{"id":12099,"date":"2022-06-16T02:45:06","date_gmt":"2022-06-16T02:45:06","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/?p=12099"},"modified":"2022-06-16T02:59:43","modified_gmt":"2022-06-16T02:59:43","slug":"serene-tan","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/serene-tan\/","title":{"rendered":"Serene Tan"},"content":{"rendered":"

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2022 JUDGE PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/06\/Serene-Tan.jpg” title_text=”Serene Tan” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” header_3_text_color=”#FFFFFF” header_4_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Serene Tan<\/h3>\n

Director, Public Affairs, Asia Pacific<\/p>\n

Starbucks Coffee Asia Pacific<\/strong><\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Serene Tan\u00a0manages public affairs across Starbucks Asia Pacific region and is based in Hong Kong. She\u00a0<\/span>leads the brand\u2019s reputation narratives and storytelling agenda across Starbucks Asia Pacific region.<\/p>\n

Prior to joining Starbucks, Serene spent nine years with Langham Hospitality Group, where she managed public relations, corporate, internal and crisis communications for the company globally. She also previously held public relations roles at Tourism Australia and\u00a0Weber Shandwick Worldwide.<\/p>\n

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View Other Judges’ Profile<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Judges 2021″ module_class=”circle-member-image ” _builder_version=”4.14.7″ global_module=”11290″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Eric Chan” position=”Head of Corporate Affairs & Comms, Greater China” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Eric-Chan.jpg” admin_label=”Eric Chan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Eric-Chan\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

American Express<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Mag Lai” position=”Regional Head of Brand, Asahi Super Dry, Asia” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Mag-Lai.jpeg” admin_label=”Mag Lai” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Mag-Lai\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Asahi Europe & International<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Emma Chu” position=”Head of Communications, Corporate and Patient Affairs” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Emma-Chu.jpg” admin_label=”Emma Chu” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Emma-Chu\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

AstraZeneca<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Katty Chu” position=”PR & Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/06\/Katty-Chu-1.png” admin_label=”Katty Chu” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Katty-Chu\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

AUDI AG
Hong Kong Representative Office
<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Elizabeth Yau” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Elizabeth-Yau.jpg” admin_label=”Elizabeth Yau” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Elizabeth-Yau\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Blackbird Tridente<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Maggie Liang” position=”General Manager” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/06\/Maggie-Liang.jpg” admin_label=”Maggie Liang” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Maggie-Liang\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Danone Nutricia ELN Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Maximilian Wang” position=”Global Head of Marketing and Communications” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/06\/Maximilian-Wang.png” admin_label=”Maximilian Wang” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Maximilian-Wang\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

ESPRIT<\/strong><\/p>\n

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FWD Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Zoe Chan” position=”Head of PR” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Zoe-Chan.jpg” admin_label=”Zoe Chan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/zoe-chan\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Hotels.com Asia Pacific<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Grace Chan” position=”Head of Brand & Brand Partnerships Asia Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/IMG_0100.jpg” admin_label=”Grace Chan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/grace-chan\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

HSBC<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Harold Weghorst” position=”Vice President of Global Marketing & Branding” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/06\/Harold-Weghorst.jpg” admin_label=”Harold Weghorst” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Harold-Weghorst\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Lenzing AG<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Wendy Pang” position=”Director, Communications & PR, Asia Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/Wendy-Pang-1.jpg” admin_label=”Wendy Pang” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Wendy-Pang\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

lululemon<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Jennifer Lai” position=”Director, Innovation & Public Relations” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Jennifer-Lai-scaled.jpg” admin_label=”Jennifer Lai” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Jennifer-Lai\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Melco Resorts & Entertainment<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Blanche Wong” position=”General Manager, Public Relations Department” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/Blanche-Wong-scaled.jpg” admin_label=”Blanche Wong” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Blanche-Wong\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

NISSIN GROUP<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Natalie Yuen” position=”External Affairs Director, Hong Kong and Taiwan” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/Natalie-Yuen.jpg” admin_label=”Natalie Yuen” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Natalie-Yuen\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Reckitt<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Sherman Wu” position=”Director of Public Relations” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/Sherman-Wu.jpg” admin_label=”Sherman Wu” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/sherman-wu\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Regal Hotels Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Ming Chan” position=”Director, Corporate Communications & Investor Relations ” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/Ming-Chan.jpg” admin_label=”Ming Chan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/ming-chan\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Sa Sa International Holdings<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Jenny Chan” position=”VP Global External Communications” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/Jenny-Chan.jpg” admin_label=”Jenny Chan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/jenny-chan\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Schneider Electric<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Meghan Sherrill” position=”Head of Marketing & Communications, Asia Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/06\/Meghan-Sherrill.png” admin_label=”Meghan Sherrill” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Meghan-Sherrill\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Shake Shack<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Karen Kang” position=”Assistant Vice President, Marketing (Hong Kong)” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Karen-Kan.jpg” admin_label=”Karen Kang” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Karen-Kang\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Shangri-La Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Serene Tan” position=”Director, Public Affairs, Asia Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/06\/Serene-Tan.jpg” admin_label=”Serene Tan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Serene-Tan\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Starbucks Coffee Asia Pacific<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Tommy Tse” position=”Penfolds PR and Corporate Communications Director \u2013 Greater China” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Tommy-Tse.jpg” admin_label=”Tommy Tse” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Tommy-Tse\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Treasury Wine Estates<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Johnson Hui” position=”Head of Corporate Communications, Hong Kong & Macau” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Johnson-Hui.jpg” admin_label=”Johnson Hui” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Johnson-Hui\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Visa Inc.<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Jenny Ho” position=”Asia Marketing and Communications Director” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Jenny-Ho.jpg” admin_label=”Jenny Ho” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Jenny-Ho\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

WSP<\/span><\/b><\/p>\n

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Steelcase Asis Pacific<\/strong><\/p>\n

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2022 JUDGE PROFILESerene Tan Director, Public Affairs, Asia Pacific Starbucks Coffee Asia PacificSerene Tan\u00a0manages public affairs across Starbucks Asia Pacific region and is based in Hong Kong. She\u00a0leads the brand\u2019s reputation narratives and storytelling agenda across Starbucks Asia Pacific region. Prior to joining Starbucks, Serene spent nine years with Langham Hospitality Group, where she managed […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-12099","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nSerene Tan - The PR Awards Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/serene-tan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serene Tan - The PR Awards Hong Kong\" \/>\n<meta property=\"og:description\" content=\"2022 JUDGE PROFILESerene Tan Director, Public Affairs, Asia Pacific Starbucks Coffee Asia PacificSerene Tan\u00a0manages public affairs across Starbucks Asia Pacific region and is based in Hong Kong. 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