2021 Winners

PR Awards Overall Champion - Agency

Edelman Singapore

PR Awards Overall Champion - Brand

Unilever

1. Best Campaign Pivot

GOLD

Tokopedia
Campaign: Tokopedia #JagaEkonomiIndonesia

SILVER

Singtel
Campaign: Singtel’s Festive Film Campaign During COVID-19

BRONZE

Nestlé Nespresso S.A
Campaign: Barista Creations Flavoured & Barista Creations Iced
Agency: Iris Singapore

2. Best Corporate Affairs Strategy

GOLD

Grab Indonesia
Campaign: #KitaVsCorona (Us against the Coronavirus)
Agency: Ogilvy Indonesia

SILVER

Samsung Southeast Asia and Oceania
Campaign: Empowering the Youth of Today to Solve for Tomorrow
Agency: IN.FOM

BRONZE

Barco
Campaign: Step into tomorrow’s new hybrid way of working with Barco

3. Best COVID-19 Related Response

GOLD

Marina Bay Sands
Campaign: Marina Bay Sands’ journey on paving the way for the future of hospitality

SILVER

The Medical City
Campaign: The Medical City A Safe Zone for All Patients

BRONZE

National Youth Council
Campaign: Dear Covid-19
Agency: DSTNCT

4. Best Crisis Management Strategy

GOLD

Singtel
Campaign: Singtel’s COVID-19 Response

SILVER

Singapore Post
Brand: SingPost
Campaign: #HereWithYou: Instilling Public Confidence in Safe Deliveries for Singapore

BRONZE

Globe Telecom
Campaign: #OneGlobeVSCovid
Agency: David & Golyat

5. Best CSR Communications

GOLD

Burger King Indonesia
Brand: Burger King
Campaign: Voice of The Silent #SunyiBersuara
Agency: DJE Holdings Indonesia (Edelman & ZENO)

SILVER

Causes For Animals Singapore
Brand: Causes For Animals
Campaign: The Perfect Voiceovers
Agency: Edelman Singapore

BRONZE

DBS Bank
Campaign: DBS Sparks Season 2: Everyday Heroes for a Better World

6. Best Employee Engagement / Internal Communications

GOLD

DBS Bank
Campaign: DBS SG Customer Centre: Staying Engaged in the New Normal

SILVER

Indosat Ooredoo
Campaign: Intercom Story

BRONZE

MSIG Asia
Brand: MSIG
Campaign: MSIG for Sustainability

7. Best Engagement for a Targeted Community

GOLD

William Grant & Sons
Campaign: 1887 Virtual Bar
Agency: AKA Asia

SILVER

Manulife Singapore
Campaign: #Unbroken
Agency: AKA Asia

BRONZE

Burger King Indonesia
Brand: Burger King
Campaign: Voice of The Silent #SunyiBersuara
Agency: DJE Holdings Indonesia (Edelman & ZENO)

8. Best Event-Led PR Campaign

GOLD

Singapore Tourism Board
Campaign: Singapore Food Festival Edelman Singapore

SILVER

Novateur Coffee Concepts, Inc.
Brand: Nespresso
Campaign: Nespresso – Be Your Own Barista
Agency: Bonsey Jaden Philippines, Inc.

BRONZE

Science Centre Singapore
Campaign: Science Centre Singapore: UNTAME
Agency: AKA Asia

9. Best Insights-Driven PR

GOLD

American Express
Campaign: Shop Small
Agency: W Communications

SILVER

FWD Vietnam Life Insurance
Campaign: FWD Clarity – Know what you are covered

BRONZE

Twitter Asia Pacific
Campaign: #KpopTwitter World Map
Agency: The Hoffman Agency Asia Pacific

10. Best Launch / Re-Launch Campaign

GOLD

Government Technology Agency (GovTech)
Brand: LifeSG
Campaign: LifeSG: Simpler Services. Better Lives.

