2021 Finalists
1. Best Campaign Pivot
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AIA Singapore Campaign: #EmbracingNewNorms Agencies: Ogilvy Singapore, DSTNCT |
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Geneco Campaign:#PowerTheChange 2020 | Power The Future, Power Generations Agency: Muse & Motif |
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Heineken® Malaysia Brand: Heineken® 0.0 Campaign: Heineken® 0.0 #SocialiseResponsibly Agency: Mad Hat Asia |
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Lazada Malaysia Campaign: Lazada 11.11 Shopping Festival Agency: Be Strategic |
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Microsoft Asia Brand: Microsoft Campaign: Imagine Cup: Bringing tech ideas to life Agency: Edelman Singapore |
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Nestlé Nespresso S.A Campaign: Barista Creations Flavoured & Barista Creations Iced Agency: Iris Singapore |
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Science Centre Singapore Campaign: Science Centre Singapore: UNTAME Agency: AKA Asia |
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Singtel Campaign: Singtel’s Festive Film Campaign During COVID-19 |
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Taylor’s University Campaign: Pivoting the launch of a specialised pathway in Patisserie Arts Agency: LEWIS |
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Tokopedia Campaign: Tokopedia #JagaEkonomiIndonesia |
2. Best Corporate Affairs Strategy
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Barco Campaign: Step into tomorrow’s new hybrid way of working with Barco |
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CUCKOO International (MAL) Brand: CUCKOO Campaign: #SAMASAMA |
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Grab Indonesia Campaign: #KitaVsCorona (Us against the Coronavirus) Agency: Ogilvy Indonesia |
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LASALLE College of the Arts Campaign: Repositioning LASALLE College of the Arts Agency: Pinpoint PR |
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MSIG Asia Brand: MSIG Campaign: MSIG for Sustainability |
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Philips Campaign: Empowering the next generation of healthcare professionals for a sustainable future Agency: Omnicom Public Relations Group |
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Samsung Southeast Asia and Oceania Campaign: Empowering the Youth of Today to Solve for Tomorrow Agency: IN.FOM |
3. Best COVID-19 Related Response
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AIA Singapore Campaign: #EmbracingNewNorms Agencies: Ogilvy Singapore, DSTNCT |
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Boost E-Wallet Campaign: #BoostGotYou Agency: Alpha Access PR |
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DBS Bank Campaign: Covid-19: Supporting Customers, Employees and the Community as a Purpose-Driven Organisation |
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Grab Singapore Campaign: Grab Cares: Supporting our community in the new normal Agency: IN.FOM |
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Marina Bay Sands Campaign: Marina Bay Sands’ journey on paving the way for the future of hospitality |
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National Youth Council Campaign: Dear Covid-19 Agency: DSTNCT |
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SAP Concur Campaign: Finance in the New World of Work Agency: IN.FOM |
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The Medical City Campaign: The Medical City A Safe Zone for All Patients |
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Visa Campaign: #WhereYouShopMatters Agency: Ruder Finn Asia |
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William Grant & Sons Campaign: 1887 Virtual Bar Agency: AKA Asia |
4. Best Crisis Management Strategy
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Accenture Campaign: Accenture Southeast Asia and Growth Markets ‘Now Next’ Campaign Agency: BCW Singapore |
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Air Selangor Campaign: Air Selangor Outreach Agency: Edelman Malaysia |
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Carousell Campaign: Choose to Give |
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Globe Telecom Campaign: #OneGlobeVSCovid Agency: David & Golyat |
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MSIG Asia Brand: MSIG Campaign: Protecting and enhancing the MSIG brand during Covid-19 times |
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Singapore Post Brand: SingPost Campaign: #HereWithYou: Instilling Public Confidence in Safe Deliveries for Singapore |
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Singtel Campaign: Singtel’s COVID-19 Response |
5. Best CSR Communications
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Boost E-Wallet Campaign: Tabung COVID-19 by Boost Agency: Alpha Access PR |
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Burger King Indonesia Brand: Burger King Campaign: Voice of The Silent #SunyiBersuara Agency: DJE Holdings Indonesia (Edelman & ZENO) |
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Causes For Animals Singapore Brand: Causes For Animals Campaign: The Perfect Voiceovers Agency: Edelman Singapore |
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DBS Bank Campaign: DBS Sparks Season 2: Everyday Heroes for a Better World |
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FWD Vietnam Life Insurance Campaign: Early protection for living celebration |
