2022 Finalists
1. Best Anniversary Campaign
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AIA Singapore Campaign: AIA Singapore Agency: Ogilvy Singapore |
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BHG Singapore Campaign: All Things Beautiful Agency: WhiteLabel PR |
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COMCO Southeast Asia Campaign: Blazing Sapphire – COMCO Southeast Asia’s 5th Anniversary Celebration Agency: COMCO Southeast Asia |
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Ericsson Campaign: Change is our only constant Agency: Archetype Sydney |
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Indosat Ooredoo Hutchison Campaign: Bisa Bangkit Bersama |
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Lazada Singapore Brand: RedMart Campaign: RedMart Revolutionises 10 Years of Online Grocery Evolution in Singapore Agency: Klareco Communications |
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Prudential Assurance Company Singapore Campaign: Celebrating 90 years with you |
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QNET Brand: Bernhard H. Mayer Campaign: Bernhard H. Mayer 150th Anniversary Campaign |
2. Best Campaign Pivot
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foodpanda Campaign: foodpanda, Delivering Joy in the Midst of a Pandemic Agency: Truth Communications |
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Mediacorp Campaign: Star Awards 2021 |
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Ministry of Foreign Affairs, Kingdom of Thailand Brand: Thailand NOW Campaign: Icon NOW Agency: PAPER & PAGE |
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Science Centre Singapore Campaign: SCS Zooms to you |
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Tune Talk Campaign: Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021) |
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William Grant & Sons Singapore Brand: Hendrick’s Gin Campaign: Hendrick’s Lunar Gin: Singapore Launch Agency: AKA Asia |
3. Best Corporate Affairs Strategy
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Apaylater Financials Brand: Atome Campaign: Buy Now Pay Later – a better form of consumer credit Agency: SPRG Singapore |
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FWD Vietnam Life Insurance Campaign: Easy online insurance – Stay safe and be protected |
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GoTo Campaign: Union of Gojek and Tokopedia to form GoTo – the go to ecosystem for digital daily life |
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Grab Campaign: Grab’s Journey to Nasdaq |
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Hong Kong Productivity Council Campaign: Make Smart Smarter |
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IT & Business Process Association of the Philippines (IBPAP) Campaign: IBPAP Communications Campaign 2021 – Driving Economic Recovery Powering a Digital PH Agency: TeamAsia (Hamlin-Iturralde Corporation) |
4. Best COVID-19 Related Campaign
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Alliance Bank Campaign: Payment Relief Assistance (PRA) |
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Expedia Group Brand: Expedia Campaign: Taking Flight With Data Agency: IN.FOM |
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Microsoft Singapore Campaign: Road to a Better You Campaign Agency: Edelman Singapore |
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PETRONAS Campaign: Tunggu Sekejap Campaign (Hold on for a Moment Campaign) |
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RHB Singapore Campaign: At Our Best Together |
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Shopee Philippines Campaign: Shopee Bayanihan: Vaccination Efforts |
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Singapore Tourism Board Brand: SingapoReimagine Campaign: Global Conversations Agency: Edelman Singapore |
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The Rishi Report Campaign: Havas x Rishi Comedians’ Star Charity Agency: Havas Media Group |
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TikTok Campaign: Save Small Businesses Agency: Vero |
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Tune Talk Campaign: #TuneTalkUntukRakyat |
5. Best Crisis Management Strategy
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EIGER Campaign: EIGER Crisis Communication Management Agency: OCCAM Komunikasi Indonesia |
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Huobi Singapore Campaign: Huobi Global’s Exit from Singapore and Introduction of Huobi Singapore Agency: DIFY Singapore |
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Mediacorp Campaign: Artistes flouting COVID-19 Safe Management Measures |
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Shopee Philippines Campaign: Consumer Protection at Shopee Philippines |
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Singapore Tourism Board (Thailand) Campaign: Singapore Food Festival At Home Agency: Bonsey Jaden Thailand |
6. Best CSR Communications
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Avon Philippines Campaign: Avon #SpeakOut Art Collective: Beauty Tells the Ugly Story of Domestic Violence Agency: MullenLowe MARC |
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Carousell Campaign: Carousell Recommerce Index (2021 report) |
