{"id":11314,"date":"2022-04-27T02:58:52","date_gmt":"2022-04-27T02:58:52","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/?page_id=11314"},"modified":"2025-09-18T12:28:14","modified_gmt":"2025-09-18T04:28:14","slug":"finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/pr-awards-hk\/finalists\/","title":{"rendered":"Finalists"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Finalists<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Best Anniversary Campaign” admin_label=”1. Best Anniversary Campaign” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Ballet<\/strong>
Tutu Academy
Agencies: Design Army, LAMKA & CO<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Housing Society<\/strong>
20th Hong Kong Housing Society Award<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong_50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSave the Children Hong Kong<\/strong>
15 Years On \u2013 15th Anniversary of Save the Children Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Citygate Outlets<\/strong><\/em>
\u201cPAW-TY 4 ALL\u201d CLUB CG 4th Anniversary Campaign
Agencies: Oasis Brand Communications Company, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong and Shanghai Banking Corporation<\/strong>
The HSBC 160th Anniversary Rube Goldberg Machine
Agencies: Omnicom Media Group Hong Kong, NNNNNNN.<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
140th Anniversary of The Hong Kong Jockey Club
Agencies: VML Hong Kong, PHD Hong Kong, Mirum Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Park Lane Hong Kong, Autograph Collection<\/strong>
Where Heritage Meets Innovation
Agency: Golin<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
24 Storage<\/strong><\/em>
\u201cDon\u2019t Let Spaces Limit Your Imagination\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Brand Reputation Management Strategy” admin_label=”2. Best Brand Reputation Management Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

McKinsey & Company\u00a0<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCarlsberg<\/strong>
Kronenbourg 1664 Blanc<\/strong><\/em>
1664 x CLOT
Agency: PURPLE<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFullness Social Enterprises Society<\/strong>
Tithe Ethical Consumption Movement<\/strong><\/em>
Ethical Consumption Convenience Store
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Land Development Company<\/strong>
The Henderson<\/strong><\/em>
Unveiling of a New Icon<\/td>\n<\/tr>\n
\"\"<\/td>\nMcKinsey & Company Greater China<\/strong>
McKinsey & Company<\/strong><\/em>
Winning in the Next China: McKinsey as the Impact Partner for Businesses Seeking New Growth Paths<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nMSIG Insurance (Hong Kong)<\/strong>
MSIG Hong Kong Brand Campaign 2024 \u2013 Serving with Heart, Putting You above All
Agency: The Noah<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR<\/strong>
ELEMENTS<\/strong><\/em>
ELEMENTS! DELIGHT-GO-ROUND
Agency: Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Sustainability We All Count \u2013 Make Way For Nature
Agencies: Anonymous, L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWynn Resorts, Macau<\/strong>
Wynn Macau, Wynn Palace<\/strong><\/em>
Wynn Signature Chinese Wine Awards
Agency: FINN Partners<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Branding Strategy” admin_label=”3. Best Branding Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAsiaWorld-Expo\u00a0<\/strong>
Explore All in AWE<\/td>\n<\/tr>\n
\"\"<\/td>\nBank of China (Hong Kong)<\/strong>
Banking TrendyToo presents: \u201cStrive for the Best. Together We Break the Record!\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Ballet<\/strong>
Tutu Academy
Agency: Design Army, LAMKA & CO<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong_50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNan Fung Group<\/strong>
AIRSIDE<\/strong><\/em>
AIRSIDE Culturetainment
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nPANDORA Jewelry Asia-Pacific<\/strong>
PANDORA<\/strong><\/em>
BE LOVE Hong Kong
Agency: Guru Online Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
Storm Clouds Campaign
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
24 Storage<\/strong><\/em>
\u201cDon\u2019t Let Spaces Limit Your Imagination\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWynn Resorts, Macau<\/strong>
Wynn Macau, Wynn Palace<\/strong><\/em>
Wynn Signature Chinese Wine Awards
Agency: FINN Partners<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Corporate Affairs Strategy” admin_label=”4. Best Corporate Affairs Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nColliers International<\/strong>
Star Program<\/td>\n<\/tr>\n
\"\"<\/td>\nMcKinsey & Company Greater China<\/strong>
McKinsey & Company<\/strong><\/em>
Winning in the Next China: McKinsey Became an Economic Thought Leader in the World\u2019s Enduring Growth Engine<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Sustainability We All Count \u2013 Make Way For Nature
Agencies: Anonymous, L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUber Hong Kong<\/strong>
FROM RESISTANCE TO ACCEPTANCE: PAVING THE WAY FOR RIDESHARING
Agency: Golin<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWynn Resorts, Macau<\/strong>
Wynn Macau, Wynn Palace<\/strong><\/em>
Wynn Signature Chinese Wine Awards
Agency: FINN Partners<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best CSR Communications” admin_label=”5. Best CSR Communications” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/span><\/strong>