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Grab Vietnam Campaign: Empower partners and community, together overcome difficulties Agency: T&A Ogilvy Vietnam |
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Make It Blue Campaign: See It Blue Agencies: Mercury, Lumina, Hill+Knowlton Strategies |
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OPPO Australia Campaign: #AnEssentialThankYou Agency: CampaignLab |
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Samsung Southeast Asia and Oceania Campaign: Empowering the Youth of Today to Solve for Tomorrow Agency: IN.FOM |
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Unilever Vietnam Brand: Lifebuoy Vietnam Campaign: Lifebuoy Fighting Corona Agency: Biz-Eyes |
6. Best Employee Engagement / Internal Communications
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DBS Bank Campaign: DBS SG Customer Centre: Staying Engaged in the New Normal |
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DBS Bank Campaign: Illuminate your WOWs |
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DBS Bank Campaign: DBS Data Science Reusable Assets Learning Festival |
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Frasers Property Campaign: Build to Zero |
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Indosat Ooredoo Campaign: Intercom Story |
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Marina Bay Sands Campaign: Power of Internal Communications Continues During Circuit Breaker: Marina Bay Sands |
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MSIG Asia Brand: MSIG Campaign: MSIG for Sustainability |
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National Volunteer & Philanthropy Center Campaign: Building a City of Good from within |
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Singapore Post Brand: SingPost Campaign: Work Smart, Wear Smart |
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Vena Energy Campaign: Women In Power |
7. Best Engagement for a Targeted Community
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AIA Singapore Campaign: #EmbracingNewNorms Agencies: Ogilvy Singapore, DSTNCT |
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Burger King Indonesia Brand: Burger King Campaign: Voice of The Silent #SunyiBersuara Agency: DJE Holdings Indonesia (Edelman & ZENO) |
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Causes for Animals Singapore Brand: Causes for Animals Campaign: The Perfect Voiceovers Agency: Edelman Singapore |
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FWD Vietnam Life Insurance Campaign: Early protection for living celebration |
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Heineken® Malaysia Brand: Heineken® 0.0 Campaign: Heineken® 0.0 #SocialiseResponsibly Agency: Mad Hat Asia |
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Lazada Singapore Campaign: RedMart Paying it Forward to Singapore’s Frontliners Agency: WE Communications |
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Manulife Singapore Campaign: #Unbroken Agency: AKA Asia |
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Samsung Southeast Asia and Oceania Campaign: Empowering the Youth of Today to Solve for Tomorrow Agency: IN.FOM |
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Singapore Tourism Board Campaign: SingapoRediscovers – Community Engagement Agency: Edelman Singapore |
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William Grant & Sons Campaign: 1887 Virtual Bar Agency: AKA Asia |
8. Best Event-Led PR Campaign
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Boost E-Wallet Campaign: Boost e-Tunai Rakyat Launch Agency: Alpha Access PR |
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Edrington Brand: The Macallan Campaign: The Macallan Experience Agency: Omnicom Public Relations Group |
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IPC Shopping Centre Campaign: IPC Live Shopping Fiesta Agency: Ruder Finn PR Malaysia |
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Lush Cosmetics Campaign: The Long Lush 2020 Washaway Agency: W Communications |
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Novateur Coffee Concepts, Inc. Brand: Nespresso Campaign: Nespresso – Be Your Own Barista Agency: Bonsey Jaden Philippines, Inc. |
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ONE Group Holdings Brand: ONE Championship Campaign: Inside the Matrix (30th October 2020) Agency: DIFY |
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Science Centre Singapore Campaign: Science Centre Singapore: UNTAME Agency: AKA Asia |
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Singapore Tourism Board Campaign: Singapore Food Festival Agency: Edelman Singapore |
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TWO L(I)PS Campaign: Skin-Tasting Experience Agency: Access Communications |
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VMware Campaign: Building ASEAN’s Resilience with Digital Transformation Agency: Omnicom Public Relations Group |
9. Best Insights-Driven PR
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American Express Campaign: Shop Small Agency: W Communications |
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Chope Brand: The Chope Group Campaign: Uncovering the True Impact: COVID-19 and the F&B industry Agency: Asia PR Werkz |
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FWD Vietnam Life Insurance Campaign: FWD Clarity – Know what you are covered |
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Greenstone Financial Services Brand: Australian Seniors insurance brand Campaign: The Australian Seniors Series: 100 Year Lifespan report Agency: Hill+Knowlton Strategies |