SILVER

Unilever Vietnam
Brand: Lifebuoy Vietnam
Campaign: Lifebuoy Jarvis Y2
Agency: Biz-Eyes

BRONZE

FWD Vietnam Life Insurance
Campaign: FWD Clarity – Know what you are covered

11. Best Media Relations Strategy

GOLD

Government Technology Agency (GovTech)
Campaign: Going beyond official narrative and conventional outreach

SILVER

Grab Indonesia
Campaign: #TerusUsaha – An MSME Digitalisation Program
Agencies: Ogilvy Indonesia, Image Dynamics

BRONZE

National Volunteer & Philanthropy Center
Campaign: President’s Volunteer & Philanthropy Award (PVPA) 2020 Special Edition: Our Finest Hour in The City of Good
Agency: Muse & Motif

12. Best PR by an In-House Communications Team

GOLD

RHB Singapore
Campaign: RHB Financial Literacy Programme

SILVER

Carousell
Campaign: Choose to Give

BRONZE

Government Technology Agency (GovTech)
Campaign: Going beyond official narrative and conventional outreach

13. Best PR Campaign: B2B

GOLD

SGInnovate
Campaign: Innovation with Deep Impact – Building a Community of Deep Tech Daredevils for our Future World
Agency: IN.FOM

SILVER

Mitsubishi Power
Campaign: Mitsubishi Power Brand Launch
Agency: Edelman Singapore

BRONZE

Visa
Campaign: #WhereYouShopMatters
Agency: Ruder Finn Asia

14. Best PR Campaign: Banking / Financial Services

GOLD

AIA Singapore
Campaign: #EmbracingNewNorms
Agency: Ogilvy Singapore

SILVER

Greenstone Financial Services
Brand: Australian Seniors Insurance Brand
Campaign: The Australian Seniors Series: 100 Year Lifespan report
Agency: Hill+Knowlton Strategies

BRONZE

Manulife Singapore
Campaign: Life Goes On Online Sneaker Drop
Agencies: AKA Asia, Tribal Worldwide Singapore

15. Best PR Campaign: Beauty & Wellness

GOLD

Lancôme
Campaign: Lancôme Genifique #LiveYourStrength Virtual Flagship Store
Agency: Mercury

SILVER

Lush Cosmetics
Campaign: The Long Lush 2020 Washaway
Agency: W Communications

BRONZE

Watsons Philippines
Brand: Nutrabliss by Watsons
Campaign: Nutrabliss by Watsons
Agency: Spark It! Marketing Communications

16. Best PR Campaign: eCommerce

GOLD

Unilever Philippines
Brand: Shop2Give
Campaign: Shop2Give Hope
Agency: Bridges PR

SILVER

Tokopedia
Campaign: Tokopedia #JagaEkonomiIndonesia

BRONZE

Lazada Malaysia
Campaign: Lazada 12.12 Grand Year-End Sale
Agency: Be Strategic

17. Best PR Campaign: Electronics & Gadgets

GOLD

HP Inc. Malaysia
Campaign: HP Creators of Tomorrow
Agency: Edelman Malaysia

SILVER

Acer
Campaign: Acer Home Office SOS
Agency: Archetype Australia

BRONZE

realme Philippines
Campaign: Painting the Town Yellow: realme Philippines FanFest Month
Agency: Ardent Communications, Inc.

18. Best PR Campaign: Entertainment

GOLD

Zouk
Campaign: Zouk Pivots With Passion
Agency: W Communications

SILVER

Tune Talk
Campaign: Hello Borneo

BRONZE

MayinArt
Campaign: Ataraxia
Agency: Flame Communications

19. Best PR Campaign: F&B

GOLD

Burger King Indonesia
Brand: Burger King
Campaign: Voice of The Silent #SunyiBersuara
Agency: DJE Holdings Indonesia (Edelman & ZENO)

SILVER

BOH Tea
Campaign: Tea You Can Cook
Agency: Ruder Finn PR Malaysia

BRONZE

Grab Malaysia
Campaign: Grab ❤️ Local Heroes
Agency: essence BCW

BRONZE

William Grant & Sons
Campaign: 1887 Virtual Bar
Agency: AKA Asia

20. Best PR Campaign: Fashion & Apparel

GOLD

AP Media
Brand: The Front Row
Campaign: Immersive 360 Digital Fashion Festival
Agencies: WOM Communication, Daniel Boey Creatives

