{"id":17987,"date":"2025-05-20T17:16:29","date_gmt":"2025-05-20T09:16:29","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/?p=17987"},"modified":"2025-05-20T17:19:22","modified_gmt":"2025-05-20T09:19:22","slug":"pooi-san-kok","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/pooi-san-kok\/","title":{"rendered":"Pooi-San Kok"},"content":{"rendered":"

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2025 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/05\/Wingstop-International_Pooi-San-Kok.png” alt=”Asia_FayeWee” title_text=”Wingstop International_Pooi-San Kok” _builder_version=”4.27.0″ custom_margin=”|||” custom_margin_tablet=”90px|||” custom_margin_last_edited=”off|desktop” custom_padding=”30px|||” hover_enabled=”0″ z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” always_center_on_mobile=”off” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ _module_preset=”default” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Pooi-San Kok<\/h3>\n

APAC Regional Marketing Director<\/h4>\n

Wingstop International<\/h5>\n

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Pooi-San is a senior marketer and innovator with over 20 years\u2019 experience leading brand growth, category expansion and market transformation across Asia Pacific. As APAC Regional Marketing Director, she focuses on building brands that connect deeply with local markets and drive sustainable growth across diverse regions including Greater China, North Asia, South East Asia and the Pacific.
Throughout her international career, Pooi-San has shaped the launch of new categories, repositioned brands for long-term relevance and built regional marketing ecosystems that deliver measurable business outcomes. Her leadership style combines strategic rigour with cultural empathy, enabling her to build strong internal and external partnerships across complex, fast-changing environments.
Recognised for her ability to navigate both global ambitions and local realities, Pooi-San brings a sharp commercial focus, cross-cultural expertise and a commitment to growing international brands, bringing along the people behind the brands with clarity and purpose. She believes strong brands are built not just on products, but on trust, relevance and leadership that empowers teams across borders.<\/p>\n

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View Other 2025 Judges’ Profile<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Judges 2025″ _builder_version=”4.27.0″ _module_preset=”default” global_module=”17852″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Gladwin Ngo Wei Kang” position=”VP, Growth” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/Crimson-Education_Gladwin-Ngo-Wei-Kang.jpg” admin_label=”Crimson_Gladwin” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTEzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Crimson Education<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Yong Sheng Tam” position=”Head of Ecommerce Rising Stars, Global Account Development” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/DHL-Supply-Chain_Yong-Sheng-Tam.jpg” admin_label=”DHL Supply Chain” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODU2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

DHL Supply Chain<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Amy Lim” position=”Regional Head of Digital & Ecommerce” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/Ego-Pharmaceuticals_Amy-Lim.jpg” admin_label=”Ego_amy” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTI3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Ego Pharmaceuticals<\/h5>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Candyse Yip” position=”Head of Ecommerce (SG & MY)” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/Fossil-Group_Candyse-Yip.jpg” admin_label=”Fossil_Candyse” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTM0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Fossil Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Ashish Tiwari” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/HomeCredit_AshishTiwari.jpg” admin_label=”HomeCredit_Ashish” _builder_version=”4.27.0″ _module_preset=”default” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Home Credit India<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Kenneth Lau” position=”Global Digital Commerce Excellence Lead” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/Mondelez-International_Kenneth-Lau.jpg” admin_label=”Mondelez_Kenneth” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTQzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Mondelez International<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jayss Rajoo” position=”Director of Marketing & FI” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/Pizza-Hut-Singapore_Jayss-Rajoo.png” admin_label=”Pizza_Jayss” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTUxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Pizza Hut Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Pooi-San Kok ” position=”APAC Regional Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/05\/Wingstop-International_Pooi-San-Kok.png” admin_label=”Wingstop International_Pooi-San Kok ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTg3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Wingstop International<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 JUDGE’S PROFILEPooi-San Kok APAC Regional Marketing Director Wingstop InternationalPooi-San is a senior marketer and innovator with over 20 years\u2019 experience leading brand growth, category expansion and market transformation across Asia Pacific. As APAC Regional Marketing Director, she focuses on building brands that connect deeply with local markets and drive sustainable growth across diverse regions […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-17987","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nPooi-San Kok - Mob-Ex Awards SG 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/pooi-san-kok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pooi-San Kok - Mob-Ex Awards SG 2026\" \/>\n<meta property=\"og:description\" content=\"2025 JUDGE'S PROFILEPooi-San Kok APAC Regional Marketing Director Wingstop InternationalPooi-San is a senior marketer and innovator with over 20 years\u2019 experience leading brand growth, category expansion and market transformation across Asia Pacific. 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