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Danone Indonesia Campaign: Stellar Women Entrepreneurship Academy |
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FairPrice Group Campaign: Co-creating a more sustainable future together Agency: Team LEWIS |
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Flora & Fauna Campaign: Surprisingly Better Christmas Agency: CampaignLab |
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Indosat Ooredoo Hutchison Campaign: ID Camp – Indosat Ooredoo Hutchison Digital Camp |
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OPPO Campaign: Recolour The Reef Agency: CampaignLab |
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Schneider Electric Campaign: Building a Greener Singapore Agency: Sandpiper |
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Shopee Vietnam Campaign: Shopee Kindness Care Package |
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Stroke Services Improvement Team Campaign: National Stroke Awareness Campaign 2021: Timing Is Everything Agency: PRecious Communications |
7. Best Employee Engagement / Internal Communications
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Amgen Campaign: ‘SEA Our Difference’ Fifth Anniversary Celebration Agency: Sandpiper Health |
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AstraZeneca Campaign: #OurShotTogether Agency: Sandpiper Health |
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Grab Campaign: Grab’s Public Listing: #OneGrabCommunity |
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MSIG Asia Campaign: MSIG for Biodiversity 2021 |
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NCS Campaign: Leveraging Employees with a Renewed Purpose to Make Extraordinary Happen Agency: WE Communications |
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Pertamina (Persero) Campaign: Energizing You Campaign Agency: Fleishmanhillard Indonesia |
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RHB Singapore Campaign: Employee Engagement Transformation |
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Sime Darby Oils Campaign: #GetMovingChallenge Agency: Edelman |
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Singtel Campaign: Singtel Group Purpose: Empower Every Generation |
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Telkomsel Campaign: Best Employee Engagement / Internal Communications |
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UEM Sunrise Campaign: Go the Distance: CHIEF Edition Campaign |
8. Best Engagement for a Targeted Community
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Filipino Culture Collective (FCC) Campaign: Dama Ko Lahi Ko (I Feel My Heritage): A Movement To Celebrate Filipino Culture Agency: MullenLowe MARC |
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FWD Vietnam Life Insurance Campaign: Easy online insurance – Stay safe and be protected |
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Geneco Campaign:#GoGreenYourWay with Power Eco Add-on Agency: Muse & Motif |
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Kimberly Clark Brand: Kotex Campaign: Kotex Limited Edition 2021 – Teroka Lokal Agency: Mad Hat Asia |
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NTUC Health Campaign: Be Ageless |
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Schneider Electric Campaign: Building a Greener Singapore Agency: Sandpiper |
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Shopee Campaign: Connecting Businesses with Technology |
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Singapore Tourism Board Campaign: Singapore Food Festival 2021 Agency: Edelman Singapore |
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Singapore Tourism Board, Koelnmesse Singapore Brand: Gamescom Asia Campaign: Gamescom Asia: Bringing the Heart of Gaming to Asia Agency: Edelman Singapore |
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William Grant & Sons Singapore Brand: Monkey Shoulder Campaign: Don’t Let the Grind Get You Down Agency: AKA Asia |
9. Best Event-Led PR Campaign
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AIA Singapore Campaign: AIA Live in Singapore Agencies : Ogilvy Singapore (lead agency), Arena Media, Hustle & Bustle |
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Eat Just Brand: GOOD Meat Campaign: GOOD Meat Launch Agencies: Upcycle Communications, AWETHENTIC Studio |
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Lazada Singapore Campaign: Come Home to Lazada – elevating the online shopping experience with O2O |
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Ministry of Law Singapore Campaign: Ministry of Law – Singapore Convention Week 2021 Agency: Redhill |
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Multi Bintang Indonesia Brand: BINTANG Pilsener Campaign: Bersama Bali Agency: Maverick Indonesia |
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Science Centre Singapore Campaign: UNTAME Agency: AKA Asia |
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Singapore Sports Hub Campaign: Tokyo Olympics and Paralympics 2020 |
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Tune Talk Campaign: Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021) |
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Unilever Vietnam Brand: OMO Vietnam Campaign: OMO Dirt for the Green Shield of Vietnam Agency: Biz-Eyes |
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Viu Singapore Campaign: Survive the Night |
