{"id":18915,"date":"2026-08-04T10:47:34","date_gmt":"2026-08-04T02:47:34","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/?page_id=18915"},"modified":"2026-08-04T14:36:20","modified_gmt":"2026-08-04T06:36:20","slug":"2026-finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/2026-finalists\/","title":{"rendered":"2026 Finalists"},"content":{"rendered":"

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2026 Finalists<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Best App Install Campaign” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”1. Best App Install Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Brand: Wellcome
Campaign: Doraemon Summer Magic Fun Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nPlaza Premium Group<\/strong>
Brand: Smart Traveller
Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller<\/td>\n<\/tr>\n
\"\"<\/td>\nTune Talk<\/strong>
Campaign: Tune Talk In-App Entertainment
Agency: Edelman Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Awareness Campaign” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”2. Best Awareness Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/td>\nBank Central Asia (BCA)<\/strong>
Brand: BCA Syariah
Campaign: Berkahvaganza Makes Ramadan Matter
Agency: Volare Advertising Network – Futurama<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth
Agencies: Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nGoTo<\/strong>
Brand: GoPay
Campaign: War Trakjil: Transfer Kejutan Hadiah Lebaran
Agencies: Alva Digital Network – ORCA, HYBRID<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Philippines<\/strong>
Campaign: The Legendary McSpicy\u2019s Comeback Reignites Cravings with Contextual AI on Tiktok
Agencies: OMD (Philippines), Silverpush<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: Bear Brand Adult Plus
Campaign: Tumi-Tito, Tumi-Tita, Tumi-Tibay
Agencies: WPP OpenMind, Publicis Manila<\/td>\n<\/tr>\n
\u00a0<\/td>\nNestl\u00e9 Philippines<\/strong>
Brands: Nestl\u00e9 & Wyeth Nutrition, Wyeth Ascenda Kid
Campaign: Reaching the Unreachable Mom: Unleashing the Ascenda Effect via Spotify
Agencies: WPP OpenMind, Spotify Philippines<\/td>\n<\/tr>\n
\"\"<\/td>\nShell<\/strong>
Brand: Shell Helix
Campaign: Shell Helix Omnichannel awareness campaign by Havas Moonfolks, Xapads
Agencies: Havas Moonfolks, Xapads<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Multicultural Mosaic Film Series<\/td>\n<\/tr>\n
\"\"<\/td>\nTelkomsel<\/strong>
Brand: by.U
Campaign: Pesta Merdeka
Agencies: L\u00e8ngua, Oldo, Alva Digital Network – ORCA<\/td>\n<\/tr>\n
\"\"<\/td>\nWarner Bros. Discovery<\/strong>
Brand: Warner Bros.
Campaign: WBD Superman \u2013 Singapore: Video Interstitial + Animated-GIF Push Notification Campaign
Agencies: L\u00e8ngua, Oldo, Alva Digital Network – ORCA<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Campaign – Live Commerce” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”3. Best Campaign – Live Commerce” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nL\u2019Or\u00e9al Malaysia<\/strong>
Brand: K\u00e9rastase Malaysia
Campaign: The Prestige Pulse: Scaling Luxury Through Professional Live Commerce
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x TikTok Regional 12.12 2025 – Made for Every Moment
Agency: Imagic Esolutions<\/td>\n<\/tr>\n
\"\"<\/td>\nOpella Philippines<\/strong>
Campaign: The Virtual Pulse: Scaling Wellness through AI-Driven Commerce
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nSAVORIA<\/strong>
Brand: Kopi Tubruk Gadjah
Campaign: Rent A Bapak
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia<\/td>\n<\/tr>\n
\"\"<\/td>\nVersuni Home Life Malaysia<\/strong>
Brand: Philips
Campaign: Stream. Sell. Scale. \u2013 The Philips Live Commerce Engine
Agency: ADA Global<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Direct to Consumer Campaign” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”4. Best Direct to Consumer Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nABC President Indonesia<\/strong>
Brand: NU tea
Campaign: NU2ristik
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
\"\"<\/td>\nCentral Watsons<\/strong>
Brand: Watsons Thailand
Campaign: Winning When Consumers Buy Less Through Data-led Media Excellence
Agency: Carat (Thailand)<\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Brand: Wellcome
Campaign: Click & Collect \u2013 Fresh. Fast. Easy.<\/td>\n<\/tr>\n
\"\"<\/td>\nGuardian Health & Beauty<\/strong>
Brand: Guardian
Campaign: Guardian P11 Push Notification + Footfall Campaign
Agencies: OMD (Malaysia), Affinity Global<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Sarimi Gelas
