[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Award Categories” _builder_version=”4.16″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Channels & Initiatives” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_toggle title=”1. Best App Install Campaign” admin_label=”1. Best App Install Campaign” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises the best campaign designed to promote app installations and drive downloads. Judges will be looking for examples of the strategies employed and the results achieved over the campaign period.[\/et_pb_toggle][et_pb_toggle title=”2. Best Awareness Campaign” admin_label=”2. Best Awareness Campaign” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises mobile campaigns and initiatives that were designed to grow brand recognition, brand recall, and brand familiarity. Judges will be looking for examples of improved brand awareness post the campaign period.[\/et_pb_toggle][et_pb_toggle title=”3. Best Campaign – Live Commerce *NEW*” admin_label=”3. Best Campaign – Live Commerce *NEW*” module_class=”new” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category celebrates mobile-first live shopping and shoppertainment campaigns that combine real-time creator-led commerce, shoppable video, and interactive formats to drive measurable commercial and engagement outcomes. Judges will honour campaigns that demonstrate standout live creative, seamless purchase flows, measurable GMV or conversion uplift, and flawless operational execution \u2014 from host performance to inventory and logistics integration.[\/et_pb_toggle][et_pb_toggle title=”4. Best Campaign \u2013 Sustainability-Focused” admin_label=”4. Best Campaign \u2013 Sustainability-Focused” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises mobile campaigns that promote sustainability measures (e.g., environmental, and financial sustainability etc). Judges will look for campaigns that drive awareness and inspire action towards sustainable practices, with measurable impact in these areas.[\/et_pb_toggle][et_pb_toggle title=”5. Best Direct to Consumer Campaign” admin_label=”5. Best Direct to Consumer Campaign” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises campaigns that successfully engaged consumers. The entry should demonstrate how the campaign yielded a positive response in the form of new leads, sales, conversions, trials, or repeat customers. Judges will be looking for examples of how this was achieved using the mobile platform.[\/et_pb_toggle][et_pb_toggle title=”6. Best Insights-Driven Mobile Campaign” admin_label=”6. Best Insights-Driven Mobile Campaign” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n
This category recognises the most outstanding use of data, insights, analytics, and \/ or research behind a mobile campaign. Judges will be looking at how data has been crucial in driving the campaign\u2019s core objectives. Entrants should illustrate the details of the target audience and how they were engaged via the mobile campaign. This category is open to any one-off or ongoing campaign or initiative, where research may take place outside the eligibility period.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”7. Best Launch \/ Relaunch” admin_label=”7. Best Launch \/ Relaunch” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n
This category recognises the best use of mobile marketing for the first launch of a new product \/ service or the relaunch of an existing product \/ service. Judges will be looking for the role and overall contribution of mobile that drove the brand\u2019s core business objective. This category is open to any one-off or ongoing campaign or initiative.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”8. Best Mobile Advertising Strategy” admin_label=”8. Best Mobile Advertising Strategy” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises the most comprehensive mobile advertising strategies across content from all business sectors. Judges will be focusing on the campaign’s strategic foundation and effectiveness. This category is open to any one-off or ongoing campaign or initiative.[\/et_pb_toggle][et_pb_toggle title=”9. Best Mobile AI and Chatbot Integration” admin_label=”9. Best Mobile AI and Chatbot Integration” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category acknowledges outstanding integration of mobile AI and chatbots into marketing strategies. Judges will assess the extent to which AI-driven chatbots have been leveraged to engage, assist, and enhance the mobile user experience. Entrants should showcase the innovative use of AI and chatbots to achieve marketing objectives, such as improved user engagement, lead generation, or customer support.[\/et_pb_toggle][et_pb_toggle title=”10. Best Mobile Campaign for a Specific Audience” admin_label=”10. Best Mobile Campaign for a Specific Audience” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises the most effective campaigns for engaging and nurturing a specific target audience. Judges will be focusing on the campaign’s strategic foundation and effectiveness. This category is open to any one-off or ongoing campaign or initiative.[\/et_pb_toggle][et_pb_toggle title=”11. Best Mobile Gamification Campaign” admin_label=”11. Best Mobile Gamification Campaign” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises mobile campaigns that creatively incorporate gamification elements to engage, motivate, and enhance user experience. Judges will look for campaigns that use game mechanics, such as challenges, rewards, and competition, to drive customer interaction, increase brand engagement, and deliver measurable results.[\/et_pb_toggle][et_pb_toggle title=”12. Best Mobile Growth Strategy” admin_label=”12. Best Mobile Growth Strategy” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n
