{"id":17032,"date":"2025-09-19T23:07:30","date_gmt":"2025-09-19T15:07:30","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/?page_id=17032"},"modified":"2026-02-25T19:50:52","modified_gmt":"2026-02-25T11:50:52","slug":"2025-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/2025\/winners\/","title":{"rendered":"2025 Winners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2025 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Best of Show \u2013 Brand” admin_label=”Best of Show \u2013 Brand” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”Best of Show \u2013 Agency” admin_label=”Best of Show \u2013 Agency” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nThe Bridge Agency<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”1. Best Anniversary Campaign” admin_label=”1. Best Anniversary Campaign” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong: 50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong and Shanghai Banking Corporation<\/strong>
The HSBC 160th Anniversary Rube Goldberg Machine
Agencies: Omnicom Media Group Hong Kong, NNNNNNN.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Brand Reputation Management Strategy” admin_label=”02. Best Brand Reputation Management Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Land Development Company<\/strong>
The Henderson<\/strong><\/em>
Unveiling of a New Icon<\/td>\n<\/tr>\n
\"\"<\/td>\nFullness Social Enterprises Society<\/strong>
Tithe Ethical Consumption Movement<\/strong><\/em>
Ethical Consumption Convenience Store
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Branding Strategy” admin_label=”3. Best Branding Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
24 Storage<\/strong><\/em>
\u201cDon\u2019t Let Spaces Limit Your Imagination\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nAsiaWorld-Expo\u00a0<\/strong>
Explore All in AWE<\/td>\n<\/tr>\n
\"\"<\/td>\nPANDORA Jewelry Asia-Pacific<\/strong>
PANDORA<\/strong><\/em>
BE LOVE Hong Kong
Agency: Guru Online Hong Kong<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Corporate Affairs Strategy” admin_label=”4. Best Corporate Affairs Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nUber Hong Kong<\/strong>
FROM RESISTANCE TO ACCEPTANCE: PAVING THE WAY FOR RIDESHARING
Agency: Golin<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Sustainability We All Count \u2013 Make Way For Nature
Agencies: Anonymous, L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWynn Resorts, Macau<\/strong>
Wynn Macau, Wynn Palace<\/strong><\/em>
Wynn Signature Chinese Wine Awards
Agency: FINN Partners<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best CSR Communications” admin_label=”5. Best PR Campaign \u2013 Banking, Finance & Insurance” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/strong>
7-Eleven Hong Kong & Macau<\/strong>
\u201cGrounds to Green\u201d Coffee Grounds Upcycling Program
Agency: Jervois One (Hong Kong)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered Hong Kong Marathon<\/strong><\/em>
Standard Chartered Hong Kong Marathon 2025
Agency: Secret Tour (HK)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nLEGO HONG KONG<\/strong>
LEGO<\/strong><\/em>
LEGO\u00ae Build to Give Community Tour
Agency: 5IVES COMMUNICATIONS<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Engagement \u2013 Mass Community” admin_label=”6. Best Engagement \u2013 Mass Community” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||10px|||” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong: 50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC<\/strong>
HSBC\u2019s Fraud Prevention University
Agency: MSL Hong Kong<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Engagement \u2013 Targeted Community” admin_label=”7. Best Engagement \u2013 Targeted Community” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Culinary Delights
Agencies: Narrow Door, Tatler Asia<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUber Hong Kong<\/strong>
The Airport Code War
Agency: Omelette Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nLEGO HONG KONG<\/strong>
LEGO<\/strong><\/em>
LEGO\u00ae Build to Give Community Tour
Agency: 5IVES COMMUNICATIONS<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Experiential PR Campaign” admin_label=”8. Best Experiential PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHSBC<\/strong>
HSBC\u2019s Fraud Prevention University
Agency: MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
Cathay \u2013 Nothing Beats Being There
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTaikoo Place, Swire Properties Management<\/strong>
Taikoo Place<\/strong><\/em>
PROJECT AFTER 6: Padel Tour 2024
Agencies: PLUG, The Plastic Chair<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Innovative PR Campaign” admin_label=”9. Best Innovative PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
TamJai x Grandma\u2019s Scones \u2013 The Mala Job Fair
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered Hong Kong Marathon<\/strong><\/em>
Standard Chartered Hong Kong Marathon 2025
Agency: Secret Tour (HK)<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Insights-Driven PR Campaign” admin_label=”10. Best Insights-Driven PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS SME Banking<\/strong><\/em>
DBS HK SME Thought Leadership Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Your Hair, Your Way
