2019 Winners

PR Awards Champion - Agency

Asia PR Werkz

PR Awards Champion - Brand

GRAB

1. Best Corporate Affairs Strategy
GOLD

Oracle ASEAN
Oracle
Advancing a Resilient and Innovative ASEAN: The Oracle Way

SILVER

Hilton International
The Hilton Effect in Asia Pacific

BRONZE

Grab Philippines
Grab
#EndTheWait
Agency: JDVM Marketing Communications Inc

2. Best Crisis Management Strategy
GOLD

Grab Philippines
Grab
#EndTheWait
Agency: JDVM Marketing Communications Inc.

SILVER

GOJEK Indonesia
GOJEK Sandwich Strategy

BRONZE

Kenbest
CityONE Megamall
Finding the Light in CityONE’s Mall Explosion
Agency: Hashtagcity Malaysia

3. Best CSR Communications
GOLD

Cebu Pacific Air
The Juan Effect

SILVER

Nestlé Myanmar
Nestlé Bear Brand Myanmar
From Iron Deficient to Iron Sufficient
Agency: Golin Singapore

BRONZE

HP Inc.
HP Sustainability: Break Down the Beast
Agency: Wunderman-Bienalto, Traffik, Edelman

4. Best Employee Engagement / Internal Communications
GOLD

DBS Bank
Being the “D” in GANDALF

SILVER

Oracle
Cloud Flyer

BRONZE

RHB Singapore
Implementation & Integration of Workplace by Facebook

5. Best Engagement for a Targeted Community
GOLD

Jetstar Asia
Flight of the Day
Agency: AKA Asia

SILVER

Lazada Singapore
Celebrating Singles Day with the Ladies
Agency: Mutant Communications

BRONZE

Paya Lebar Quarter by Lendlease
They Built This City: Revealing the Sacrifices by Migrant Workers in Singapore
Agency: FleishmanHillard Singapore

6. Best Event-Led PR Campaign
GOLD

Petron Corporation
Petron
Petron Triaction Run Regional Roadblock
Agency: The Huddle Room

SILVER

VivoCity Singapore & The Walt Disney Company Southeast Asia
Disney Tsum Tsum Mid-Autumn Celebration of Love

BRONZE

UnionPay International South East Asia
UnionPay International
We Are Extraordinary
Agency: IN.FOM

7. Best Insights-Driven PR
GOLD

Prudential Singapore
Ready for 100 – Preparing for Longevity in Singapore

SILVER

GOJEK Indonesia
Hilangkan Batasan

BRONZE

National Council of Social Service (NCSS)
National Council of Social Service (NCSS)
Beyond the Label
Agency: Ogilvy Singapore

8. Best Launch/Re-Launch Campaign
GOLD

Dyson
Dyson Airwrap Styler Launch
Agency: Adhesive

SILVER

Holey Moley Golf Club
Holey Moley Golf Club Launch
Agency: Mutant

BRONZE

Cerecin
Cerecin
Cerecin Rebrand
Agency: Spurwing Communications

9. Best Media Relations Strategy
GOLD

National Council of Social Service (NCSS)
National Council of Social Service (NCSS)
Beyond The Label
Agency: Ogilvy Singapore

SILVER

habitat by honestbee
honestbee
Launch of habitat by honestbee
Agency: Asia PR Werkz

BRONZE

Corteva Agriscience
Corteva
#growingprogress – Corteva APAC brand launch
Agency: Spurwing Communications

BRONZE

Heineken Malaysia
Heineken®
Heineken UEFA Champions League “Share The Drama”
Agency: Mad Hat PR

10. Best PR by an In-House Communications Team
GOLD

WWF Singapore
WWF Singapore
Ivory Lane Singapore

SILVER

Changi Airport Group
Changi Airport Group
More Than Just An Airport

BRONZE

DBS Bank
Becoming The Best Bank In The World

11. Best PR Campaign: B2B
GOLD

Qlik
The Data Literacy Movement Singapore
Agency: Archetype

SILVER

SGInnovate
Building the Deep Tech Ecosystem, From Singapore for the World
Agency: IN.FOM

BRONZE

Oracle ASEAN
Oracle
Soaring to the Cloud: Our Cloud Customers Storytelling

12. Best PR Campaign: Consumer Products
GOLD

FUJIFILM
Fuji Island – Picture Perfect Paradise
Agency: CampaignLab

SILVER

SGInnovate
Building the Deep Tech Ecosystem, From Singapore for the World
Agency: IN.FOM

