{"id":18610,"date":"2026-09-17T23:15:03","date_gmt":"2026-09-17T15:15:03","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/?page_id=18610"},"modified":"2026-09-18T11:11:01","modified_gmt":"2026-09-18T03:11:01","slug":"2026-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/2026-winners\/","title":{"rendered":"2026 Winners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2026 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Best of Show \u2013 Brand” admin_label=”Best of Show \u2013 Brand” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”Best of Show \u2013 Agency” admin_label=”Best of Show \u2013 Agency” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nThe Bridge Agency<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”1. Best Acquisition & Retention Strategy” admin_label=”1. Best Acquisition & Retention Strategy” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nUni-China Group<\/strong>
Hong Kong Market<\/strong><\/em>
Beliverpool Market Campaign
Agency: Hardchi Creative<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation
MTR Malls \u2013 Telford Plaza<\/em><\/strong>
Telford Community 45th Anniversary Celebration
Agency: Strategic Communications Consultants<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFairwood Holdings<\/strong>
Fairwood<\/strong><\/em>
Fairwood Soft Meal Product Launch Campaign
Agency: Hardchi Creative<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Anniversary Campaign” admin_label=”2. Best Anniversary Campaign” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong \u201cBack to the Beginning in 1975\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group
Hong Kong Market<\/em><\/strong>
Hong Kong Market 12th Anniversary Campaign 2026
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHKEX<\/strong>
HKEX Gong Tour
Agency: Sinclair<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Brand Reputation Management Strategy” admin_label=”3. Best Brand Reputation Management Strategy.” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nFairwood Holdings<\/strong>
Fairwood<\/strong><\/em>
Fairwood Soft Meal Product Launch Campaign
Agency: Hardchi Creative<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCaf\u00e9 de Coral Holdings<\/strong>
Bon App\u00e9tit Caf\u00e9 2025\/26<\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Building the Future Today
Agencies: BBDO Hong Kong, WPP Media Hong Kong<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Branding Strategy” admin_label=”4. Best Branding Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Building the Future Today
Agencies: BBDO Hong Kong, WPP Media Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong \u201cBack to the Beginning in 1975\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO Hong Kong<\/strong>
Cl\u00e9 de Peau Beaut\u00e9<\/strong><\/em>
L\u2019\u00e9veil des Sens de Synactif
Agency: EX-R International<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Corporate Affairs Strategy” admin_label=”5. Best Corporate Affairs Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n
\"\"<\/td>\nUni-China Group<\/strong>
Uni-China Group 25th Anniversary
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCHEERS UP FOUNDATION <\/strong>
Leo’s Kitchen<\/strong><\/em>
DigniMeal: The Home-Dish Project
Agency: 4448 Finger Marketing<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best CSR Communications” admin_label=”6. Best CSR Communications” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Disneyland Resort (HKDL)<\/strong>
PlayWell with Disney<\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
7-Eleven Hong Kong & Macau<\/strong><\/em>
\u2018Grounds to Green\u2019 Coffee Grounds Upcycling Program<\/td>\n<\/tr>\n
\"\"<\/td>\nFairwood Holdings<\/strong>
Fairwood<\/strong><\/em>
Fairwood Soft Meal Product Launch Campaign
Agency: Hardchi Creative<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Cultural Engagement” admin_label=”7. Best Cultural Engagement” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
\u201cThe Formless Way: Memorialising 85 years since Bruce Lee\u2019s birth\u201d Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong \u201cBack to the Beginning in 1975\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nChinachem Group (CCG)<\/strong>
CNY \u00d7 Papertecture \u2014 Where Paper Shapes Architecture
Agency: Meology<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation
MTR Shops<\/em>
<\/strong>Hong Kong Story Series
Agency: L Concept Communications<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Engagement \u2013 Mass Community” admin_label=”8. Best Engagement \u2013 Mass Community” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px|||” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong \u201cBack to the Beginning in 1975\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nOcean Park Corporation<\/strong>
Ocean Park Hong Kong<\/strong><\/em>
The Grand Panda-tastic First Birthday Gala: A Shared Historic Journey for Hong Kong
Agency: Ogilvy Public Relations<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Mannings BoostUP \u2013 Your Wellness & Beauty Fiesta
