2024 Finalists
1. Best Anniversary Campaign
Asia Pacific Breweries Singapore Brand: Heineken Campaign: Celebrating Good Times with Singapore, one way or another Agency: Zeno Group Singapore |
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COMCO Mundo League of Enterprises Campaign: EPIC 7 YEARS WITH COMCO |
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FWD Vietnam Life Insurance Company Brand: FWD Vietnam Campaign: Celebrate 1OxFWD |
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Geneco Campaign: #GenecoFiVesta |
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Immigration and Checkpoints Authority Campaign: Happy 20th Birthday ICA! Agency: Digital Studio by APRW |
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LEGO Campaign: LEGO 90-Year Anniversary Agencies: GO Communications, Tate Anzur |
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QNET Campaign: #QNET25 – Legacy. Impact. Future |
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Singapore Pools Campaign: Singapore Pools’ 55th Anniversary Agency: APRW |
2. Best Corporate Affairs Strategy
Defense Services Asia Campaign: Defense Services Asia Exhibition Agency: GO Communications |
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LinkedIn Brand: LinkedIn Job Trust Campaign Campaign: LinkedIn Job Trust Campaign Agencies: Golin Singapore, Brand2Life UK |
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QNET Campaign: QNET FinGreen |
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RHB Singapore Campaign: RHB Singapore |
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Sanofi Campaign: Healthy Ageing and Life-Course Immunisation Agency: GCI Health |
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Singapore Life Brand: Singlife Campaign: Reimagine Health |
3. Best Crisis Management Strategy
Alliance Bank Malaysia Campaign: allianceonline Mobile App (AOM) System Down Recovery Efforts |
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Atlas Consolidated Brand: Hugosave Campaign: Bringing Clients Along On A System Migration Agency: Grayling |
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QNET Campaign: Truth about QNET |
4. Best CSR Communications
AstraZeneca Indonesia Campaign: Leading Healthcare Sustainability Agencies: Era Sinergy Satulangit, Weber Shandwick Indonesia |
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Century Pacific Food Brand: Century Tuna Campaign: Save Our Planet, Save Our Seas – The Century Tuna’s “Saving Our Seas” Initiative Agency: COMCO Southeast Asia |
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CGS International Campaign: FinLit is for Everyone |
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Delivery Hero Philippines Brand: foodpanda Philippines Campaign: Let’s Do Our Pau-rt v2.0 |
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FWD Vietnam Life Insurance Company Brand: FWD Vietnam Campaign: FWD Time to Care |
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Geneco Campaign: #MySecretGarden |
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Geneco Campaign: #HappilyEverAfter |
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Maxis Campaign: “I Try, I Speak, I Can with Maxis eKelas” Campaign for Maxis eKelas HIP StoryFest English Competition 2023 |
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RHB Singapore Campaign: A Bank with a Heart |
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Taylor’s University Campaign: Projek BacaBaca |
5. Best Employee Engagement / Internal Communications
Alliance Bank Malaysia Campaign: ACCELER8 -A TRANSFORMATIVE GROWTH STRATEGY Agency: Jireh Consult |
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Amgen South East Asia Campaign: Engaging Amgen Employees with Purpose Agency: Sandpiper Health |
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Concentrix Philippines Campaign: EveryONE Concentrix |
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DBS Bank Campaign: C^4 to Elevate The Employee Experience |
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DBS Bank Campaign: Moments that matter with OneBot |
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DBS Bank Campaign: You Spoke, We Listened |
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DBS Bank Campaign: Empowered Learning & Engagement |
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DHL Campaign: DHL – Fired Up, Ready 2 Go! |
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Navigator Investment Services Brand: GROW with Singlife Campaign: GROW with Singlife |
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RHB Singapore Campaign: RHB #3Rs |
6. Best Engagement for a Targeted Community
Alliance Bank Malaysia Campaign: Championing ESG Adoption Among SMEs Agency: Jireh Consult |
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CapitaLand Investment Campaign: CapitaVerse Agencies: BRCKTS, Bandwagon Labs |
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CGS International Campaign: FinLit is for Everyone |
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CHEC Port City Colombo Campaign: Bridging Boundaries; Limitless Possibilities Agency: HardTalk |