Campaign: The First Pentol Hijack Ever
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x TikTok Regional 12.12 2025 – Made for Every Moment
Agency: Imagic Esolutions<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: Bear Brand Powdered Milk Drink
Campaign: Laki Sa Gatas
Agencies: WPP OpenMind, Publicis Manila, WPP The Goat Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nOpella Vietnam<\/strong>
Campaign: Beyond the Basket: Humanising Health Education for the Modern Vietnamese Consumer
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Indonesia<\/strong>
Campaign: PRUActive Virtual<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Insights-Driven Mobile Campaign” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”5. Best Insights-Driven Mobile Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/td>\nHansaplast<\/strong>
Campaign: Hansaplast Contextual YouTube Campaign
Agencies: HNS (Omnicom Media Group), Xapads Media<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s<\/strong>
Campaign: McSavers Snack and Match campaign
Agencies: OMD, Ogury<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9<\/strong>
Brand: NIDO
Campaign: NIDO: Your Act of Love
Agencies: WPP OpenMind, Publicis Manila, Spark It<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: Bear Brand Powdered Milk Drink
Campaign: Laki Sa Gatas
Agencies: WPP OpenMind, Publicis Manila, WPP The Goat Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: MILO\u00ae Philippines
Campaign: The Never-Ending Chant
Agencies: Ogilvy Manila, WPP OpenMind, Greenbulb PR<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brands: Nestl\u00e9 & Wyeth Nutrition, CERELAC\u00ae
Campaign: CERELAC\u00ae Helped Mothers Find Confidence in Every Feeding Choice
Agencies: FreakOut, WPP OpenMind<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Indonesia<\/strong>
Brand: PRUSehat Health Insurance
Campaign: PRUSehat \u2013 #BeneranPas (Protection That\u2019s Just Right)<\/td>\n<\/tr>\n
\"\"<\/td>\nReckitt Benckiser (Thailand)<\/strong>
Brand: Gaviscon
Campaign: Predict Behaviour to Predict Need
Agency: dentsu (Thailand)<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Multicultural Mosaic Film Series<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Launch \/ Re-launch” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”6. Best Launch \/ Re-launch” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Brand: Wellcome
Campaign: Click & Collect \u2013 Fresh. Fast. Easy.<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Indomie
Campaign: 12 Spoonfuls of Nyemek
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Philippines<\/strong>
Campaign: The Legendary McSpicy\u2019s Comeback Reignites Cravings with Contextual AI on Tiktok
Agencies: OMD (Philippines), Silverpush<\/td>\n<\/tr>\n
\"\"<\/td>\nOpella<\/strong>
Brand: Telfast
Campaign: Attack on Allergy
Agency: Omnicom Media Group<\/td>\n<\/tr>\n
\"\"<\/td>\nOpella Philippines<\/strong>
Campaign: The Wellness Engine: Humanizing Always-On Healthcare
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nSayap Mas Utama<\/strong>
Brand: Hers Protex
Campaign: Maxi Relaunch
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Brand: GOMO
Campaign: GOMO Rewards \u2013 Data Bank Relaunch<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Mobile Advertising Strategy” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”7. Best Mobile Advertising Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nMcDonald\u2019s Philippines<\/strong>
Campaign: Winning the Value Battleground with Contextual AI for McDo\u2019s Sulit-Busog Meals
Agencies: OMD (Philippines), Silverpush<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: Bear Brand Powdered Milk Drink
Campaign: Laki Sa Gatas
Agencies: WPP OpenMind, Publicis Manila, WPP The Goat Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nOpella<\/strong>
Brand: Telfast
Campaign: Attack on Allergy
Agency: Omnicom Media Group<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Indonesia<\/strong>
Campaign: PRUSmart Plan #KembaliLebih<\/td>\n<\/tr>\n
\"\"<\/td>\nSarimelati Kencana<\/strong>
Brand: Pizza Hut Indonesia
Campaign: Riding Indonesia’s Short Drama Wave to Win Gen Z During Ramadan 2026
Agencies: WPP Media, DT<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Airlines<\/strong>
Campaign: Virtual Time To Fly with Mastercard
Agencies: FreakOut, PHD<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever Indonesia<\/strong>
Brand: Bango
Campaign: The Great Soy Sauce Heist, Hijacking the Big Stage with AI-powered Precision
