Finalists
1. Best PR Campaign - Banking & Finance
 |
Bowtie Life Insurance Company Campaign: Brand Launch Campaign Agency: Edelman |
 |
Crypto.com Campaign: Planting Seeds for the Crypto Spring Agency: The Hoffman Agency |
 |
DBS Bank (Hong Kong) Campaign: Live more, Bank less Agencies: Wavemaker Client Solutions Hong Kong, Beyond Digital, HK01, The Bridge |
 |
ICBC International Campaign: Building evocative connections across borders Agency: FleishmanHillard Hong Kong |
 |
Manulife Hong Kong Brand: Manulife Campaign: Manulife Tax-Deductible Solutions Launch Campaign Agencies: FleishmanHillard, Weber Shandwick, mcgarrybowen |
2. Best PR Campaign - Consumer Brand
 |
Carlsberg Brewery Hong Kong Brand: GUINNESS Campaign: Guinness Connoisseur Bar Agency: MSLGROUP |
 |
GoPro Campaign: “Nothing Ever Becomes Real Till It Is Experienced” Agency: BlueCurrent |
 |
Mead Johnson Nutrition Campaign: Mead Johnson Nutrition 50th Anniversary – Innovation Is Timeless Agency: Ogilvy Hong Kong |
 |
Sun Hung Kai Real Estate Agency Brand: Landmark North Campaign: Landmark North x Emoji™ Sports Fiesta Agency: Betake Marketing (HK) |
 |
TUMI Campaign: TUMI x Chris Pratt @ The TUMI Loft Agencies: PLUG AGENCY, FREMENT PR, LORE, AWETHENTIC |
3. Best PR Campaign - Food and Beverage
|
Carlsberg Brewery Hong Kong Brand: GUINNESS Campaign: Guinness Connoisseur Bar Agency: MSLGROUP |
 |
Coca-Cola China Campaign: Bonaqua – A Warmer Winter Without Waste Agency: Pinocchio Communications |
 |
Marco Polo Hongkong Hotel Campaign: Marco Polo German Bierfest 2018 |
 |
Maxim’s Caterers Brand: Hong Kong Day Campaign: Hong Kong Day – Together We Support HK Agency: RSVP Communications |
|
Mead Johnson Nutrition Campaign: Mead Johnson Nutrition 50th Anniversary – Innovation Is Timeless Agency: Ogilvy Hong Kong |
4. Best PR Campaign - Health and Beauty
 |
AstraZeneca Hong Kong Brand: FluMist® Quadrivalent Campaign: Flu Matters Agency: PRPPL Consultancy |
 |
Guerlain Hong Kong |
 |
Health and Happiness (H&H) Hong Kong |
 |
Procter & Gamble Hong Kong Brand: SK-II Campaign: #Bareskinproject Agency: Sinclair |
 |
Unilever Brand: Lux Botanicals Campaign: LUX Natural Paradise Agency: RSVP Communications |
5. Best PR Campaign - Lifestyle and Entertainment
 |
China Hong Kong City, Lee Tung Avenue Campaign: The Moon Rabbit Lumiere Agency: Boxing Promotions |
|
GoPro |
 |
Lee Tung Avenue Management Company |
|
Sun Hung Kai Real Estate Agency Brand: Landmark North Campaign: Landmark North x Emoji™ Sports Fiesta Agency: Betake Marketing (HK) |
|
TUMI Campaign: TUMI x Chris Pratt @ The TUMI Loft Agencies: PLUG AGENCY, FREMENT PR, LORE, AWETHENTIC |
6. Best PR Campaign - Public Awareness
 |
Amgen Asia Holding |
|
AstraZeneca Hong Kong |
 |
Care For Your Heart |
 |
Hang Lung Properties Campaign: Fashion Walk King of Sports Agency: The Bridge Agency |
 |
Lee Tung Avenue Management Co. and Citywalk Management Co. Campaign: GAIA, The Earth Exhibition Agency: Impact Communications |
7. Best PR Campaign - Corporate Social Responsibility
|
DBS Bank (Hong Kong) Campaign: Live Kind – A Different Imagination Agency: HK01 Company |
|
Lee Tung Avenue Management Co. and Citywalk Management Co. |
|
Maxim’s Group |
 |
Ngong Ping 360 Campaign: Blindfold Cable Car Challenge |
 |
Samsung Electronics H. K. Company Brand: Samsung Electronics Hong Kong Campaign: Samsung Solve for Tomorrow 2018 – Imagination that Connects the World Agency: Pulse Communications |
8. Best PR Campaign - Partnership/Sponsorship
 |
Cigna International Markets Campaign: Converting Hearts & Minds Agency: Elite Step Asia |
|
China Hong Kong City, Lee Tung Avenue |
 |
FWD HONG KONG |
|
FWD Campaign: FWD X Special Olympics collaboration: Empowering people to live lives to the fullest Agency: Sinclair |
 |