10. Best Insights-Driven PR
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American Express Campaign: American Express Shop Small Agency: W Communications |
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AstraZeneca Brand: Forxiga (Dapagliflozin) Campaign: Beyond Sugar Agency: Zeno Malaysia |
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Cisco Campaign: Cybersecurity for SMBs: Asia Pacific Businesses Prepare for Digital Defense Agency: Sandpiper |
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Expedia Group Brand: Expedia Campaign: Taking Flight With Data Agency: IN.FOM |
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Flora & Fauna Campaign: Surprisingly Better Christmas Agency: CampaignLab |
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HP India Campaign: Decoding the Landscape of PC Gaming in India PC gaming – preferences and perceptions Agency: Edelman India |
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Prudential Singapore Campaign: Re-imagining 100 |
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Traffic Police Campaign: Use Your RoadSense Campaign Agencies: Edelman Singapore (Lead Agency), The Bureau (Design Agency for Eye Test Kit) |
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VIER PFOTEN International-gemeinnützige Privatstiftung (FOUR PAWS International – non-profit private foundation) Campaign: Protect Millions Vietnam |
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Viu Singapore Campaign: Streaming Made Sensational Agencies : DDB Group, AKA Asia |
11. Best Investor Relations Campaign
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3DCERTS Campaign: #BlockchainBeyondEducation |
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AEM Holdings Brand: AEM Campaign: Best Investor Relations Campaign (Acquisition) Agency: WATATAWA |
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Alpha Marine Campaign: Discover Sailing Asia Agency: Flame Communications |
12. Best Launch / Re-Launch Campaign
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AIA Singapore Campaign: How would your retirement look like when your children grow up? Agency: Ogilvy Singapore |
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AstraZeneca Brand: Forxiga (Dapagliflozin) Campaign: Beyond Sugar Agency: Zeno Malaysia |
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DHL Campaign: Southeast Asia Freight: The Road to Growth |
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Eat Just Brand: GOOD Meat Campaign: GOOD Meat Launch Agencies: Upcycle Communications, AWETHENTIC Studio |
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FWD Vietnam Life Insurance Campaign: FWD Big 3 – Early Protection |
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Geneco Campaign: #GoGreenYourWay: Launch of Power Eco Add-on Agency: Muse & Motif |
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GovTech Campaign: The Even Better Singpass: Every Resident’s Trusted Digital Identity |
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Infocomm Media Development Authority (IMDA) Brand: Digital for Life Campaign: Play it Forward |
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Samsung Electronics Indonesia Brand: Samsung Galaxy Z Fold3 5G, Galaxy Z Flip3 5G Campaign: Unfold Your World Agency: Carl Byoir Indonesia |
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Viu Singapore Campaign: Survive the Night |
13. Best Media Relations Strategy
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Asia School of Business Campaign: Asia School of Business Media Relations Strategy Agency: Suppagood |
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Carro Campaign: Carro drives to unicorn status Agency: Redhill |
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Grab Campaign: Grab’s Journey to Nasdaq |
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HP India Campaign: Decoding the Landscape of PC Gaming in India PC gaming – preferences and perceptions Agency: Edelman India |
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Kimberly Clark Brand: Kotex Campaign: Kotex Limited Edition 2021 – Teroka Lokal Agency: Mad Hat Asia |
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M1 Campaign: Dawn of an Era with M1’s New Brand Agency: Mutant |
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Sanofi Philippines Campaign: Health Connect Agency: ALPAS Consultancy |
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Science Centre Singapore Campaign: UNTAME Agency: AKA Asia |
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Shopee Campaign: Shopee 11.11 Big Sale |
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Singapore Sports Hub Campaign: Tokyo Olympics and Paralympics 2020 |
14. Best Multicultural Campaign
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Shopee Campaign: Shopee Celebrates Local |
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Sime Darby Oils Campaign: #GetMovingChallenge Agency: Edelman |
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Tune Talk Campaign: Tune Talk Hati Negara |
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William Grant & Sons Brand: The Balvenie Campaign: The Balvenie Presents: The Makers Project Agency: AKA Asia |
15. Best PR by an In-House Communications Team
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DHL Campaign: DHL Asia Pacific |
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GovTech Campaign: Shaping GovTech’s Perception – Digital-First to Engage & ‘Re-Connect’ |
