{"id":15456,"date":"2025-03-25T20:11:38","date_gmt":"2025-03-25T20:11:38","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/?page_id=15456"},"modified":"2025-03-25T20:12:20","modified_gmt":"2025-03-25T20:12:20","slug":"2024-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/2024\/winners\/","title":{"rendered":"2024 Winners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2024 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Best of Show \u2013 Brand” admin_label=”Best of Show \u2013 Brand” _builder_version=”4.16″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nHong Kong Disneyland Resort<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”Best of Show \u2013 Agency” admin_label=”Best of Show \u2013 Agency” _builder_version=”4.16″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nAbove The Line Company <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”1. Best Experiential PR Campaign” admin_label=”1. Best Experiential PR Campaign” _builder_version=”4.16″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nBMW Concessionaires (HK)<\/strong>
\u201cBMW \/\/\/MPLIFY YOUR PASSION\u201d at Kai Tak Cruise Terminal
Agency: <\/em>Above The Line Company<\/em> <\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nBank of China (Hong Kong) <\/strong>
BOCHK Banking TrendyToo<\/strong><\/em>
BOCHK TrendyToo Splash!
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCoca-Cola China<\/strong>
Coca-Cola <\/strong><\/em>
Coca-Cola \u2018God of Cookery\u2019 Foodmarks at Temple Street<\/span>
Agency: Ernest & Donald Marketing Communications <\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Cityplaza x Disney Grow with LOVE<\/span>
Agencies: MakeItLoud, Boxing Promotions<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Innovative PR Campaign” admin_label=”2. Best Innovative Campaign” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nTam Jai International<\/strong>
Tamjai International Hot Dish Launch Campaign<\/span>
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Citygate Outlets<\/strong><\/em>
Beyond Glass<\/span>
Agencies: Boxing Promotions, Hardchi Creative<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nBMW Concessionaires (HK) <\/span><\/strong>
\u201cBMW \/\/\/MPLIFY YOUR PASSION\u201d at Kai Tak Cruise Terminal
Agency: Above The Line Company <\/em><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Insights-Driven PR Campaign” admin_label=”3. Best Launch\/Rebranding Campaign” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nPrimeCredit<\/span><\/strong>
WeWa <\/strong><\/em>
WeWa Plays Big: Lying Down Challenge<\/span>
Agency: Project Doloo<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nBank of China (Hong Kong)<\/span><\/strong>
BOCHK Banking TrendyToo<\/strong><\/em>
BOCHK TrendyToo Splash!<\/span>
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/span><\/strong>
DBS BusinessClass<\/span><\/strong><\/em>
DBS BusinessClass SME Sustainability Campaign<\/span>
Agency: Good Morning Creative<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Launch\/Rebranding PR Campaign” admin_label=”4. Best Performance PR Campaign” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Disneyland Resort<\/span><\/strong>
World of Frozen
<\/i><\/strong>Agency: 5ives Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation <\/span><\/strong>
The Wai<\/em><\/strong>
The Wai Mall Opening<\/span>
Agency: Above The Line Company <\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nPrimeCredit
WeWa <\/em>
<\/span><\/strong>WeWa Plays Big: Lying Down Challenge
Agency: Project Doloo<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Properties<\/strong>
New Town Plaza<\/strong><\/em>
New Town Plaza Dino Park Launch<\/span>
Agency: Dynamic Duo Co. (DDPR)<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Performance PR Campaign” admin_label=”5. Best PR Campaign \u2013 Banking, Finance & Insurance” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Disneyland Resort<\/span><\/strong>
World of Frozen
<\/i><\/strong>Agency: 5ives Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCoca-Cola China<\/strong>
Coca-Cola <\/strong><\/em>
Coca-Cola \u2018God of Cookery\u2019 Foodmarks at Temple Street<\/span>
Agency: Ernest & Donald Marketing Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWest Kowloon Cultural District Authority<\/span><\/strong>
Hong Kong International Cultural Summit<\/span>
Agency: Edelman Hong Kong<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best PR Campaign \u2013 Banking, Finance & Insurance” admin_label=”6. Best PR Campaign \u2013 Corporate Social Responsibility” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||10px|||” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nBank of China (Hong Kong) <\/strong>
BOCHK Banking TrendyToo<\/strong><\/em>
BOCHK TrendyToo Splash!