7-Eleven Hong Kong & Macau<\/span><\/strong><\/em>
\u201cGrounds to Green\u201d Coffee Grounds Upcycling Program
Agency: Jervois One (Hong Kong) <\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nAsiaWorld-Expo<\/strong>
NextGen Connect \u2013 Explore All in AWE Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nCentral Market, Chinachem Group, Urban Renewal Authority<\/strong>
Central Market<\/strong><\/em>
The Pawfect Christmas at Central Market
Agencies: Makeitloud Marketing, PLUG<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFullness Social Enterprises Society<\/strong>
Tithe Ethical Consumption Movement<\/strong><\/em>
Ethical Consumption Convenience Store
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHang Seng Bank<\/strong>
Hang Seng Bank: Championing Financial Inclusion<\/td>\n<\/tr>\n
\"\"<\/td>\nLEGO HONG KONG<\/strong>
LEGO<\/strong><\/em>
LEGO\u00ae Build to Give Community Tour
Agency: 5IVES COMMUNICATIONS<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Green T Baby Fun Day
Agencies: Frengers Communications, MORE PR & Marketing<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered Hong Kong Marathon<\/strong><\/em>
Standard Chartered Hong Kong Marathon 2025
Agency: Secret Tour (HK)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian (\u201cTamJai\u201d), TamJai SamGor Mixian (\u201cSamGor\u201d)<\/strong><\/em>
TamJai \u2013 TJI Pioneers Upcycling of Surplus Pork Belly
Agencies: Above The Line, Hong Kong Design Institute (VTC)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
\u201cStep By Step With You\u201d Exhibition
Agency: Madlab<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Engagement \u2013 Mass Community” admin_label=”6. Best Engagement \u2013 Mass Community” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBank of China (Hong Kong)<\/strong>
Banking TrendyToo presents: \u201cStrive for the Best. Together We Break the Record!\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
Nothing Beats Being There
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board, Hong Kong International Airport<\/strong>
\u201cStep into Hong Kong, Step into Hong Kong Movies\u201d Twilight of the Warriors: Walled In Movie Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC<\/strong>
HSBC\u2019s Fraud Prevention University
Agency: MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong_50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Green T Baby Fun Day
Agencies: Frengers Communications, MORE PR & Marketing<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered Hong Kong Marathon<\/strong><\/em>
Standard Chartered Hong Kong Marathon 2025
Agency: Secret Tour (HK)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
24 Storage<\/strong><\/em>
\u201cDon\u2019t Let Spaces Limit Your Imagination\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Engagement \u2013 Targeted Community” admin_label=”7. Best Engagement \u2013 Targeted Community” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nColliers International<\/strong>
Colliers<\/strong><\/em>
Colliers Leaders Forum<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Culinary Delights
Agencies: Narrow Door, Tatler Asia<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Art Basel Global Partnership
Agency: Sutton PR Asia<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHongkong Land<\/strong>
LANDMARK<\/strong><\/em>
Wrap It Up! A Christmas Atelier at LANDMARK curated by Sarah Andelman
Agency: Ogilvy PR<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nLEGO HONG KONG<\/strong>
LEGO<\/strong><\/em>
LEGO\u00ae Build to Give Community Tour
Agency: 5IVES COMMUNICATIONS<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nPANDORA Jewelry Asia-Pacific<\/strong>
PANDORA<\/strong><\/em>
BE LOVE Hong Kong
Agency: Guru Online Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nPhoenix Property Investors<\/strong>
O\u2019 South Coast<\/strong><\/em>
O\u2019 South Petival
Agencies: Dynamic Duo (DDPR), Talors Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign<\/span>
Agency: Flare Communications Group, Omelette Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Citygate Outlets<\/strong><\/em>
\u201cPAW-TY 4 ALL\u201d CLUB CG 4th Anniversary Campaign
Agencies: Oasis Brand Communications Company, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUber Hong Kong<\/strong>
The Airport Code War
Agency: Omelette Digital<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Experiential PR Campaign” admin_label=”8. Best Experiential PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
Cathay \u2013 Nothing Beats Being There
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Cityplaza x Coca-cola \u201cLIVE HAPPY Cheers!\u201d
Agencies: Button Creations, DDPR, Hardchi Creative<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Your Hair, Your Way
Agency: L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board, Hong Kong International Airport<\/strong>
\u201cStep into Hong Kong, Step into Hong Kong Movies\u201d Twilight of the Warriors: Walled In Movie Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC<\/strong>
HSBC\u2019s Fraud Prevention University
Agency: MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Citygate Outlets<\/strong><\/em>
\u201cPAW-TY 4 ALL\u201d CLUB CG 4th Anniversary Campaign
Agencies: Oasis Brand Communications Company, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTaikoo Place, Swire Properties Management<\/strong>
Taikoo Place<\/strong><\/em>
PROJECT AFTER 6: Padel Tour 2024
