2020 Finalists
1. Best Corporate Affairs Strategy
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Asian Civilisations Museum Campaign: Asian Civilisations Museum Agency: Tate Anzur |
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British American Tobacco Malaysia Brand: British American Tobacco Campaign: Sampai Bila Agency: Geometry Malaysia |
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CARRO Campaign: Singapore’s first “Netflix for Cars” Agency: REDHILL |
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Coca-Cola Philippines Campaign: World Without Waste Agency: Strategic Works |
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Grab Campaign: Grab for Good |
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INTI International University & Colleges Campaign: INTI & IDC Whitepaper: Graduate Readiness vs Industry’s Advancement Towards IR4.0 |
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Philips Campaign: Leading Conversations on the Future of Health Agency: Omnicom Public Relations Group |
2. Best Crisis / Reputation Management Strategy
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British American Tobacco Malaysia Brand: British American Tobacco Campaign: Sampai Bila Agency: Geometry Malaysia |
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Gojek Campaign: Managing and Minimising Issues: Navigating Gojek’s Launch in Singapore Agency: Ogilvy Singapore |
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HUAWEI Malaysia Campaign: Global Premiere HUAWEI Nova 5T Agency: essence BCW |
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Pupuk Indonesia (Persero) Campaign: Nourishing The Nation |
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Singapore Post Campaign: Regaining Trust & Restoring Public Confidence in the Singapore Postal Service |
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Singtel Campaign: GOMO Rapology Agency: Goodstuph |
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Telekom Malaysia Brand: Unifi Campaign: Unifi- Second Chance (Satu Peluang) Agency: Edelman Malaysia |
3. Best CSR Communications
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Foodpanda Campaign: Foodpanda Leading the Sustainability Challenge Agency: W Communications |
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Google Singapore Campaign: Google Online Safety Park Agency: Tate Anzur |
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Grab Campaign: Grab for Good |
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Indosat Ooredoo Campaign: Indosat Ooredoo Digital Camp (IDCamp) |
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Manulife Singapore Campaign: Stop the Drama Agency: AKA Asia |
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Nespresso Campaign: Nespresso One Pod at a Time Agency: Golin Singapore |
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Singapore International Foundation Campaign: Changemakers for a Better World Agency: Golin |
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Sun Life Malaysia Campaign: Live Healthier Lives |
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Temasek Campaign: One of Us 2019 Agency: Our Grandfather Story |
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The Medical City Campaign: The Medical City Akbay Ginhawa Foundation Agency: The Power of Hands: Akbay Ginhawa Foundation Launch |
4. Best Employee Engagement / Internal Communications
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DBS Bank Campaign: WOW Campaign Agency: Ruder Finn Asia |
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DBS Bank Campaign: DataFirst Communications |
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JLL Campaign: Welcome home, JLL! How JLL turned an office move into a housewarming party for our people |
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Manulife Singapore Campaign: Power Up |
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Nanyang Technological University, Singapore Campaign: AR You Ready for HEY! |
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NTUC Income Campaign: NTUC Income: We’re ‘IN with you!’ |
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Oracle Campaign: Around the Bloc |
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Prudential Assurance Company Singapore Campaign: DOsiewdai Agency: Motion |
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Singapore Post Campaign: Every Delivery Counts |
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Telkomsel Transformation Brand: Telkomsel Campaign: Telkomsel, Let’s Rebound and Go Digital |
5. Best Engagement for a Targeted Community
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Eliphant Brand: GameStart Asia Campaign: Gamestart 2019 Agency: Asia PR Werkz |
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Gerbang Alaf Restaurants Brand: McDonald’s Malaysia Campaign: Anugerah Guru Inspirasi McDonald’s 2019 Agency: Lumos Hill+Knowlton Strategies |