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC<\/span><\/strong>
HSBC Fraud Campaign
Agency: Hill and Knowlton<\/em><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nCTF Life<\/span><\/strong>
PowerUp on the Harbour Playpark<\/span>
Agency: MSL Hong Kong<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best PR Campaign \u2013 Corporate Social Responsibility” admin_label=”7. Best PR Campaign \u2013 Customer Acquisition” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/span><\/strong>
MTR <\/span><\/strong>
Mr Doodle in Space @MTR<\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/span><\/strong>
MCP CENTRAL, MCP DISCOVERY <\/span><\/strong>
MCP x The Wooderful Land \u201cSummer in the Wooderful Land\u201d<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/span><\/strong>
Walk With Me<\/span>
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best PR Campaign \u2013 Customer Acquisition” admin_label=”8. Best PR Campaign \u2013 ESG” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation <\/span><\/strong>
The Wai<\/em><\/strong>
The Wai Mall Opening<\/span>
Agency: Above The Line Company<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWeChat Pay HK<\/span><\/strong>
Enjoy Seamless HKD payments in Mainland with WeChat Pay HK<\/span>
Agencies: Above The Line Company, PHD Hong Kong<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMicrosoft Hong Kong <\/span><\/strong>
Microsoft<\/span><\/em><\/strong>
Converting AI Sceptics into Believers<\/span>
Agency: The Hoffman Agency, Hong Kong<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best PR Campaign \u2013 ESG” admin_label=”9. Best PR Campaign \u2013 Fashion & Apparel” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nThe Mills Fabrica <\/strong>
Fabrica X<\/em><\/strong>
From lab to closet \u2013 making sustainable living accessible for all
Agency: Spotlighters<\/em><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSino Group, HKIF, Archireef, Ocean Park<\/span><\/strong>
CORAL REEFStoration Campaign<\/span>
Agency: Sinclair<\/em><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nLink Asset Management<\/span>
<\/strong>Strive for Green, Game On! Link’s Food Waste Recycling Competition<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best PR Campaign \u2013 Food & Beverage” admin_label=”11. Best PR Campaign \u2013 Food & Beverage” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nTamjai International<\/span><\/strong>
Tamjai International Hot Dish Launch Campaign<\/span>
Agency: The Bridge Agency<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/span> <\/strong>
Bao Dim Sin Seng<\/span><\/strong><\/em>
Bao Dim Sin Seng 15th Anniversary Campaign<\/span>
Agencies: The Bridge Agency, Hardchi Creative<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCoca-Cola China<\/strong>
Coca-Cola <\/strong><\/em>
Coca-Cola \u2018God of Cookery\u2019 Foodmarks at Temple Street<\/span>
Agency: Ernest & Donald Marketing Communications<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=” 12. Best PR Campaign \u2013 Fashion & Beauty” admin_label=” 12. Best PR Campaign \u2013 Healthcare & Pharmaceuticals” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMighty Ocean<\/span><\/strong>
The Body Shop<\/span> <\/strong><\/em>
The Body Shop Positive Change Starts with A Gift<\/span>
Agency: RSVP Communications <\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTUMI<\/span><\/strong>
Discovering Asra<\/span>
Agencies: PLUG, W Communications, Loic Serot, AsiaOMB<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Mills Fabrica<\/span><\/strong>
Fabrica X<\/span><\/strong>
<\/em>From lab to closet \u2013 making sustainable fashion accessible for all
Agency: Spotlighters<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best PR Campaign \u2013 Lifestyle & Entertainment” admin_label=”13. Best PR Campaign \u2013 Lifestyle and Entertainment” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Disneyland Resort<\/span><\/strong>
World of Frozen<\/span>
Agency: 5ives Communications<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nLee Tung Avenue<\/span><\/strong>
Lee Tung Avenue Moon Fest Lumiere<\/span>
Agency: Above The Line Company <\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHKTVmall<\/span><\/strong>
Mom-certified<\/span>
Agency: MSL Hong Kong<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=” 14. Best PR Campaign \u2013 Partnership\/Sponsorship” admin_label=” 14. Best PR Campaign \u2013 Partnership\/Sponsorship” _builder_version=”4.16″ _module_preset=”default” min_height=”44px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation <\/span><\/strong>
MTR<\/strong><\/em>
Double Ducks @ MTR<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Ngong Ping 360<\/span><\/strong>