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Grab Campaign: Grab’s Journey to Nasdaq |
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Marina Bay Sands Campaign: Elevating Marina Bay Sands’ multidimensional offerings in a new era of hospitality |
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Shopee Campaign: Connecting Businesses with Technology |
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Shopee Campaign: Shopee Celebrates Local |
16. Best PR Campaign: B2B
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APRIL Group Campaign: APRIL2030 Agency: Praxis |
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DHL Campaign: Southeast Asia Freight: The Road to Growth |
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EVOS Esports Brand: EVOS X VISA X Mandiri Campaign: EVOS X VISA X Mandiri (EVOS Membership Card) Agency: Genaya PR |
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Nespresso Singapore Brand: Nespresso Campaign: Launch of Momento Agency: Iris Worldwide |
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Okta Campaign: Raise the Oktave – Identity is Security Agency: IN.FOM |
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Qlik Campaign: The Data Fitness Programme Agency: Archetype Singapore |
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Schneider Electric Campaign: Building a Greener Singapore Agency: Sandpiper |
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Shopee Campaign: Connecting Businesses with Technology |
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Singapore Tourism Board Brand: SingapoReimagine Campaign: Global Conversations Agency: Edelman Singapore |
17. Best PR Campaign: Banking / Financial Services
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AIA Singapore Campaign: How would your retirement look like when your children grow up? Agency: Ogilvy Singapore |
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AIA Singapore Campaign: AIA Singapore: 90 years strong Agency: Ogilvy Singapore |
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AIA Singapore Campaign: AIA Live in Singapore Agency: Ogilvy Singapore |
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Australian Seniors Insurance Brand: Australian Seniors Campaign: Australian Seniors’: Ageing in the Workforce Report 2021 Agency: H+K Strategies |
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Endowus Campaign: Invest Smarter Agency: SPRG Singapore |
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FWD Vietnam Life Insurance Campaign: FWD Big 3 – Early Protection |
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Sun Life Malaysia Campaign: Brighter Wellness, Brighter Future For All |
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Tiger Brokers Campaign: The Big 2021 Roar Agency: PRecious Communications |
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XSpring Digital Campaign: XSpring Digital – SiriHub Token ICO Agency: Vivaldi Public Relations |
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Zurich Malaysia Campaign: Impact of Pandemic on Protection Survey Agency: Jireh Consult |
18. Best PR Campaign: Beauty & Wellness
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DrinkAid Campaign: DrinkAid: Alcohol Wellness Brand Visibility Campaign Agency: DIFY Singapore |
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Intelligent Skin Care Brand: Belo Acnepro Campaign: A Dab to End Negativity Agency: The Huddle Room |
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Kiehl’s Campaign: Kiehl’s Future Made Better Festival Agency: MERCURY |
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Merz Aesthetics Campaign: #LiftFromWithin Agency: AKA Asia |
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Procter & Gamble Brand: SK-II Campaign: My PITERA Story Agency: DeVries Global |
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Soneva Campaign: Soneva Soul |
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Watsons Philippines Brand: Naturals by Watsons Campaign: Naturals by Watsons PR Campaign Agency: Spark It Philippines |
19. Best PR Campaign: eCommerce
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Flora & Fauna Campaign: Surprisingly Better Christmas Agency: CampaignLab |
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Lazada Singapore Campaign: Supercharging Lazada’s BIGGEST One-day Sale Agency: Klareco Communications |
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QNET Brand: Bernhard H. Mayer Campaign: Bernhard H. Mayer 150th Anniversary Campaign |
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Shopee Campaign: Shopee 11.11 Big Sale |
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Shopee Philippines Campaign: Shopee PH’s Supersized Double Day Sales: Captivating Consumers Throughout 2021 |
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Viu Singapore Campaign: Streaming Made Sensational Agencies: DDB Group, AKA Asia |
20. Best PR Campaign: Electronics & Gadgets
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Acer Malaysia Campaign: Make Your Green Mark Agency: Jireh Consult |
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ASUS Campaign: The ASUS CreatorXchange Agency: Archetype Sydney, Gsquared, Thrive, Rapid Media, ASUS-in house team |
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Fujifilm Campaign: The GFX Suite Agency: CampaignLab |