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DBS Bank Campaign: Moments that matter with OneBot |
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Geneco Campaign: #GreenForProsperity |
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Geneco Campaign: #MySecretGarden |
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Home Credit Philippines Campaign: Wais sa Home: Financial Literacy Program |
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McDonald’s Singapore Campaign: Feeling Cards: A family mental wellness initiative by McDonald’s Singapore Agency: Golin |
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Navigator Investment Services Brand: GROW with Singlife Campaign: FUTURA |
7. Best Event-Led PR Campaign
Changi Airport Group Campaign: Experience the magic of T2 |
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DKSH Singapore Brand: Friso Campaign: The Great Digestion Adventure Agency: Grayling |
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Harley-Davidson Campaign: Asia Harley Days 2023 Agency: FleishmanHillard |
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Heineken Malaysia Campaign: Take The First Sip Agency: VoxEureka |
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Kingpin Campaign: Art of Mixology Agencies: CampaignLab, VANDAL |
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McDonald’s Singapore Campaign: Kampong McDonald’s Agency: Golin |
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Nestlé Vietnam Brand: LA VIE Campaign: LA VIE – QUIET NATURE REGENERATES YOUR LOUD LIFE Agencies: Biz-Eyes, Ogilvy Vietnam, Square Experiential Communications |
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Unilever Singapore Brand: Magnum Singapore Campaign: The Magnum Classic Remix Arcade Agencies: Golin Singapore, Jack Morton Singapore |
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Unilever Vietnam Brand: OMO Vietnam Campaign: EMBARK ON A GENTLE JOURNEY WITH CULTURAL IMPACT FROM OMO Agency: Biz-Eyes |
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William Grant & Sons Brand: Monkey Shoulder Campaign: Monkey Shoulder Rewrite The Night Agency: Mad Hat Asia |
8. Best Insights-Driven PR
Alliance Bank Malaysia Campaign: Championing ESG Adoption Among SMEs Agency: Jireh Consult |
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Appdome Campaign: Appdome’s Consumer Expectation of Mobile App Security Survey 2023 Agency: Priority Consultants |
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Asia Pacific Breweries Singapore Brand: Heineken Campaign: Celebrating Good Times with Singapore, one way or another Agency: Zeno Group Singapore |
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Packworks Campaign: From Insights to Impact: Driving Packworks’ B2B Client Acquisition with Data-Driven PR Agency: Uniquecorn Strategies |
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Palo Alto Networks Campaign: State of Cybersecurity ASEAN 2022 Agency: PRecious Communications |
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Philips Campaign: Healthy Living in Asia Survey Agency: Omnicom Public Relations Group Singapore |
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Reckitt Malaysia Brand: Durex Campaign: Durex Academy Agencies: Continuum PR, Fishermen Integrated Malaysia |
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Singapore Life Brand: Singlife Campaign: Singlife Financial Freedom Index |
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Tinder Australia Campaign: Tinder’s Australia’s Dating Dictionary Agencies: Thrive PR + Communications, Daily Digital |
9. Best Launch / Re-Launch Campaign
Century Pacific Food Brand: Century Tuna Campaign: Save Our Planet, Save Our Seas – The Century Tuna’s “Saving Our Seas” Initiative Agency: COMCO Southeast Asia |
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Changi Airport Group Campaign: Experience the magic of T2 |
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Guinness Arthur’s Storehouse Campaign: Marrying Music & Magic For A Moment Agency: GO Communications |
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MACH Campaign: Dirty Weekend Away Agency: CampaignLab |
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Nestlé Vietnam Brand: LA VIE Campaign: LA VIE – QUIET NATURE REGENERATES YOUR LOUD LIFE Agencies: Biz-Eyes, Ogilvy Vietnam |
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OATSIDE Campaign: OATSIDE Ice Cream: No Excuses Needed Agency: Grayling |
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OPPO Singapore Campaign: OPPO Singapore – Hitting the Best Sales in Asia |
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Peranakan Museum Campaign: Reopening of Peranakan Museum in Singapore Agency: Tate Anzur |
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Tesla Campaign: Power For Good Agency: GO Communications |
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The LEGO Group Campaign: LEGO® Ideas BTS Dynamite Launch Agency: Tate Anzur |
10. Best Media Relations Strategy
Accenture Brand: Accenture Song Campaign: Rhythm of change: Building Accenture Song media drumbeat in SEA |