Double Ducks@Ngong Ping 360<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\nBossini Enterprises, Uni-China Group<\/span><\/strong>
Bossini Enterprises<\/span><\/strong><\/em>
Eat Word Campaign<\/span>
Agency: Hardchi Creative<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best PR Campaign \u2013 Property” admin_label=”15. Best PR Campaign \u2013 Property” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nCitywalk, Urban Renewal Authority, Sino Group<\/span><\/strong>
Sino Malls<\/span><\/strong><\/em>
A Hundred Blessings for a Caring Community<\/span>
Agency: Above The Line Company <\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Sun Hung Kai Real Estate Agency <\/span><\/strong>
apm<\/span><\/strong><\/em>
Light Up the Night with apm \u2013 Shows, shopping and more<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\nHenderson Leasing Agency <\/span><\/strong>
MOSTown<\/span><\/strong><\/em>
MOSTown \u2018The MOST Green Fin-est Summer Eco-Camp\u2019<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best PR Campaign \u2013 Public Awareness” admin_label=”16. Best PR Campaign \u2013 Public Awareness” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nTamjai International<\/span><\/strong>
Tamjai International Hot Dish Launch Campaign<\/span>
Agency: The Bridge Agency<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/span><\/strong>
Double Ducks@Ngong Ping 360<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC<\/span><\/strong>
HSBC Fraud Campaign<\/span>
Agency: Hill and Knowlton<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best PR Campaign \u2013 Public Services” admin_label=”15. Best PR Campaign \u2013 Property” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\n\n

The University of Chicago<\/span><\/strong>
Tram Tales: 120 Years of Hong Kong Tramways<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n

MTR Corporation <\/span><\/strong>
MTR<\/strong><\/em>
Double Ducks @ MTR<\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\nHong Kong Chinese Orchestra <\/span><\/strong>
HKDF20A-Chinachem Group Presents: One Beat, One Community: Connecting Through the Drum<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best PR Campaign \u2013 Retail” admin_label=”18. Best PR Campaign \u2013 Travel & Hospitality” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nBossini Enterprises<\/span><\/strong>
Eat Word Campaign<\/span>
Agency: Hardchi Creative<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/span><\/strong>
Mannings<\/strong><\/em>
2024 Mannings CNY Campaign<\/span>
Agency: L Concept Communications<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/span><\/strong>
Cityplaza x Hot Toys: The Flash Speed Force Quest<\/span>
Agency: Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTUMI<\/span><\/strong>
Discovering Asra<\/span>
Agencies: PLUG, W Communications, Loic Serot, AsiaOMB<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best PR Campaign \u2013 Travel & Hospitality” admin_label=”19. Best PR Event” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Disneyland Resort<\/span><\/strong>
World of Frozen
<\/i><\/strong>Agency: 5ives Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nLee Tung Avenue<\/span><\/strong>
Lee Tung Avenue Moon Fest Lumiere<\/span>
Agency: Above The Line Company<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNina Hospitality<\/span><\/strong>
Surprise Yourself<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best PR Event” admin_label=”20. Best Promotional PR Campaign” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nBMW Concessionaires (HK) <\/strong>
\u201cBMW \/\/\/MPLIFY YOUR PASSION\u201d at Kai Tak Cruise Terminal<\/span>
Agency: Above The Line Company<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Disneyland Resort<\/span><\/strong>
World of Frozen
<\/i><\/strong>Agency: 5ives Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNew World Development Company <\/span><\/strong>
New World Harbour Race 2023 \u2013 Harbour Playpark<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best Promotional PR Campaign” admin_label=”21. Best Viral Campaign” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation <\/span><\/strong>
MTR<\/i><\/b>
Double Ducks @ MTR<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Disneyland Resort<\/span><\/strong>
World of Frozen
<\/i><\/strong>Agency: 5ives Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWeChat Pay HK<\/span><\/strong>
Enjoy Seamless HKD payments in Mainland with WeChat Pay HK<\/span>
Agencies: Above The Line Company, PHD Hong Kong<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Viral Campaign” admin_label=”22. Best Branding Strategy” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Disneyland Resort<\/span><\/strong>
World of Frozen