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OPPO Campaign: Recolour The Reef Agency: CampaignLab |
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QNET Brand: Bernhard H. Mayer Campaign: Bernhard H. Mayer 150th Anniversary Campaign |
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Samsung Electronics Indonesia Brand: Samsung Galaxy Z Fold3 5G, Galaxy Z Flip3 5G Campaign: Unfold Your World Agency: Carl Byoir Indonesia |
21. Best PR Campaign: Entertainment
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Indonesia Kaya Campaign: NURBAYA Musical Series Agency: Image Dynamics |
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Mediacorp Campaign: Let’s Celebrate 2021 |
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The Rishi Report Campaign: Havas x Rishi Comedians’ Star Charity Agency: Havas Media Group |
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Tune Talk Campaign: Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021) |
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Viu Singapore Campaign: Survive the Night |
22. Best PR Campaign: F&B
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AB Food & Beverages Phils Brand: Twinings Philippines Campaign: Twinnings PH E-Commerce Activation Agency: Spark It Philippines |
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Government of South Australia – Department for Trade and Investment Campaign: Gourmet South Australia Agency: Truth Communications |
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Eat Just Brand: GOOD Meat Campaign: GOOD Meat Launch Agencies: Upcycle Communications, AWETHENTIC Studio |
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Meat and Livestock Australia Campaign: Meat and Livestock Australia (Thailand) Agency: Vivaldi Public Relations |
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Mission Foods Campaign: Mission X Yoodo Winner Winner, Mission Dinner Agency: Truth Communications |
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Samlip Singapore Brand: Eggslut Campaign: The Singapore Egg-sperience: Eggslut Debuts in Singapore Agency: W Communications |
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Subway Singapore Campaign: Subway Rendang: Celebrating Singapore’s National Day Agency: Mutant |
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William Grant & Sons Brand: The Balvenie Campaign: Handcrafted By Agency: AKA Asia |
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William Grant & Sons Singapore Brand: Monkey Shoulder Campaign: Don’t Let the Grind Get You Down Agency: AKA Asia |
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William Grant & Sons Singapore Brand: Monkey Shoulder Campaign: Smokey Monkey Agency: AKA Asia |
23. Best PR Campaign: Fashion & Apparel
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Avon Philippines Campaign: Avon Invites Everyone to #ComeAsYouAre with First Gender-Free Underwear Agency: MullenLowe MARC |
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New Balance Singapore Campaign: Grey Day 2021 Agency: Distilleri |
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QNET Brand: Bernhard H. Mayer Campaign: Bernhard H. Mayer 150th Anniversary Campaign |
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The Front Row Campaign: The Front Row 2021 Agency: AP Media |
24. Best PR Campaign: FMCG
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Danone Indonesia Campaign: SGM Eksplor |
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Kimberly Clark Brand: Kotex Campaign: Kotex Limited Edition 2021 – Teroka Lokal Agency: Mad Hat Asia |
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Mission Foods Campaign: Mission X Yoodo Winner Winner, Mission Dinner Agency: Truth Communications |
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Unilever Vietnam Brand: OMO Vietnam Campaign: OMO – Replacing the beautiful Tet wishes with well-wishes accompanied by real actions Agency: Biz-Eyes |
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Unilever Vietnam Brand: OMO Vietnam Campaign: OMO Dirt for the Green Shield of Vietnam Agency: Biz-Eyes |
25. Best PR Campaign: Government / Public Services
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Commission on Elections Philippines Campaign:Magparehistroka.com (Get Registered): Old Heroes Haunt Young Pinoys Into Voting Agency: MullenLowe MARC |
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GovTech Campaign: Co-creating Singpass: A Trusted National Digital Identity for Singapore’s Residents and Businesses |
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Hong Kong Productivity Council Campaign: SME ReachOut – 2021 Fund Fair PLUS |
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Infocomm Media Development Authority (IMDA) Brand: Digital for Life Campaign: Play it Forward |
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Landasan Lumayan Brand: Selangor Maritime Gateway Campaign: Selangor Maritime Gateway: Gateway To A Better Tomorrow Agency: Rantau Golin |
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Traffic Police Campaign: Use Your RoadSense Campaign Agency: Edelman Singapore (Lead Agency), The Bureau (Design Agency for Eye Test Kit) |
26. Best PR Campaign: Healthcare & Pharmaceuticals
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AstraZeneca Brand: Forxiga (Dapagliflozin) Campaign: Beyond Sugar Agency: Zeno Malaysia |
