
Edelman Malaysia
Edelman Singapore
Hill+Knowlton Strategies
Mad Hat Asia
Mercury
Pinpoint PR
RICE
Voodoo Communications
39. PR Team of the Year (Brand)
AIA Singapore
Cisco
FWD Vietnam Life Insurance
Government Technology Agency (GovTech)
JLL
Lazada Group
ONE Championship
Tricor Group