SILVER

ASICS
Campaign: ASICS: 30 YEARS OF GEL-LYTE III
Agency: W Communications

BRONZE

UNIQLO Indonesia
Campaign: UNIQLO AIRism Mask Launch
Agency: Image Dynamics

21. Best PR Campaign: FMCG

GOLD

FrieslandCampina Singapore
Brand: Friso Singapore
Campaign: FRISO Good Poop Matters, Baby!
Agency: Omnicom Public Relations Group

SILVER

Heineken® Malaysia
Brand: Heineken® 0.0
Campaign: Heineken® 0.0 #SocialiseResponsibly
Agency: Mad Hat Asia

BRONZE

Unilever Vietnam
Brand: Omo Matic Vietnam
Campaign: OMO Cleopatra
Agency: Biz-Eyes

22. Best PR Campaign: Government / Public Services

GOLD

Causes For Animals Singapore
Brand: Causes For Animals
Campaign: The Perfect Voiceovers
Agency: Edelman Singapore

GOLD

National Museum of Singapore
Campaign: Doraemon’s Time-Travelling Adventures in Singapore
Agency: Ogilvy Singapore

SILVER

Government Technology Agency (GovTech)
Brand: LifeSG
Campaign: LifeSG: Simpler Services. Better Lives.

BRONZE

Infocomm Media Development Authority
Campaign: Singapore Media Festival 2020

23. Best PR Campaign: Healthcare & Pharmaceuticals

GOLD

The Medical City
Campaign: The Medical City A Safe Zone for All Patients

SILVER

FrieslandCampina Singapore
Brand: Friso Singapore
Campaign: FRISO Good Poop Matters, Baby!
Agency: Omnicom Public Relations Group

BRONZE

AstraZeneca
Campaign: Beat the Asthma Blues
Agency: Sandpiper Communications

24. Best PR Campaign: Lifestyle & Travel

GOLD

andBeyond
Campaign: Bringing andBeyond Home
Agency: Upcycle Communications

SILVER

Tourism Australia
Campaign: Live From Aus
Agency: opr Agency

BRONZE

Fairmont Singapore
Campaign: Fairmont’s Mumcation: Saving Singapore’s Stressed-Out CB Mums
Agency: W Communications

25. Best PR-led Integrated Communications

GOLD

Unilever Vietnam
Brand: Lifebuoy Vietnam
Campaign: Lifebuoy Jarvis Y2
Agency: Biz-Eyes

SILVER

AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT

BRONZE

FairPrice Group
Brand: NTUC FairPrice
Campaign: FairPrice Priority Shopping Hour, FairPrice on Wheels and FairPrice Housebrand Price Freeze initiative
Agency: Golin Singapore

26. Best Regional PR

GOLD

Causes For Animals Singapore
Brand: Causes For Animals
Campaign: The Perfect Voiceovers
Agency: Edelman Singapore

SILVER

Lazada Group
Campaign: Keeping Businesses Afloat Through eCommerce Support to Stimulate Southeast Asian Economies
Agency: WE Communications

BRONZE

Tricor Group
Campaign: A HIDDEN GEM – THE TRICOR STORY // Homegrown Brand Finds Its Voice Through Regional PR Relaunch

27. Best Use of Advocates

SILVER

FrieslandCampina Singapore
Brand: Friso Singapore
Campaign: FRISO Good Poop Matters, Baby!
Agency: Omnicom Public Relations Group

BRONZE

Make-A-Wish Singapore
Campaign: Spreading The Wish Effect for Make-A-Wish Singapore
Agency: Omnicom Public Relations Group

28. Best Use of Celebrities / Influencers

GOLD

San Miguel Foods, Inc., AIBC
Brand: Nutri Chunks
Campaign: Nutri Chunks “NutriSerye”
Agency: The Huddle Room

