{"id":11804,"date":"2022-06-02T09:57:06","date_gmt":"2022-06-02T09:57:06","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/?p=11804"},"modified":"2022-06-06T02:50:42","modified_gmt":"2022-06-06T02:50:42","slug":"harold-weghorst","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/harold-weghorst\/","title":{"rendered":"Harold Weghorst"},"content":{"rendered":"

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2022 JUDGE PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/06\/Harold-Weghorst.jpg” title_text=”Harold Weghorst” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” header_3_text_color=”#FFFFFF” header_4_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Harold Weghorst<\/h3>\n

Vice President of Global Marketing & Branding<\/p>\n

Lenzing AG<\/strong><\/h4>\n

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Harold Weghorst is Vice President of Global Marketing & Branding of the Lenzing Group, heading the company\u2019s international marketing and branding efforts. A veteran in the global branding and marketing sector and a strong environmental ambassador, Harold has been driving the leading company\u2019s transformation from a B2B company to a B2B2C company since June 2016.<\/p>\n

Harold brings with him over 25 years of experience in managing global retail businesses and brands. A leader and visionary in sustainability, brand marketing and strategic brand management, Harold has a long history of leading successful brand launches, and brand positioning globally.\u00a0 Prior to his current role, he has held various regional and global brand management and marketing positions with Arc International, FrieslandCampina and Georgia-Pacific, where he led multiple leadership roles in business marketing programs across retail, food service and B2B sectors.<\/p>\n

An advocate for the adoption of innovative branding and marketing initiatives, Weghorst is experienced in complementing organizational growth and global brand development through the integration of innovative marketing and distribution initiatives with latest technologies and other business functions.<\/p>\n<\/div>\n<\/div>\n

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View Other Judges’ Profile<\/h2>\n

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American Express<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Mag Lai” position=”Regional Head of Brand, Asahi Super Dry, Asia” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Mag-Lai.jpeg” admin_label=”Mag Lai” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Mag-Lai\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Asahi Europe & International<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Emma Chu” position=”Head of Communications, Corporate and Patient Affairs” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Emma-Chu.jpg” admin_label=”Emma Chu” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Emma-Chu\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

AstraZeneca<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Elizabeth Yau” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Elizabeth-Yau.jpg” admin_label=”Elizabeth Yau” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Elizabeth-Yau\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Blackbird Tridente<\/strong><\/p>\n

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FWD Hong Kong<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Zoe Chan” position=”Head of PR” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Zoe-Chan.jpg” admin_label=”Zoe Chan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/zoe-chan\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Hotels.com Asia Pacific<\/strong><\/p>\n

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HSBC<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Harold Weghorst” position=”Vice President of Global Marketing & Branding” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/06\/Harold-Weghorst.jpg” admin_label=”Harold Weghorst” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Harold-Weghorst\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Lenzing AG<\/strong><\/p>\n

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Melco Resorts & Entertainment<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Blanche Wong” position=”General Manager, Public Relations Department” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/Blanche-Wong-scaled.jpg” admin_label=”Blanche Wong” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Blanche-Wong\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

NISSIN GROUP<\/strong><\/p>\n

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lululemon<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Natalie Yuen” position=”External Affairs Director, Hong Kong and Taiwan” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/Natalie-Yuen.jpg” admin_label=”Natalie Yuen” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Natalie-Yuen\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Reckitt<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Sherman Wu” position=”Director of Public Relations” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/Sherman-Wu.jpg” admin_label=”Sherman Wu” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/sherman-wu\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Regal Hotels Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Ming Chan” position=”Director, Corporate Communications & Investor Relations ” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/Ming-Chan.jpg” admin_label=”Ming Chan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/ming-chan\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Sa Sa International Holdings<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Jenny Chan” position=”VP Global External Communications” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/Jenny-Chan.jpg” admin_label=”Jenny Chan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/jenny-chan\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Schneider Electric<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Karen Kang” position=”Assistant Vice President, Marketing (Hong Kong)” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Karen-Kan.jpg” admin_label=”Karen Kang” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Karen-Kang\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Shangri-La Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.14.7″ use_custom_width=”on” custom_width_px=”1440px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Cherry Wan” position=”Director, Brand Communications” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/04\/Cherry-Wan.jpg” admin_label=”Cherry Wan” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/cherry-wan\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Steelcase Asis Pacific<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Tommy Tse” position=”Penfolds PR and Corporate Communications Director \u2013 Greater China” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Tommy-Tse.jpg” admin_label=”Tommy Tse” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Tommy-Tse\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Treasury Wine Estates<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Johnson Hui” position=”Head of Corporate Communications, Hong Kong & Macau” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Johnson-Hui.jpg” admin_label=”Johnson Hui” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Johnson-Hui\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Visa Inc.<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Jenny Ho” position=”Asia Marketing and Communications Director” image_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/wp-content\/uploads\/sites\/44\/2022\/05\/Jenny-Ho.jpg” admin_label=”Jenny Ho” _builder_version=”4.14.7″ link_option_url=”https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/Jenny-Ho\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

WSP<\/span><\/b><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2022 JUDGE PROFILEHarold Weghorst Vice President of Global Marketing & Branding Lenzing AG Harold Weghorst is Vice President of Global Marketing & Branding of the Lenzing Group, heading the company\u2019s international marketing and branding efforts. A veteran in the global branding and marketing sector and a strong environmental ambassador, Harold has been driving the leading […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11804","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nHarold Weghorst - The PR Awards Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/harold-weghorst\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harold Weghorst - The PR Awards Hong Kong\" \/>\n<meta property=\"og:description\" content=\"2022 JUDGE PROFILEHarold Weghorst Vice President of Global Marketing & Branding Lenzing AG Harold Weghorst is Vice President of Global Marketing & Branding of the Lenzing Group, heading the company\u2019s international marketing and branding efforts. 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