Agencies: PLUG, The Plastic Chair<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
TamJai x Grandma\u2019s Scones \u2013 The Mala Job Fair
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Innovative PR Campaign” admin_label=”9. Best Innovative PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Streets of Christmas Joy
Agencies: Neonet, Boxing Promotions, Rabbit Studio<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Your Hair, Your Way
Agency: L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
MOSTown<\/strong><\/em>
MOSTown x Sanrio characters MOST-Fluffy Winter Musical
Agencies: BBG Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agency: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
\u201c100% DORAEMON & FRIENDS\u201d@Ngong Ping 360
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
Ngong Ping 360 Christmas Campaign 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign<\/span>
Agencies: Flare Communications Group, Pontac, Untitled<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered Hong Kong Marathon<\/strong><\/em>
Standard Chartered Hong Kong Marathon 2025
Agencies: Secret Tour (HK)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
TamJai x Grandma\u2019s Scones \u2013 The Mala Job Fair
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian (\u201cTamJai\u201d), TamJai SamGor Mixian (\u201cSamGor\u201d)<\/strong><\/em>
TamJai \u2013 TJI Pioneers Upcycling of Surplus Pork Belly
Agencies: Above The Line, Hong Kong Design Institute (VTC)<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Insights-Driven PR Campaign” admin_label=”10. Best Insights-Driven PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nColliers International<\/strong>
Colliers<\/strong><\/em>
Proactive media response with multi-channel approach<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS SME Banking<\/strong><\/em>
DBS HK SME Thought Leadership Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nDeel<\/strong>
Shaping Deel as THE talent partner for HK
Agency: Spotlighters<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Your Hair, Your Way
Agency: L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
Henderson Malls MCP, MOSTown<\/strong><\/em>
MCP x MOSTown x LEGO\u00ae Lucky Up New Year
Agencies: Event Elite Production and Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR<\/strong>
ELEMENTS<\/strong><\/em>
ELEMENTS! DELIGHT-GO-ROUND
Agency: Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Integrated Communications” admin_label=”11. Best PR Campaign \u2013 Food & Beverage” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBank of China (Hong Kong)<\/strong>
Banking TrendyToo presents: \u201cStrive for the Best. Together We Break the Record!\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
Cathay \u2013 Nothing Beats Being There
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Culinary Delights
Agency: Narrow Door, Tatler Asia<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Art Basel Global Partnership
Agency: Sutton PR Asia<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
Ngong Ping 360 Christmas Campaign 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nPlaza Premium Group<\/strong>
Plaza Premium Lounge, Plaza Premium First, Aerotel, ALLWAYS<\/strong><\/em>
The Art of Travel
Agency: Chance Communications, Secret Tour<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign
Agency: Omelette Digital, iProspect, Flare Communications, Pontac, Untitled<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered Hong Kong Marathon<\/strong><\/em>
Standard Chartered Hong Kong Marathon 2025
Agency: Secret Tour (HK)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Launch\/Rebranding PR Campaign” admin_label=”12. Best Launch\/Rebranding PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nHenderson Land Development Company<\/strong>
The Henderson<\/strong><\/em>
Unveiling of a New Icon<\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
Henderson Malls MCP, MOSTown<\/strong><\/em>
MCP x MOSTown x LEGO\u00ae Lucky Up New Year
Agencies: Event Elite Production and Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNan Fung Group<\/strong>
AIRSIDE<\/strong><\/em>
AIRSIDE Culturetainment
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Properties<\/strong>
GO PARK Sai Sha<\/strong><\/em>
GO PARK Sai Sha Grand Launch
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Hotels<\/strong>
EAST Hong Kong<\/strong><\/em>
Arrive at a Different Place
Agency: FINN Partners Greater China<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Sustainability We All Count \u2013 Make Way For Nature
Agencies: Anonymous, L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian (\u201cTamJai\u201d), TamJai SamGor Mixian (\u201cSamGor\u201d)<\/strong><\/em>
TamJai \u2013 TJI Pioneers Upcycling of Surplus Pork Belly
Agencies: Above The Line, Hong Kong Design Institute (VTC)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
TamJai x Grandma\u2019s Scones \u2013 The Mala Job Fair
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
Hong Kong Market<\/strong><\/em>
Hong Kong Market Eshop Launch Campaign
Agencies: The Bridge Agency, Hardchi Creative<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Performance PR Campaign” admin_label=”13. Best PR Campaign \u2013 Lifestyle and Entertainment” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Streets of Christmas Joy
Agencies: Neonet, Boxing Promotions, Rabbit Studio<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/strong>
AVANTGARDEY Pop-up Store
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