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Lazada Singapore Campaign: RedMart Leverages Data to Fulfil Grocery Demand Surge Agency: WE Communications |
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Microsoft Asia Brand: Microsoft Campaign: Amplifying a Culture of Innovation across Asia Pacific Agency: Edelman Singapore |
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SAP Concur Campaign: Finance in the New World of Work Agency: IN.FOM |
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Singapore Prison Service Campaign: Captains of Lives Agency: Edelman Singapore |
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Twitter Asia Pacific Campaign: #KpopTwitter World Map Agency: The Hoffman Agency Asia Pacific |
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Unilever Vietnam Brand: Lifebuoy Vietnam Campaign: Lifebuoy Transparent Gloves Agency: Biz-Eyes |
10. Best Launch/Re-Launch Campaign
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EMERGE Esports Campaign: EMERGE Against All Odds (#EMERGEAgainstAllOdds) Agency: DIFY |
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FWD Vietnam Life Insurance Campaign: FWD Clarity – Know what you are covered |
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Government Technology Agency (GovTech) Brand: LifeSG Campaign: LifeSG: Simpler Services. Better Lives. |
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Kimberly Clark Brand: Kotex Campaign: Kotex Limited Edition Agency: Mad Hat Asia |
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Lazada Group Campaign: Refreshing LazMall to Empower Sellers Ahead of 9.9 and Beyond Agency: WE Communications |
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Mitsubishi Power Campaign: Mitsubishi Power Brand Launch Agency: Edelman Singapore |
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Tune Talk Campaign: Hello Borneo |
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Unilever Brand: Omo Matic Vietnam Campaign: OMO Cleopatra Agency: Biz-Eyes |
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Unilever Brand: Cream Silk Campaign: Cream Silk Richness of Nature Agency: Bridges PR |
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Unilever Vietnam Brand: Lifebuoy Campaign: Jarvis Y2 Agency: Biz-Eyes |
11. Best Media Relations Strategy
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DFS Group Campaign: DFS Group 35 Years of Wines and Spirits campaign in Singapore Changi Airport Agency: Asia PR Werkz |
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Government Technology Agency (GovTech) Campaign: Going beyond official narrative and conventional outreach |
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Grab Indonesia Campaign: #TerusUsaha – An MSME Digitalisation Program Agencies: Ogilvy Indonesia, Image Dynamics |
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National Volunteer & Philanthropy Center Campaign: President’s Volunteer & Philanthropy Award (PVPA) 2020 Special Edition: Our Finest Hour in The City of Good Agency: Muse & Motif |
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Science Centre Singapore Campaign: Science Centre Singapore: UNTAME Agency: AKA Asia |
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Shell Indonesia Campaign: Shell Eco Marathon Indonesia 10th Anniversary Agency: Image Dynamics |
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Telkomsel Campaign: Best Media Relation Strategy |
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Tricor Group Campaign: A HIDDEN GEM – THE TRICOR STORY // Telling Our Story To The Media Through Our First Dedicated Media Relations Campaign |
12. Best PR by an In-House Communications Team
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ArtisteSpace, Inc. Campaign: Unspoken |
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Carousell Campaign: Choose to Give |
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DBS Bank Campaign: Covid-19: Supporting Customers, Employees and the Community as a Purpose-Driven Organisation |
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DBS Bank Campaign: The Trilogy of the DBS Transformation Journey |
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Government Technology Agency (GovTech) Brand: LifeSG Campaign: LifeSG: Simpler Services. Better Lives. |
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Government Technology Agency (GovTech) Campaign: Going beyond official narrative and conventional outreach |
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RHB Singapore Campaign: RHB Financial Literacy Programme |
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The Medical City Campaign: The Medical City A Safe Zone for All Patients |
13. Best PR Campaign: B2B
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Accenture Campaign: Accenture Southeast Asia and Growth Markets ‘Now Next’ Campaign Agency: BCW Singapore |
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iKala Campaign: The Rise of Social Commerce in Southeast Asia Agency: Mutant |
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Johnson Controls (Singapore) Brand: Johnson Controls Campaign: Reboot the Building Agency: Archetype Agency |
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Marina Bay Sands Campaign: Launch of Marina Bay Sands’ Hybrid Broadcast Studio |
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Mitsubishi Power Campaign: Mitsubishi Power Brand Launch Agency: Edelman Singapore |
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SAP Concur Campaign: Finance in the New World of Work Agency: IN.FOM |