Agencies: WPP Indonesia, Silverpush<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Mobile AI and Chatbot Integration” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”8. Best Mobile AI and Chatbot Integration” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nABC President Indonesia<\/strong>
Brand: NU tea
Campaign: NU2turistik
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
\u00a0<\/td>\nMinistry of Tourism of the Republic of Indonesia<\/strong>
Campaign: MaiA – Indonesia\u2019s National AI Tourism Assistant
Agency: Verse Indonesia<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Singtel AI Shopping Assistant<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Mobile Campaign for a Specific Audience” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”9. Best Mobile Campaign for a Specific Audience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBank Central Asia (BCA)<\/strong>
Campaign: BCA Expoversary: Turning Life Stages into Mobile Moments
Agencies: ADA, HYBRID<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: OneMobile<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group, BYD by JC<\/strong>
Campaign: Driving BYD Car Sales Through Retail Media<\/td>\n<\/tr>\n
\"\"<\/td>\nKalbe Nutritionals<\/strong>
Brand: Morinaga Soya
Campaign: Soyakinbisa
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
\"\"<\/td>\nLee Kum Kee<\/strong>
Campaign: When Sauce Icons Enter Gen Z Culture<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9<\/strong>
Brand: Bear Brand
Campaign: BEAR BRAND The Moment of Strength
Agency: WPP OpenMind<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x TikTok Regional 12.12 2025 – Made for Every Moment
Agency: Imagic Esolutions<\/td>\n<\/tr>\n
\"\"<\/td>\nTelkomsel<\/strong>
Brand: SIMPATI
Campaign: Braincharge The Anti Brainrot Campaign
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia, InMobi<\/td>\n<\/tr>\n
\"\"<\/td>\nVinda Malaysia<\/strong>
Brand: Drypers Baby Club\u200b
Campaign: Built for Malaysian Mothers: A Mobile-First Parenting Ecosystem\u200b
Agency: ADA Global<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Mobile Gamification Campaign” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”10. Best Mobile Gamification Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCLP Power Hong Kong<\/strong>
Brand: Power Connect
Campaign: Eco Fun<\/td>\n<\/tr>\n
\"\"<\/td>\nHershey’s<\/strong>
Campaign: Hershey’s Chocoball \u2013 Philippines \u2013 Rich Media Campaign
Agencies: IPG Mediabrands, Affinity Global<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Pop Mie
Campaign: Pop Mie Pedas Squad Interactive Gamification on OTT
Agencies: i-dac Indonesia, Moyo Technology<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Sarimi Gelas
Campaign: Roblox National Heroes
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nOpella<\/strong>
Brand: Telfast
Campaign: Attack on Allergy
Agency: Omnicom Media Group<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Indonesia<\/strong>
Campaign: PRUActive Virtual<\/td>\n<\/tr>\n
\"\"<\/td>\nSarimelati Kencana<\/strong>
Brand: Pizza Hut Indonesia
Campaign: Pizza Hut 24-hours Store on Roblox: Bridging Gaming, Community, and Commerce
Agencies: innercircle, essencemediacom<\/td>\n<\/tr>\n
\"\"<\/td>\nTelkomsel<\/strong>
Brand: by.U
Campaign: Anehversary
Agencies: L\u00e8ngua, Oldo, Alva Digital Network – ORCA<\/td>\n<\/tr>\n
\"\"<\/td>\nTune Talk<\/strong>
Campaign: Tune Talk In-App Entertainment
Agency: Edelman Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nURC (Thailand)<\/strong>
Brand: Tivoli Wafer
Campaign: TIVOLI BIGBOMB Mobile Challenge When Ads Became Addictive Gameplay
Agency: Carat (Thailand)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Mobile Growth Strategy” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”11. Best Mobile Growth Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: SMB New Logo<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
Brand: Classic 3-in-1 App
Campaign: Discover<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
Brand: Classic 3-in-1 App
Campaign: Classic 3-in-1 App<\/td>\n<\/tr>\n
\"\"<\/td>\nTune Talk<\/strong>
Campaign: Tune Talk In-App Entertainment
Agency: Edelman Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Mobile Storytelling Campaign” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”12. Best Mobile Storytelling Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nKalbe Nutritionals<\/strong>
Brand: Morinaga Soya
Campaign: Soyakinbisa
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
\"\"<\/td>\nLee Kum Kee<\/strong>
Campaign: When Sauce Icons Enter Gen Z Culture<\/td>\n<\/tr>\n
\"\"<\/td>\nMead Johnson Indonesia<\/strong>
Brand: Enfagrow