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Google Singapore Campaign: Google Online Safety Park Agency: Tate Anzur |
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HP Campaign: HP OMEN Agency: Edelman |
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Manulife Singapore Campaign: Mrs Fortune Teller Agency: AKA Asia |
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Nanyang Technological University, Singapore Campaign: AR You Ready for HEY! |
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Pulse Active Brand: HCMC Marathon 2020 Powered by Taiwan Excellence Campaign: More than a Race |
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SM Cares Campaign: Emergency Preparedness Forum for PWDs and Senior Citizens Agency: FuentesManila / Fuentes Publicity Network |
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Tiger Beer Campaign: Tiger Born in Singapore Agency: AKA Asia |
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Tiger Beer Brand: Tiger Crystal Campaign: Tiger Crystal – Crystal Cold & Extra Smooth Agency: AKA Asia |
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Unilever Vietnam Brand: OMO Matic Campaign: OMO Alice Beauty Care Agency: Biz-Eyes |
6. Best Event-Led PR Campaign
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British American Tobacco Malaysia Brand: British American Tobacco Campaign: Sampai Bila Agency: Geometry Malaysia |
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Changi Airport Group Brand: Jewel Changi Airport Campaign: Jewel Changi Airport Launch |
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Impossible Foods Campaign: Launching Impossible: The Future of Food Agency: AKA Asia |
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Manulife Singapore Campaign: Museum of Claims Agency: AKA Asia |
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National Heritage Board Campaign: Singapore Night Festival Agency: Tate Anzur |
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Philips Campaign: Philips Shaver S9000 Prestige: Raising the Bar on Male Grooming Agency: Omnicom Public Relations Group (OPRG) |
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Porsche Asia Pacific Brand: Porsche Taycan Campaign: Porsche Taycan APAC premiere Agency: Golin, Keko, Jack Morton |
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Touch ‘n Go eWallet Campaign: Touch ‘n Go eWallet Raya Sempoi Bazaar Agency: Zeno Malaysia |
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Unilever Campaign: Beauty and Personal Care Summit Agency: Bridges PR |
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VMware Campaign: Accelerating Cloud for ASEAN’s Digital Economy |
7. Best Insights-Driven PR
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British American Tobacco Malaysia Brand: British American Tobacco Campaign: Sampai Bila Agency: Geometry Malaysia |
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DoubleTree by Hilton Brand: DoubleTree by Hilton Phuket Banthai Resort Campaign: The Smart Cookie Traveller Agency: Golin |
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Google Singapore Campaign: Google Online Safety Park Agency: Tate Anzur |
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INTI International University & Colleges Campaign: INTI & IDC Whitepaper: Graduate Readiness vs Industry’s Advancement Towards IR4.0 |
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Manulife Singapore Campaign: Stop the Drama Agency: AKA Asia |
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Philips Campaign: Shaping the Future of Health Agency: Omnicom Public Relations Group |
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Prudential Assurance Company Singapore Campaign: The Longevity Agenda |
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Sentosa Development Corporation Brand: Sentosa Campaign: Make Time Agency: The Hoffman Agency |
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Telkomsel Transformation Brand: Telkomsel Campaign: Rebound and Go Digital |
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Touch ‘n Go eWallet Campaign: Launch of Money-back Guarantee Agency: Zeno Malaysia |
8. Best Launch / Re-Launch Campaign
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Bai Chuan Management Brand: Kwai Chai Hong Campaign: Launch of Project Kwai Chai Hong Agency: Lumos Hill+Knowlton Strategies |
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CARRO Campaign: Singapore’s first “Netflix for Cars” Agency: REDHILL |
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Changi Airport Group Brand: Jewel Changi Airport Campaign: Jewel Changi Airport Launch |
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DoubleTree by Hilton Brand: DoubleTree by Hilton Phuket Banthai Resort Campaign: The Smart Cookie Traveller Agency: Golin |