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SGInnovate Campaign: Innovation with Deep Impact – Building a Community of Deep Tech Daredevils for our Future World Agency: IN.FOM |
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Visa Campaign: #WhereYouShopMatters Agency: Ruder Finn Asia |
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VMware Campaign: Building ASEAN’s Resilience with Digital Transformation Agency: Omnicom Public Relations Group |
14. Best PR Campaign: Banking / Financial Services
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AIA Singapore Campaign: #EmbracingNewNorms Agency: Ogilvy Singapore |
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Backbase Campaign: Become the Bank that People Love Agency: Ruder Finn Asia |
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Boost E-Wallet Campaign: Boost Protect Agency: Alpha Access PR |
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FWD Vietnam Life Insurance Campaign: FWD Clarity – Know what you are covered |
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Greenstone Financial Services Brand: Australian Seniors Insurance Brand Campaign: The Australian Seniors Series: 100 Year Lifespan report Agency: Hill+Knowlton Strategies |
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Manulife Singapore Campaign: Life Goes On Online Sneaker Drop Agencies: AKA Asia, Tribal Worldwide Singapore |
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Manulife Singapore Campaign: #Unbroken Agency: AKA Asia |
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Permodalan Nasional Campaign: Minggu Saham Digital Agencies: Commas PR, Big Bash Media, Creme Digital |
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St. James’s Place Wealth Management Asia Campaign: Money Relationship Monitor 2020 Agency: Sandpiper Communications |
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Tiger Brokers Campaign: Launch of Tiger Brokers Singapore Agency: PRecious Communications |
15. Best PR Campaign: Beauty & Wellness
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Lancôme Brand: Lancôme Genifique Campaign: #LiveYourStrength Virtual Flagship Store Agency: Mercury |
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Lush Cosmetics Campaign: The Long Lush 2020 Washaway Agency: W Communications |
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TWO L(I)PS Campaign: You Are What You Apply Agency: Access Communications |
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Unilever Asia Brand: AHC Campaign: AHC – 21 Days To Glow Agency: Bonsey Jaden Philippines, Inc. |
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Watsons Philippines Brand: Nutrabliss by Watsons Campaign: Nutrabliss by Watsons Agency: Spark It! Marketing Communications |
16. Best PR Campaign: eCommerce
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Enrich by Malaysia Airlines Brand: Enrich Campaign: Enrich Agency: Magna Digital |
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Grab Malaysia Campaign: Digitalising the Least Digital Agency: essence BCW |
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Lazada Group Campaign: Empowering the Retail Sector to Pivot to eCommerce Agency: WE Communications |
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Lazada Malaysia Campaign: Lazada 12.12 Grand Year-End Sale Agency: Be Strategic |
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Lazada Malaysia Campaign: Lazada 11.11 Shopping Festival Agency: Be Strategic |
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Lenovo (Central – Asia pacific region) Campaign: Tailored For You |
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Tokopedia Campaign: Tokopedia #JagaEkonomiIndonesia |
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Unilever Philippines Brand: Shop2Give Campaign: Shop2Give Hope Agency: Bridges PR |
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Unilever Philippines Campaign: Beauty That Cares: Add Heart to Cart Agency: Bridges PR |
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Visa Campaign: #WhereYouShopMatters Agency: Ruder Finn Asia |
17. Best PR Campaign: Electronics & Gadgets
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Acer Campaign: Acer Home Office SOS Agency: Archetype Australia |
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HP Inc. Malaysia Campaign: HP Creators of Tomorrow Agency: Edelman Malaysia |
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Intel Southeast Asia Brand: Intel Campaign: The “I” of the Tiger: Bringing the Roar to Southeast Asia Agency: IN.FOM |
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LG Electronics Australia Campaign: LG SIGNATURE Wine Cellar Launch Agency: Hill+Knowlton Strategies |
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realme Philippines Campaign: Painting the Town Yellow: realme Philippines FanFest Month Agency: Ardent Communications, Inc. |
18. Best PR Campaign: Entertainment
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MayinArt Campaign: Ataraxia Agency: Flame Communications |
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ONE Group Holdings Brand: ONE Championship Campaign: Inside the Matrix (30th October 2020) Agency: DIFY |
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Singapore Discovery Centre Campaign: Singapore Discovery Centre- Re-Discover Us Agency: Voodoo Communications |
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Tune Talk Campaign: Hello Borneo |
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Zouk Campaign: Zouk Pivots With Passion Agency: W Communications |
19. Best PR Campaign: F&B
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BOH Tea Campaign: Tea You Can Cook Agency: Ruder Finn PR Malaysia |