Prudential Hong Kong Campaign: PRURide Six Day Hong Kong 2019 |
9. Best Engagement - Mass Community
|
Hang Lung Properties Brand: Fashion Walk Campaign: Halloween Styloween Hong Kong Zombie Walk Agency: The Bridge Agency |
|
Lee Tung Avenue Management Company |
|
Lee Tung Avenue Management Co. and Citywalk Management Co. |
 |
MegaBox Development Company Brand: MegaBox Campaign: Jurassic World@MegaBox Hong Kong Stop |
 |
the pulse Campaign: the pulse Endless Summer – The Hidden Planet Agency: INICIO WORKSHOP |
10. Best Engagement - Targeted Community
 |
Cityplaza Campaign: Maker House 2018 Agency: Above The Line Company |
 |
D·PARK (Member of New World Group) |
 |
Hong Kong Disneyland Resort |
 |
Link Asset Management Campaign: Stanley Plaza Paws by the Sea 2019 |
 |
Verizon Media Brand: Yahoo Hong Kong Campaign: Yahoo Esports Game On Agency: Above The Line Company |
11. Best Experiential Campaign
|
Carlsberg Brewery Hong Kong Brand: GUINNESS Campaign: Guinness Connoisseur Bar Agency: MSLGROUP |
|
Hang Lung Properties |
|
Hang Lung Properties |
|
Hang Lung Properties Campaign: Hang Lung Properties – Fortune Walk Agency: The Bridge Agency |
|
Lee Tung Avenue Management Co. and Citywalk Management Co. Campaign: GAIA, The Earth Exhibition Agency: Impact Communications |
12. Best Promotional Campaign
|
China Hong Kong City, Lee Tung Avenue Campaign: The Moon Rabbit Lumiere Agency: Boxing Promotions |
|
Lee Tung Avenue Management Company |
|
Lee Tung Avenue Management Co. and Citywalk Management Co. |
 |
Olympian City Campaign: Doraemon Secret Gadgets Laboratory @ Olympian City Agency: C3 Project Management |
|
TUMI Campaign: TUMI x Chris Pratt @ The TUMI Loft Agencies: PLUG AGENCY, FREMENT PR, LORE, AWETHENTIC |
13. Best Result-Driven Campaign
|
Carlsberg Brewery Hong Kong Brand: GUINNESS Campaign: Guinness Connoisseur Bar Agency: MSLGROUP |
|
Hang Lung Properties |
 |
Hong Kong Tourism Board |
 |
Sun Hung Kai Real Estate Agency Brand: apm Campaign: apm’s Football Fever Hat Track Campaign |
|
TUMI Campaign: TUMI x Chris Pratt @ The TUMI Loft Agencies: PLUG AGENCY, FREMENT PR, LORE, AWETHENTIC |
14. Best Influencers Strategy
 |
Clockenflap Campaign: Clockenflap, Hong Kong’s Music and Arts Festival Agency: Magnetic Asia |
|
Coca-Cola China |
 |
Swire Properties |
|
Verizon Media Brand: Yahoo Hong Kong Campaign: Yahoo Esports Game On Agency: Above The Line Company |
 |
Wharf China Estates Brand: Changsha IFS Campaign: Changsha IFS Grand Opening – An in-depth art collaboration with international artist KAWS |
15. Best Launch/Rebranding
 |
7-Eleven Hong Kong & Macau, The Dairy Farm Company Campaign: 7-SIGNATURE Dim Sum Redefined – Wholehearted, Simple and Tasty Agency: Boxing Promotions |
|
Bowtie Life Insurance Company |
 |
Shishi-Iwa House |
 |
Singapore Tourism Board Campaign: Passion Made Possible Agency: Sinclair |
 |
The Mills Campaign: Open to Re-invention Agency: Chance Communications |
16. Best PR Event
|
7-Eleven Hong Kong & Macau, The Dairy Farm Company Campaign: 7-SIGNATURE Dim Sum Redefined – Wholehearted, Simple and Tasty Agency: Boxing Promotions |
|
Hang Lung Properties |
|
Lee Tung Avenue Management Co. and Citywalk Management Co. |
|
Olympian City Campaign: Doraemon Secret Gadgets Laboratory @ Olympian City Agency: C3 Project Management |
|
TUMI Campaign: TUMI x Chris Pratt @ The TUMI Loft Agencies: PLUG AGENCY, FREMENT PR, LORE, AWETHENTIC |
17. Best Creative PR Idea
|
7-Eleven Hong Kong & Macau, The Dairy Farm Company Campaign: “A Childhood dream come true” Classic Disney redemption program |
|
7-Eleven Hong Kong & Macau, The Dairy Farm Company |
|
Carlsberg Brewery Hong Kong |
|
Hang Lung Properties Campaign: Hang Lung Properties – Fortune Walk Agency: The Bridge Agency |
|
Link Asset Management Brand: Lok Fu Place Campaign: Lok Fu Place Oh!ympics |