Agency: L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR<\/strong>
ELEMENTS<\/strong><\/em>
ELEMENTS! DELIGHT-GO-ROUND
Agency: Boxing Promotions<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Integrated Communications” admin_label=”11. Best Integrated Communications” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
Cathay \u2013 Nothing Beats Being There
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation
<\/strong>Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered Hong Kong Marathon<\/strong><\/em>
Standard Chartered Hong Kong Marathon 2025
Agency: Secret Tour (HK)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Art Basel Global Partnership
Agency: Sutton PR Asia<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Launch\/Rebranding PR Campaign” admin_label=” 12. Best Launch\/Rebranding PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
Henderson Malls MCP, MOSTown<\/strong><\/em>
MCP x MOSTown x LEGO\u00ae Lucky Up New Year
Agencies: Event Elite Production and Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Land Development Company<\/strong>
The Henderson<\/strong><\/em>
Unveiling of a New Icon<\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Performance PR Campaign” admin_label=”13. Best Performance PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Tourism Board, Hong Kong International Airport<\/strong>
\u201cStep into Hong Kong, Step into Hong Kong Movies\u201d Twilight of the Warriors: Walled In Movie Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/strong>
AVANTGARDEY Pop-up Store
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Properties
GO PARK Sai Sha<\/em>
<\/strong>GO PARK Sai Sha Grand Launch
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best PR Campaign \u2013 Banking, Finance & Insurance” admin_label=”14. Best PR Campaign \u2013 Banking, Finance & Insurance” _builder_version=”4.27.0″ _module_preset=”default” min_height=”44px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nThe Hong Kong and Shanghai Banking Corporation<\/strong>
The HSBC 160th Anniversary Rube Goldberg Machine
Agencies: Omnicom Media Group Hong Kong, NNNNNNN.<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nBank of China (Hong Kong)<\/strong>
Banking TrendyToo presents: \u201cStrive for the Best. Together We Break the Record!\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nStashAway<\/strong>
Becoming THE Personal Financial Secretary of Hong Kongers
Agency: Spotlighters<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best PR Campaign \u2013 Beauty & Wellness” admin_label=”15. Best PR Campaign \u2013 Beauty & Wellness” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign
Agencies: Flare Communications Group, Pontac, Untitled<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Your Hair, Your Way
Agency: L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nGilead Sciences Hong Kong<\/strong>
Proud to Care
Agency: Health Impact Consulting<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best PR Campaign \u2013 Customer Acquisition & Retention ” admin_label=”16. Best PR Campaign \u2013 Customer Acquisition & Retention ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nUber Hong Kong<\/strong>
The Airport Code War
Agency: Omelette Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
24 Storage<\/strong><\/em>
\u201cDon\u2019t Let Spaces Limit Your Imagination\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
Hong Kong Market<\/strong><\/em>
Hong Kong Market Eshop Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDeel
<\/strong>How Deel became the go-to talent partner for HK
Agency: Spotlighters<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best PR Campaign \u2013 ESG” admin_label=”17. Best PR Campaign \u2013 ESG” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/strong>
7-Eleven Hong Kong & Macau<\/strong>
\u201cGrounds to Green\u201d Coffee Grounds Upcycling Program
Agency: Jervois One (Hong Kong)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian (\u201cTamJai\u201d), TamJai SamGor Mixian (\u201cSamGor\u201d)<\/strong><\/em>
TamJai \u2013 TJI Pioneers Upcycling of Surplus Pork Belly
Agencies: Above The Line, Hong Kong Design Institute (VTC)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Green T Baby Fun Day
Agencies: Frengers Communications, MORE PR & Marketing<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best PR Campaign \u2013 Food & Beverage” admin_label=”18. Best PR Campaign \u2013 Food & Beverage” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
TamJai x Grandma\u2019s Scones \u2013 The Mala Job Fair
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMars Company Hong Kong<\/strong>
SNICKERS<\/strong><\/em>
Snickers Gaming Campaign \u2013 \u201cYou\u2019re Off Your Game When You\u2019re Hungry\u201d
Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong: 50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best PR Campaign \u2013 Government\/Public Services” admin_label=”19. Best PR Campaign \u2013 Government\/Public Services” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWest Kowloon Cultural District Authority<\/strong>
M+<\/strong><\/em>
M+ Exhibition \u201cI. M. Pei: Life Is Architecture\u201d \u2013 PR Campaign (Hong Kong and Shanghai)
Agency: Edelman Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board, Hong Kong International Airport<\/strong>
