{"id":13952,"date":"2023-05-19T17:19:07","date_gmt":"2023-05-19T09:19:07","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/?p=13952"},"modified":"2023-05-19T17:23:48","modified_gmt":"2023-05-19T09:23:48","slug":"nesya-lestari","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/nesya-lestari\/","title":{"rendered":"Nesya Lestari"},"content":{"rendered":"

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2023 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”3.26.6″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”3.26.6″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/PT.-Amerta-Indah-Otsuka_Nesya-Lestari.png” alt=”Asia_FayeWee” title_text=”PT. Amerta Indah Otsuka_Nesya Lestari” _builder_version=”4.14.7″ custom_margin=”|||” custom_margin_tablet=”90px|||” custom_margin_last_edited=”off|desktop” custom_padding=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Nesya Lestari<\/h3>\n

Head of ATL Marketing- POCARI SWEAT<\/h4>\n

PT. Amerta Indah Otsuka<\/h5>\n

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Nesya started her career as a copywriter at Dentsu Networks, Indonesia; throughout her journey, she has been working for notable brands across categories, from the number one Japanese-preferred motorcycle brand to the world’s confectionaries brand, KitKat, brought her to create the successful hyper-local Ramadan campaign from a global brand, #KitKat4Takjil which win not only the consumers’ heart but also in Asia Pacific Awards. <\/p>\n

Guided by her meticulous approach and belief that creativity is also strategic, in 2022, she left her position as Creative Group Head at Wunderman Thompson, crossing the side and landing her step as Head of ATL Marketing-POCARI SWEAT Indonesia. She is directly responsible for building this iconic Japanese Beverage brand in Indonesia and developing comprehensive brand positioning and messaging strategies that effectively communicate the essence and value of the brand to consumers amid a marketing war these days.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”0px||0px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#cccccc” divider_style=”dotted” _builder_version=”4.14.7″ height=”10px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View Other 2023 Judges’ Profile<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”Team 2023″ _builder_version=”4.14.7″ module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” z_index_tablet=”500″ border_radii=”on|10px|10px|10px|10px” global_module=”13477″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” disabled_on=”off|off|off” module_class=”flex-row-wrapper” _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Mick Mattotti” position=”Former Chief Marketing Officer ” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Airasia-Superapp_Mick-Mattotti.png” admin_label=”AirAsia Superapp_Mick\tMattotti” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNzQ3In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]AirAsia Superapp<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Therese\tCastrojas-Galang” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Airspeed-Group_Therese-Castrojas-Galang.png” admin_label=”Airspeed Group_Therese\t Castrojas-Galang” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNzMxIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Airspeed Group<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Iftekhar\tMallick” position=”Head of Marketing, Malaysia & Asia Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Bata-Group_Iftekhar-Mallick.png” admin_label=”Bata Group_Iftekhar Mallick” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzODIxIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Bata Group<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Alvin Tham” position=”Director, Marketing and Operations Planning” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Busy-Bees-Asia_Alvin-Tham.png” admin_label=”Busy Bees Asia_Alvin\tTham” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNzYyIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Busy Bees Asia
<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” disabled_on=”off|off|off” module_class=”flex-row-wrapper” _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Patricia\tChin” position=”Marketing Director, Asia” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Entertainment-One-Hasbro_Patricia-Chan.png” admin_label=”Entertainment One \/ Hasbro_Patricia\tChin” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNzYwIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Entertainment One \/ Hasbro<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Anna Znamenskaya” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/foodpanda_Anna-Znamenskaya.png” admin_label=”foodpanda_Anna\t Znamenskaya” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzOTEzIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]foodpanda<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Alex Rodrigues” position=”Senior Marketing Director Asia-Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Hilton_Alex-Rodrigues.png” admin_label=”Hilton_Alex\tRodrigues” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNzYxIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Hilton<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Sharon Tan” position=”Head of Digital Commerce, SEA” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Kellogg-Company_Sharon-Tan.png” admin_label=”Kellogg Company_Sharon\tTan” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNDYwIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Kellogg Company<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” disabled_on=”off|off|off” module_class=”flex-row-wrapper” _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Dian Gemiano” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/KG-Media_Dian-Gemiano.jpg” admin_label=”KG Media_Dian\tGemiano” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNDgwIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]KG Media<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Kenny Kwanto” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Lion-Parcel_Kenny-Kwanto.png” admin_label=”Lion Parcel_Kenny\tKwanto” _builder_version=”4.14.7″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Lion Parcel<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Erwin Suyanto” position=”Marketing Director ” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Mandaya-Hospital-Group_Erwin-Suyanto.png” admin_label=”Mandaya Hospital Group_Erwin\tSuyanto” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNzg4In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Mandaya Hospital Group<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Tommy\tFoo” position=”Senior Director, APAC Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Menlo-Security-Inc._Tommy-Foo.png” admin_label=”Menlo Security Inc._Tommy\tFoo” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzOTE0In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Menlo Security Inc.<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” disabled_on=”off|off|off” module_class=”flex-row-wrapper” _builder_version=”4.14.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Franklin\tLaw” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Ocean-Park_Franklin-Law.png” admin_label=”Ocean Park Hong Kong_Franklin\tLaw” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNTA1In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Ocean Park Hong Kong<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Cinn Tan” position=”Chief Commercial & Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Pan-Pacific-Hotels-Group_Cinn-Tan.png” admin_label=”Pan Pacific Hotels Group_Cinn\tTan” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzNzMyIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Pan Pacific Hotels Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Nesya Lestari ” position=”Head of ATL Marketing – POCARI SWEAT” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/PT.-Amerta-Indah-Otsuka_Nesya-Lestari.png” admin_label=”PT. Amerta Indah Otsuka_Nesya\tLestari” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzOTUyIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]PT. Amerta Indah Otsuka<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_team_member name=”Jenny Tang” position=”Head, Digital Marketing, Office of Corporate Communications & Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/wp-content\/uploads\/sites\/11\/2023\/05\/Singapore-Management-University_Jenny-Tang_NEW.png” admin_label=”Singapore Management University_Jenny\tTang” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzOTI5In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Singapore Management University<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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