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HP Campaign: HP Elite Dragonfly Agency: Edelman |
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Impossible Foods Campaign: Launching Impossible: The Future of Food Agency: AKA Asia |
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National Heritage Board Campaign: BalikSG Agency: Tate Anzur |
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The Bubble Tea Factory Campaign: The Bubble Tea Factory Agency: Tate Anzur |
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Touch ‘n Go eWallet Campaign: Launch of Raya Sempoi Agency: Zeno Malaysia |
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TWO L(I)PS Campaign: Read These Lips: Welcome to the Wonderful World of Vulva & Skin Care Agency: Access Communications |
9. Best Media Relations Strategy
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Grab Indonesia Brand: Grab Campaign: GrabBike #AntiNgaret Agencies: Ogilvy Indonesia, Image Dynamics |
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HP Australia Campaign: Escape Therapy Agency: Edelman Australia |
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Mondelez Malaysia Brand: Cadbury Dairy Milk Campaign: Cadbury FC Agency: Mad Hat Asia |
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Mondelez Malaysia Brand: Cadbury Dairy Milk Campaign: Jom Cadbury Agency: Mad Hat Asia |
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National Council of Social Service (NCSS) Campaign: Beyond the Label Agency: Ogilvy Singapore |
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OPPO Campaign: The 5G Hotel Agency: CampaignLab |
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Prudential Assurance Company Singapore Campaign: The Longevity Agenda |
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Singapore Post Campaign: SingPost Media Relations Programme 2019 |
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The Bubble Tea Factory Campaign: The Bubble Tea Factory Agency: Tate Anzur |
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Unilever Vietnam Brand: OMO Matic Campaign: OMO Lupin (Greener for Vietnam) Agency: Biz-Eyes |
10. Best PR by an In-House Communications Team
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AirAsia Brand: Santan and T&CO Campaign: Santan Restaurant and T&CO Café Launch |
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DBS Bank Campaign: DBS Bank: A Force for Good |
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Grab Campaign: Grab for Good |
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Indah Water Konsortium Campaign: Indah Water Konsortium 25th Anniversary Celebration Campaign |
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INTI International University & Colleges Campaign: INTI & IDC Whitepaper: Graduate Readiness vs Industry’s Advancement Towards IR4.0 |
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Prudential Assurance Company Singapore Campaign: The Longevity Agenda |
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Singapore Post Campaign: SingPost Brand & Communications Programme 2019 |
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Singtel Campaign: Making connections that matter |
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Sumitomo Mitsui Banking Corporation Campaign: Innovation with a Human Touch |
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Telkomsel Transformation Brand: Telkomsel Campaign: Rebound and Go Digital |
11. Best PR Campaign: B2B
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Ascender Campaign: Time for a Pay Check? Agency: CampaignLab |
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Barco NV Brand: Barco Campaign: Barco APAC Media Outreach |
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Fonterra Brands Brand: Anchor Food Professionals Malaysia-Brunei Campaign: Anchor Legendairy 133 Celebration Agency: Ittify |
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Grab Philippines Brand: Grab Campaign: GrabFood: Improving Lives through Food Agency: JDVM Marketing Communications |
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Oracle Campaign: Driving Innovation in ASEAN with Oracle Autonomous Database |
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Philips Campaign: Driving Conversations on the Future of Health Agency: Omnicom Public Relations Group (OPRG) |
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SGInnovate Campaign: Diving into Deep Tech: Insights for Thought Leadership Agency: IN.FOM |
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Software AG Brand: Helix Campaign: Launching Software AG’s Freedom as a Service in Asia Pacific Agency: PRecious Communications |
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VMware Campaign: Accelerating Cloud for ASEAN’s Digital Economy |
12. Best PR Campaign: Banking / Financial Services
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AIA Singapore Campaign: Winning Affluent Customers with AIA Platinum Wealth Elite Agency: Ogilvy Singapore |