Agency: 120 Collective<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Engagement \u2013 Targeted Community” admin_label=”9. Best Engagement \u2013 Targeted Community” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nThe Development Bureau of the HKSARG, Construction Industry Council<\/strong>
Hong Kong Infrastructure No. 1
Agencies: Above The Line, Metta Communication<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Disneyland Resort (HKDL)<\/strong>
PlayWell with Disney<\/td>\n<\/tr>\n
\"\"<\/td>\nFairwood Holdings<\/strong>
Fairwood<\/strong><\/em>
Fairwood Soft Meal Product Launch Campaign
Agency: Hardchi Creative<\/em>
<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Experiential PR Campaign” admin_label=”10. Best Experiential PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nCarlsberg Asia<\/strong>
Carlsberg Asia \u00d7 Liverpool FC 360 Campaign in Asia
Agency: MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong
<\/strong>McDonald\u2019s Hong Kong \u201cBack to the Beginning in 1975\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO Hong Kong<\/strong>
Cl\u00e9 de Peau Beaut\u00e9<\/strong><\/em>
L\u2019\u00e9veil des Sens de Synactif
Agency: EX-R International<\/em>
<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Citygate Outlets<\/strong><\/em>
Citygate Outlets x BIG HUGS \u201cSPARKTACULAR Christmas\u201d Campaign
Agencies: Okie Dokie, Boxing Promotions<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Innovative PR Campaign” admin_label=”11. Best Innovative PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMakerVille<\/strong>
193 Waiting Around Integrated Comeback & Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/strong>
Chill Guy . Chill Walk Pop-up Store
Agencies: AMAZ, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
MCP CENTRAL, MCP DISCOVERY<\/strong><\/em>
MCP Wish Come True Sustainable Fashion Competition
Agency: Boxing Promotions<\/em>
<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Insights-Driven PR” admin_label=”12. Best Insights-Driven PR” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDeel<\/strong>
How original Hong Kong insights made Deel a leading voice on pay, AI and the future of work?
Agency: Spotlighters<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nZespri International<\/strong>
Nutritionist for Every Child: Bringing Trusted Nutrition Guidance to Every Meal Moment
Agency: Edelman China<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nZespri International<\/strong>
The Nutrition Prescription: Bridging Medical Treatment and Everyday Recovery Nutrition
Agency: Edelman China<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Integrated Communications” admin_label=”13. Best Integrated Communications” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nCirque du Soleil<\/strong>
Cirque du Soleil Hong Kong<\/strong><\/em>
Cirque du Soleil KOOZA: A Triumphant Return to Hong Kong
Agencies: Burson Hong Kong, Great Entertainment Group<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong
<\/strong>McDonald\u2019s Hong Kong \u201cBack to the Beginning in 1975\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nHongkong Land<\/strong>
LANDMARK<\/strong><\/em>
No\u00eblia at LANDMARK: Joy Begins With Giving
Agency: Ogilvy Public Relations<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Launch\/Rebranding PR Campaign” admin_label=”14. Best Launch\/Rebranding PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nFWD Hong Kong<\/strong>
FWD Insurance<\/strong><\/em>
A new home for Hong Kong to Celebrate living \u2013 FWD Tower launch campaign
Agencies: Burson Hong Kong, Six Degrees<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFairwood Holdings<\/strong>
Fairwood<\/strong><\/em>
Fairwood Soft Meal Product Launch Campaign
Agency: Hardchi Creative<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Mills Fabrica<\/strong>
PR to the Business Table: Redefining PR Value with The Mills Fabrica
Agency: Spotlighters<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Media Relations Strategy” admin_label=”15. Best Media Relations Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nWest Kowloon Cultural District Authority<\/strong>
M+<\/strong><\/em>
M+ Special Exhibition \u2019Zao Wou-Ki: Master Printmaker\u2019
Agency: Edelman Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Disneyland Resort (HKDL)<\/strong>
Hong Kong Disneyland 20th Anniversary \u2013 \u201cThe Most Magical Party of All\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nTai Kwun
<\/strong>The Right Story, The Right Audience, The Right Time
Agency: Golin Ketchum<\/em>
<\/em><\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nCirque du Soleil
Cirque du Soleil Hong Kong<\/em>
<\/strong>Cirque du Soleil KOOZA: A Triumphant Return to Hong Kong
Agencies: Burson Hong Kong, Great Entertainment Group<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best Partnership\/Sponsorship Campaign” admin_label=”16. Best Partnership\/Sponsorship Campaign” _builder_version=”4.27.0″ _module_preset=”default” min_height=”44px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nHang Seng Bank<\/strong>