18. Best PR-Led Integrated Communications
|
DBS Bank (Hong Kong) Campaign: Live more, Bank less Agencies: Wavemaker Client Solutions Hong Kong, Beyond Digital, HK01, The Bridge |
|
Hang Lung Properties |
 |
HK Express |
|
Link Asset Management Brand: Lok Fu Place Campaign: Lok Fu Place Summer Freeze |
 |
Sunkist Growers Brand: Sunkist Campaign: Share What’s Real Agency: Edelman |
19. Best Storytelling Strategy
 |
Alipay Payment Services (HK) Brand: AlipayHK Campaign: Infinite Possibilities |
|
Cigna International Markets |
 |
Lenovo |
 |
Liverpool FC Campaign: We Are Liverpool, This Means More: Bringing LFC’s core values to life in Greater China Agency: FleishmanHillard Hong Kong |
|
Mead Johnson Nutrition Campaign: Mead Johnson Nutrition 50th Anniversary – Innovation Is Timeless Agency: Ogilvy Hong Kong |
20. Best Use of Content
 |
Café de Coral Group Campaign: Café de Coral Community Spring Feast 2019 Agency: The Bridge Agency |
|
Manulife Hong Kong |
|
Mead Johnson Nutrition |
 |
The Hong Kong Jockey Club Campaign: The BMW Hong Kong Derby 2019 |
|
TUMI Campaign: TUMI x Chris Pratt @ The TUMI Loft Agencies: PLUG AGENCY, FREMENT PR, LORE, AWETHENTIC |
21. Best Use of Social Media
 |
Flex Campaign: Flex Employee Tik Tok Challenge Agency: BlueCurrent |
|
FWD HONG KONG |
 |
Hong Kong Housing Society |
|
Link Asset Management Brand: Lok Fu Place Campaign: Lok Fu Place Summer Freeze |
 |
Sun Hung Kai Properties Brand: iapm mall Campaign: iapm Be-Selfied Fashion Runway |
22. Best Use of Smart Data Analytics
 |
Friso Campaign: Chatbot and Community Management Development Agency: PRIZM |
|
Hang Lung Properties Campaign: Hang Lung Properties – Fortune Walk Agency: The Bridge Agency |
|
Link Asset Management Brand: Temple Mall Campaign: Temple Mall – Red & Gold |
|
Sun Hung Kai Properties Brand: apm Campaign: apm all-encompassing digital football gala |
23. Best Use of Technology
|
China Hong Kong City, Lee Tung Avenue Campaign: The Moon Rabbit Lumiere Agency: Boxing Promotions |
|
Link Asset Management |
 |
MTR Corporation |
 |
Sun Hung Kai Real Estate Agency Brand: East Point City Campaign: East Point City: Blossoms of Button Art Exhibition |
|
TUMI Campaign: TUMI Installation Series Agencies: PLUG AGENCY, LORE, AWETHENTIC, FREMENT PR, BUZZ AGENCY |
24. Best Reputation/Brand Management Campaign
|
Café de Coral Group Campaign: Café de Coral Community Spring Feast 2019 Agency: The Bridge Agency |
|
Coca-Cola China |
|
DBS Bank (Hong Kong) |
|
Liverpool FC Campaign: We Are Liverpool, This Means More: Bringing LFC’s core values to life in Greater China Agency: FleishmanHillard Hong Kong |
 |
Tai Hing Group Holdings Campaign: Nothing Beats Real Taste Agency: Strategic Public Relations Group |
25. Best Real-Time Response
 |
Allianz Global Investors Campaign: Allianz Global Investors – Income Strategies – All Weather Campaign Agency: Beyond Digital Solutions Hong Kong |
|
Link Asset Management Campaign: Link x Moomin ‘Pack Lunch with Love’ |
|
Link Asset Management Brand: Temple Mall Campaign: Temple Mall – Red & Gold |
26. Best Boutique PR Agency
 |
BlueCurrent |
 |
Katherine Amara PR |
 |
Lea Communications |
 |
RSVP Communications |
 |
The Bridge Agency |
27. Campaign of the Year
|
Hang Lung Properties Campaign: Hang Lung Properties – Fortune Walk Agency: The Bridge Agency |
|
ICBC International |
|
Lee Tung Avenue Management Company |
|
Swire Properties Campaign: Swire Properties and the V&A present Shoes: Pleasure and Pain Agency: Sinclair |
|
TUMI Campaign: TUMI x Chris Pratt @ The TUMI Loft Agencies: PLUG AGENCY, FREMENT PR, LORE, AWETHENTIC |
Stay Updated!
Be the first to know what's coming up! Sign Up for our newsletter to get the latest news and events related to Marketing Magazine.
Masterclass Series
