2024 Winners

PR Awards Overall Champion - Brand

DBS Bank

PR Awards Overall Champion - Agency

GO Communications

1. Best Anniversary Campaign

GOLD

LEGO
Campaign: LEGO 90-Year Anniversary
Agencies: GO Communications, Tate Anzur

SILVER

Geneco
Campaign: #GenecoFiVesta

BRONZE

Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Celebrating Good Times with Singapore, one way or another
Agency: Zeno Group Singapore

2. Best Corporate Affairs Strategy

GOLD

LinkedIn
Brand: LinkedIn Job Trust Campaign
Campaign: LinkedIn Job Trust Campaign
Agencies: Golin Singapore, Brand2Life UK

SILVER

QNET
Campaign: QNET FinGreen

BRONZE

Singapore Life
Brand: Singlife
Campaign: Reimagine Health

3. Best Crisis Management Strategy

GOLD

Alliance Bank Malaysia
Campaign: allianceonline Mobile App (AOM) System Down Recovery Efforts

SILVER

Atlas Consolidated
Brand: Hugosave
Campaign: Bringing Clients Along On A System Migration
Agency: Grayling

BRONZE

QNET
Campaign: Truth about QNET

4. Best CSR Communications

GOLD

Century Pacific Food
Brand: Century Tuna
Campaign: Save Our Planet, Save Our Seas – The Century Tuna’s “Saving Our Seas” Initiative
Agency: COMCO Southeast Asia

SILVER

CGS International
Campaign: FinLit is for Everyone

BRONZE

Delivery Hero Philippines
Brand: foodpanda Philippines
Campaign: Let’s Do Our Pau-rt v2.0

5. Best Employee Engagement/Internal Communications

GOLD

DBS Bank
Campaign: C^4 to Elevate The Employee Experience

SILVER

DBS Bank
Campaign: Moments that matter with OneBot

BRONZE

DBS Bank
Campaign: You Spoke, We Listened

Amgen South East Asia
Campaign: Engaging Amgen Employees with Purpose
Agency: Sandpiper Health

6. Best Engagement for a Targeted Community

GOLD

CapitaLand Investment
Campaign: CapitaVerse
Agencies: BRCKTS, Bandwagon Labs

SILVER

McDonald’s Singapore
Campaign: Feeling Cards: A family mental wellness initiative by McDonald’s Singapore
Agency: Golin

BRONZE

DBS Bank
Campaign: Moments that matter with OneBot

7. Best Event-Led PR Campaign

GOLD

Harley-Davidson
Campaign: Asia Harley Days 2023
Agency: FleishmanHillard

SILVER

Heineken Malaysia
Campaign: Take The First Sip
Agency: VoxEureka

BRONZE

Unilever Singapore
Brand: Magnum Singapore
Campaign: The Magnum Classic Remix Arcade
Agencies: Golin Singapore, Jack Morton Singapore

8. Best Insights-Driven PR

GOLD

Tinder Australia
Campaign: Tinder’s Australia’s Dating Dictionary
Agencies: Thrive PR + Communications, Daily Digital

SILVER

Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Celebrating Good Times with Singapore, one way or another
Agency: Zeno Group Singapore

BRONZE

Palo Alto Networks
Campaign: State of Cybersecurity ASEAN 2022
Agency: PRecious Communications

9. Best Launch/Re-Launch Campaign

GOLD

Changi Airport Group
Campaign: Experience the magic of T2

SILVER

Nestlé Vietnam
Brand: LA VIE
Campaign: LA VIE – QUIET NATURE REGENERATES YOUR LOUD LIFE
Agencies: Biz-Eyes, Ogilvy Vietnam

BRONZE

The LEGO Group
Campaign: LEGO® Ideas BTS Dynamite Launch
Agency: Tate Anzur

10. Best Media Relations Strategy

GOLD

Heineken Asia Pacific
Brand: Tiger® (Tiger Crystal)
Campaign: TIGER Summer Puffer
Agencies: DeVries Global Singapore, BBH Singapore/LePub, Golin London

SILVER

NUS Centre for Nature-based Climate Solutions
Campaign: Rising above the noise at COP28
Agency: Eastwest PR