Henderson Malls MCP, MOSTown<\/strong><\/em>
MCP x MOSTown x LEGO\u00ae Lucky Up New Year
Agencies: Event Elite Production and Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board, Hong Kong International Airport<\/strong>
\u201cStep into Hong Kong, Step into Hong Kong Movies\u201d Twilight of the Warriors: Walled In Movie Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nMTR<\/strong>
ELEMENTS<\/strong><\/em>
ELEMENTS! DELIGHT-GO-ROUND
Agency: Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Properties<\/strong>
GO PARK Sai Sha<\/strong><\/em>
GO PARK Sai Sha Grand Launch
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Real Estate Agency<\/strong>
apm<\/strong><\/em>
Pass the Torch! Ignite Your Olympic Spirit @apm<\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
24 Storage<\/strong><\/em>
\u201cDon\u2019t Let Spaces Limit Your Imagination\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
Hong Kong Market<\/strong><\/em>
Hong Kong Market Eshop Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWest Kowloon Cultural District Authority<\/strong>
M+<\/strong><\/em>
M+ Exhibition \u201cI. M. Pei: Life Is Architecture\u201d \u2013 PR Campaign (Hong Kong and Shanghai)
Agency: Edelman Hong Kong<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best PR Campaign \u2013 Banking, Finance & Insurance” admin_label=”14. Best PR Campaign \u2013 Banking, Finance & Insurance” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nBank of China (Hong Kong)<\/strong>
Banking TrendyToo presents: \u201cStrive for the Best. Together We Break the Record!\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nStashAway<\/strong>
Becoming THE Personal Financial Secretary of Hong Kongers
Agency: Spotlighters<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong and Shanghai Banking Corporation<\/strong>
The HSBC 160th Anniversary Rube Goldberg Machine
Agency: Omnicom Media Group Hong Kong, NNNNNNN.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best PR Campaign \u2013 Beauty & Wellness” admin_label=”15. Best PR Campaign \u2013 Beauty & Wellness” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBMF Hong Kong<\/strong>
BMF \u2013 Be Mighty Be Fearless
Agency: JIN Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Your Hair, Your Way
Agency: L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nGilead Sciences Hong Kong<\/strong>
Proud to Care
Agency: Health Impact Consulting<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMerz Aesthetics\u00ae<\/strong>
XEOMIN\u00ae<\/strong><\/em>
Choose Pure, Express Freely!<\/td>\n<\/tr>\n
\"\"<\/td>\nNONFICTION<\/strong>
NONFICTION Hong Kong Flagship Launch
Agency: PURPLE<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign
Agencies Flare Communications Group, Pontac, Untitled<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nZETRIX<\/strong>
Miss Universe<\/strong><\/em>
Miss Universe Hong Kong
Agency: Joyous Communications<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best PR Campaign \u2013 Customer Acquisition & Retention ” admin_label=”16. Best PR Campaign \u2013 Customer Acquisition & Retention ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDeel<\/strong>
How Deel became the go-to talent partner for HK
Agency: Spotlighters<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFullness Social Enterprises Society<\/strong>
Tithe Ethical Consumption Movement<\/strong><\/em>
Ethical Consumption Convenience Store
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
Henderson Malls MCP, MOSTown<\/strong><\/em>
MCP x MOSTown x LEGO\u00ae Lucky Up New Year
Agency: Event Elite Production and Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
MOSTown<\/strong><\/em>
MOSTown x Sanrio characters MOST-Fluffy Winter Musical
Agencies: BBG Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR<\/strong>
ELEMENTS<\/strong><\/em>
ELEMENTS! DELIGHT-GO-ROUND
Agency: Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
\u201c100% DORAEMON & FRIENDS\u201d@Ngong Ping 360
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign<\/span>
Agencies: Flare Communications Group, Pontac, Untitled<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUber Hong Kong<\/strong>
The Airport Code War
Agency: Omelette Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
24 Storage<\/strong><\/em>
\u201cDon\u2019t Let Spaces Limit Your Imagination\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
Hong Kong Market<\/strong><\/em>
Hong Kong Market Eshop Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best PR Campaign \u2013 ESG” admin_label=”17. Best PR Campaign \u2013 ESG” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/span><\/strong>
7-Eleven Hong Kong & Macau<\/span><\/strong><\/em>
\u201cGrounds to Green\u201d Coffee Grounds Upcycling Program
Agency: Jervois One (Hong Kong)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Green T Baby Fun Day
Agencies: Frengers Communications, MORE PR & Marketing<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nProfessional Green Building Council<\/strong>
PGBC International Conference 2025 and PGBC Environmental Career Student Guidance Programme
Agency: Joyous Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Sustainability We All Count \u2013 Make Way For Nature
Agency: Anonymous, L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian (\u201cTamJai\u201d), TamJai SamGor Mixian (\u201cSamGor\u201d)<\/strong><\/em>
TamJai \u2013 TJI Pioneers Upcycling of Surplus Pork Belly