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Burger King Indonesia Brand: Burger King Campaign: Voice of The Silent #SunyiBersuara Agency: DJE Holdings Indonesia (Edelman & ZENO) |
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FairPrice Group Brand: Food Folks @ Lau Pa Sat Campaign: Launch of Food Folks @ Lau Pa Sat Agency: Asia PR Werkz |
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Grab Malaysia Campaign: Grab ❤️ Local Heroes Agency: essence BCW |
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Lucali BYGB Campaign: Lucali BYGB: Securing a piece of the Singapore’s pizza pie! Agency: W Communications |
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Resorts World Sentosa Campaign: Aqua Gastronomy Agency: Ogilvy |
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William Grant & Sons Campaign: 1887 Virtual Bar Agency: AKA Asia |
20. Best PR Campaign: Fashion & Apparel
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AP Media Brand: The Front Row Campaign: Immersive 360 Digital Fashion Festival Agencies: WOM Communication, Daniel Boey Creatives |
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ASICS Campaign: ASICS: 30 YEARS OF GEL-LYTE III Agency: W Communications |
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BHG (Singapore) Campaign: BHG Singapore x Avagram for first locally designed BHG in-house labels Agency: WhiteLabel PR |
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UNIQLO Indonesia Campaign: UNIQLO AIRism Mask Launch Agency: Image Dynamics |
21. Best PR Campaign: FMCG
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FrieslandCampina Singapore Brand: Friso Singapore Campaign: FRISO Good Poop Matters, Baby! Agency: Omnicom Public Relations Group |
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Häagen-Dazs Campaign: Don’t Hold Back Summer 2020 Campaign Agency: Upcycle Communications |
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Heineken® Malaysia Brand: Heineken® 0.0 Campaign: Heineken® 0.0 #SocialiseResponsibly Agency: Mad Hat Asia |
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Kimberly Clark Brand: Kotex Campaign: Kotex Limited Edition Agency: Mad Hat Asia |
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Unilever Brand: Omo Matic Vietnam Campaign: OMO Cleopatra Agency: Biz-Eyes |
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Unilever Vietnam Brand: Lifebuoy Vietnam Campaign: Lifebuoy Jarvis Y2 Agency: Biz-Eyes |
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Unilever Vietnam Brand: Lifebuoy Vietnam Campaign: Lifebuoy Fighting Corona Agency: Biz-Eyes |
22. Best PR Campaign: Government / Public Services
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Causes For Animals Singapore Brand: Cause s For Animals Campaign: The Perfect Voiceovers Agency: Edelman Singapore |
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Government Technology Agency (GovTech) Brand: LifeSG Campaign: LifeSG: Simpler Services. Better Lives. |
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Infocomm Media Development Authority Campaign: Singapore Media Festival 2020 |
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National Museum of Singapore Campaign: Doraemon’s Time-Travelling Adventures in Singapore Agency: Ogilvy Singapore |
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National Youth Council Campaign: Dear Covid-19 Agency: DSTNCT |
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Public Hygiene Council Campaign: Dirty Litter Secrets, Keep Clean, Singapore! Agency: Asia PR Werkz |
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Singapore Post Brand: SingPost Campaign: Meet PostPal, your next-generation smart letterbox |
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Singapore Prison Service Campaign: Captains of Lives Agency: Edelman Singapore |
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Singapore Tourism Board Campaign: Promoting Singapore to Singaporeans Agency: Edelman Singapore |
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Unilever Vietnam Brand: Lifebuoy Vietnam Campaign: Lifebuoy Fighting Corona Agency: Biz-Eyes |
23. Best PR Campaign: Healthcare & Pharmaceuticals
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Amgen Biotechnology Singapore Brand: Amgen Campaign: Our Unbreakable Bond Agency: Edelman Singapore |
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AstraZeneca Campaign: Beat the Asthma Blues Agency: Sandpiper Communications |
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Duke-NUS Medical School Campaign: COVID-19 PR Campaign |
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FrieslandCampina Singapore Brand: Friso Singapore Campaign: FRISO Good Poop Matters, Baby! Agency: Omnicom Public Relations Group |
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Lung Foundation Australia, with the support of AstraZeneca Australia Campaign: Lung Cancer Search & Rescue Agency: LIFE Agency, an opr Agency company |
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The Medical City Campaign: The Medical City A Safe Zone for All Patients |
24. Best PR Campaign: Lifestyle & Travel
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andBeyond Campaign: Bringing andBeyond Home Agency: Upcycle Communications |
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BHG (Singapore) Campaign: BHG Singapore x Avagram for first locally designed BHG in-house labels Agency: WhiteLabel PR |
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Enrich by Malaysia Airlines Brand: Enrich Campaign: Enrich Agency: Magna Digital |