BRONZE

Intel Asia Pacific & Japan
Campaign: Intel Tech Tour Malaysia 2023

11. Best PR by an In-House Communications Team

GOLD

Tune Talk
Campaign: Tune Talk Penyakit Raya 2023

SILVER

Changi Airport Group
Campaign: Experience the magic of T2

BRONZE

HERE Technologies
Campaign: APAC on the move

12. Best PR Campaign for a Specific Audience

GOLD

Sony PlayStation
Campaign: God of War: Ragnarok
Agency: GO Communications

SILVER

Globe Group
Campaign: #MakeITSafePH

BRONZE

Reckitt Malaysia
Brand: Durex
Campaign: Durex Academy
Agencies: Continuum PR, Fishermen Integrated Malaysia

13. Best PR Campaign: B2B

GOLD

Navigator Investment Services
Brand: GROW with Singlife
Campaign: GROW with Singlife – Rebuilding Trust From Every Angle

SILVER

Dell Technologies
Campaign: From launch to leadership: GenAI in APJ
Agency: BCW Singapore

BRONZE

Cohesity
Campaign: Goodbye cybersecurity; hello cyber resilience
Agency: Priority Consultants

14. Best PR Campaign: Banking / Financial Services

GOLD

Alliance Bank Malaysia
Campaign: ACCELER8 -A TRANSFORMATIVE GROWTH STRATEGY
Agency: Jireh Consult

SILVER

Asian Institute of Chartered Bankers (AICB)
Campaign: 13th International Conference on Financial Crime and Terrorism Financing (IFCTF)
Agency: MSL Group Malaysia

BRONZE

RHB Singapore
Campaign: Opening of RHB Cecil Branch

Bank of the Philippine Islands
Campaign: BPI Sustainability Awareness Month 2023

15. Best PR Campaign: Beauty & Wellness

GOLD

Lazada Philippines
Campaign: LazBeauty 100 Experiments
Agency: Spark It Philippines

SILVER

Sigi Skin
Campaign: Sigi Skin Daylight Oasis Launch
Agency: Smitten PR

BRONZE

PIP
Brand: Slimwalk
Campaign: Slimmer legs, effortless beauty – Experience Slimwalk Compression Leggings
Agency: Eastwest PR

16. Best PR Campaign: Electronics & Gadgets

GOLD

GoPro
Campaign: Hero 12 Black
Agency: GO Communications

SILVER

Sony PlayStation
Campaign: God of War: Ragnarok
Agency: GO Communications

BRONZE

vivo SEA
Brand: vivo
Campaign: vivo V Spark Programme: Elevate A Device to A Part of Top Travel Destination’s Experiences.
Agency: Ruder Finn Thunder Singapore

17. Best PR Campaign: Entertainment

GOLD

Marina Bay Sands + United International Pictures
Campaign: Transformers: Rise of the Beasts World Premiere

SILVER

Sony PlayStation
Campaign: God of War: Ragnarok
Agency: GO Communications

BRONZE

Tune Talk
Campaign: Elevating Experiences with Eason Chan

18. Best PR Campaign: F&B

GOLD

McDonald’s Singapore
Campaign: Feeling Cards: A family mental wellness initiative by McDonald’s Singapore
Agency: Golin

SILVER

Unilever Singapore
Brand: Magnum Singapore
Campaign: The Magnum Classic Remix Arcade
Agencies: Golin Singapore, Jack Morton Singapore

BRONZE

OATSIDE
Campaign: OATSIDE Ice Cream: No Excuses Needed
Agency: Grayling

19. Best PR Campaign: Fashion & Apparel

GOLD

Bakti Budaya Djarum Foundation
Campaign: SANDYAKALA SMARA
Agency: Image Dynamics

SILVER

Asian Civilisations Museum
Campaign: Andrew Gn: Fashioning Singapore and the World
Agency: Tate Anzur

BRONZE

HOKA Malaysia
Campaign: HOKA Malaysia Grand Opening & Media Day
Agencies: ShekhinahPR, REV Edition

20. Best PR Campaign: FMCG

GOLD

Unilever Singapore
Brand: Magnum Singapore
Campaign: The Magnum Classic Remix Arcade
Agencies: Golin Singapore, Jack Morton Singapore

SILVER

Haleon
Brand: Sensodyne Malaysia
Campaign: Better Oral Care Nation
Agency: MSL Group Malaysia