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FinAccel Brand: Kredivo Campaign: Zero-Click Checkout Campaign Agency: Artemis Indonesia |
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Grab Campaign: Towards a Cashless Lifestyle with GrabPay Agency: essence Burson Cohn & Wolfe |
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Jirnexu Brand: RinggitPlus.com Campaign: RinggitPlus Malaysian Financial Literacy Survey 2019 (RMFLS 2019) Agency: Zeno Malaysia |
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Manulife Singapore Campaign: Museum of Claims Agency: AKA Asia |
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NTUC Income Campaign: From Everyday Insurer to Innovator – How NTUC Income makes a Difference in the Digital Age Agency: WE Communications |
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OCBC NISP Brand: Nyala by OCBC NISP Campaign: Nyalakan Indonesia Agency: Channel O & Dentsu |
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OCBC NISP Campaign: TAYTB Fest Agency: Channel O & Dentsu |
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Oracle Campaign: Achieving Meaningful Cut-through for Oracle Financial Services at SFF 2019 Agency: Cognito |
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Ripple Campaign: The Ripple Effect: Empowering Southeast Asia Through Cross-border Money Transfers Agency: The Hoffman Agency Asia Pacific |
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Touch ‘n Go eWallet Campaign: Best PR Campaign Banking Financial Services Agency: Zeno Malaysia |
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YouTrip Campaign: Establishing YouTrip as Southeast Asia’s Best Multi Currency Card Agency: PRecious Communications |
13. Best PR Campaign: Bars & Restaurants
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AirAsia Brand: Santan and T&CO Campaign: Santan Restaurant and T&CO Café Launch |
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Butter Studio Campaign: Singapore’s Best Cakery Butter Studio Agency: Singapore’s Best Marketing & PR Agency for F&B Alexander PR Group |
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Curated Asia Campaign: Singapore Cocktail Festival 2019 Agency: Food News Integrated Marketing Agency |
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Deliveroo Singapore Campaign: Deliveroo Food Market – Taste the Future Agency: AKA Asia |
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Idlewild Campaign: Idlewild Opening Agency: The Mango Agency |
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Jollibee Philippines Campaign: Rise Above ‘Everyday Peligro’ with JolliSavers Agencies: Ripple8 and Dentsu Jayme Syfu |
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The Supermarket Company Campaign: Launch of Telok Ayer Arts Club Agency: The Mango Agency |
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William Reed Business Media Campaign: The World’s 50 Best Restaurants 2019 Agency: Food News Integrated Marketing Agency |
14. Best PR Campaign: Beauty
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Estée Lauder Campaign: Power of Night Agency: Access Communications |
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Intelligent Skin Care Brand: Belo AcnePro Campaign: Belo AcnePro “Stop that Spot with just a Dab” Agency: The Huddle Room |
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Skin Calories Campaign: Skin Calories for Skins Festival Agency: Best Marketing & PR Agency for Beauty Alexander PR Group |
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Unilever Brand: Rexona Campaign: Rexona Beauty Playground Agency: Bridges PR |
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Unilever Brand: Love Beauty & Planet Campaign: #VirtualPlasticHunt Agency: Edelman Malaysia |
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Unilever Philippines Brand: Dove Campaign: Dove Deo Dry Serum Intensive Renew: The New #UnderarmHolyGrail Agency: WPP |
15. Best PR Campaign: Electronics & Gadgets
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FUJIFILM Campaign: Social Dining Agency: CampaignLab |
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Google Singapore Campaign: #TeamPixel Agency: Tate Anzur |
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HP Campaign: HP Elite Dragonfly Agency: Edelman |
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OPPO Campaign: The 5G Hotel |
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Philips Campaign: Philips Shaver S9000 Prestige: Raising the Bar on Male Grooming Agency: Omnicom Public Relations Group (OPRG) |
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Philips Campaign: Get Fresh! with Philips LatteGo Agency: Omnicom Public Relations Group (OPRG) |
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realme Malaysia Brand: realme Campaign: Launch of realme 5 Series in Malaysia Agency: FlexRebel Communications |