Agencies: Above The Line, Hong Kong Design Institute (VTC)<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best PR Campaign \u2013 Food & Beverage” admin_label=”18. Best PR Campaign \u2013 Food & Beverage” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n\n

BHC Chicken<\/strong><\/span>
BHC Chicken Debuts in HK with a Bang<\/span><\/span>
Agency: Ruder Finn<\/em><\/span><\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\nCarlsberg<\/strong>
Kronenbourg 1664 Blanc<\/strong><\/em>
1664 Brut Speakeasy Tramoramic Tour
Agency: PURPLE<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFortnum & Mason<\/strong>
181 at Fortnum & Mason<\/strong><\/em>
Fortnum & Mason x St John collaboration
Agency: PURPLE<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nJebsen Wines and Spirits<\/strong>
Sake Walk 2025
Agency: GHC Asia<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMars Company Hong Kong<\/strong>
SNICKERS<\/strong><\/em>
Snickers Gaming Campaign \u2013 \u201cYou’re Off Your Game When You’re Hungry\u201d
Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong_50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
TamJai x Grandma\u2019s Scones \u2013 The Mala Job Fair
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
Storm Clouds Campaign
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian (\u201cTamJai\u201d), TamJai SamGor Mixian (\u201cSamGor\u201d)<\/strong><\/em>
TamJai \u2013 TJI Pioneers Upcycling of Surplus Pork Belly
Agencies: Above The Line, Hong Kong Design Institute (VTC)<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best PR Campaign \u2013 Government\/Public Services” admin_label=”19. Best PR Campaign \u2013 Government\/Public Services” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Ballet<\/strong>
Tutu Academy
Agencies: Design Army, LAMKA & CO<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board, Hong Kong International Airport<\/strong>
\u201cStep into Hong Kong, Step into Hong Kong Movies\u201d Twilight of the Warriors: Walled In Movie Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Green T Baby Fun Day
Agencies: Frengers Communications, MORE PR & Marketing<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSave the Children Hong Kong<\/strong>
15 Years On \u2013 15th Anniversary of Save the Children Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nDept. of Pharmacology and Pharmacy, LKS Faculty of Medicine, HKU<\/strong>
COSA Osteoporosis Community Screening Campaign
Agency: Health Impact Consulting<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
HKJC X Mill MILK Content Collaboration<\/td>\n<\/tr>\n
\"\"<\/td>\nWest Kowloon Cultural District Authority<\/strong>
M+<\/strong><\/em>
M+ Exhibition \u201cI. M. Pei: Life Is Architecture\u201d \u2013 PR Campaign (Hong Kong and Shanghai)
Agency: Edelman Hong Kong<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best PR Campaign \u2013 Lifestyle, Entertainment & Sport” admin_label=”20. Best PR Campaign \u2013 Lifestyle, Entertainment & Sport” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Streets of Christmas Joy
Agencies: Neonet, Boxing Promotions, Rabbit Studio<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nJust Kidding<\/strong>
Tyson Yoshi \u201c1994\u201d New Song Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMiramar Group<\/strong>
Mira Place<\/strong><\/em>
Mira Place 12th Anniversary Gimme LiVe Music Festival \u2013 Where it all Began!
Agencies: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR<\/strong>
ELEMENTS<\/strong><\/em>
ELEMENTS! DELIGHT-GO-ROUND
Agency: Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
MTR 45th Anniversary Carnival \u2013 \u201cChill Fun Trainival\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank (Hong Kong)<\/strong>
Standard Chartered Hong Kong Marathon<\/strong><\/em>
Standard Chartered Hong Kong Marathon 2025
Agency: Secret Tour (HK)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Properties<\/strong>
GO PARK Sai Sha<\/strong><\/em>
GO PARK Sai Sha Grand Launch
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Real Estate Agency<\/strong>
apm<\/strong><\/em>
Pass the Torch! Ignite Your Olympic Spirit @apm<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nTaikoo Place, Swire Properties Management<\/strong>
Taikoo Place<\/strong><\/em>
PROJECT AFTER 6: Padel Tour 2024
Agencies: PLUG, The Plastic Chair<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best PR Campaign \u2013 Partnership\/Sponsorship” admin_label=”21. Best Promotional PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
Cathay \u2013 Nothing Beats Being There
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCentral Market, Chinachem Group, Urban Renewal Authority<\/strong>
Central Market<\/strong><\/em>
The Pawfect Christmas at Central Market
Agencies: Makeitloud Marketing, PLUG<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Your Hair, Your Way
Agency: L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFullness Social Enterprises Society<\/strong>
Tithe Ethical Consumption Movement<\/strong><\/em>
Ethical Consumption Convenience Store
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
MOSTown<\/strong><\/em>
MOSTown x Sanrio characters MOST-Fluffy Winter Musical
Agencies: BBG Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
Henderson Malls MCP, MOSTown<\/strong><\/em>
MCP x MOSTown x LEGO\u00ae Lucky Up New Year
Agencies: Event Elite Production and Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Times Square<\/strong>
Inside Out 2: Emotion Playpark
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR<\/strong>
ELEMENTS<\/strong><\/em>
ELEMENTS! DELIGHT-GO-ROUND