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Alliance Bank Malaysia Campaign: ACCELER8 -A TRANSFORMATIVE GROWTH STRATEGY Agency: Jireh Consult |
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Changi Airport Group Campaign: Experience the magic of T2 |
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Guinness Arthur’s Storehouse Campaign: Marrying Music & Magic For A Moment Agency: GO Communications |
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Heineken Asia Pacific Brand: Tiger® (Tiger Crystal) Campaign: TIGER Summer Puffer Agencies: DeVries Global Singapore, BBH Singapore/LePub, Golin London |
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Intel Asia Pacific & Japan Campaign: Intel Tech Tour Malaysia 2023 |
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NUS Centre for Nature-based Climate Solutions Campaign: Rising above the noise at COP28 Agency: Eastwest PR |
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Tesla Campaign: Power For Good Agency: GO Communications |
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Tinder Australia Campaign: Making Safety a Priority for Australian Daters Agencies: Thrive PR + Communications, Daily Digital |
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Tune Protect Campaign: Tune Protect Group Reactivating Media Relations Post-Pandemic Agency: Impact Communications |
11. Best PR by an In-House Communications Team
Changi Airport Group (Singapore) Campaign: Experience the magic of T2 |
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HERE Technologies Campaign: APAC on the move |
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Malaysia Aviation Group Brand: MAG Group Communications Campaign: MAG’s TARGET OPERATING MODEL (TOM) Communications |
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National University Health System (NUHS) Campaign: #DareToBeIncredible NUHS Nursing |
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Sentosa Development Corporation Campaign: Sentosa Brand Refresh Agency: WE Communications |
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Singtel Campaign: From Mudflats to Smart Nation Agency: Akanga Film Asia |
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Tune Talk Campaign: Tune Talk Penyakit Raya 2023 |
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Tune Talk Campaign: Tune Talk Presents Konsert Kampung |
12. Best PR Campaign for a Specific Audience
Geneco Campaign: #MySecretGarden |
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Globe Group Campaign: #MakeITSafePH |
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Grand Copthorne Waterfront Brand: SanSara Campaign: A feast fit for a king – The launch campaign for SanSara Agency: bSIDE agency |
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Heineken Asia Pacific Brand: Tiger® (Tiger Crystal) Campaign: TIGER Summer Puffer Agencies: DeVries Global Singapore, BBH Singapore/LePub, Golin London |
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Home Credit Philippines Campaign: Home Credit is the Key: Back-to-School Campaign 2023 Agencies: Dugenia, Marayan and Associates Company (DM&A Co.) |
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LEGOLAND® Malaysia Resort Campaign: LEGOLAND School Challenge 2023 Agency: Archetype Malaysia |
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Reckitt Malaysia Brand: Durex Campaign: Durex Academy Agencies: Continuum PR, Fishermen Integrated Malaysia |
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Sony PlayStation Campaign: God of War: Ragnarok Agency: GO Communications |
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Tune Talk Campaign: Tune Talk Penyakit Raya 2023 |
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Tune Talk Campaign: Tune Talk Presents Konsert Kampung |
13. Best PR Campaign: B2B
Cohesity Campaign: Goodbye cybersecurity; hello cyber resilience Agency: Priority Consultants |
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Defense Services Asia Campaign: Defense Services Asia Exhibition Agency: GO Communications |
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Dell Technologies Campaign: From launch to leadership: GenAI in APJ Agency: BCW Singapore |
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HERE Technologies Campaign: APAC on the move |
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Navigator Investment Services Brand: GROW with Singlife Campaign: GROW with Singlife – Rebuilding Trust From Every Angle |
14. Best PR Campaign: Banking / Financial Services
Alliance Bank Malaysia Campaign: ACCELER8 -A TRANSFORMATIVE GROWTH STRATEGY Agency: Jireh Consult |
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Asian Institute of Chartered Bankers (AICB) Campaign: 13th International Conference on Financial Crime and Terrorism Financing (IFCTF) Agency: MSL Group Malaysia |
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Bank of the Philippine Islands Campaign: BPI Sustainability Awareness Month 2023 |
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FWD Vietnam Life Insurance Company Brand: FWD Vietnam Campaign: Press Play |