BRONZE

Mondelēz Malaysia Sales
Cadbury Dairy Milk
Jom Cadbury
Agency: Mad Hat PR

13. Best PR Campaign: Entertainment
GOLD

FOX Networks Group
FOX+
FOX+ Showdown
Agency: McCann

SILVER

SM Supermalls
SM Supermalls
SM Little Stars

BRONZE

Red Roof Records
‘So Here I Am’ by Joanna Dong
Agency: Asia PR Werkz

14. Best PR Campaign: Government / Public Services
GOLD

Bandwagon and National Arts Council
Hear65
Hear65 – Good Music is at Your Doorstep

SILVER

National Council of Social Service (NCSS)
National Council of Social Service (NCSS)
Beyond The Label
Agency: Ogilvy Singapore

BRONZE

National Council of Social Service – Community Chest
National Council Of Social Service – Community Chest
SHARE as One
Agency: Xodbox

BRONZE

WWF International
WWF International
#Connect2Earth
Agency: Villains

15. Best PR Campaign: Luxury
GOLD

Dyson
Dyson Airwrap Styler Launch
Agency: Adhesive

SILVER

Conrad Maldives Rangali Island
Conrad Hotels & Resorts
THE MURAKA Residence Launch

BRONZE

Club Med
Fusions by Club Med

16. Best PR Campaign: Real Estate
GOLD

Paya Lebar Quarter by Lendlease
They Built This City: Revealing the Sacrifices by Migrant Workers in Singapore
Agency: FleishmanHillard Singapore

SILVER

Qingjian Realty
JadeScape
Launch of JadeScape by Qingjian Realty
Agency: Asia PR Werkz

BRONZE

Rumah123.com
Narrow House Competition

17. Best PR Campaign: Services
GOLD

habitat by honestbee
honestbee
Launch of habitat by honestbee
Agency: Asia PR Werkz

SILVER

JW Marriott Singapore South Beach
JW Marriott
Madame Fan Launches at Singapore’s Iconic NCO Club
Agency: FleishmanHillard Singapore

BRONZE

Lazada Singapore
Celebrating Singles Day with the Ladies
Agency: Mutant

18. Best PR-led Integrated Communications
GOLD

UnionPay International South East Asia
UnionPay International
We Are Extraordinary
Agency: IN.FOM

SILVER

Prudential Singapore
Ready for 100 – Preparing for Longevity in Singapore

BRONZE

Nestlé Myanmar
Nestlé Bear Brand Myanmar
From Iron Deficient to Iron Sufficient
Agency: Golin Singapore

19. Best Regional PR
GOLD

Grab
Safer Everyday
Agency: Teneo

SILVER

AstraZeneca
Healthy Lung Asia
Agency: MHP Communications

BRONZE

Seagate Technology
Seagate’s Data Pulse: Maximising the Potential of AI
Agency: Creation Singapore

20. Best Use of Content
GOLD

Qantas Airways and Tourism & Events Queensland
Qantas Airways
#WheresMike
Agency: Asia PR Werkz

SILVER

Temasek
20/20: The Temasek Short Film Project
Agency: Weber Shandwick

BRONZE

Singtel
Singtel
Mr Lim’s Reunion Dinner

21. Best Use of Influencers
GOLD

Conrad Maldives Rangali Island
Conrad Hotels & Resorts
THE MURAKA Residence Launch

SILVER

DFS Venture Singapore
DFS Venture Singapore
The Craft Festival
Agency: Asia PR Werkz

BRONZE

adidas Singapore
adidas
adidas: Sport18
Agency: Creation Singapore

22. Best Use of Social Media
GOLD

Durex Vietnam
Durex
Durex World Cup 2018 – Social Campaign
Agency: MSL Vietnam

SILVER

Merck Sharp & Dohme (MSD)
Cervical Cancer Awareness Campaign (#PreventCervicalCancer)
Agency: Golin Jakarta and Ahza Digital

BRONZE

Nexus, MINDEF
Total Defence
Total Defence
Agency: Asia PR Werkz

23. Best Use of Technology
GOLD

Unilever Singapore
Ben & Jerry’s Singapore
Ben & Jerry’s Pint Slices
Agency: Golin Singapore

SILVER

Science Centre Singapore
Singapore Science Festival 2018
Hello World, A.I. You Ready?
Agency: AKA Asia

BRONZE

FOX Networks Group
FOX+
FOX+ Showdown
Agency: McCann

24. Most Creative PR Stunt
GOLD

Mondelez PH
Cadbury Dairy Milk Lickables
Cadbury Dairy Milk Lickables
Agency: Castro and Associates Public Relations

SILVER

Finnair
Finnair Flies Santa Claus to Singapore
Agency: Mango PR

BRONZE

FUJIFILM
Fuji Island – Picture Perfect Paradise
Agency: CampaignLab