Campaign: Enfagrow Essential Ramadan Chinese Drama Tiktok Series
Agencies: innercircle, essencemediacom<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: Bear Brand Powdered Milk Drink
Campaign: Laki sa Gatas
Agencies: WPP OpenMind, Publicis Manila, WPP The Goat Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: MILO\u00ae\u00a0Philippines
Campaign: The Never-Ending Chant
Agencies: Ogilvy Manila, WPP OpenMind, Greenbulb PR<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: Promil
Campaign: Gifted Kids in Action
Agencies: WPP OpenMind, Ogilvy Philippines, InCircle<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Indonesia<\/strong>
Brand: PRUSehat Health Insurance
Campaign: PRUSehat \u2013 #BeneranPas (Protection That\u2019s Just Right)<\/td>\n<\/tr>\n
\"\"<\/td>\nSido Muncul<\/strong>
Brand: Tolak Angin
Campaign: #PintarLahirBatin (Smart in Body & Soul)
Agency: Volare Advertising Network – Futurama<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Multicultural Mosaic Film Series<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Original Content” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”13. Best Original Content” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza “Sweetmas”
Agencies: ANON, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth
Agencies: Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nKalbe Nutritionals<\/strong>
Brand: Morinaga Soya
Campaign: Soyakinbisa
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: Bonakid Pre-School 3+
Campaign: The First TikTok Search for the Next Batang May Laban
Agency: WPP OpenMind<\/td>\n<\/tr>\n
\"\"<\/td>\nSarimelati Kencana<\/strong>
Brand: Pizza Hut Indonesia
Campaign: Limo Pizza DIP & CRUNCH: The Longest Loop of Togetherness
Agencies: innercircle, essencemediacom<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Be Greater – Public Service Announcements<\/td>\n<\/tr>\n
\"\"<\/td>\nTelkomsel<\/strong>
Campaign: MAXStream Headless Halloween
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
Brand: Classic 3-in-1 App
Campaign: Discover<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Results-Driven Mobile Campaign” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”14. Best Results-Driven Mobile Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBank Central Asia (BCA)<\/strong>
Campaign: BCA\u2019s JARVIS (Joint Platform for Customer Experience & Value Integrated Solution) Project<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group, Asia Pacific Breweries (Singapore)<\/strong>
Brand: Tiger
Campaign: Huat with Tiger<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group, BYD by JC<\/strong>
Campaign: Driving BYD Car Sales Through Retail Media<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group, Haleon<\/strong>
Brand: Sensodyne
Campaign: Transforming Shopper Engagement into Growth for Sensodyne<\/td>\n<\/tr>\n
\"\"<\/td>\nFonterra<\/strong>
Brands: Anlene, Anmum, Anchor, Fernleaf
Campaign: Beyond the Dashboard: Accelerating Multi-Market Commerce Through Predictive Engineering
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nGoTo<\/strong>
Brand: GoPay
Campaign: From \u201cI\u2019ll Transfer You\u201d to \u201cI\u2019ll GoPay You\u201d
Agencies: FreakOut, Flock, Alva Digital Network – ORCA<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brands: Nestl\u00e9 & Wyeth Nutrition, CERELAC\u00ae
Campaign: Nestl\u00e9 & Wyeth Nutrition, CERELAC\u00ae
Agencies: FreakOut, WPP OpenMind<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Indonesia<\/strong>
Campaign: PRUSmart Plan #KembaliLebih<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever Indonesia<\/strong>
Brand: Bango
Campaign: The Great Soy Sauce Heist, Hijacking the Big Stage with AI-powered Precision
Agencies: WPP Indonesia, Silverpush<\/td>\n<\/tr>\n
\"\"<\/td>\nWe+<\/strong>
Campaign: From Crashes to Claims, WE+ Makes Insurance Easy with Multi-AI Agents
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Silverpush<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Use of Display Advertising” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”15. Best Use of Display Advertising” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nGalderma Philippines<\/strong>
Brand: Cetaphil Baby
Campaign: Moving Baby Skin Care from Afterthought to Everyday Protection with Cetaphil Baby
Agencies: FreakOut, dentsu X Philippines<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Indomie
Campaign: 12 Spoonfuls of Nyemek
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s<\/strong>
Campaign: McDonald’s 2 minute Drive Thru Challenge Mobile Campaign
