{"id":17951,"date":"2025-04-23T11:00:08","date_gmt":"2025-04-23T03:00:08","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/?p=17951"},"modified":"2025-04-23T11:19:01","modified_gmt":"2025-04-23T03:19:01","slug":"jayss-rajoo","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/jayss-rajoo\/","title":{"rendered":"Jayss Rajoo"},"content":{"rendered":"

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2025 JUDGE’S PROFILE<\/h2>\n

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Jayss Rajoo <\/h3>\n

Director of Marketing & FI<\/h4>\n

Pizza Hut Singapore<\/h5>\n

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Jayss Rajoo is a true marketer with extensive experience in band strategy, marketing planning, revenue and creative responsibilities. Currently the director of marketing and food innovation at Pizza Hut, Rajoo\u2019s role at the company is truly a balancing act as she manages reviewing business growth with media data. She also helps in formulating plans to help the brand grow and has her fingers dipped in the creative side of brand management. Beyond her eCommerce led duties, she also oversees several of the creative aspect of the brand \u2013 from content creation to media asset creations. Rajoo is also a believer in adapting of processes regularly, to ensure that the brand is primed for its ecommerce channels. For instance, her team refreshed and relaunched its individual meal platform, which saw the sales contribution grow from 0.1% to 10%.Content creation is one of Rajoo\u2019s passions, something she claims to be an advocate of. One of her favourite memories that brought together innovation and content creation was when she engaged a group of interns from NTU to help create a mini-web series on TikTok \u2013 where brand presence was intentionally soft and subtle. The interns had full creative ownerships of the series and even filmed, edited and produced the series themselves. This was in conjunction with the launch of Pizza Hut\u2019s annual Cheesy 7 campaign. The campaign was wildly successful, garnering over two million views, over 40,000 likes, and 250,000 from a base of close to zero, all within the span of a month. They achieved record sales for the campaign that year.Innovation and transformation are central to Rajoo\u2019s job. Whether it is product innovation in terms of menu management or upping the tech aspects through new mar-tech ecosystems. As such, Rajoo is involved in the operations of Pizza Hut\u2019s business be it via partners, media management, creative agencies, e-commerce platforms agencies, CRM or CLM agencies.<\/p>\n

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View Other 2025 Judges’ Profile<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Judges 2025″ _builder_version=”4.27.0″ _module_preset=”default” global_module=”17852″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Gladwin Ngo Wei Kang” position=”VP, Growth” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/Crimson-Education_Gladwin-Ngo-Wei-Kang.jpg” admin_label=”Crimson_Gladwin” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTEzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Crimson Education<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Yong Sheng Tam” position=”Head of Ecommerce Rising Stars, Global Account Development” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/DHL-Supply-Chain_Yong-Sheng-Tam.jpg” admin_label=”DHL Supply Chain” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3ODU2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

DHL Supply Chain<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Amy Lim” position=”Regional Head of Digital & Ecommerce” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/Ego-Pharmaceuticals_Amy-Lim.jpg” admin_label=”Ego_amy” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTI3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Ego Pharmaceuticals<\/h5>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Candyse Yip” position=”Head of Ecommerce (SG & MY)” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/Fossil-Group_Candyse-Yip.jpg” admin_label=”Fossil_Candyse” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTM0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Fossil Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Ashish Tiwari” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/HomeCredit_AshishTiwari.jpg” admin_label=”HomeCredit_Ashish” _builder_version=”4.27.0″ _module_preset=”default” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Home Credit India<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Kenneth Lau” position=”Global Digital Commerce Excellence Lead” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/Mondelez-International_Kenneth-Lau.jpg” admin_label=”Mondelez_Kenneth” _builder_version=”4.27.0″ _module_preset=”default” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTQzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” _dynamic_attributes=”link_option_url” sticky_enabled=”0″]<\/p>\n

Mondelez International<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jayss Rajoo” position=”Director of Marketing & FI” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2025\/04\/Pizza-Hut-Singapore_Jayss-Rajoo.png” admin_label=”Pizza_Jayss” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTUxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Pizza Hut Singapore<\/strong><\/p>\n

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2025 JUDGE’S PROFILEJayss Rajoo Director of Marketing & FI Pizza Hut SingaporeJayss Rajoo is a true marketer with extensive experience in band strategy, marketing planning, revenue and creative responsibilities. Currently the director of marketing and food innovation at Pizza Hut, Rajoo\u2019s role at the company is truly a balancing act as she manages reviewing business […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-17951","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nJayss Rajoo - Mob-Ex Awards SG 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/jayss-rajoo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jayss Rajoo - Mob-Ex Awards SG 2026\" \/>\n<meta property=\"og:description\" content=\"2025 JUDGE'S PROFILEJayss Rajoo Director of Marketing & FI Pizza Hut SingaporeJayss Rajoo is a true marketer with extensive experience in band strategy, marketing planning, revenue and creative responsibilities. 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