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Bayer Philippines Brand: Berocca Campaign: #BeSupercharged with Berocca Agency: Bridges PR |
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HAIVN organization, VAAC – Ministry of Health, US CDC, PEPFAR Campaign: Love is Hard, HIV Prevention is Easy Agencies: Vero, The Lab Saigon |
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Heydoc International Brand: DOC2US Campaign: Seeing the doctor without leaving home – a timely market introduction of DOC2US’ virtual health advisory Agency: Strategic Public Relations Group |
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Invisalign Singapore Campaign: Capturing smiles in a virtual world: Invisalign Singapore Survey and Consumer Education Campaign Agency: The Hoffman Agency Singapore |
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Reckitt Benckiser Brand: Durex Campaign: Let’s Start Talking About Sex Agency: AKA Asia |
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Unilab Brand: Mentosoothe Campaign: #GinhawangMentosoothe Agency: Spark It Philippines |
27. Best PR Campaign: Lifestyle & Travel
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Alpha Marine Campaign: Discover Sailing Asia Agency: Flame Communications |
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Chinatown Business Association Campaign: Eat, Shop, Play@Chinatown Agency: Flame Communications |
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Expedia Group Brand: Expedia Campaign: Reigniting the Love for Travel Agency: IN.FOM |
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Far East Hospitality Campaign: From local mid-tier hotel operator to world-class manager of lifestyle brands Agency: ADK Connect Singapore |
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Kimberly Clark Brand: Kotex Campaign: Kotex Limited Edition 2021 – Teroka Lokal Agency: Mad Hat Asia |
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Oakwood Campaign: Launch of The Unlimited Collection by Oakwood Agency: GHC Asia |
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Singapore Tourism Board (Thailand) Campaign: Singapore Food Festival At Home Agency: Bonsey Jaden Thailand |
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The Front Row Campaign: The Front Row 2021 Agency: AP Media |
28. Best PR-led Integrated Communications
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AIA Singapore Campaign: What will your retirement look like when your children grow up? Agency: Ogilvy Singapore |
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Bayer Philippines Brand: Berocca Campaign: #BeSupercharged with Berocca Agency: Bridges PR |
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Fujifilm Campaign: The GFX Suite Agency: CampaignLab |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on Agency: Muse & Motif |
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GoTo Campaign: Bangkit Bersama (Rise Together) |
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Okta Campaign: Raise the Oktave – Identity is Security Agency: IN.FOM |
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OPPO Campaign: Recolour The Reef Agency: CampaignLab |
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Reckitt Benckiser Brand: Durex Campaign: Let’s Start Talking About Sex Agency: AKA Asia |
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Shopee Campaign: Shopee Celebrates Local |
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The Rishi Report Campaign: Havas x Rishi Comedians’ Star Charity Agency: Havas Media Group |
29. Best Regional PR
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Amadeus Campaign: Rebuild Travel Agency: Zeno Malaysia |
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Grab Campaign: Grab’s Journey to Nasdaq |
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Okta Campaign: Raise the Oktave – Identity is Security Agency: IN.FOM |
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QNET Brand: Bernhard H. Mayer Campaign: Bernhard H. Mayer 150th Anniversary Campaign |
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Shopee Campaign: Shopee 11.11 Big Sale |
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Shopee Campaign: Connecting Businesses with Technology |
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The Walt Disney Company Brand: National Geographic Campaign: Planet Possible Agency: Mutant |
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William Grant & Sons Brand: Glenfiddich Campaign: Glenfiddich Where Next Agency: AKA Asia |
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William Grant & Sons Singapore Brand: Hendrick’s Gin Campaign: World Cucumber Day Agency: AKA Asia |
30. Best Use of Advocates
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AIA Singapore Campaign: AIA Live in Singapore Agencies: Ogilvy Singapore (lead agency), Arena Media, Hustle & Bustle |
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AIA Singapore Campaign: Scared What Scared Agency: Ogilvy Singapore |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on Agency: The M Makers |
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Lazada Philippines Campaign: Sure Ka Sa Lazada Agency: Spark It Philippines |
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Sime Darby Oils Campaign: #GetMovingChallenge Agency: Edelman |
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Singapore Sports Hub Campaign: Tokyo Olympics and Paralympics 2020 |