\u201cStep into Hong Kong, Step into Hong Kong Movies\u201d Twilight of the Warriors: Walled In Movie Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
HKJC X Mill MILK Content Collaboration
<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best PR Campaign \u2013 Lifestyle, Entertainment & Sport” admin_label=”20. Best PR Campaign \u2013 Lifestyle, Entertainment & Sport” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered Hong Kong Marathon<\/strong><\/em>
Standard Chartered Hong Kong Marathon 2025
Agency: Secret Tour (HK)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Real Estate Agency<\/strong>
apm<\/strong><\/em>
Pass the Torch! Ignite Your Olympic Spirit @apm<\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Properties<\/strong>
GO PARK Sai Sha<\/strong><\/em>
GO PARK Sai Sha Grand Launch
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best PR Campaign \u2013 Partnership\/Sponsorship” admin_label=”21. Best PR Campaign \u2013 Partnership\/Sponsorship” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Your Hair, Your Way
Agency: L Concept Communications\u00a0<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Citygate Outlets<\/strong><\/em>
\u201cCatch The Luck\u201d CNY Campaign
Agencies: AM PM (HK), Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
\u201c100% DORAEMON & FRIENDS\u201d@Ngong Ping 360
Agency: Above The Line<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best PR Campaign \u2013 Property” admin_label=”22. Best PR Campaign \u2013 Property” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nSwire Properties<\/strong>
Pacific Place<\/strong><\/em>
ChristmasVille
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHongkong Land<\/strong>
LANDMARK<\/strong><\/em>
Wrap It Up! A Christmas Atelier at LANDMARK curated by Sarah Andelman
Agency: Ogilvy PR<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Cityplaza x Coca-cola \u201cLIVE HAPPY Cheers!\u201d
Agencies: Button Creations, DDPR, Hardchi Creative<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Times Square
<\/strong>Inside Out 2: Emotion Playpark
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best PR Campaign \u2013 Public Awareness” admin_label=”23. Best PR Campaign \u2013 Public Awareness” _builder_version=”4.27.0″ _module_preset=”default” min_height=”45px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSun Hung Kai Properties<\/strong>
GO PARK Sai Sha<\/strong><\/em>
GO PARK Sai Sha Grand Launch
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian (\u201cTamJai\u201d), TamJai SamGor Mixian (\u201cSamGor\u201d)<\/strong><\/em>
TamJai \u2013 TJI Pioneers Upcycling of Surplus Pork Belly
Agencies: Above The Line, Hong Kong Design Institute (VTC)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
MTR Station Rail Voyage Exhibition<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best PR Campaign \u2013 Retail” admin_label=”24. Best PR Campaign \u2013 Retail” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nNan Fung Group<\/strong>
AIRSIDE<\/strong><\/em>
AIRSIDE Culturetainment
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Real Estate Agency<\/strong>
apm<\/strong><\/em>
Pass the Torch! Ignite Your Olympic Spirit @apm<\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
Henderson Malls MCP, MOSTown<\/strong><\/em>
MCP x MOSTown x LEGO\u00ae Lucky Up New Year
Agencies: Event Elite Production and Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best PR Campaign \u2013 Travel & Hospitality” admin_label=”25. Best PR Campaign \u2013 Travel & Hospitality” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Mahjong Company<\/strong>
Traditional Mahjong School Experience
Agency: Trellis Digital Company<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Park Lane Hong Kong, Autograph Collection<\/strong>
Where Heritage Meets Innovation
Agency: Golin<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Hotels<\/strong>
EAST Hong Kong<\/strong><\/em>
Arrive at a Different Place
Agency: FINN Partners Greater China<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best PR Event” admin_label=”26. Best PR Event” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCentral Market, Chinachem Group, Urban Renewal Authority<\/strong>
Central Market<\/strong><\/em>
The Pawfect Christmas at Central Market
Agencies: Makeitloud Marketing, PLUG<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Real Estate Agency<\/strong>
apm<\/strong><\/em>
Pass the Torch! Ignite Your Olympic Spirit @apm<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Promotional PR Campaign” admin_label=”27. Best Promotional PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
MTR 45th Anniversary Festivities<\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Properties<\/strong>
GO PARK Sai Sha<\/strong><\/em>
GO PARK Sai Sha Grand Launch
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
TamJai x Grandma\u2019s Scones \u2013 The Mala Job Fair
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Storytelling Strategy” admin_label=”28. Best Storytelling Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
A Cathay Flypast to remember
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong: 50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Brand Mascots” admin_label=”29. Best Use of Celebrities\/Influencers” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong: 50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