Agencies: OMD (Philippines), Wagawin<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: MAGGI\u00ae Philippines
Campaign: Get Pasko Ready with Maggi
Agencies: WPP OpenMind, MRM, Ogilvy, The Fat Kid Inside, InCircle<\/td>\n<\/tr>\n
\u00a0<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: Nankid
Campaign: NANKID Turns Display into Demand
Agencies: WPP OpenMind, MRM<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Indonesia<\/strong>
Campaign: Turning Health Intent into Digital Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Magnum Ice Cream Company<\/strong>
Brand: Wall’s
Campaign: Wall’s Topten Xtra: The Weather Knows When You Want Ice Cream
Agencies: Publicis Media, DT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best Use of Geofencing” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”16. Best Use of Geofencing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Brand: Wellcome
Campaign: Click & Collect \u2013 Fresh. Fast. Easy.<\/td>\n<\/tr>\n
\"\"<\/td>\nGuardian Health & Beauty<\/strong>
Brand: Guardian
Campaign: Guardian P11 Push Notification + Footfall Campaign
Agencies: OMD (Malaysia), Affinity Global<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Keca(Piece) of Art
Campaign: Keca(Piece) of Art
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, InMobi<\/td>\n<\/tr>\n
\"\"<\/td>\nMINI<\/strong>
Campaign: How MINI Made Electric Feel as Iconic as the Original
Agencies: FreakOut, Accenture<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Indonesia<\/strong>
Campaign: Smart Geofencing for High-Intent Health Insurance Leads<\/td>\n<\/tr>\n
\"\"<\/td>\nTelkomsel<\/strong>
Brand: by.U
Campaign: by.U \u201cAneh Tapi Nyata\u201d: Scaling Gen Z Relevance Through Hybrid Contextual Personalization
Agencies: Alva Digital Network – ORCA, HYBRID<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Use of In-App Advertising” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”17. Best Use of In-App Advertising” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab \u201cHuatever\u201d You Need In-App
Agencies: M&C Saatchi, DT<\/td>\n<\/tr>\n
\u00a0<\/td>\nMyBluebird<\/strong>
Campaign: Omnichannel Awareness Campaign MyBluebird | Xapads
Agency: Xapads Media<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9<\/strong>
Brand: Bear Brand
Campaign: BEAR BRAND Ramadan Collaboration with Grab
Agencies: WPP OpenMind, Grab Ads<\/td>\n<\/tr>\n
\"\"<\/td>\nReckitt Benckiser (Thailand)<\/strong>
Brand: Gaviscon
Campaign: Predict. Intercept. Relieve.
Agency: dentsu (Thailand)<\/td>\n<\/tr>\n
\"\"<\/td>\nSarimelati Kencana<\/strong>
Brand: Pizza Hut Indonesia
Campaign: Riding Indonesia’s Short Drama Wave to Win Gen Z During Ramadan 2026
Agencies: WPP Media, DT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Use of Interactive Media \/ AR & VR” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”18. Best Use of Interactive Media \/ AR & VR” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGrab<\/strong>
Campaign: \u201cHuatever\u201d You Need with Grab
Agencies: M&C Saatchi, DT<\/td>\n<\/tr>\n
\"\"<\/td>\nHershey’s<\/strong>
Campaign: Hershey’s Chocoball \u2013 Philippines \u2013 Rich Media Campaign
Agencies: IPG Mediabrands, Affinity Global<\/td>\n<\/tr>\n
\"\"<\/td>\nSarimelati Kencana<\/strong>
Brand: Pizza Hut Indonesia
Campaign: Drag the Dip: Pizza Hut\u2019s Playable Dip and Crunch Ad, Ramadan 2026
Agencies: WPP Media, DT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best Use of KOLs \/ Influencers” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”19. Best Use of KOLs \/ Influencers” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAsahi<\/strong>
Campaign: Asahi In Your Area
Agency: dentsu X<\/td>\n<\/tr>\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza x NBA \u201cLIVE THE GAME!\u201d
Agencies: Neo-net, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Brand: Wellcome
Campaign: Tourist store
Agencies: JIN Communications, Crystal Ho Design<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Sarimi Gelas
Campaign: The First Pentol Hijack Ever
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x TikTok Regional 12.12 2025 – Made for Every Moment
Agency: Imagic Esolutions<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: MILO\u00ae\u00a0Philippines
Campaign: The Never-Ending Chant
Agencies: Ogilvy Manila, WPP OpenMind, Greenbulb PR<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Indonesia<\/strong>
Campaign: Prudential “CUAP” (Stories for Access to Protection)<\/td>\n<\/tr>\n
\"\"<\/td>\nSarimelati Kencana<\/strong>
Brand: Pizza Hut Indonesia
Campaign: Pizza Hut Musangking: Turning Durian Seller Into Our Most Authentic Influencer
Agency: innercircle<\/td>\n<\/tr>\n