This category recognises the best use of mobile marketing as the most efficient routes to business \/ market growth. Judges will be looking for thought leadership and success in all facets of your business, from marketing, customer experience, design and product that drove the brand\u2019s market growth. This category is open to any one-off or ongoing campaign or initiative.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”13. Best Mobile Storytelling Campaign” admin_label=”13. Best Mobile Storytelling Campaign” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises mobile campaigns that excel in the art of storytelling. This category celebrates initiatives that have effectively harnessed the mobile platform to craft and deliver compelling narratives. Entrants should demonstrate how their storytelling campaigns have captivated audiences, communicated brand values, and driven engagement or conversions on mobile platforms.[\/et_pb_toggle][et_pb_toggle title=”14. Best Mobile Viral Marketing Campaign” admin_label=”14. Best Mobile Viral Marketing Campaign” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category applauds mobile marketing campaigns that have gone viral, spreading like wildfire across digital landscapes. Judges will evaluate the strategies employed to create contagious content that resonates with mobile users. Entrants should showcase how their viral campaigns achieved remarkable reach, engagement, and brand visibility through mobile channels.[\/et_pb_toggle][et_pb_toggle title=”15. Best Original Content” admin_label=”15. Best Original Content” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises the best original content that included the mobile platform as part of its execution. This could include branded games, video episodes or any other content designed to entertain as well as increase brand interaction and awareness.[\/et_pb_toggle][et_pb_toggle title=”16. Best Results-Driven Mobile Campaign” admin_label=”16. Best Results-Driven Mobile Campaign” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n
This category recognises the most outstanding mobile campaigns based on data, insights, analytics, and \/ or research for driving the client\u2019s core objectives. Judges will be looking at the effectiveness of the data of the targeted audience for achieving the business goal. This category is open to any one-off or ongoing campaign or initiative.<\/p>\n
[\/et_pb_toggle][et_pb_toggle title=”17. Best Superapp & Wallet Integration *NEW*” admin_label=”17. Best Superapp & Wallet Integration *NEW*” module_class=”new” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n
This category recognises campaigns that used mobile wallets, superapp* ecosystems or payment integrations as a core growth and experience mechanism. Entries should show how payment- or superapp-led mechanics (wallet offers, in-app discovery, BNPL, QR, loyalty tie-ins) simplified the customer journey, delivered measurable business outcomes, and relied on meaningful cross-partner collaboration or technical innovation.<\/p>\n
*A superapp (or super wallet) is an all-in-one mobile platform that combines multiple services\u2014such as payments, shopping, transport, and loyalty\u2014into a single seamless user experience.<\/em><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”18. Best Use of Display Advertising” admin_label=”18. Best Use of Display Advertising” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This category recognises the best use display banners or rich media as part of a mobile marketing campaign. Judges will be looking for well-considered propositions or calls-to-action that resonated with its target audience, as well as above-average performance and \/ or ROI. This category is open to any one-off or ongoing campaign or initiative.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”19. Best Use of Geofencing” admin_label=”19. Best Use of Geofencing” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]Recognises the best use of geo-targeting and location-based marketing campaigns that leveraged geographical or other forms of location-sensitive data. Judges will be looking at role location played in contributing to a successful outcome. This category is open to any one-off or ongoing campaign or initiative.[\/et_pb_toggle][et_pb_toggle title=”20. Best Use of In-App Advertising” admin_label=”20. Best Use of In-App Advertising” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises the best use of advertising in-mobile applications. Judges will be looking for well-considered propositions or calls-to-action that resonated with its target audience, as well as above-average performance and\/or ROI. This category is open to any one-off or ongoing campaign or initiative.