SILVER

AstraZeneca, Asthma & Allergy Association Singapore
Campaign: Beat the Asthma Blues
Agency: Sandpiper Communications

BRONZE

American Express
Campaign: Plan It
Agency: opr Agency

29. Best Use of Content

GOLD

Causes For Animals Singapore
Brand: Causes For Animals
Campaign: The Perfect Voiceovers
Agency: Edelman Singapore

SILVER

Shapee
Campaign: #PumpThisWay new product launch campaign
Agency: Wofollow

BRONZE

National Youth Council
Campaign: Dear Covid-19
Agency: DSTNCT

30. Best Use of Micro / Niche Influencers

GOLD

Unilever Vietnam
Brand: Clear Men
Campaign: CLEAR Men 3in1 Capheny Project
Agency: Biz-Eyes

SILVER

Emerge Esports
Campaign: EMERGE Against All Odds (#EMERGEAgainstAllOdds)
Agency: DIFY

BRONZE

Prudential Assurance Company Singapore
Campaign: #BringOn100
Agency: FIFTYFULL

31. Best Use of Social Media

GOLD

Acer
Campaign: Acer Home Office SOS
Agency: Archetype Australia

SILVER

Singapore Tourism Board
Campaign: Domestic Tourism Recovery with SingapoRediscovers (Online and Social)
Agency: Edelman Singapore

BRONZE

Unilever Vietnam
Brand: Omo Matic Vietnam
Campaign: OMO Cleopatra
Agency: Biz-Eyes

32. Best Use of Technology

GOLD

AP Media
Brand: The Front Row
Campaign: Immersive 360 Digital Fashion Festival
Agency: Daniel Boey Creatives

SILVER

Madison Technologies
Brand: CovCT
Campaign: Covid-19 Contact Tracer
Agency: Ruder Finn PR Malaysia

BRONZE

Porsche Asia Pacific
Campaign: Porsche Asia Pacific Forza Cup
Agency: Golin Singapore

33. Best Use of Virtual Platforms (B2B)

GOLD

Malaysia Digital Economy Corporation (MDEC)
Campaign: Go-eCommerce Expo
Agency: Be Strategic

SILVER

San Miguel Foods, Inc., AIBC
Brands: San Miguel Animal Health Care, BMEG Gamefowl & Hogs
Campaign: AgrE-Commerce
Agency: The Huddle Room

BRONZE

Oracle
Campaign: AI @ Work Study 2020 – JAPAC PR Campaign

34. Best Use of Virtual Platforms (B2C)

GOLD

Tourism Australia
Campaign: Live From Aus
Agency: opr Agency

SILVER

Singapore Tourism Board
Campaign: Singapore Food Festival 2020
Agencies: Edelman Singapore, Mojito Ventures

BRONZE

Asia Brewery
Brand: Tiger Beer
Campaign: Tiger Beer Stronger than Ever
Agency: Spark It! Marketing Communications

35. Most Creative PR Stunt

GOLD

KFC
Campaign: KFC Weddings
Agency: opr Agency

SILVER

Unilever
Brand: Omo Matic Vietnam
Campaign: OMO Cleopatra
Agency: Biz-Eyes

BRONZE

Manulife Singapore
Campaign: Life Goes On Online Sneaker Drop
Agencies: AKA Asia, Tribal Worldwide Singapore

36. PR Champion of the Year (Agency)

GOLD

Hill+Knowlton Strategies
Individual: HS Chung

SILVER

Be Strategic
Individual: Ashvin Anamalai

BRONZE

Edelman Malaysia
Individual: Mazuin Zin

37. PR Champion of the Year (Brand)

GOLD

JLL
Individual: Eva Sogbanmu

SILVER

Manulife Singapore
Individual: Cheryl Lim

38. PR Team of the Year (Agency)

GOLD

Edelman Malaysia

SILVER

Biz-Eyes

BRONZE

Mad Hat Asia

39. PR Team of the Year (Brand)

GOLD

Lazada Group

SILVER

ONE Championship

BRONZE

FWD Vietnam Life Insurance