\"\"<\/td>\nURC (Thailand)<\/strong>
Brand: Fun-O Cookies
Campaign: Turning Global Icons Into Local Fun \u2014 Influencer Power, Mobile-first Impact
Agency: Carat (Thailand)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best Use of Mobile Commerce” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”20. Best Use of Mobile Commerce” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nFairPrice Group, Asia Pacific Breweries (Singapore)<\/strong>
Brand: Tiger
Campaign: Huat with Tiger<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x TikTok Regional 12.12 2025 – Made for Every Moment
Agency: Imagic Esolutions<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best Use of Mobile for Social Impact” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”21. Best Use of Mobile for Social Impact” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBank DBS Indonesia<\/strong>
Campaign: Behind The Scam
Agency: Alva DIgital Network – Olround<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group, Health Promotion Board<\/strong>
Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership<\/td>\n<\/tr>\n
\"\"<\/td>\nFliptech Lentera Inspirasi Pertiwi<\/strong>
Brand: Flip
Campaign: Sumbang Sambung Ayat<\/td>\n<\/tr>\n
\"\"<\/td>\nKalbe Nutritionals<\/strong>
Brand: Morinaga Soya
Campaign: Soyakinbisa
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
\"\"<\/td>\nPATH<\/strong>
Campaign: Kader Kita
Agencies: Rolling Glory, Somia Customer Experience (Somia CX)<\/td>\n<\/tr>\n
\"\"<\/td>\nSayap Mas Utama<\/strong>
Brand: Hers Protex
Campaign: Hersforher
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Multicultural Mosaic Film Series<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Maju-Lah!<\/td>\n<\/tr>\n
\"\"<\/td>\nTelkomsel<\/strong>
Brand: SIMPATI
Campaign: Braincharge The Anti Brainrot Campaign
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia, InMobi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Use of Mobile Integration” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”22. Best Use of Mobile Integration” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nFairPrice Group, Asia Pacific Breweries (Singapore)<\/strong>
Brand: Tiger
Campaign: Huat with Tiger<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group, Health Promotion Board<\/strong>
Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Kecap Manis Indofood
Campaign: Keca(Piece) of Art
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, InMobi<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Sarimi Gelas
Campaign: The First Pentol Hijack Ever
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9<\/strong>
Brand:\u00a0 NIDO
Campaign: NIDO: Your Act of Love
Agencies: WPP OpenMind, Publicis Manila, Spark It<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Indonesia<\/strong>
Campaign: PRUSmart Plan #KembaliLebih<\/td>\n<\/tr>\n
\"\"<\/td>\nTelkomsel<\/strong>
Brand: by.U
Campaign: Pesta Merdeka
Agencies: L\u00e8ngua, Oldo, Alva Digital Network – ORCA<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Use of Mobile-Customer Engagement” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”23. Best Use of Mobile-Customer Engagement” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Watsons<\/strong>
Brand: Watsons Thailand
Campaign: Turning CRM Into A Real-time Decision Engine
Agency: Carat (Thailand)<\/td>\n<\/tr>\n
\"\"<\/td>\nDFI Retail Group<\/strong>
Brand: Wellcome
Campaign: Doraemon Summer Magic Fun Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group, Health Promotion Board<\/strong>
Campaign: Designing Shopper-First Retail Experiences Through a Strategic Public-Private Partnership<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Pop Mie
Campaign: Pop Mie Pedas Squad Interactive Gamification on OTT
Agencies: i-dac Indonesia, Moyo Technology<\/td>\n<\/tr>\n
\"\"<\/td>\nPlaza Premium Group<\/strong>
Brand: Smart Traveller
Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Brand: GOMO
Campaign: GOMO Rewards \u2013 Data Bank Relaunch<\/td>\n<\/tr>\n
\"\"<\/td>\nTune Talk<\/strong>
Campaign: Tune Talk In-App Entertainment
Agency: Edelman Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nVinda Malaysia<\/strong>
Brand: Drypers Baby Club\u200b
Campaign: The Loyalty Loop: Educating and Activating the Modern Parent\u200b
Agency: ADA Global<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Use of Personalisation” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”24. Best Use of Personalisation” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth
Agencies: Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group, Haleon<\/strong>