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Fairmont Singapore Campaign: Fairmont’s Mumcation: Saving Singapore’s Stressed-Out CB Mums Agency: W Communications |
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Hotel Soloha Campaign: A Destination for Dreamers & Adventure Seekers Agency: Craft Communications |
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Oakwood Campaign: Launch of Oakwood Beluxs Agency: GHC Asia |
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Raffles Hotel Singapore Campaign: Rediscovering the Grande Dame Agency: Omnicom PR Group Singapore |
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SAP Concur Campaign: Finance in the New World of Work Agency: IN.FOM |
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Tourism Australia Campaign: Live From Aus Agency: opr Agency |
25. Best PR-led Integrated Communications
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AIA Singapore Campaign: #EmbracingNewNorms Agencies: Ogilvy Singapore, DSTNCT |
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FairPrice Group Brand: NTUC FairPrice Campaign: FairPrice Priority Shopping Hour, FairPrice on Wheels and FairPrice Housebrand Price Freeze initiative Agency: Golin Singapore |
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Grab Indonesia Campaign: #TerusUsaha – An MSME Digitalisation Program Agencies: Ogilvy Indonesia, Image Dynamics |
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Kimberly Clark Brand: Kotex Campaign: Kotex Limited Edition Agency: Mad Hat Asia |
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LG Electronics Australia Campaign: LG SIGNATURE Wine Cellar Launch Agency: Hill+Knowlton Strategies |
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Make-A-Wish Singapore Campaign: Spreading The Wish Effect for Make-A-Wish Singapore Agencies: Omnicom Public Relations Group, OMD |
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National Youth Council Campaign: Dear Covid-19 Agency: DSTNCT |
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PLUS Malaysia Campaign: Humanising & Reiventing The Plus Brand |
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SGInnovate Campaign: Innovation with Deep Impact – Building a Community of Deep Tech Daredevils for our Future World Agency: IN.FOM |
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Unilever Vietnam Brand: Lifebuoy Vietnam Campaign: Lifebuoy Jarvis Y2 Agency: Biz-Eyes |
26. Best Regional PR
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Backbase Campaign: Become the Bank that People Love Agency: Ruder Finn Asia |
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Causes For Animals Singapore Brand: Causes For Animals Campaign: The Perfect Voiceovers Agency: Edelman Singapore |
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Lazada Group Campaign: Keeping Businesses Afloat Through eCommerce Support to Stimulate Southeast Asian Economies Agency: WE Communications |
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Oracle Campaign: AI @ Work Study 2020 – JAPAC PR Campaign |
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Philips Singapore Brand: Philips Campaign: Breathing Cleaner and Healthier Air with Philips Agency: Omnicom Public Relations Group |
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SAP Concur Campaign: Finance in the New World of Work Agency: IN.FOM |
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TIBCO Software Campaign: Putting the “Wow!” into Data Analytics across the region Agency: Priority Consultants |
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Tricor Group Campaign: A HIDDEN GEM – THE TRICOR STORY // Homegrown Brand Finds Its Voice Through Regional PR Relaunch |
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Visa Campaign: The Fourth Payment Revolution: Moving from Transaction to Action Agency: Ruder Finn Asia |
27. Best Use of Advocates
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BHG (Singapore) Campaign: BHG Singapore x Avagram for first locally designed BHG in-house labels Agency: WhiteLabel PR |
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Causes for Animals Singapore Brand: Causes for Animals Campaign: The Perfect Voiceovers Agency: Edelman Singapore |
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FrieslandCampina Singapore Brand: Friso Singapore Campaign: FRISO Good Poop Matters, Baby! Agency: Omnicom Public Relations Group |
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Kimberly Clark Brand: Kotex Campaign: Kotex Limited Edition Agency: Mad Hat Asia |
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Make-A-Wish Singapore Campaign: Spreading The Wish Effect for Make-A-Wish Singapore Agencies: Omnicom Public Relations Group |
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Manulife Singapore Campaign: Feast of Huat Agency: AKA Asia |
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Microsoft Asia Brand: Microsoft Campaign: Transitioning Asia to a new normal of work Agency: Edelman Singapore |
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National Youth Council Campaign: Dear Covid-19 Agency: DSTNCT |
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Procter & Gamble Philippines Brand: Whisper Philippines Campaign: #TheNewBrave Agency: Spark It! Marketing Communications |
28. Best Use of Celebrities / Influencers
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AIA Singapore Campaign: #EmbracingNewNorms Agencies: Ogilvy Singapore, DSTNCT |
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American Express Campaign: Plan It Agency: opr Agency |
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AstraZeneca, Asthma & Allergy Association Singapore Campaign: Beat the Asthma Blues Agency: Sandpiper Communications |