[\/et_pb_toggle][et_pb_toggle title=”21. Best Use of Interactive Media \/ AR & VR” admin_label=”21. Best Use of Interactive Media \/ AR & VR” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category focuses on how a mobile device successfully engaged consumers using entertaining and engaging content in the form of a game, competition, or other interactive media forms such as virtual and augmented reality. Judges will be looking for how an interactive mobile solution enhanced the brand experience and drove business objectives. We welcome entries from sophisticated mobile gaming, VR, AR, and related apps created by highly creative developers, agencies, and client marketers.[\/et_pb_toggle][et_pb_toggle title=”22. Best Use of KOLs \/ Influencers” admin_label=”22. Best Use of KOLs \/ Influencers” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category focuses on the outstanding collaboration of Key Opinion Leaders and brands in a mobile\/web app. Entrants should show strong evidence of how KOLs played a prominent role in the conception and\/or execution of the campaign and how they generated results against campaign objectives. This category is open to any one-off or ongoing campaign or initiative.[\/et_pb_toggle][et_pb_toggle title=”23. Best Use of Mobile Commerce” admin_label=”23. Best Use of Mobile Commerce” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises organisations that have successfully leveraged mobile technology to enhance the customer shopping experience and drive sales using mobile apps or mobile-optimised websites. Entrants should demonstrate a clear strategy for utilising mobile commerce to reach and engage customers, resulting in significant growth in sales and customer satisfaction.<\/p>\n Judges will be looking for innovative uses of mobile technology to improve the customer journey, streamline the checkout process, and enhance the overall mobile shopping experience.[\/et_pb_toggle][et_pb_toggle title=”24. Best Use of Mobile for Social Impact” admin_label=”24. Best Use of Mobile for Social Impact” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises mobile campaigns that leverage the power of mobile technology to address social issues and create positive community change. Judges will look for campaigns that promote social good, raise awareness, and drive tangible action or measurable impact in areas such as health, education, equality, or social justice.[\/et_pb_toggle][et_pb_toggle title=”25. Best Use of Mobile Integration” admin_label=”25. Best Use of Mobile Integration” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises excellence in the use of mobile marketing as part of a broader campaign, including online and offline platforms. Mobile should be an integral part of the campaign and a key driver of the marketing objectives. Integrated mobile work should highlight the unique communication between the given platforms. This category is open to any one-off or ongoing campaign or initiative.[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of Mobile-Customer Engagement” admin_label=”26. Best Use of Mobile-Customer Engagement” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This category recognises organisations that best demonstrate the use of mobile and \/ or web apps to build strong relationships with consumers, strengthening customer loyalty and \/ or leading to an increase in customer retention. This category is open to any one-off or ongoing campaign or initiative.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”27. Best Use of Personalisation” admin_label=”27. Best Use of Personalisation” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises organisations that have effectively used mobile marketing to deliver highly personalised and relevant experiences to their customers.<\/p>\n Judges will be looking for a clear strategy for leveraging customer data and mobile technology to create tailored and personalised experiences that drive engagement and conversion. This category is open to any one-off or ongoing campaign or initiative.[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Promotions” admin_label=”28. Best Use of Promotions” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises the best use of promotions via the mobile platform. Judges will be looking for the specific special offer, discount or call to action that was promoted for the purpose of garnering an audience response. This category is open to any one-off or ongoing campaign or initiative.[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Real-Time Marketing” admin_label=”29. Best Use of Real-Time Marketing” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises organisations have successfully leveraged mobile technology to deliver real-time marketing campaigns that engage customers in the moment.<\/p>\n Judges will be looking for a clear strategy for using mobile technology to deliver relevant and timely content, offers and promotions to customers through push notifications, SMS, or in-app messaging. The winner will have effectively used real-time marketing to increase customer engagement, drive sales, and improve customer loyalty. This category is open to any one-off or ongoing campaign or initiative.