Agency: Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
\u201c100% DORAEMON & FRIENDS\u201d@Ngong Ping 360
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Citygate Outlets<\/strong><\/em>
“Catch The Luck” CNY Campaign
Agencies: AM PM (HK), Boxing Promotions<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best PR Campaign \u2013 Property” admin_label=”22. Best PR Campaign \u2013 Property” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Cityplaza x Coca-cola \u201cLIVE HAPPY Cheers!\u201d
Agencies: Button Creations, DDPR, Hardchi Creative<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Land Development Company<\/strong>
Then Henderson<\/strong><\/em>
Unveiling of a New Icon<\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
Henderson Malls MCP, MOSTown<\/strong><\/em>
MCP x MOSTown x LEGO\u00ae Lucky Up New Year
Agencies: Event Elite Production and Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Times Square<\/strong>
Inside Out 2: Emotion Playpark
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHongkong Land<\/strong>
LANDMARK<\/strong><\/em>
Wrap It Up! A Christmas Atelier at LANDMARK curated by Sarah Andelman
Agency: Ogilvy PR<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNan Fung Group<\/strong>
AIRSIDE<\/strong><\/em>
AIRSIDE Culturetainment
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Properties<\/strong>
GO PARK Sai Sha<\/strong><\/em>
GO PARK Sai Sha Grand Launch
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Pacific Place<\/strong><\/em>
ChristmasVille
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Sustainability We All Count \u2013 Make Way For Nature
Agencies: Anonymous, L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTaikoo Place, Swire Properties Management<\/strong>
Taikoo Place<\/strong><\/em>
PROJECT AFTER 6: Padel Tour 2024
Agencies: PLUG, The Plastic Chair<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best PR Campaign \u2013 Public Awareness” admin_label=”23. Best PR Campaign \u2013 Public Awareness” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Market, Chinachem Group, Urban Renewal Authority<\/strong>
Central Market<\/strong><\/em>
The Pawfect Christmas at Central Market
Agencies: Makeitloud Marketing, PLUG<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/strong>
AVANTGARDEY Pop-up Store
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFullness Social Enterprises Society<\/strong>
Tithe Ethical Consumption Movement<\/strong><\/em>
Ethical Consumption Convenience Store
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board, Hong Kong International Airport<\/strong>
\u201cStep into Hong Kong, Step into Hong Kong Movies\u201d Twilight of the Warriors: Walled In Movie Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
MTR Station Rail Voyage Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign<\/span>
Agency: Flare Communications Group, Pontac, Untitled<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Properties<\/strong>
GO PARK Sai Sha<\/strong><\/em>
GO PARK Sai Sha Grand Launch
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian (\u201cTamJai\u201d), TamJai SamGor Mixian (\u201cSamGor\u201d)<\/strong><\/em>
TamJai \u2013 TJI Pioneers Upcycling of Surplus Pork Belly
Agencies: Above The Line, Hong Kong Design Institute (VTC)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
Hong Kong Market<\/strong><\/em>
Hong Kong Market Eshop Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWynn Resorts, Macau<\/strong>
Wynn Macau, Wynn Palace<\/strong><\/em>
Wynn Signature Chinese Wine Awards
Agency: FINN Partners<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best PR Campaign \u2013 Retail” admin_label=”24. Best PR Campaign \u2013 Retail” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Cityplaza x Hot Toys \u201cStar Wars: The Power of the Dark Side\u201d
Agency: DDPR<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/strong>
HANGYODON \u2022 HONG KONG WINTER FUN FEST 2024
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
Henderson Malls MCP, MOSTown<\/strong><\/em>
MCP x MOSTown x LEGO\u00ae Lucky Up New Year
Agencies: Event Elite Production and Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHongkong Land<\/strong>
LANDMARK<\/strong><\/em>
Wrap It Up! A Christmas Atelier at LANDMARK curated by Sarah Andelman
Agency: Ogilvy PR<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR<\/strong>
ELEMENTS<\/strong><\/em>
ELEMENTS! DELIGHT-GO-ROUND
Agency: Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNan Fung Group<\/strong>
AIRSIDE<\/strong><\/em>
AIRSIDE Culturetainment
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign<\/span>
Agencies: Flare Communications Group, Pontac, Untitled<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Real Estate Agency<\/strong>
apm<\/strong><\/em>
Pass the Torch! Ignite Your Olympic Spirit @apm<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
Hong Kong Market<\/strong><\/em>
Hong Kong Market Eshop Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best PR Campaign \u2013 Travel & Hospitality” admin_label=”25. Best PR Campaign \u2013 Travel & Hospitality” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nHong Kong Mahjong Company<\/strong>
Traditional Mahjong School Experience
Agency: Trellis Digital Company<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Art Basel Global Partnership
Agency: Sutton PR Asia<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nLangham Hospitality Group<\/strong>
The Langham Hotels and Resorts<\/strong><\/em>
Your Story. Our Legacy.