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BOH Tea Campaign: Tea You Can Cook Agency: Ruder Finn PR Malaysia |
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Grab Malaysia Campaign: Amy Search, Grab Ada |
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Heineken® Malaysia Brand: Heineken® 0.0 Campaign: Heineken® 0.0 #SocialiseResponsibly Agency: Mad Hat Asia |
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Kimberly Clark Brand: Kotex Campaign: Kotex Limited Edition Agency: Mad Hat Asia |
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National Youth Council Campaign: Dear Covid-19 Agency: DSTNCT |
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San Miguel Foods, Inc., AIBC Brand: Nutri Chunks Campaign: Nutri Chunks “NutriSerye” Agency: The Huddle Room |
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Tune Talk Campaign: Hello Borneo |
29. Best Use of Content
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Causes For Animals Singapore Brand: Causes For Animals Campaign: The Perfect Voiceovers Agency: Edelman Singapore |
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DBS Bank Campaign: DBS Heart Work(s) |
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Forett Brand: Qingjian Realty Campaign: Forett at Bukit Timah: First-Ever Virtual Balloting Agency: Asia PR Werkz |
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Government Technology Agency (GovTech) Campaign: Going beyond official narrative and conventional outreach |
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Lenovo (Central – Asia pacific region) Campaign: Tailored For You |
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National Youth Council Campaign: Dear Covid-19 Agency: DSTNCT |
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Shapee Campaign: #PumpThisWay new product launch campaign Agency: Wofollow |
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Singapore Post Brand: SingPost Campaign: SingPost launches New Uniforms |
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Unilever Brand: Omo Matic Vietnam Campaign: OMO Cleopatra Agency: Biz-Eyes |
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Unilever Vietnam Brand: Lifebuoy Vietnam Campaign: Lifebuoy Jarvis Y2 Agency: Biz-Eyes |
30. Best Use of Micro / Niche Influencers
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ComCo Southeast Asia Campaign: Igniting the Nation – ComCo Southeast Asia’s Write to Ignite Blogging Project |
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Emerge Esports Campaign: EMERGE Against All Odds (#EMERGEAgainstAllOdds) Agency: DIFY |
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Indomie Campaign: Indomie product launching campaign – #MYIndoHabit Agency: Wofollow |
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National Youth Council Campaign: Dear Covid-19 Agency: DSTNCT |
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Prudential Assurance Company Singapore Brand: #BringOn100 Campaign: FIFTYFULL |
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Unilever Vietnam Brand: Clear Men Campaign: CLEAR Men 3in1 Capheny Project Agency: Biz-Eyes |
31. Best Use of Social Media
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Acer Campaign: Acer Home Office SOS Agency: Archetype Australia |
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Causes for Animals Singapore Brand: Causes for Animals Campaign: The Perfect Voiceovers Agency: Edelman Singapore |
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Indosat Ooredoo Campaign: IM3 Ramadhan Campaign |
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Manulife Singapore Campaign: Feast of Huat Agency: AKA Asia |
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Manulife Singapore Campaign: Life Goes On Online Sneaker Drop Agencies: AKA Asia, Tribal Worldwide Singapore |
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Microsoft Asia Brand: Microsoft Campaign: ‘LEADERSHIP IN UNPRECEDENTED TIMES: Executive Communication Innovations for Microsoft Asia President Ahmed Mazhari, First 100 Days in Office’ Agency: Edelman Singapore |
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Nanyang Academy of Fine Arts Brand: NAFA Campaign: April Fool’s Campaign Agency: DSTNCT |
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Nestlé Nespresso S.A Campaign: Barista Creations Flavoured & Barista Creations Iced Agency: Iris Singapore |
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Singapore Tourism Board Campaign: Domestic Tourism Recovery with SingapoRediscovers (Online and Social) Agency: Edelman Singapore |
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Unilever Brand: Omo Matic Vietnam Campaign: OMO Cleopatra Agency: Biz-Eyes |
32. Best Use of Technology
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AP Media Brand: The Front Row Campaign: Immersive 360 Digital Fashion Festival Agency: Daniel Boey Creatives |
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CARRO Campaign: AI-driven car buying experience Agency: Redhill |
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Lazada Group Campaign: Livestreaming a Key Driver for Consumer Engagement in the New Normal of Online Shopping Agency: WE Communications |
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L’Occitane Malaysia Brand: L’Occitane en Provence Campaign: Tap Tap Harvest by L’Occitane Agency: WOWSOME Malaysia |
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Madison Technologies Brand: CovCT Campaign: Covid-19 Contact Tracer Agency: Ruder Finn PR Malaysia |