31. Best Use of Celebrities / Influencers
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AIA Group Brand: AIA Campaign: AIA Live 2021 Agency: Ogilvy |
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AIA Singapore Campaign: Scared What Scared Agency: Ogilvy Singapore |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on Agency: The M Makers |
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Mission Foods Campaign: Like Bread But Better #LBBB Agency: Truth Communications |
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Pizza Hut Campaign: MOMO MIA! Influencer Campaign Agency: Archetype India |
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SEEK Campaign: Napoleon Dynamite Puts His Sweet Skills To Work Agency: Adhesive |
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Singapore Tourism Board (Thailand) Campaign: Singapore Travel Mentor Agency: Bonsey Jaden Thailand |
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Viu Singapore Campaign: Streaming Made Sensational Agencies: DDB Group, AKA Asia |
32. Best Use of Content
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AIA Singapore Campaign: Scared What Scared Agency: Ogilvy Singapore |
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DHL Campaign: Global Connectedness Index: Creating Insightful Content for the World |
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Endowus Campaign: Advocating financial literacy to everyday investors Agency: SPRG Singapore |
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GovTech Campaign: In-house Content leading the way |
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International Pharmaceuticals Brand: Efficascent Extreme Campaign: Song, Sleep, Repeat Agency: Hyper Buzzle |
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Qlik Campaign: The Data Fitness Programme Agency: Archetype Singapore |
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Reckitt Benckiser Brand: Durex Campaign: Let’s Start Talking About Sex Agency: AKA Asia |
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SEEK Campaign: Napoleon Dynamite Puts His Sweet Skills To Work Agency: Adhesive |
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Tricor Group Campaign: AWAKENING THE SLEEPING GIANT – THE TRICOR STORY: Homegrown Brand Finds Its Voice Through Regional PR Relaunch |
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Viu Singapore Campaign: Streaming Made Sensational Agencies: DDB Group, AKA Asia |
33. Best Use of Micro / Niche Influencers
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CapitaLand Retail Management Campaign: A Jolly Molly Christmas (Virtual Influencer Rae) Agency: WhiteLabel PR |
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COMCO Southeast Asia Campaign: Dear Survivor: The COMCO Southeast’s Asia Write to Ignite Blogging Project Season 2 Agency: COMCO Southeast Asia |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on Agency: The M Makers |
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New Balance Singapore Campaign: Grey Day 2021 Agency: Distilleri |
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QNET Brand: Bernhard H. Mayer Campaign: Bernhard H. Mayer 150th Anniversary Campaign |
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UL Skin Sciences Brand: Myra Campaign: Total Myra Campaign Agency: Spark It Philippines |
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Viu Singapore Campaign: Streaming Made Sensational Agencies: DDB Group, AKA Asia |
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Yoodo Campaign: Yoodo Always On Agency: Truth Communications |
34. Best Use of Social Media
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AIA Singapore Campaign: Scared What Scared Agency: Ogilvy Singapore |
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FWD Vietnam Life Insurance Campaign: FWD 3 Plank Challenge – Be stronger with FWD |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on Agency: The M Makers |
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GovTech Campaign: Reconnecting with Citizens. Reprioritising Tech for Public Good |
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Kiehl’s Campaign: Kiehl’s Future Made Better Festival Agency: MERCURY |
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National Research Foundation Brand: Global Young Scientist Summit 2022 Campaign: Building Participant Engagement at the GYSS 2022 Agency: PINPOINT PR |
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Reckitt Benckiser Brand: Durex Campaign: Let’s Start Talking About Sex Agency: AKA Asia |
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SAP Campaign: Leveraging the Power of Social to Fuel an Innovative Virtual Experience Agency: WE Communications |
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Soneva Campaign: 1 Million Followers on Instagram |
35. Best Use of Technology
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CapitaLand Retail Management Campaign: A Jolly Molly Christmas (Virtual Influencer Rae) Agency: WhiteLabel PR |
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Kiehl’s Campaign: Kiehl’s Future Made Better Festival Agency: MERCURY |
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National Research Foundation Brand: Global Young Scientist Summit 2022 Campaign: Building Participant Engagement at the GYSS 2022 Agency: PINPOINT PR |