Agency: Delgado Group<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
\u201c100% DORAEMON & FRIENDS\u201d@Ngong Ping 360
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
Ngong Ping 360 Christmas Campaign 2024<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Hotels<\/strong>
EAST Hong Kong<\/strong><\/em>
Arrive at a Different Place
Agency: FINN Partners Greater China<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Park Lane Hong Kong, Autograph Collection<\/strong>
Where Heritage Meets Innovation
Agency: Golin<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWynn Resorts, Macau<\/strong>
Wynn Macau, Wynn Palace<\/strong><\/em>
Wynn Signature Chinese Wine Awards
Agency: FINN Partners<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best PR Event” admin_label=”26. Best PR Event” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Market, Chinachem Group, Urban Renewal Authority<\/strong>
Central Market<\/strong><\/em>
The Pawfect Christmas at Central Market
Agencies: Makeitloud Marketing, PLUG<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Mannings 5D Salon
Agency: L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/strong>
HANGYODON \u2022 HONG KONG WINTER FUN FEST 2024
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
Henderson Malls MCP, MOSTown<\/strong><\/em>
MCP x MOSTown x LEGO\u00ae Lucky Up New Year
Agencies: Event Elite Production and Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR<\/strong>
ELEMENTS<\/strong><\/em>
ELEMENTS! DELIGHT-GO-ROUND
Agency: Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
\u201c100% DORAEMON & FRIENDS\u201d@Ngong Ping 360
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Real Estate Agency<\/strong>
apm<\/strong><\/em>
Pass the Torch! Ignite Your Olympic Spirit @apm<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Citygate Outlets<\/strong><\/em>
\u201cPAW-TY 4 ALL\u201d CLUB CG 4th Anniversary Campaign
Agencies: Oasis Brand Communications Company, Boxing Promotions<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Promotional PR Campaign” admin_label=”27. Best Promotional PR Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Your Hair, Your Way
Agency: L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board, Hong Kong International Airport<\/strong>
\u201cStep into Hong Kong, Step into Hong Kong Movies\u201d Twilight of the Warriors: Walled In Movie Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC<\/strong>
HSBC\u2019s Fraud Prevention University
Agency: MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
MTR 45th Anniversary Festivities<\/td>\n<\/tr>\n
\"\"<\/td>\nNan Fung Group<\/strong>
AIRSIDE<\/strong><\/em>
AIRSIDE Culturetainment
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
\u201c100% DORAEMON & FRIENDS\u201d@Ngong Ping 360
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSun Hung Kai Properties<\/strong>
GO PARK Sai Sha<\/strong><\/em>
GO PARK Sai Sha Grand Launch
Agency: Dynamic Duo (DDPR)<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
TamJai x Grandma\u2019s Scones \u2013 The Mala Job Fair
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUber Hong Kong<\/strong>
The Airport Code War
Agency: Omelette Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nWest Kowloon Cultural District Authority<\/strong>
M+<\/strong><\/em>
M+ Special Exhibition \u201cThe Hong Kong Jockey Club Series: Picasso for Asia\u2014A Conversation\u201d \u2013 PR Campaign
Agency: Edelman Hong Kong<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Storytelling Strategy” admin_label=”28. Best Storytelling Strategy” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAsahi Beer Asia<\/strong>
Asahi Hong Kong<\/strong><\/em>
Asahi Nama Jokki
Agency: Flare Communications Group<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
A Cathay Flypast to remember
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Mannings<\/strong><\/em>
Your Hair, Your Way
Agency: L Concept Communications<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board, Hong Kong International Airport<\/strong>
\u201cStep into Hong Kong, Step into Hong Kong Movies\u201d Twilight of the Warriors: Walled In Movie Exhibition<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong_50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agency: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign
Agencies: Omelette Digital, Flare Communications Group<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
TamJai x Grandma\u2019s Scones \u2013 The Mala Job Fair
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong and Shanghai Banking Corporation<\/strong>
The HSBC 160th Anniversary Rube Goldberg Machine
Agencies: Omnicom Media Group Hong Kong, NNNNNNN.<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
24 Storage<\/strong><\/em>
\u201cDon\u2019t Let Spaces Limit Your Imagination\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Brand Mascots” admin_label=”29. Best Use of Brand Mascots” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
MOSTown<\/strong><\/em>
MOSTown x Sanrio characters MOST-Fluffy Winter Musical
Agencies: BBG Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
MCP<\/strong><\/em>
MCP x Teletubbies Christmas Snowy Adventure<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong_50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Content” admin_label=”30. Best Use of Content” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAsahi Beer Asia<\/strong>
Asahi Hong Kong<\/strong><\/em>
Asahi Nama Jokki
Agency: Flare Communications Group<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nBank of China (Hong Kong)<\/strong>
Banking TrendyToo presents: \u201cStrive for the Best. Together We Break the Record!\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
A Cathay Flypast to remember
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Culinary Delights
Agencies: Narrow Door, Tatler Asia<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/strong>
HANGYODON \u2022 HONG KONG WINTER FUN FEST 2024
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
\u201c100% DORAEMON & FRIENDS\u201d@Ngong Ping 360
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign
Agencies: Omelette Digital, Flare Communications Group, Pontac, Untitled<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
TamJai x Grandma\u2019s Scones \u2013 The Mala Job Fair
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Influencers” admin_label=”31. Best Use of Influencers” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
DBS Culinary Delights
Agency: Narrow Door, Tatler Asia<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nJust Kidding<\/strong>
Tyson Yoshi \u201c1994\u201d New Song Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMars Company Hong Kong<\/strong>
SNICKERS<\/strong><\/em>
Snickers Gaming Campaign \u2013 \u201cYou’re Off Your Game When You’re Hungry\u201d
Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nPANDORA Jewelry Asia-Pacific<\/strong>