New-Gen CEO Incuabtion Programme 2025
Agency: The Puzzle Marketing and PR<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Mannings BoostUP \u2013 Your Wellness & Beauty Fiesta
Agency: 120 Collective<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
\u201cThe Formless Way: Memorialising 85 years since Bruce Lee\u2019s birth\u201d Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nSino Group
<\/strong>GoCircular experiential campaign
Agency: Above The Line<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Performance PR Campaign” admin_label=”17. Best Performance PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSino Group<\/strong>
Olympian City<\/strong><\/em>
Olympian City \u201cA Timeless Dialogue with Xu Beihong\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Palace Museum<\/strong>
Ancient Egypt Unveiled: Turning an Exhibition into a Public Conversation
Agency: Edelman Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Disneyland Resort (HKDL)<\/strong>
Hong Kong Disneyland 20th Anniversary \u2013 \u201cThe Most Magical Party of All\u201d
Agency: 5ives Communications<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best PR Campaign \u2013 Art, Culture & Entertainment” admin_label=”18. Best PR Campaign \u2013 Art, Culture & Entertainment” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
\u201cThe Formless Way: Memorialising 85 years since Bruce Lee\u2019s birth\u201d Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nWest Kowloon Cultural District Authority<\/strong>
M+<\/strong><\/em>
M+ at Night PR Campaign
Agency: Edelman Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong
<\/strong>McDonald\u2019s Hong Kong \u201cBack to the Beginning in 1975\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best PR Campaign \u2013 Beauty & Wellness” admin_label=”19. Best PR Campaign \u2013 Beauty & Wellness” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSHISEIDO Hong Kong<\/strong>
Cl\u00e9 de Peau Beaut\u00e9<\/strong><\/em>
Key Radiance Care Launch Campaign
Agency: Propagate Marketing Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Mannings BoostUP \u2013 Your Wellness & Beauty Fiesta
Agency: 120 Collective<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nGilead Sciences Hong Kong, Hong Kong Anti-Cancer Society<\/strong>
The Adventure Jar: A Story of Magic for Families Living with Metastatic Breast Cancer
Agency: Health Impact Consulting<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best PR Campaign \u2013 Financial Services” admin_label=”20. Best PR Campaign \u2013 Financial Services” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHang Seng Bank<\/strong>
New-Gen CEO Incuabtion Programme 2025
Agency: The Puzzle Marketing and PR<\/em>
<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFWD Hong Kong<\/strong>
FWD Insurance<\/strong><\/em>
A new home for Hong Kong to Celebrate living \u2013 FWD Tower launch campaign
Agencies: Burson Hong Kong, Six Degrees<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUA Finance<\/strong>
UA Finance Hong Kong International Arm-wrestling Championship 2025
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best PR Campaign \u2013 Food & Beverage” admin_label=”21. Best PR Campaign \u2013 Food & Beverage” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nNestl\u00e9 Hong Kong<\/strong>
DREYER\u2019S Hong Kong<\/strong><\/em>
DREYER\u2019S x Sammi Cheng Brand Revamp Campaign
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFairwood Holdings<\/strong>
Fairwood<\/strong><\/em>
Ah Wood Curry
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nGarden Company<\/strong>
Garden<\/strong><\/em>
The \u201cAlways There\u201d
Agency: RSVP Communications<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best PR Campaign \u2013 Government\/Public Services” admin_label=”22. Best PR Campaign \u2013 Government\/Public Services” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Monetary Authority<\/strong>
Anti-scam Campaign Featuring Lachachu
Agency: Adbrownies Group<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Development Bureau of the HKSARG, Construction Industry Council<\/strong>
Hong Kong Infrastructure No. 1
Agencies: Above The Line, Metta Communication<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Productivity Council<\/strong>
AI with HKPC<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best PR Campaign \u2013 Lifestyle, Travel & Hospitality” admin_label=”23. Best PR Campaign \u2013 Lifestyle, Travel & Hospitality” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
MTR Shops<\/strong><\/em>
Hong Kong Story Series
Agency: L Concept Communications\u00a0<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Tourism Board<\/strong>
We Don\u2019t Wait For Fun
Agency: PLUG<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nEternal Group<\/strong>
Where Spirits Collide<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best PR Campaign \u2013 Property” admin_label=”24. Best PR Campaign \u2013 Property” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHongkong Land<\/strong>
