Judge’s Profile

Amelia Lim

Head, PR & Brand

TNG Digital

Amelia Lim brings 20 years of multi-industry experience and a strong track record in FinTech, startups and lifestyle marketing in Asia Pacific Region. Her strengths include developing creative public relations solutions, strategic branding & digital marketing. She has worked with clients across multiple industries, including E-Wallets in the FinTech landscape, renewable energy, financial services, FMCG, lifestyle & renewable energy.

With a strong foundation across communication platforms, her key competencies lies in her ability to understand a brand from a different perspective and provide that extra creative push in campaigns that produces results.

After 23 years in Singapore, Amelia returned to Malaysia and joined a PR firm where her experience helped to launch and build new profiles for various Malaysian and MNC brands such as Hansgrohe, MAXMAN.TV (M’sia’s first IPTV channel) and Toshiba

Her portfolio includes Touch ‘n Go eWallet (current), GoBear.com, FinTech Association of Malaysia, Harrods, Waste2Energy, Nikon, Philips, MAXMAN.TV, MSD, Singapore Exhibition Services & Moet Hennessy Diageo.

Amelia has a strong network of lifestyle and technology media in Malaysia and Singapore and through extensive in-house and agency experiences, it has resulted in significant story outcomes for her brands. With this, she started her own PR Firm, which was acquired after 2 years of operations.

She launched Malaysia’s first and unbiased meta-search engine for financial products, GoBear.com in 2016, and managed the communications strategy for Malaysia and later, in APAC.

As a strong supporter for FinTech industry, Amelia is an elected member of the FinTech Association of Malaysia.

An animal welfare advocate, she co-founded PAWS UP! in 2016 which aims to improve the lives of shelter animals through educated volunteerism & fundraising.

Amelia also made it to the 2017 Malaysia Golden Globe Tigers list of 30 Women Achievers & Leaders.

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