Brand: Sensodyne
Campaign: Transforming Shopper Engagement into Growth for Sensodyne<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: MAGGI\u00ae Philippines
Campaign: Get Pasko Ready with Maggi
Agencies: WPP OpenMind, MRM, Ogilvy, The Fat Kid Inside, InCircle<\/td>\n<\/tr>\n
\"\"<\/td>\nSarimelati Kencana<\/strong>
Brand: Pizza Hut Indonesia
Campaign: Pizza Hut Feed Good Times with Pop Mart Molly
Agencies: innercircle, Moyo Technology, essencemediacom<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Singtel AI Shopping Assistant<\/td>\n<\/tr>\n
\"\"<\/td>\nVisa International (Thailand), KASIKORNBANK (KBank)<\/strong>
Campaign: Singtel AI Shopping Assistant
Agencies: Starcom Thailand of Publicis Media, Silverpush<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Use of Promotions” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”25. Best Use of Promotions” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nLee Kum Kee<\/strong>
Campaign: When Sauce Icons Enter Gen Z Culture<\/td>\n<\/tr>\n
\"\"<\/td>\nOpella Vietnam<\/strong>
Campaign: Beyond the Basket: Redefining Value in Vietnamese Social Commerce
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Airlines<\/strong>
Campaign: Virtual Time To Fly with Mastercard
Agencies: FreakOut, PHD<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of Real-Time Marketing” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”26. Best Use of Real-Time Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBank Central Asia (BCA)<\/strong>
Campaign: BCA\u2019s JARVIS (Joint Platform for Customer Experience & Value Integrated Solution) Project<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth
Agencies: Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\u00a0<\/td>\nDegirol<\/strong>
Campaign: Degirol Proactive Throat Pain Relief Companion Campaign
Agencies: HNS (Omnicom Media Group), Xapads<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9<\/strong>
Brand: Bear Brand
Campaign: BEAR BRAND Collagen Launch Whatsapp Integration
Agency: WPP OpenMind<\/td>\n<\/tr>\n
\"\"<\/td>\nSarimelati Kencana<\/strong>
Brand: Pizza Hut Indonesia
Campaign: Pizza Hut x Aldi\u2019s Burger: A Juicy Opportunity
Agency: innercircle<\/td>\n<\/tr>\n
\"\"<\/td>\nWe+<\/strong>
Campaign: From Crashes to Claims, WE+ Makes Insurance Easy with Multi-AI Agents
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Silverpush<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Use of Social Channels” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”27. Best Use of Social Channels” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x TikTok Regional 12.12 2025 – Made for Every Moment
Agency: Imagic Esolutions<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Indonesia<\/strong>
Campaign: Building Trust Through Real Stories with Cerita PRUteksi<\/td>\n<\/tr>\n
\"\"<\/td>\nSido Muncul<\/strong>
Brand: Tolak Angin
Campaign: #PintarLahirBatin (Smart in Body & Soul)
Agency: Volare Advertising Network – Futurama<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Be Greater – Public Service Announcements<\/td>\n<\/tr>\n
\"\"<\/td>\nTelkomsel<\/strong>
Brand: SIMPATI
Campaign: Braincharge The Anti Brainrot Campaign
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia, InMobi<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Video” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”28. Best Use of Video” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong>
Campaign: Be Greater – Public Service Announcements
Agencies: Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nTreasury Wine Estates<\/strong>
Brand: Penfolds Grange
Campaign: Penfolds Grange 75th Anniversary Global Campaign
Agency: Carat (Singapore)<\/td>\n<\/tr>\n
\"\"<\/td>\nWe+<\/strong>
Campaign: Crashes To Claim
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Silverpush<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best User Experience” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”29. Best User Experience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCityplaza Hong Kong<\/strong>
Campaign: Cityplaza x NBA \u201cLIVE THE GAME!\u201d
Agencies: Neo-net, Boxing Promotions, Fevaworks<\/td>\n<\/tr>\n
\"\"<\/td>\nHershey’s<\/strong>
Campaign: Hershey’s Chocoball \u2013 Philippines \u2013 Rich Media Campaign
Agencies: IPG Mediabrands, Affinity Global<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Indomie
Campaign: 12 Spoonfuls of Nyemek
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX<\/td>\n<\/tr>\n
\"\"<\/td>\nParagon Technology and Innovation<\/strong>
Brand: Kahf Extrait de Parfum
Campaign: Kahf Extrait de Parfum NFC
Agency: Alva Antikode<\/td>\n<\/tr>\n