LANDMARK<\/strong><\/em>
No\u00eblia at LANDMARK: Joy Begins With Giving
Agency: Ogilvy Public Relations<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
MCP CENTRAL, MCP DISCOVERY<\/strong><\/em>
MCP x Disney Princess Summer Blossom Gardens
Agencies: Makeitloud Marketing, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
MTR Malls \u2013 Telford Plaza<\/strong><\/em>
Telford Community 45th Anniversary Celebration
Agency: Strategic Communications Consultants<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best PR Campaign \u2013 Retail” admin_label=”25. Best PR Campaign \u2013 Retail” _builder_version=”4.27.0″ _module_preset=”default” min_height=”45px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMighty Ocean Company<\/strong>
The Body Shop<\/strong><\/em>
The Body Shop Dewberry Launch
Agency: RSVP Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/strong>
BABY MIRROR GO ROUND
Agencies: Madlab, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHongkong Land<\/strong>
LANDMARK<\/strong><\/em>
No\u00eblia at LANDMARK: Joy Begins With Giving
Agency: Ogilvy Public Relations<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best PR Campaign \u2013 Sports & Gaming” admin_label=”26. Best PR Campaign \u2013 Sports & Gaming” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Cityplaza x NBA \u201cLive The Game!\u201d
Agencies: Neonet, Boxing Promotions, Fevaworks<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nChinachem Group (CCG)<\/strong>
CCG Pickleball Challenge 2026
Agencies: Meology, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUA Finance
<\/strong>UA Finance Hong Kong International Arm-wrestling Championship 2025
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTencent Charity Foundation, Gaw Capital People\u2019s Place<\/strong>
Fly High Charity Sports Program<\/strong><\/em>
Fly High Charity Sports Program 2025
Agency: STH MORE HK<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best PR Event” admin_label=”27. Best PR Event” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald’s 50th Anniversary i\u2019m lovin\u2019 it Concert<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Disneyland Resort (HKDL)<\/strong>
Hong Kong Disneyland 20th Anniversary \u2013 \u201cThe Most Magical Party of All\u201d
Agency: 5ives Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUA Finance<\/strong>
UA Finance Hong Kong International Arm-wrestling Championship 2025
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Promotional PR Campaign” admin_label=”28. Best Promotional PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Building the Future Today
Agencies: BBDO Hong Kong, WPP Media Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Cityplaza x NBA \u201cLive The Game!\u201d
Agencies: Neonet, Boxing Promotions, Fevaworks<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWest Kowloon Cultural District Authority<\/strong>
WestK<\/strong><\/em>
WestK Shanghai Week 2025
Agency: Edelman Hong Kong<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Public Awareness Campaign” admin_label=”29. Best Public Awareness Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Building the Future Today
Agencies: BBDO Hong Kong, WPP Media Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFairwood Holdings<\/strong>
Fairwood<\/strong><\/em>
Fairwood Soft Meal Product Launch Campaign
Agency: Hardchi Creative<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
Ronald McDonald House Charities Hong Kong 30th Anniversary<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Storytelling Strategy” admin_label=”30. Best Storytelling Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Disneyland Resort (HKDL)<\/strong>
Hong Kong Disneyland 20th Anniversary \u2013 \u201cThe Most Magical Party of All\u201d
Agency: 5ives Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Building the Future Today
Agencies: BBDO Hong Kong, WPP Media Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Development Bureau of the HKSARG, Construction Industry Council<\/strong>
Hong Kong Infrastructure No. 1
Agencies: Above The Line, Metta Communication<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Audio \/ Video” admin_label=”31. Best Use of Audio \/ Video” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong \u201cBack to the Beginning in 1975\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
Ronald McDonald House Charities Hong Kong 30th Anniversary<\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Building the Future Today
Agencies: BBDO Hong Kong, WPP Media Hong Kong<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Use of Character IP” admin_label=”32. Best Use of Character IP” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Disneyland Resort (HKDL)<\/strong>
PlayWell with Disney<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Palace Museum<\/strong>
Pharaoh Cat: Transforming a 5,000-Year-Old Civilisation into Hong Kong\u2019s Most Successful Museum Character IP<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