[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Social Channels” admin_label=”30. Best Use of Social Channels” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This category recognises the intelligent, creative, and effective use of social platforms for mobile users. Judges will be looking for kick-ass relationship building, lead generation, engagement, and \/ or a deeper connection with existing customers. This category is open to any one-off or ongoing campaign or initiative.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Video” admin_label=”31. Best Use of Video” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises the most powerful use of video on the mobile platform. Judges will be looking for campaigns that leveraged mobile to yield great results against campaign objectives. This category is open to any one-off or ongoing campaign or initiative.[\/et_pb_toggle][et_pb_toggle title=”32. Best User Experience” admin_label=”32. Best User Experience” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises mobile campaigns which gave consumers a truly seamless and intuitive experience to achieve marketing objectives. Entrants must demonstrate a strategy which put the targeted user at the centre, set an industry standard of excellence with an innovative design and made ease-of-use a high priority.[\/et_pb_toggle][et_pb_toggle title=”33. Most Engaging Mobile Campaign” admin_label=”33. Most Engaging Mobile Campaign” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises mobile campaigns that generated an immediate response from their targeted consumers, and enhanced audience reach. Examples of a desired response might include, but not be limited to, purchase, redeeming a coupon, checking-in or voting. This category is open to any one-off or ongoing mobile marketing campaign.[\/et_pb_toggle][et_pb_toggle title=”34. Most Innovative Use of Mobile” admin_label=”34. Most Innovative Use of Mobile” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises the creative, innovative, and successful use of the mobile platform. Judges will be looking for true originality and compelling innovative uses of the mobile medium that benefited consumers with new levels of functionality, access, value, and convenience. This category is open to any one-off or ongoing mobile marketing campaign.[\/et_pb_toggle][et_pb_toggle title=”35. Most Innovative Use of Mobile Technology” admin_label=”35. Most Innovative Use of Mobile Technology” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises the use of any innovative mobile technology to activate or enhance a marketing strategy, long or short-term campaign or a one-off execution. Judges are looking for the creative and effective use of mobile technology to achieve marketing outcomes.[\/et_pb_toggle][et_pb_text admin_label=”Industry Specific Campaigns” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”36. Best Campaign \u2013 B2C” admin_label=”36. Best Campaign \u2013 B2C” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This category recognises companies or organisations that have successfully used the mobile medium to effectively reach and engage consumer audiences. Nominees for this award will have demonstrated a clear strategy for using mobile technology to deliver a campaign that effectively reaches and engages consumers, resulting in a significant impact on the business. This category is open to any one-off or ongoing mobile marketing campaign \/ app \/ execution.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”37. Best Campaign \u2013 Banking & Finance” admin_label=”37. Best Campaign \u2013 Banking & Finance” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This category recognises companies or organisations in the banking and finance industry that have successfully leveraged the mobile medium to reach and engage their customers. Nominees for this award will have demonstrated a clear strategy for using mobile marketing to increase brand awareness, drive customer acquisition and engagement, and promote financial products and services. This category is open to any one-off or ongoing mobile marketing campaign \/ app \/ execution.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”38. Best Campaign \u2013 Consumer Goods” admin_label=”38. Best Campaign \u2013 Consumer Goods” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This category recognises the best examples of mobile marketing for organisations from the consumer goods vertical. This category is open to any one-off or ongoing mobile marketing campaign \/ app \/ execution.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”39. Best Campaign \u2013 eCommerce & Retail” admin_label=”39. Best Campaign \u2013 eCommerce & Retail” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This category recognises the best examples of mobile marketing for organisations from eCommerce and retail. This category is open to any one-off or ongoing mobile marketing campaign \/ app \/ execution.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”40. Best Campaign \u2013 Fashion & Beauty” admin_label=”40. Best Campaign \u2013 Fashion & Beauty” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This category recognises the best examples of mobile marketing for organisations from fashion and beauty. This category is open to any one-off or ongoing mobile marketing campaign \/ app \/ execution.