16. Best PR Campaign: Entertainment
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Feld Entertainment Brand: Disney on Ice Campaign: Disney on Ice 2019 Agency: Touch PR & Events |
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Marina Bay Sands Campaign: Captain Marvel Talent Tour |
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Prudential Assurance Company Singapore Campaign: Prudential Marina Bay Carnival 2019 Agency: Touch PR & Events |
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Singapore International Film Festival Campaign: 30th Singapore International Film Festival Agency: Tate Anzur |
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Vuclip Malaysia Brand: Viu Campaign: Viu Originals – Keluarga Baha Don & Kopitiam: Double Shot Launch Agency: Mad Hat Asia |
17. Best PR Campaign: Fashion, Apparel & Accessories
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Bvlgari Campaign: Profiling the Serpenti Seduttori – The Seductive Icon: Born to be Gold Agency: Truth Communications |
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Gentle Monster Campaign: 2019 Collection ’13’ Launch Agency: Access Communications |
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Puma SEA Brand: Puma Campaign: Puma House Of Hustle Agency: Burson Cohn & Wolfe |
18. Best PR Campaign: FMCG
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Danone-AQUA Brand: AQUA Campaign: #BijakBerplastik (Being Wise about Plastic) Agency: Maverick |
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Lao Brewery Brand: Tuborg Campaign: Tuborg Open to More 5 Continents Campaign Agency: Rantau Golin |
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Mondelez Malaysia Brand: Cadbury Dairy Milk Campaign: Jom Cadbury Agency: Mad Hat Asia |
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Prima Brand: Prima Taste Campaign: Think Prima Taste, Think Singapore Agency: Asia PR Werkz |
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Tiger Beer Campaign: Tiger Born in Singapore Agency: AKA Asia |
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Unilever Philippines Brand: Pond’s Campaign: Pond’s #SeeWhatHappens Agency: WPP |
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Unilever Philippines Brand: Dove Campaign: Dove Hair 1 Minute Conditioner Series Launch Agency: WPP |
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Unilever Vietnam Brand: OMO Campaign: OMO Wakanda, The Magic of Real Play Agency: Biz-Eyes |
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Unilever Vietnam Brand: OMO Matic Campaign: OMO Lupin (Greener for Vietnam) Agency: Biz-Eyes |
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Unilever Vietnam Brand: OMO Matic Campaign: OMO Wonderland, Goodness of Nature, Powered by Science Agency: Biz-Eyes |
19. Best PR Campaign: Government / Public Services or Non-Profit
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BMW Group Malaysia Campaign: The BMW Shorties Agency: VoxEureka |
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Manulife Singapore Campaign: Stop the Drama Agency: AKA Asia |
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National Council of Social Service (NCSS) Campaign: Beyond the Label Agency: Ogilvy Singapore |
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National Gallery Singapore Campaign: Let Art Surprise You Agency: Tate Anzur |
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National Heritage Board Campaign: Singapore Night Festival Agency: Tate Anzur |
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Nexus – ciNE65 Campaign: NEXUS – ciNE65 [Movie Makers Awards] Agency: Asia PR Werkz |
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Rehabilitation and Protection Group (RPG), MSF Campaign: Children in Care: Fostering Agency: Asia PR Werkz |
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Sentosa Development Corporation Brand: Sentosa Campaign: Unveiling of Sentosa–Brani Master Plan |
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Singapore FinTech Association (SFA) Campaign: Singapore FinTech Association PR Engagement 2019 Agency: Asia PR Werkz |
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Singapore Post Campaign: MyPostman |
20. Best PR Campaign: Health & Pharmaceuticals
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Abbott Brand: Ensure Campaign: Abbott Ensure: Stand4Strength Challenge Agency: WE Communications |
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Cigna International Markets Campaign: Cigna Asia Care Report – Stressed Out: Are we Heading for Health System Burn Out? Agency: Sandpiper Communications |
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Eu Yan Sang Campaign: Eu Yan Sang 140th Anniversary Experience Centre Agency: Unicom Marketing |
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Novartis Campaign: Novartis – Be Pso Positive Agency: Edelman Malaysia |