BRONZE

Danone-AQUA
Campaign: Conscious Consumption #PikirinDulu
Agency: Fabulo PR

21. Best PR Campaign: Government/Public Services

GOLD

Globe Group
Campaign: SIM Registration: Number Mo, Identity Mo (Your Number, Your Identity)

SILVER

Ministry of Sustainability and the Environment
Campaign: Go Green SG campaign 2023

BRONZE

National Arts Council Singapore
Campaign: Our SG Arts Plan (2023 – 2027)
Agency: Tate Anzur

22. Best PR Campaign: Healthcare & Pharmaceuticals

GOLD

Novartis Malaysia
Brand: Sybrava
Campaign: Bending the Curve of Life: Changing the Treatment Paradigms of Cardiovascular Disease in Malaysia
Agencies: Acendus Communications, Afterhours Events & Marketing Services, Eyescream Productions

SILVER

Dementia Australia
Brand: BrainTrack
Campaign: BrainTrack

BRONZE

Philips
Campaign: Future Health Index 2023 APAC Launch – Taking Healthcare Everywhere
Agency: Omnicom Public Relations Group Singapore

23. Best PR Campaign: Lifestyle & Travel

GOLD

LEGOLAND® Malaysia Resort
Campaign: MINILAND Amazing Malaysia
Agency: Archetype Malaysia

SILVER

MACH
Campaign: Dirty Weekend Away
Agency: CampaignLab

BRONZE

Jetstar Asia
Campaign: Make 2024 Count
Agency: AKA Asia

24. Best PR-led Integrated Communications

GOLD

Tesla
Campaign: Power For Good
Agency: GO Communications

SILVER

NUS Centre for Nature-based Climate Solutions
Campaign: Rising above the noise at COP28
Agency: Eastwest PR

BRONZE

Kingpin
Campaign: Art of Mixology
Agencies: CampaignLab, VANDAL

25. Best Regional PR

GOLD

GoPro
Campaign: Hero 12 Black
Agency: GO Communications

SILVER

Changi Airport Group
Campaign: Experience the magic of T2

BRONZE

Tinder
Campaign: School of Swipe

26. Best Use of Advocates

GOLD

AIA Singapore
Campaign: Live Better with Tottenham Hotspur

SILVER

Geneco
Campaign: #MySecretGarden

BRONZE

Geneco
Campaign: #HappilyEverAfter

27. Best Use of Celebrities/Influencers

GOLD

Guinness Arthur’s Storehouse
Campaign: Marrying Music & Magic For A Moment
Agency: GO Communications

SILVER

Geneco
Campaign: #GreenForProsperity

BRONZE

Agency for Integrated Care
Campaign: #Dance2HeartOfCare
Agency: APRW

28. Best Use of Content

GOLD

MACH
Campaign: Dirty Weekend Away
Agency: CampaignLab

SILVER

Geneco
Campaign: #GreenForProsperity

BRONZE

AIA Singapore
Campaign: AIA Centurion PA

29. Best Use of Micro/Niche Influencers

GOLD

Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Celebrating Good Times with Singapore, one way or another
Agency: Zeno Group Singapore

SILVER

Guinness Arthur’s Storehouse
Campaign: Marrying Music & Magic For A Moment
Agency: GO Communications

BRONZE

Geneco
Campaign: #HappilyEverAfter

30. Best Use of Social Media

GOLD

Globe Group
Campaign: #MakeITSafePH

SILVER

Tesla
Campaign: Power For Good
Agency: GO Communications

BRONZE

Agency for Integrated Care
Campaign: #Dance2HeartOfCare
Agency: APRW

31. Best Use of Technology

GOLD

CapitaLand Investment
Campaign: CapitaVerse
Agencies: BRCKTS, Bandwagon Labs

SILVER

QNET
Brand: QBuzz by QNET
Campaign: QBuzz

BRONZE

MPT Mobility
Brand: DriveHub
Campaign: Drive Your Way with MPT DriveHub
Agency: CUE Group

32. Most Creative PR Stunt

GOLD

Guinness Arthur’s Storehouse
Campaign: Marrying Music & Magic For A Moment
Agency: GO Communications

SILVER

MACH
Campaign: Dirty Weekend Away
Agency: CampaignLab

BRONZE

Nestlé Vietnam
Brand: LA VIE
Campaign: LA VIE – QUIET NATURE REGENERATES YOUR LOUD LIFE
Agencies: Biz-Eyes, Ogilvy Vietnam, Square Experiential Communications