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PermataBank Campaign: Wealth Wisdom 2023 Agency: Fabulo PR |
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Pluang Campaign: Rahasia #BukaPluang |
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RHB Singapore Campaign: Opening of RHB Cecil Branch |
15. Best PR Campaign: Beauty & Wellness
Lazada Indonesia Brand: Lazada Campaign: Lazbeauty Launch Agency: Fabulo PR |
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Lazada Philippines Campaign: LazBeauty 100 Experiments Agency: Spark It Philippines |
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PIP Brand: Slimwalk Campaign: Slimmer legs, effortless beauty – Experience Slimwalk Compression Leggings Agency: Eastwest PR |
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Sigi Skin Campaign: Sigi Skin Daylight Oasis Launch Agency: Smitten PR |
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The Gem Museum Brand: Gem Rendezvous Campaign: Gem Rendezvous Agency: Flame Communications |
16. Best PR Campaign: Electronics & Gadgets
Dell Technologies Brand: Dell Precision Campaign: Reimagined: #BuiltWithPrecision Agency: BCW Singapore |
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GoPro Campaign: Hero 12 Black Agency: GO Communications |
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MACH Campaign: Dirty Weekend Away Agency: CampaignLab |
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OPPO Singapore Campaign: OPPO Singapore – Hitting the Best Sales in Asia |
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Samsung Electronics Philippines Corporation (SEPCO) Brand: Samsung Philippines Campaign: 2023 Galaxy Z Series Launch Agencies: Spark It Philippines, Cheil Philippines, Starcom, Taro AOX |
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Sony PlayStation Campaign: God of War: Ragnarok Agency: GO Communications |
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vivo SEA Brand: vivo Campaign: vivo V Spark Programme: Elevate A Device to A Part of Top Travel Destination’s Experiences. Agency: Ruder Finn Thunder Singapore |
17. Best PR Campaign: Entertainment
LEGOLAND® Malaysia Resort Brand: LEGOLAND® Water Park Campaign: Splash Carnival Agencies: Archetype Malaysia, ASTRO Radio |
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Marina Bay Sands + United International Pictures Campaign: Transformers: Rise of the Beasts World Premiere |
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Sony PlayStation Campaign: God of War: Ragnarok Agency: GO Communications |
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Third Eye Management & PK Entertainment Brand: TEM PRESENTS & PK Entertainment Campaign: Coldplay Music of the Spheres World Tour – Jakarta Agency: Image Dynamics (Indonesia) |
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Tune Talk Campaign: Elevating Experiences with Eason Chan |
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Tune Talk Campaign: Tune Talk Presents Konsert Kampung |
18. Best PR Campaign: F&B
Asia Pacific Breweries Singapore Brand: Heineken Campaign: Celebrating Good Times with Singapore, one way or another Agency: Zeno Group Singapore |
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Guinness Arthur’s Storehouse Campaign: Marrying Music & Magic For A Moment Agency: GO Communications |
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Hao Food SG Campaign: Hao Food’s Brand Refresh for White Rabbit Creamy Candy Agency: WhiteLabel PR |
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Heineken Asia Pacific Brand: Tiger® (Tiger Crystal) Campaign: TIGER Summer Puffer Agencies: DeVries Global Singapore, BBH Singapore/LePub, Golin London |
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Kingpin Campaign: Art of Mixology Agencies: CampaignLab, VANDAL |
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McDonald’s Singapore Campaign: Feeling Cards: A family mental wellness initiative by McDonald’s Singapore Agency: Golin |
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McDonald’s Singapore Campaign: Kampong McDonald’s Agency: Golin |
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Nestlé Vietnam Brand: LA VIE Campaign: LA VIE – QUIET NATURE REGENERATES YOUR LOUD LIFE Agency: Biz-Eyes |
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OATSIDE Campaign: OATSIDE Ice Cream: No Excuses Needed Agency: Grayling |
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Unilever Singapore Brand: Magnum Singapore Campaign: The Magnum Classic Remix Arcade Agencies: Golin Singapore, Jack Morton Singapore |
19. Best PR Campaign: Fashion & Apparel
Asian Civilisations Museum Campaign: Andrew Gn: Fashioning Singapore and the World Agency: Tate Anzur |
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Bakti Budaya Djarum Foundation Campaign: SANDYAKALA SMARA Agency: Image Dynamics |
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HOKA Malaysia Campaign: HOKA Malaysia Grand Opening & Media Day Agencies: ShekhinahPR, REV Edition |
20. Best PR Campaign: FMCG
Danone-AQUA Campaign: Conscious Consumption #PikirinDulu Agency: Fabulo PR |