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Novartis Campaign: Ahead Of Pain Agency: Omnicom Public Relations Group |
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Philips Campaign: Spurring The Quest For Good Rest Agency: Omnicom Public Relations Group (OPRG) |
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Philips Campaign: Driving Conversations on the Future of Health Agency: Omnicom Public Relations Group (OPRG) |
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Vejthani Hospital Campaign: Online PR Campaign for Gastric Balloon Insertion |
21. Best PR Campaign: Lifestyle & Travel
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Ascott Brand: lyf Campaign: lyf Grand Opening Agency: PRecious Communications |
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Bintan Resorts International Brand: Mandiri Bintan Marathon Campaign: Mandiri Bintan Marathon by Bintan Resorts International Agency: Asia PR Werkz |
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Changi Airport Group Brand: Jewel Changi Airport Campaign: Jewel Changi Airport Launch |
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DoubleTree by Hilton Brand: DoubleTree by Hilton Phuket Banthai Resort Campaign: The Smart Cookie Traveller Agency: Golin |
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Grab Campaign: #GrabLife Agencies: IN.FOM, Division Communications |
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Hilton APAC Brand: Waldorf Astoria Campaign: Launch of Waldorf Astoria Maldives Ithaafushi |
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One Faber Group Brand: Singapore Cable Car Campaign: A Swinging 45th Anniversary for The Singapore Cable Car Agency: PRecious Communications |
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Raffles Hotel Singapore Campaign: Return of an Icon Agency: Omnicom Public Relations Group |
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Singapore Retailers Association Campaign: GSS: Experience Singapore – Take Home a Slice of Singapore Agency: Mutant Communications |
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The Bubble Tea Factory Campaign: The Bubble Tea Factory Agency: Tate Anzur |
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Urban Redevelopment Authority Brand: Marina Bay Campaign: Placemaking Marina Bay Agency: Tate Anzur |
22. Best PR-led Integrated Communications
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Ascender Campaign: Time for a Pay Check? Agency: CampaignLab |
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British American Tobacco Malaysia Brand: British American Tobacco Campaign: Sampai Bila Agency: Geometry Malaysia |
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Changi Airport Group Campaign: Jewel Changi Airport Agency: Jewel Changi Airport Launch |
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HP Australia Campaign: Escape Therapy Agency: Edelman Australia |
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National Gallery Singapore Campaign: Let Art Surprise You Agency: Tate Anzur |
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National Heritage Board Campaign: Singapore Night Festival Agency: Tate Anzur |
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OPPO Campaign: The 5G Hotel Agency: CampaignLab |
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Procter & Gamble Brand: Pantene Campaign: Pantene Wanita Besi Agency: Astro Media Solutions |
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Prudential Assurance Company Singapore Campaign: The Longevity Agenda |
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UNIQLO Vietnam Brand: UNIQLO Campaign: UNIQLO Launch in Vietnam Agency: Galaxy Communications |
23. Best Regional PR
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Changi Airport Group Campaign: Jewel Changi Airport Agency: Jewel Changi Airport Launch |
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Circles.Life Campaign: Circles.Life Regional Launch Agency: Circles.Life |
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Grab Campaign: Grab for Good |
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IWG Brand: Regus & SPACES Campaign: Executive Leadership Profiling Campaign Agency: Priority Consultants |
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Nissan Asia & Oceania Campaign: Beyond Product and Technology: Nissan EV For Sustainability Agency: Edelman |
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Philips Campaign: Spurring The Quest for Good Rest Agency: Omnicom Public Relations Group (OPRG) |
24. Best Use of Advocates
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Accor Asia Pacifc Campaign: #InstAccor Agency: GHC Asia |
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Emway Singapore Campaign: Emway Singapore – Toypedia SG and @thetoyraterchannel_ Agency: Asia PR Werkz |