<\/i><\/strong>Agency: 5ives Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamjai International<\/span><\/strong>
Tamjai International Hot Dish Launch Campaign<\/span>
Agency: The Bridge Agency<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nPrimeCredit
WeWa <\/em>
<\/span><\/strong>WeWa Plays Big: Lying Down Challenge
Agency: Project Doloo<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Brand Reputation Management Strategy” admin_label=”23. Best Engagement \u2013 Mass Community” _builder_version=”4.16″ _module_preset=”default” min_height=”45px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nBossini Enterprises<\/span><\/strong>
Eat Word Campaign<\/span>
Agency: Hardchi Creative<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/span><\/strong>
Walk With Me<\/span>
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nLink Asset Management<\/span>
<\/strong>Strive for Green, Game On! Link’s Food Waste Recycling Competition<\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Lab Company <\/span><\/strong>
MTR Lab<\/strong><\/em>
Co-create a smarter, greener community with our partners
Agency: Sinclair<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Branding Strategy” admin_label=”24. Best Engagement \u2013 Targeted Community” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nBossini Enterprises<\/span><\/strong>
Eat Word Campaign<\/span>
Agency: Hardchi Creative<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Disneyland Resort<\/span><\/strong>
World of Frozen
<\/i><\/strong>Agency: 5ives Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/span><\/strong>
Live more, Bank less<\/span>
Agency: Narrow Door<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Corporate Affairs Strategy” admin_label=”25. Best Integrated Communications” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nWest Kowloon Cultural District Authority<\/span><\/strong>
Hong Kong International Cultural Summit<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Youth Arts Foundation<\/span><\/strong>
Standard Chartered Arts in the Park 2023<\/span>
Agency: The Chance Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
MTR<\/span><\/strong><\/em>
Double Ducks @ MTR<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=” 26.Best Engagement \u2013 Mass Community” admin_label=” 26. Best Pandemic Response” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nBossini Enterprises<\/span><\/strong>
Eat Word Campaign<\/span>
Agency: Hardchi Creative<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/span><\/strong>
JC Youth Football Academy Summit 2023
Agency: PHD Hong Kong<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency <\/span><\/strong>
MOSTown<\/span><\/strong><\/em>
MOSTown \u2018The MOST Green Fin-est Summer Eco-Camp\u2019<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Engagement \u2013 Targeted Community” admin_label=”27. Best Reputation Management Strategy” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nBMW Concessionaires (HK)<\/strong>
\u201cBMW \/\/\/MPLIFY YOUR PASSION\u201d at Kai Tak Cruise Terminal
Agency: <\/em>Above The Line Company<\/em><\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Youth Arts Foundation<\/span><\/strong>
Standard Chartered Arts in the Park 2023<\/span>
Agency: The Chance Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Housing Society <\/span><\/strong>
Community ESG Programme<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Integrated Communications” admin_label=”28. Best Storytelling Strategy” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nWeChat Pay HK<\/span><\/strong>
Enjoy Seamless HKD payments in Mainland with WeChat Pay HK<\/span>
Agencies: Above The Line Company, PHD Hong Kong<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/span><\/strong>
Double Ducks@Ngong Ping 360<\/td>\n<\/tr>\n
\"\"<\/td>\nTUMI<\/span><\/strong>
Discovering Asra<\/span>
Agencies: PLUG, W Communications, Loic Serot, AsiaOMB<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Real-Time Response” admin_label=”29. Best Use of Celebrities\/Influencers” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nTamjai International<\/span><\/strong>
Tamjai International Hot Dish Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFortune Malls<\/span><\/strong>
Fortune Happy Tour Around Hong Kong<\/span>
Agency: Hardchi Creative<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSino Malls<\/span><\/strong>
tmtplaza<\/span><\/strong><\/em>
Auspicious Dragon Blessings for the New Year<\/span>
Agency: Boxing Promotions<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Storytelling Strategy” admin_label=”30. Best Use of Content” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nHutchison Telecommunications (Hong Kong) <\/span><\/strong>
3HK<\/span><\/strong><\/em>