Golden Tracks of Joy \u2013 McDonald’s 50 Years of Love<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Use of Content” admin_label=”33. Best Use of Content” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Wellcome<\/strong><\/em>
Everyday Value launch campaign
Agency: Fevaworks Solutions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Building the Future Today
Agencies: BBDO Hong Kong, WPP Media Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFairwood Holdings<\/strong>
Fairwood<\/strong><\/em>
Ah Wood Curry
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best Use of Emotional Connection” admin_label=”34. Best Use of Emotional Connection” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
MTR Shops<\/strong><\/em>
Hong Kong Story Series
Agency: L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Disneyland Resort (HKDL)<\/strong>
Hong Kong Disneyland 20th Anniversary \u2013 \u201cThe Most Magical Party of All\u201d
Agency: 5ives Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong
<\/strong>Cityplaza \u201cSweetmas\u201d
Agencies: ANON, Boxing Promotions, Fevaworks<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Best Use of Influencers” admin_label=”35. Best Use of Influencers” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nFairwood Holdings<\/strong>
Fairwood<\/strong><\/em>
Ah Wood Curry
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Development Bureau of the HKSARG, Construction Industry Council<\/strong>
Hong Kong Infrastructure No. 1
Agencies: Above The Line, Metta Communication<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO Hong Kong<\/strong>
Cl\u00e9 de Peau Beaut\u00e9<\/strong><\/em>
Key Radiance Care Launch Campaign
Agency: Propagate Marketing Communications<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Best Use of Social Media” admin_label=”36. Best Use of Social Media” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Building the Future Today
Agencies: BBDO Hong Kong, WPP Media Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMakerVille<\/strong>
193 Waiting Around Integrated Comeback & Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCaf\u00e9 de Coral<\/strong>
CON-CON Hong Kong 2026
Agency: dentsumcgarrybowen Hong Kong<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Best Use of Tech \/ AI” admin_label=”37. Best Use of Tech \/ AI” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Monetary Authority<\/strong>
Anti-scam Campaign Featuring Lachachu
Agency: Adbrownies Group<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcKinsey & Company
<\/strong>Brilliant Moves: Winning in the Next China \u2014 McKinsey Greater China’s AI-Enabled Communications System<\/td>\n<\/tr>\n
\"\"<\/td>\nBank of China (Hong Kong)<\/strong>
Banking TrendyToo<\/strong><\/em>
Ready, Set? Start Your Financial Journey Now.
Agency: Above The Line<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Best Viral Campaign” admin_label=”38. Best Viral Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMakerVille<\/strong>
193 Waiting Around Integrated Comeback & Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong
<\/strong>McDonald\u2019s Hong Kong \u201cBack to the Beginning in 1975\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nFairwood Holdings<\/strong>
Fairwood<\/strong><\/em>
Fairwood Orange
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Campaign of the Year” admin_label=”39. Campaign of the Year” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Palace Museum<\/strong>
Ancient Egypt Unveiled: From Museum Exhibition to Cultural Phenomenon
Agency: Edelman Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency
MOSTown<\/em>
<\/strong>MOSTown x The World of Eric Carle MOST \u2013 Whimsical Summer
Agencies: Beeple Company, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHongkong Land<\/strong>
LANDMARK<\/strong><\/em>
No\u00eblia at LANDMARK: Joy Begins With Giving
Agency: Ogilvy Public Relations<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”40. PR Leader of the Year (Agency)” admin_label=”40. PR Leader of the Year (Agency)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n
Crystal Wai<\/strong>
\nManaging Director<\/em>
\n5ives Communications<\/div>\n<\/td>\n<\/tr>\n
\"\"<\/td>\n\n
Jackie Lau <\/strong>
\nFounder & Media Strategist <\/em>
\nSpotlighters<\/div>\n<\/td>\n<\/tr>\n
\"\"<\/td>\n\n
Desmond Ku<\/strong>
\nFounder & Director <\/em>
\nThe Bridge Agency<\/div>\n
<\/div>\n
<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. PR Team of the Year (Agency)” admin_label=”42. PR Team of the Year (Agency)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n
\"\"<\/td>\n5ives Communications<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Bridge Agency<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”43. PR Team of the Year (Brand)” admin_label=”43. PR Team of the Year (Brand)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n
\"\"<\/td>\nFWD Hong Kong<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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