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Grab Campaign: Break The Silence Agency: essence Burson Cohn & Wolfe |
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Mondelez Malaysia Brand: Jacob’s Campaign: Jacob’s Original Cream Cracker Celebrates Original Malaysians Agency: MSL Group Malaysia |
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National Council of Social Service (NCSS) Campaign: Beyond the Label Agency: Ogilvy Singapore |
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Oracle Campaign: Navigating the Winds of Change Agency: LEWIS |
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Procter & Gamble Brand: Pantene Campaign: Pantene Wanita Besi Agency: Astro Media Solutions |
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Telekom Malaysia Brand: Unifi Campaign: Unifi- Second Chance (Satu Peluang) Agency: Edelman Malaysia |
25. Best Use of Celebrities / Influencers
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Jollibee Foods Brand: Jollibee Philippines Campaign: Scarlet Snow for Jolly Kids Agency: Strategic Works |
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Jollibee Philippines Campaign: Jollibee’s “Best Twirl Ever” with Catriona Gray Agencies: Ripple8 and Dentsu Jayme Syfu |
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Lazada Philippines Campaign: Lazada Philippines Guess It Agency: Spark It! Marketing Communications |
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OCBC NISP Brand: Nyala by OCBC NISP Campaign: Nyalakan Indonesia Agency: Channel O & Dentsu |
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OCBC NISP Campaign: TAYTB Fest Agency: Channel O & Dentsu |
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Singtel Campaign: GOMO Rapology Agency: Goodstuph |
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Unilever Brand: Love Beauty & Planet Campaign: #VirtualPlasticHunt Agency: Edelman Malaysia |
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Unilever Philippines Brand: Pond’s Campaign: Pond’s #SeeWhatHappens Agency: WPP |
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Unilever Vietnam Brand: OMO Matic Campaign: OMO Alice Beauty Care Agency: Biz-Eyes |
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Zinc – Lion Wings Campaign: When an Intern Runs a Brand’s Instagram Agency: Crimson Agency |
26. Best Use of Content
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AIA Singapore Campaign: Bridging the CI Protection Gap with AIA Power Critical Cover Agency: Ogilvy Singapore |
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Changi Airport Group Brand: Jewel Changi Airport Campaign: Jewel Changi Airport Launch |
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Domino’s Pizza Singapore Campaign: For the Love of Pizza Agency: Red Havas Singapore |
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Feld Entertainment Brand: Disney on Ice Campaign: Disney on Ice 2019 Agency: Touch PR & Events |
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Ministry of Manpower Singapore Campaign: Is It Time for Mark Lee to Retire? Agency: Red Havas Singapore |
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OPPO Campaign: The Ultimate Internship Agency: CampaignLab |
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Sydney Thunder Campaign: Sydney Thunder Feeds The World Agency: Adhesive |
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Telkomsel Transformation Brand: Telkomsel Campaign: Let’s Rebound and Go Digital Rap Challenge |
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Temasek Campaign: One of Us Agency: Our Grandfather Story |
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Unilever Vietnam Brand: OMO Matic Campaign: OMO Lupin (Greener for Vietnam) Agency: Biz-Eyes |
27. Best Use of Micro / Niche Influencers
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Coca-Cola Vietnam Campaign: Coca-Cola Tet 2020, The More The Merrier Agency: Biz-Eyes |
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Emway Singapore Campaign: Emway Singapore – Toypedia SG and @thetoyraterchannel_ Agency: Asia PR Werkz |
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Fonterra Brands Brand: Anchor Food Professionals Malaysia-Brunei Campaign: Anchor Legendairy 133 Celebration Agency: Ittify |
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Google Singapore Campaign: Google Online Safety Park Agency: Tate Anzur |
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Lao Brewery Brand: Tuborg Campaign: Tuborg Open to More 5 Continents campaign Agency: Rantau Golin |
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One Faber Group Brand: Singapore Cable Car Campaign: A Swinging 45th Anniversary for The Singapore Cable Car Agency: PRecious Communications |
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OPPO Campaign: The Ultimate Internship Agency: CampaignLab |