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Haleon Brand: Sensodyne Malaysia Campaign: Better Oral Care Nation Agency: MSL Group Malaysia |
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Mondelez Malaysia Brand: Cadbury Dairy Milk Campaign: Kuih Raya Dari Hati Agency: Mad Hat Asia |
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Unilever Singapore Brand: Magnum Singapore Campaign: The Magnum Classic Remix Arcade Agencies: Golin Singapore, Jack Morton Singapore |
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Unilever Vietnam Brand: OMO Vietnam Campaign: EMBARK ON A GENTLE JOURNEY WITH CULTURAL IMPACT FROM OMO Agency: Biz-Eyes |
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William Grant & Sons Brand: Monkey Shoulder Campaign: Monkey Shoulder Rewrite The Night Agency: Mad Hat Asia |
21. Best PR Campaign: Government / Public Services
Agency for Integrated Care Campaign: #Dance2HeartOfCare Agency: APRW |
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Defense Services Asia Campaign: Defense Services Asia Exhibition Agency: GO Communications |
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Globe Group Campaign: SIM Registration: Number Mo, Identity Mo (Your Number, Your Identity) |
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Immigration and Checkpoints Authority Campaign: Happy 20th Birthday ICA! Agency: Digital Studio by APRW |
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Malaysia Healthcare Travel Council (MHTC) Campaign: Flagship Medical Tourism Hospital Programme |
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Ministry of Sustainability and the Environment Campaign: Go Green SG campaign 2023 |
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National Arts Council Singapore Campaign: Our SG Arts Plan (2023 – 2027) Agency: Tate Anzur |
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National Museum of Singapore Campaign: Now Boarding: Experiencing Singapore through Travel, 1800s–2000s Agency: Tate Anzur |
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Sentosa Development Corporation Campaign: Sentosa Cares 2023 Agency: WE Communications |
22. Best PR Campaign: Healthcare & Pharmaceuticals
Assisi Hospice Brand: Assisi Fun Day Campaign: Assisi Fun Day Agency: Flame Communications |
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Dementia Australia Brand: BrainTrack Campaign: BrainTrack |
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Haleon Brand: Panadol Malaysia Campaign: Hardworking Malaysians Agency: MSL Group Malaysia |
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Novartis Malaysia Brand: Sybrava Campaign: Bending the Curve of Life: Changing the Treatment Paradigms of Cardiovascular Disease in Malaysia Agencies: Acendus Communications, Afterhours Events & Marketing Services, Eyescream Productions |
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Philips Campaign: Future Health Index 2023 APAC Launch – Taking Healthcare Everywhere Agency: Omnicom Public Relations Group Singapore |
23. Best PR Campaign: Lifestyle & Travel
Changi Airport Group Campaign: Experience the magic of T2 |
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GoPro Campaign: Hero 12 Black Agency: GO Communications |
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Jetstar Asia Campaign: Make 2024 Count Agency: AKA Asia |
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LEGOLAND® Malaysia Resort Campaign: MINILAND Amazing Malaysia Agency: Archetype Malaysia |
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MACH Campaign: Dirty Weekend Away Agency: CampaignLab |
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Malaysia Aviation Group Brand: MAG Group Communications Campaign: Malaysia Airlines Prepares to Soar the Sky with the Arrival of the Brand New 737-8 |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car with Pokémon Agency: PRecious Communications |
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MPT Mobility Brand: DriveHub Campaign: Drive Your Way with MPT DriveHub Agency: CUE Group |
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Sentosa Development Corporation Campaign: Sentosa Brand Refresh Agency: WE Communications |
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Travelport Campaign: The 7 Wonders Challenge |
24. Best PR-led Integrated Communications
Changi Airport Group Campaign: Experience the magic of T2 |
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Geneco Campaign: #MySecretGarden |
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Guinness Arthur’s Storehouse Campaign: Marrying Music & Magic For A Moment Agency: GO Communications |
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Kingpin Campaign: Art of Mixology Agencies: CampaignLab, VANDAL |
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LEGOLAND® Malaysia Resort Campaign: LEGOLAND School Challenge 2023 Agency: Archetype Malaysia |
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MACH Campaign: Dirty Weekend Away Agency: CampaignLab |
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MPT Mobility Brand: DriveHub Campaign: Drive Your Way with MPT DriveHub Agency: CUE Group |