PANDORA<\/strong><\/em>
BE LOVE Hong Kong
Agency: Guru Online Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
HKJC X Mill MILK Content Collaboration<\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
Hong Kong Market<\/strong><\/em>
Hong Kong Market Eshop Launch Campaign
Agencies: The Bridge Agency, Hardchi Creative<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
24 Storage<\/strong><\/em>
\u201cDon\u2019t Let Spaces Limit Your Imagination\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nXiaomi H.K.<\/strong>
Xiaomi<\/strong><\/em>
Xiaomi 15 Series Launch Campaign
Agency: Flare Communications Group<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Use of Social Media” admin_label=”32. Best Use of Social Media” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
A Cathay Flypast to remember
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Streets of Christmas Joy
Agencies: Neonet, Boxing Promotions, Rabbit Studio<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nJust Kidding<\/strong>
Tyson Yoshi \u201c1994\u201d New Song Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMars Company Hong Kong<\/strong>
SNICKERS<\/strong><\/em>
Snickers Gaming Campaign \u2013 \u201cYou’re Off Your Game When You’re Hungry\u201d
Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
\u201c100% DORAEMON & FRIENDS\u201d@Ngong Ping 360
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign
Agencies: Omelette Digital, Flare Communications Group<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nUber Hong Kong<\/strong>
The Airport Code War
Agency: Omelette Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
24 Storage<\/strong><\/em>
\u201cDon\u2019t Let Spaces Limit Your Imagination\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Use of Tech\/ AI” admin_label=”33. Best Use of Tech\/ AI” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nBank of China (Hong Kong)<\/strong>
Banking TrendyToo presents: \u201cStrive for the Best. Together We Break the Record!\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nHenderson Leasing Agency<\/strong>
Henderson Malls MCP, MOSTown<\/strong><\/em>
MCP x MOSTown x LEGO\u00ae Lucky Up New Year
Agencies: Event Elite Production and Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign
Agency: Omelette Digital, Pontac<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nVolvo Cars Greater China<\/strong>
VOLVO<\/strong><\/em>
HochiCreateFusion \u2013 Your AIGC Communication Engine by Zhewen Interactive
Agency: Zhewen Interactive Group<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best Viral Campaign” admin_label=”34. Best Viral Campaign” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCarlsberg<\/strong>
Kronenbourg 1664 Blanc<\/strong><\/em>
L\u2019Atelier 1664 Pop-up experience
Agency: PURPLE<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Group<\/strong>
Cathay<\/strong><\/em>
A Cathay Flypast to remember
Agencies: Leo Burnett Hong Kong, MSL Hong Kong<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/strong>
AVANTGARDEY Pop-up Store
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR<\/strong>
ELEMENTS<\/strong><\/em>
ELEMENTS! DELIGHT-GO-ROUND
Agency: Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNan Fung Group<\/strong>
AIRSIDE<\/strong><\/em>
AIRSIDE Culturetainment
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign
Agencies: Omelette Digital, Flare Communications Group, Pontac, Untitled<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nTamJai International<\/strong>
TamJai Yunnan Mixian<\/strong><\/em>
TamJai x Grandma\u2019s Scones \u2013 The Mala Job Fair
Agencies: Hardchi Creative, The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUber Hong Kong<\/strong>
The Airport Code War
Agency: Omelette Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
Hong Kong Market<\/strong><\/em>
Hong Kong Market Eshop Launch Campaign
Agencies: The Bridge Agency, Hardchi Creative<\/span><\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Campaign of the Year” admin_label=”35. Campaign of the Year” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBank of China (Hong Kong)<\/strong>
Banking TrendyToo presents: \u201cStrive for the Best. Together We Break the Record!\u201d
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nFestival Walk<\/strong>
HANGYODON \u2022 HONG KONG WINTER FUN FEST 2024
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\n

\"\"<\/p>\n

 <\/p>\n<\/td>\n

Henderson Leasing Agency<\/strong>
Henderson Malls MCP, MOSTown<\/strong><\/em>
MCP x MOSTown x LEGO\u00ae Lucky Up New Year
Agencies: Event Elite Production and Promotion, Boxing Promotions<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nJust Kidding<\/strong>
Tyson Yoshi \u201c1994\u201d New Song Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Hong Kong<\/strong>
McDonald\u2019s Hong Kong_50 Years of Love
Agency: Hill and Knowlton<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nMTR Corporation<\/strong>
Journey Together
Agencies: Mindshare Hong Kong, Uth Creative Group, The Bread Digital<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong>
\u201c100% DORAEMON & FRIENDS\u201d@Ngong Ping 360
Agency: Above The Line<\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSHISEIDO HONG KONG<\/strong>
ULTIMUNE Full Bloom Beauty Campaign
Agencies: Omelette Digital, Flare Communications Group<\/span><\/em><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong>
Swire Properties x LFC \u201cWelcome to Anfield \u2013 The LFC Experience\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nUni-China Group<\/strong>
Hong Kong Market<\/strong><\/em>
Hong Kong Market Eshop Launch Campaign
Agency: The Bridge Agency<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. PR Leader of the Year (Agency)” admin_label=”36. PR Leader of the Year (Agency)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]Winners will be announced at the gala dinner.
\n[\/et_pb_toggle][et_pb_toggle title=”38. PR Team of the Year (Agency)” admin_label=”38. PR Team of the Year (Agency)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nDynamic Duo (DDPR)<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nFlare Communications Group<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Bridge Agency<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\n The Hoffman Agency Hong Kong<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. PR Team of the Year (Brand)” admin_label=”39. PR Team of the Year (Brand)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nMTR Corporation<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nNgong Ping 360<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nSwire Properties<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nWest Kowloon Cultural District Authority\u200b\u200b<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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