MOSTown<\/strong><\/em>
MOSTown x Sanrio characters MOST-Fluffy Winter Musical
Agencies: BBG Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
MCP<\/strong><\/em>
MCP x Teletubbies Christmas Snowy Adventure<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Content” admin_label=”30. Best Use of Content” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
A Cathay Flypast to remember
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
TamJai x Grandma\u2019s Scones \u2013 The Mala Job Fair
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nAsahi Beer Asia<\/strong>
Asahi Hong Kong<\/strong><\/em>
Asahi Nama Jokki
Agency: Flare Communications Group<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Influencers” admin_label=” 31. Best Use of Influencers” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nJust Kidding<\/strong>
Tyson Yoshi \u201c1994\u201d New Song Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nXiaomi H.K.<\/strong>
Xiaomi<\/strong><\/em>
Xiaomi 15 Series Launch Campaign
Agency: Flare Communications Group<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMars Company Hong Kong<\/strong>
SNICKERS<\/strong><\/em>
Snickers Gaming Campaign \u2013 \u201cYou\u2019re Off Your Game When You\u2019re Hungry\u201d
Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Use of Social Media” admin_label=”32. Best Use of Social Media” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
A Cathay Flypast to remember
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation
<\/strong>Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Use of Tech\/AI” admin_label=”33. Best Use of Tech\/ AI” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nVolvo Cars Greater China<\/strong>
VOLVO<\/strong><\/em>
HochiCreateFusion \u2013 Your AIGC Communication Engine by Zhewen Interactive
Agency: Zhewen Interactive Group<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nBank of China (Hong Kong)<\/strong>
Banking TrendyToo presents: \u201cStrive for the Best. Together We Break the Record!\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign
Agencies: Omelette Digital, Pontac<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best Viral Campaign” admin_label=”34. Best Viral Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nUber Hong Kong<\/strong>
The Airport Code War
Agency: Omelette Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
A Cathay Flypast to remember
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/strong>
AVANTGARDEY Pop-up Store
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Campaign of the Year” admin_label=”35. PR Team of the Year” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong: 50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation
<\/strong>Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
\u201c100% DORAEMON & FRIENDS\u201d@Ngong Ping 360
Agency: Above The Line<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”36. PR Leader of the Year (Agency)” admin_label=”36. PR Leader of the Year (Agency)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n
\"\"<\/td>\nDesmond Ku<\/strong>
\nManaging Director<\/em>
\nThe Bridge Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nKevin On<\/strong>
\nGeneral Manager, Hong Kong<\/em>
\nThe Hoffman Agency Hong Kong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 [\/et_pb_toggle][et_pb_toggle title=”39. PR Team of the Year (Brand)” admin_label=”38. PR Team of the Year (Brand)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSwire Properties<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nWest Kowloon Cultural District Authority\u200b\u200b\u00a0<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”39. PR Team of the Year (Agency)” admin_label=”38. PR Team of the Year (Agency)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nThe Bridge Agency<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nFlare Communications Group<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\n The Hoffman Agency Hong Kong<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 Winners MTR Corporation The Bridge Agency McDonald\u2019s Hong KongMcDonald\u2019s Hong Kong: 50 Years of LoveAgency: Hill and Knowlton MTR CorporationJourney TogetherAgencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital The Hong Kong and Shanghai Banking CorporationThe HSBC 160th Anniversary Rube Goldberg MachineAgencies: Omnicom Media Group Hong Kong, NNNNNNN. MTR CorporationJourney TogetherAgencies: Mindshare Hong […]<\/p>\n","protected":false},"author":64,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-17032","page","type-page","status-publish","hentry"],"yoast_head":"\n2025 Winners - The PR Awards Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/2025\/winners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Winners - The PR Awards Hong Kong\" \/>\n<meta property=\"og:description\" content=\"2025 Winners MTR Corporation The Bridge Agency McDonald\u2019s Hong KongMcDonald\u2019s Hong Kong: 50 Years of LoveAgency: Hill and Knowlton MTR CorporationJourney TogetherAgencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital The Hong Kong and Shanghai Banking CorporationThe HSBC 160th Anniversary Rube Goldberg MachineAgencies: Omnicom Media Group Hong Kong, NNNNNNN. 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