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NUS Centre for Nature-based Climate Solutions Campaign: Rising above the noise at COP28 Agency: Eastwest PR |
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Tesla Campaign: Power For Good Agency: GO Communications |
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Tune Talk Campaign: Tune Talk Penyakit Raya 2023 |
25. Best Regional PR
Changi Airport Group Campaign: Experience the magic of T2 |
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GoPro Campaign: Hero 12 Black Agency: GO Communications |
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LEGO Campaign: LEGO 90-Year Anniversary Agencies: GO Communications, Tate Anzur |
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MediaTek Campaign: Expect Incredible with MediaTek’s 5G SoC family / Incredible Inside Agency: Priority Consultants |
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Palo Alto Networks Campaign: State of Cybersecurity ASEAN 2022 Agency: PRecious Communications |
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Palo Alto Networks Campaign: Unit 42 Agency: PRecious Communications |
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Tinder Campaign: School of Swipe |
26. Best Use of Advocates
Agency for Integrated Care Campaign: #Dance2HeartOfCare Agency: APRW |
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AIA Singapore Campaign: Live Better with Tottenham Hotspur |
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Geneco Campaign: #MySecretGarden |
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Geneco Campaign: #HappilyEverAfter |
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Geneco Campaign: #GenecoFiVesta |
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Geneco Campaign: #GreenForProsperity |
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GoPro Campaign: Hero 12 Black Agency: GO Communications |
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Immigration and Checkpoints Authority Campaign: Happy 20th Birthday ICA! Agency: Digital Studio by APRW |
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Singtel Campaign: From Mudflats to Smart Nation Agency: Akanga Film Asia |
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WWF Singapore Brand: #WeGotThis Campaign: #WeGotThis Agency: Grayling |
27. Best Use of Celebrities / Influencers
Agency for Integrated Care Campaign: #Dance2HeartOfCare Agency: APRW |
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AIA Singapore Campaign: Live Better with Tottenham Hotspur |
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Alliance Bank Malaysia Campaign: Experience the Future of Banking: ASEAN’s First Alliance Bank Bank Visa Virtual Credit Card, Redefining Security with Dynamic Card Numbers Agency: Jireh Consult |
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Geneco Campaign: #GreenForProsperity |
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Geneco Campaign: #MySecretGarden |
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GoPro Campaign: Hero 12 Black Agency: GO Communications |
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Guinness Arthur’s Storehouse Campaign: Marrying Music & Magic For A Moment Agency: GO Communications |
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LEGOLAND® Malaysia Resort Brand: LEGOLAND® Water Park Campaign: Splash Carnival Agencies: Archetype Malaysia, ASTRO Radio |
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NBA Asia Campaign: SUGA: NBA Ambassador |
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Pluang Campaign: Rahasia #BukaPluang |
28. Best Use of Content
Agency for Integrated Care Campaign: #Dance2HeartOfCare Agency: APRW |
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AIA Singapore Campaign: AIA Centurion PA |
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Alliance Bank Malaysia Campaign: Championing ESG Adoption Among SMEs Agency: Jireh Consult |
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CapitaLand Investment Campaign: CapitaVerse Agencies: BRCKTS, Bandwagon Labs |
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Geneco Campaign: #GreenForProsperity |
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Geneco Campaign: #MySecretGarden |
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Immigration and Checkpoints Authority Campaign: Happy 20th Birthday ICA! Agency: Digital Studio by APRW |
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MACH Campaign: Dirty Weekend Away Agency: CampaignLab |
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Singtel Campaign: From Mudflats to Smart Nation Agency: Akanga Film Asia |
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Tesla Campaign: Power For Good Agency: GO Communications |
29. Best Use of Micro / Niche Influencers
Alliance Bank Malaysia Campaign: Alliance Bank Visa Platinum Virtual Credit Card Scores Big with 2022 FIFA World Cup Agency: Jireh Consult |
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Asia Pacific Breweries Singapore Brand: Heineken Campaign: Celebrating Good Times with Singapore, one way or another Agency: Zeno Group Singapore |