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Prima Brand: Prima Taste Campaign: Think Prima Taste, Think Singapore Agency: Asia PR Werkz |
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Unilever Philippines Brand: Dove Campaign: Dove Nourishing Secrets Agency: Narrators |
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Watsons Philippines Campaign: Watsons Wellness Campaign Agency: Spark It! Marketing Communications |
28. Best Use of Social Media
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Busy Bees Asia Brand: Learning Vision Campaign: Learning Vision “Learning for Life” Campaign Agency: Omnicom Public Relations Group |
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Changi Airport Group Brand: Jewel Changi Airport Campaign: Jewel Changi Airport Launch |
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DBS Bank Indonesia Campaign: DBS Heartwork(s) |
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Manulife Singapore Campaign: Mrs Fortune Teller Agency: AKA Asia |
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National Heritage Board Campaign: #OurHawkerCulture Agency: Tate Anzur |
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OCBC NISP Brand: Nyala by OCBC NISP Campaign: Nyalakan Indonesia Agency: Channel O & Dentsu |
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Prudential Assurance Company Singapore Campaign: Healthy for 100 |
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Singapore Civil Defence Force, Corporate Communications Department Brand: Singapore Civil Defence Force Campaign: SCDF Social Media: Breaking the Internet with Memes and Catchy Public Education Content |
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Unilever Philippines Brand: Comfort Campaign: Comfort Launch in the Philippines Agency: Ogilvy & Mather Philippines |
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Unilever Philippines Brand: Pond’s Campaign: Pond’s #SeeWhatHappens Agency: WPP |
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Unilever Vietnam Brand: OMO Matic Campaign: OMO Lupin (Greener for Vietnam) Agency: Biz-Eyes |
29. Best Use of Technology
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CARRO Campaign: Singapore’s first “Netflix for Cars” Agency: REDHILL |
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Eu Yan Sang Campaign: Eu Yan Sang 140th Anniversary Experience Centre Agency: Unicom Marketing |
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Heineken Campaign: Heineken® Fuels F1 Love Agency: AKA Asia |
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Manulife Singapore Campaign: Museum of Claims Agency: AKA Asia |
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Marina Bay Sands Brand: ArtScience Museum Campaign: Who in the World are YOU: Chatbot Quiz for Facebook Messenger |
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Nanyang Technological University, Singapore Campaign: AR You Ready for HEY! |
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National Heritage Board Campaign: BalikSG Agency: Tate Anzur |
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OPPO Campaign: The 5G Hotel Agency: CampaignLab |
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Unilever Philippines Brand: Lady’s Choice Campaign: Lady’s Choice Creamy Mayo Christmas Agency: Ogilvy & Mather Philippines |
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Unilever Vietnam Brand: OMO Matic Campaign: OMO Mother’s Day 2019 – Gentle from the First Pieces Agency: Biz-Eyes |
30. Most Creative PR Stunt
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BIGLife Campaign: AirAsia BIG – Shred & Fly Agency: Zeno Malaysia |
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Domino’s Pizza Singapore Campaign: For the Love of Pizza Agency: Red Havas Singapore |
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Grab Indonesia Brand: Grab Campaign: GrabBike #AntiNgaret Agencies: Ogilvy Indonesia, Image Dynamics |
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Heineken Malaysia Brand: Apple Fox Cider Campaign: Wayyyy More Apples Agency: Mad Hat Asia |
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Kaspersky Campaign: Cybersecurity and Comedy Agency: Soda Communication |
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KFC Australia Brand: KFC Campaign: KFC “Michelin Impossible” Agency: OPR & Ogilvy |
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Manulife Singapore Campaign: Museum of Claims Agency: AKA Asia |
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Novartis Campaign: Novartis – Be Pso Positive Agency: Edelman Malaysia |
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OCBC NISP Brand: Nyala by OCBC NISP Campaign: Nyalakan Indonesia Agency: Channel O & Denstu |
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OPPO Campaign: The 5G Hotel Agency: CampaignLab |
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OPPO Campaign: The Ultimate Internship Agency: CampaignLab |