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”41. Best Campaign \u2013 Food & Beverage” admin_label=”41. Best Campaign \u2013 Food & Beverage” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This category recognises the best examples of mobile marketing for organisations in the F&B industry. This category is open to any one-off or ongoing mobile marketing campaign \/ app \/ execution.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”42. Best Campaign \u2013 Government, Utility & Services” admin_label=”42. Best Campaign \u2013 Government, Utility & Services” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This category recognises the best use of mobile to help improve communication, information flow and allows users to track or monitor their activity or consumption. This award is eligible for any government-owned, utility & services providers. Examples include social welfare, education, infrastructural development or government services, health-related counters, financial monitoring tools, a telco\u2019s usage tracker, or any other utility or productivity-related mobile activities. Entrants will have to demonstrate the use of mobile to the brand, how the users were able to associate it to the brand, and the usefulness to its customer base.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”43. Best Campaign \u2013 Health & Wellness” admin_label=”43. Best Campaign \u2013 Health & Wellness” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This category recognises the best examples of mobile marketing that promotes health and wellness through mobile initiatives, whether it’s fitness apps, mental health support, or healthcare information. This category is open to any one-off or ongoing mobile marketing campaign \/ app \/ execution.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”44. Best Campaign \u2013 Lifestyle & Entertainment” admin_label=”44. Best Campaign \u2013 Lifestyle & Entertainment” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This category recognises companies or organisations that have successfully leveraged the mobile medium to target the lifestyle and entertainment market. Nominees for this award will have demonstrated a clear strategy for using mobile marketing to increase brand awareness, drive customer acquisition and engagement, and deliver relevant and timely content, offers and promotions to customers through mobile apps or mobile-optimised websites. This category is open to any one-off or ongoing mobile marketing campaign \/ app \/ execution.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”45. Best Campaign \u2013 Telecommunications” admin_label=”45. Best Campaign \u2013 Telecommunications” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n This category recognises telcos that have successfully leveraged the mobile medium to reach and engage their customers. Nominees for this award will have demonstrated a clear strategy for using mobile marketing to increase brand awareness, drive customer acquisition and engagement, and promote their products and services and \/ or their partners\u2019 products and services. This category is open to any one-off or ongoing mobile marketing campaign \/ app \/ execution.<\/p>\n [\/et_pb_toggle][et_pb_text admin_label=”Overall Categories (Not For Entry) ” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_toggle title=”46. Mob-Ex Best of Show \u2013 Agency (Not For Entry)” admin_label=”46. Mob-Ex Best of Show \u2013 Agency (Not For Entry)” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This title is not open for direct entry and is awarded based on overall performance at the Mob-Ex Awards 2026. It recognises the agency or solution provider with the highest scoring entries, representing the pinnacle of excellence in mobile marketing.<\/p>\n Points System:<\/strong><\/p>\n Points Allocation for Multiple Agencies:<\/strong><\/p>\n Tie-Breakers:<\/strong><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”47. Mob-Ex Best of Show \u2013 Brand (Not For Entry)” admin_label=”47. Mob-Ex Best of Show \u2013 Brand (Not For Entry)” _builder_version=”4.27.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”]<\/p>\n This title is not open for direct entry and is awarded to the client organisation that demonstrates outstanding performance at the Mob-Ex Awards 2026. It recognises the brand with the highest scoring entries, showcasing unparalleled excellence in mobile marketing.<\/p>\n Points System:<\/strong><\/p>\n Tie-Breakers:<\/strong><\/p>\n [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Award Categories” _builder_version=”4.16″ saved_tabs=”all” global_colors_info=”{}”] Award Categories [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Channels & Initiatives” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”] Channels & Initiatives [\/et_pb_text][et_pb_toggle title=”1. Best App Install Campaign” admin_label=”1. Best App Install Campaign” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”]This category recognises the […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":38,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"yoast_head":"\nIndustry Specific Campaigns<\/h3>\n
Overall Categories (Not For Entry)<\/h3>\n
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