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Geneco Campaign: #HappilyEverAfter |
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Geneco Campaign: #MySecretGarden |
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Geneco Campaign: #GreenForProsperity |
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Geneco Campaign: #GenecoFiVesta |
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GoPro Campaign: Hero 12 Black Agency: GO Communications |
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Guinness Arthur’s Storehouse Campaign: Marrying Music & Magic For A Moment Agency: GO Communications |
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LEGOLAND® Malaysia Resort Campaign: LEGOLAND School Challenge 2023 Agency: Archetype Malaysia |
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Stewardship Asia Centre Brand: Stewardship Commons Campaign: Stewardship Commons Agency: Flame Communications |
30. Best Use of Social Media
Agency for Integrated Care Campaign: #Dance2HeartOfCare Agency: APRW |
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Bank of the Philippine Islands Campaign: #BPIFinancialEducationFriday |
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Changi Airport Group Campaign: Experience the magic of T2 |
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Geneco Campaign: #HappilyEverAfter |
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Globe Group Campaign: #MakeITSafePH |
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Guinness Arthur’s Storehouse Campaign: Marrying Music & Magic For A Moment Agency: GO Communications |
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ION Orchard Campaign: #IONCreators Agency: Gusto Collective Singapore |
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LEGOLAND® Malaysia Resort Campaign: LEGOLAND School Challenge 2023 Agency: Archetype Malaysia |
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Marina Bay Sands Brand: ArtScience Museum at Marina Bay Sands Campaign: The Solemate Experience: Capturing the Hearts and ‘Soles’ of Social Media Users |
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Tesla Campaign: Power For Good Agency: GO Communications |
31. Best Use of Technology
CapitaLand Investment Campaign: CapitaVerse Agencies: BRCKTS, Bandwagon Labs |
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MPT Mobility Brand: DriveHub Campaign: Drive Your Way with MPT DriveHub Agency: CUE Group |
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QNET Brand: QBuzz by QNET Campaign: QBuzz |
32. Most Creative PR Stunt
Globe Group Campaign: SIM Registration: Number Mo, Identity Mo (Your Number, Your Identity) |
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Guinness Arthur’s Storehouse Campaign: Marrying Music & Magic For A Moment Agency: GO Communications |
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MACH Campaign: Dirty Weekend Away Agency: CampaignLab |
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Maxis Campaign: Unveiling Maxis’ Challenger Spirit at the National Day Parade |
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Megaworld Corporation Campaign: INASAL FESTIVAL 2023 AT MEGAWORLD’S THE UPPER EAST |
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Mondelez Malaysia Brand: Cadbury Dairy Milk Campaign: Kuih Raya Dari Hati Agency: Mad Hat Asia |
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Nestlé Vietnam Brand: LA VIE Campaign: LA VIE – QUIET NATURE REGENERATES YOUR LOUD LIFE Agencies: Biz-Eyes, Ogilvy Vietnam, Square Experiential Communications |
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Straits Retail Property Management Services Brand: Paragon Campaign: Experience Christmas Wonders at Paragon Agency: Word of Mouth Communications |
33. PR Champion of the Year (Agency)
BCW Singapore Individual: Cindy Lim |
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COMCO Mundo League of Enterprises Individual: Ferdinand L. Bondoy |
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GO Communications Individual: Peter De Kretser |
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MSL Group Malaysia Individual: Elya Eusoff |
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WhiteLabel PR Individual: Freda Yuin |
34. PR Champion of the Year (Brand)
Danone Indonesia Individual: Indah Tri Novita |
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Geneco Individual: Alex Chan |
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LEGOLAND® Malaysia Resort Individual: Thila Munusamy |
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RHB Singapore Individual: Luke Diep |
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Tune Talk Individual: Joseph Lim |
35. PR Team of the Year (Agency)
BCW Singapore | |
Bud Communications | |
COMCO Mundo League of Enterprises | |
Flame Communications | |
GCI Health | |
GO Communications | |
Grayling | |
MSL Group Malaysia | |
MullenLowe MARC | |
Spark It Philippines |
36. PR Team of the Year (Brand)
AIA Singapore | |
Alliance Bank Malaysia | |
Changi Airport Group | |
DBS Bank | |
QNET | |
Raffles Jakarta MarCom |