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Manulife Singapore Campaign: Life Goes On Online Sneaker Drop Agencies: AKA Asia, Tribal Worldwide Singapore |
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Oracle Campaign: AI @ Work Study 2020 – JAPAC PR Campaign |
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Porsche Asia Pacific Campaign: Porsche Asia Pacific Forza Cup Agency: Golin Singapore |
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Tokopedia Campaign: Natural Language Processing for Meaningul SoV |
33. Best Use of Virtual Platforms (B2B)
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Infocomm Media Development Authority Campaign: Singapore Media Festival 2020 |
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Malaysia Digital Economy Corporation (MDEC) Campaign: Go-eCommerce Expo Agency: Be Strategic |
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Oracle Campaign: AI @ Work Study 2020 – JAPAC PR Campaign |
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San Miguel Foods, Inc., AIBC Brand: San Miguel Animal Health Care and BMEG Gamefowl & Hogs Campaign: AgrE-Commerce Agency: The Huddle Room |
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Twitch Campaign: Twitch: LIVE from APAC! Agency: The Universe Fantastic |
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Unilever Employer Branding Brand: Unilever Campaign: UniCon 2020 Agency: Golin |
34. Best Use of Virtual Platforms (B2C)
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AP Media Brand: The Front Row Campaign: Immersive 360 Digital Fashion Festival Agency: Daniel Boey Creatives |
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Asia Brewery Brand: Tiger Beer Campaign: Tiger Beer Stronger than Ever Agency: Spark It! Marketing Communications |
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Forett Brand: Qingjian Realty Campaign: Forett at Bukit Timah: First-Ever Virtual Balloting Agency: Asia PR Werkz |
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Grab Indonesia Campaign: Grab Tech Center Launch Agency: Ogilvy Indonesia |
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National Volunteer & Philanthropy Center Campaign: President’s Volunteer & Philanthropy Award (PVPA) | A Virtual Rallying Call to Give Agency: Muse & Motif |
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Porsche Asia Pacific Campaign: Porsche Asia Pacific Forza Cup Agency: Golin |
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Singapore Tourism Board Campaign: Singapore Food Festival 2020 Agencies: Edelman Singapore, Mojito Ventures |
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Tourism Australia Campaign: Live From Aus Agency: opr Agency |
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William Grant & Sons Campaign: 1887 Virtual Bar Agency: AKA Asia |
35. Most Creative PR Stunt
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Causes For Animals Singapore Brand: Causes For Animals Campaign: The Perfect Voiceovers Agency: Edelman Singapore |
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Emerge Esports Campaign: EMERGE Against All Odds (#EMERGEAgainstAllOdds) Agency: DIFY |
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Government Technology Agency (GovTech) Brand: LifeSG Campaign: LifeSG: Simpler Services. Better Lives. |
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KFC Campaign: KFC Weddings Agency: opr Agency |
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Manulife Singapore Campaign: Life Goes On Online Sneaker Drop Agencies: AKA Asia, Tribal Worldwide Singapore |
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Unilever Brand: Omo Matic Vietnam Campaign: OMO Cleopatra Agency: Biz-Eyes |
36. PR Champion of the Year (Agency)
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Be Strategic Individual: Ashvin Anamalai |
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Edelman Malaysia Individual: Mazuin Zin |
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Hill+Knowlton Strategies Individual: HS Chung |
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Muse & Motif Individual: Joscelin Kwek |
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PRecious Communications Individual: Lars Voedisch |
37. PR Champion of the Year (Brand)
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JLL Individual: Eva Sogbanmu |
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Manulife Singapore Individual: Cheryl Lim |
38. PR Team of the Year (Agency)
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Biz-Eyes |
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Edelman Malaysia |
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Edelman Singapore |
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Hill+Knowlton Strategies |
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Mad Hat Asia |
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Mercury |
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Pinpoint PR |
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RICE |
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Voodoo Communications |
39. PR Team of the Year (Brand)
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AIA Singapore |
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Cisco |
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FWD Vietnam Life Insurance |
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Government Technology Agency (GovTech) |
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JLL |
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Lazada Group |
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ONE Championship |
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Tricor Group |