5G Broadband: Solitude<\/span>
Agency: Madkids<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCathay<\/span><\/strong>
<\/strong><\/em>Move Through the Wave
Agency: MSL Hong Kong<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nOlympian City, NBA<\/span><\/strong>
Sino Malls<\/span><\/strong><\/em>
NBA SUMMER BASE<\/span>
Agencies: Neonet, MGV<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/span>
Bao Dim Sin Seng<\/span>
<\/strong>Bao Dim Sin Seng 15th Anniversary Campaign<\/span>
Agencies: The Bridge Agency, Hardchi Creative<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Content” admin_label=” 31. Best Use of Micro-Influencers” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nCitywalk, Urban Renewal Authority, Sino Group<\/span><\/strong>
Sino Malls<\/span><\/strong><\/em>
\u201cKIDS DREAM BIG! My Dream Job Expo\u201d by Citywalk<\/span>
Agency: Boxing Promotions<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/span><\/strong>
Cityplaza x Disney Grow with LOVE<\/span>
Agencies: MakeItLoud, Boxing Promotions<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCathay<\/span><\/strong>
Move Through the Wave<\/span>
Agency: MSL Hong Kong<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Use of Influencers” admin_label=”32. Best Use of Social Media” _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nPrimeCredit
WeWa <\/em>
<\/span><\/strong>WeWa Plays Big: Lying Down Challenge
Agency: Project Doloo<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\n\n

HKTVmall<\/span><\/strong>
Mom-certified<\/span>
Agency: MSL Hong Kong<\/span><\/em><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\nLink Asset Management <\/span><\/strong>
Lok Fu Place & Temple Mall<\/em><\/strong>
Experiential Journey through Wong Tai Sin<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Use of Social Media” admin_label=”32. Best Use of Social Media” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nPrimeCredit
WeWa <\/em>
<\/span><\/strong>WeWa Plays Big: Lying Down Challenge
Agency: Project Doloo<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHutchison Telecommunications (Hong Kong) <\/span><\/strong>
3HK<\/span><\/strong><\/em>
5G Broadband: Solitude<\/span>
Agency: Madkids<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nKlook<\/span><\/strong>
Klook Kreator programme \u2013 JoyKreator HK<\/span>
Agencies: RICE Communications, Dawning Communications & Brand Management<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best Use of Technology” admin_label=”33. Best Use of Technology” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nSwire Properties<\/span>
Citygate Outlets<\/span>
<\/strong>Summer Exploration \u2013 Hello Kitty Seven Wonders in MetaGaia<\/span>
Agencies: Boxing Promotions, Oasis Brand Communications<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nBank of China (Hong Kong) <\/strong>
BOCHK Banking TrendyToo<\/strong><\/em>
BOCHK TrendyToo Splash!
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nOlympian City, NBA<\/span><\/strong>
Sino Malls<\/span><\/strong><\/em>
NBA SUMMER BASE<\/span>
Agencies: Neonet, MGV<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Campaign of the Year” admin_label=”34. Campaign of the Year” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nTamjai International<\/span><\/strong>
Tamjai International Hot Dish Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nPrimeCredit
WeWa <\/em>
<\/span><\/strong>WeWa Plays Big: Lying Down Challenge
Agency: Project Doloo<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/span>
Bao Dim Sin Seng<\/em>
<\/strong>Bao Dim Sin Seng 15th Anniversary Campaign
Agencies: The Bridge Agency, Hardchi Creative<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. PR Team of the Year” admin_label=”35. PR Team of the Year” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMTR<\/span><\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Disneyland Resort<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2024 Winners Hong Kong Disneyland Resort Above The Line Company BMW Concessionaires (HK)\u201cBMW \/\/\/MPLIFY YOUR PASSION\u201d at Kai Tak Cruise TerminalAgency: Above The Line Company Bank of China (Hong Kong) BOCHK Banking TrendyTooBOCHK TrendyToo Splash!Agency: The Bridge Agency Coca-Cola ChinaCoca-Cola Coca-Cola \u2018God of Cookery\u2019 Foodmarks at Temple StreetAgency: Ernest & Donald Marketing Communications Cityplaza Hong […]<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-15456","page","type-page","status-publish","hentry"],"yoast_head":"\n2024 Winners - The PR Awards Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/2024\/winners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Winners - 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