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OPPO Campaign: Recolour The Reef Agency: CampaignLab |
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Rumah123.com Campaign: Mandiri Festival Properti Indonesia 2021 |
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Sime Darby Oils Campaign: #GetMovingChallenge Agency: Edelman |
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The Front Row Campaign: The Front Row 2021 Agency: AP Media |
36. Best Use of Virtual Platforms (B2B)
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Rumah123.com Campaign: Mandiri Festival Properti Indonesia 2021 |
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Sime Darby Oils Campaign: #GetMovingChallenge Agency: Edelman |
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The Front Row Campaign: The Front Row 2021 Agency: AP Media |
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Twitch Campaign: Ultimate Royale Presented by Twitch |
37.Best Use of Virtual Platforms (B2C)
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Heineken® Malaysia Brand: Heineken® 0.0 Campaign: Heineken® 0.0 Dry March Agency: Mad Hat Asia |
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Kiehl’s Campaign: Kiehl’s Future Made Better Festival Agency: MERCURY |
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Mediacorp Campaign: Body and Soul Fair |
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National Research Foundation Brand: Global Young Scientist Summit 2022 Campaign: Building Participant Engagement at the GYSS 2022 Agency: PINPOINT PR |
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Rumah123.com Campaign: Mandiri Festival Properti Indonesia 2021 |
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Science Centre Singapore Campaign: SCS Zooms to you |
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The Front Row Campaign: The Front Row 2021 Agency: AP Media |
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The Rishi Report Campaign: Havas x Rishi Comedians’ Star Charity Agency: Havas Media Group |
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Tune Talk Campaign: Tune Talk Presents Raising The Bar Virtual Music Festival (RTBFEST2021) |
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Tune Talk Campaign: Tune Talk’s First Ever Online Festive Auction |
38. Most Creative PR Stunt
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Fujifilm Campaign: The GFX Suite Agency: CampaignLab |
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Kimpton Maa-Lai Bangkok Campaign: Ms. Jigger – A Tasting With A Tale Agency: Redhill |
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New Balance Singapore Campaign: Grey Day 2021 Agency: Distilleri |
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Singapore Tourism Board (Thailand) Campaign: Singapore Food Festival At Home Agency: Bonsey Jaden Thailand |
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Subway Singapore Campaign: Subway Rendang: Celebrating Singapore’s National Day Agency: Mutant |
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Viu Singapore Campaign: Survive the Night |
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William Grant & Sons Singapore Brand: Hendrick’s Gin Campaign: World Cucumber Day Agency: AKA Asia |
39. PR Champion of the Year (Agency)
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COMCO Southeast Asia Individual: Ferdinand L. Bondoy |
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Mutant Individual: Lina Marican |
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PRecious Communications Individual: Lars Voedisch |
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Redhill Individual: Pranav Rastogi |
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Suppagood Individual: Eugenie Chan |
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WhiteLabel PR Individual: Freda Yuin |
40. PR Champion of the Year (Brand)
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AIA Singapore Individual: Melita Teo |
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Cisco Individual: Puneet Pal Singh |
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Expedia Group Individual: Lavinia Rajaram |
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Microsoft Individual: Yik Wai Yi |
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Sun Life Malaysia Individual: Raymond Lew |
41. PR Team of the Year (Agency)
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COMCO Southeast Asia |
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Hill+Knowlton Strategies Indonesia |
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Mutant |
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Ogilvy Singapore |
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PRecious Communications |
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Rantau Golin |
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RICE Communications |
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Spark It Philippines |
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Truth Communications |
 |
WhiteLabel PR |
42. PR Team of the Year (Brand)
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Danone Indonesia |
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DHL |
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QNET |
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Shopee |
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The Apurva Kempinski Bali |