\"\"<\/td>\nPlaza Premium Group<\/strong>
Brand: Smart Traveller\u200b
Campaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
Brand: Classic 3-in-1 App
Campaign: Classic 3-in-1 App<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hong Kong Jockey Club<\/strong>
Brand: HKJC Membership and Customer Excellence
Campaign: Delivering Membership Excellence in the Digital Age<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Most Engaging Mobile Campaign” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”30. Most Engaging Mobile Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nABC President Indonesia<\/strong>
Brand: NU tea
Campaign: NU2ristik
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Pop Mie
Campaign: Pop Mie Pedas Squad Interactive Gamification on OTT
Agencies: i-dac Indonesia, Moyo Technology<\/td>\n<\/tr>\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Sarimi Gelas
Campaign: The First Pentol Hijack Ever
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nLee Kum Kee<\/strong>
Campaign: When Sauce Icons Enter Gen Z Culture<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Philippines<\/strong>
Brand: MILO\u00ae\u00a0Philippines
Campaign: The Never-Ending Chant
Agencies: Ogilvy Manila, WPP OpenMind, Greenbulb PR<\/td>\n<\/tr>\n
\"\"<\/td>\nOpella<\/strong>
Brand: Telfast
Campaign: Attack on Allergy
Agency: Omnicom Media Group<\/td>\n<\/tr>\n
\"\"<\/td>\nPrudential Indonesia<\/strong>
Campaign: PRUActive Virtual<\/td>\n<\/tr>\n
\"\"<\/td>\nSarimelati Kencana<\/strong>
Brand: Pizza Hut Indonesia
Campaign: Pizza Hut 24-hours Store on Roblox
Agency: innercircle, essencemediacom<\/td>\n<\/tr>\n
\"\"<\/td>\nTune Talk<\/strong>
Campaign: Tune Talk In-App Entertainment
Agency: Edelman Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Most Innovative Use of Mobile” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”31. Most Innovative Use of Mobile” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
<\/td>\nK+<\/strong>
\nCampaign: Turning Mobile Engagement into Actionable Audience Signals
\nAgencies: Moblaze, Wagawin, Havas Vietnam<\/td>\n<\/tr>\n
\"\"<\/td>\nLee Kum Kee<\/strong>
\nCampaign: When Sauce Icons Enter Gen Z Culture<\/td>\n<\/tr>\n
\"\"<\/td>\nOpella<\/strong>
\nBrand: Telfast
\nCampaign: Attack on Allergy
\nAgency: Omnicom Media Group<\/td>\n<\/tr>\n
\"\"<\/td>\nPlaza Premium Group<\/strong>
\nBrand: Smart Traveller\u200b
\nCampaign: Skip the Line: The ‘Universal Digital Pass’ Revolution by Smart Traveller\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
\nCampaign: Shell Advantage Rewards
\nAgency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nTune Talk<\/strong>
\nCampaign: Tune Talk In-App Entertainment
\nAgency: Edelman Malaysia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Most Innovative Use of Mobile Technology” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”32. Most Innovative Use of Mobile Technology” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nABC President Indonesia<\/strong>
Brand: NU tea
Campaign: NU2ristik
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Philippines<\/strong>
Campaign: Winning the Value Battleground with Contextual AI for McDo\u2019s Sulit-Busog Meals
Agencies: OMD (Philippines), Silverpush<\/td>\n<\/tr>\n
\"\"<\/td>\nMINI<\/strong>
Campaign: How MINI Made Electric Feel as Iconic as the Original
Agencies: FreakOut, Accenture<\/td>\n<\/tr>\n
\u00a0<\/td>\nMinistry of Tourism of the Republic of Indonesia<\/strong>
Campaign: MaiA – Indonesia\u2019s National AI Tourism Assistant
Agency: Verse Indonesia<\/td>\n<\/tr>\n
\"\"<\/td>\nWe+<\/strong>
Campaign: From Crashes to Claims, WE+ Makes Insurance Easy with Multi-AI Agents
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Silverpush<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Campaign – B2C” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”33. Best Campaign – B2C” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nDanone-AQUA<\/strong>
Campaign: Teman Adem Ramadan
Agency: Moonfolks<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions<\/td>\n<\/tr>\n
\"\"<\/td>\nTreasury Wine Estates<\/strong>
Brand: Penfolds Grange
Campaign: Penfolds Grange 75th Anniversary Global Campaign
Agency: Carat (Singapore)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best Campaign – Banking & Finance” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”34. Best Campaign – Banking & Finance” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\u00a0<\/td>\nBank Central Asia (BCA)<\/strong>
Brand: BCA Syariah
Campaign: Berkahvaganza Makes Ramadan Matter
Agency: Volare Advertising Network – Futurama<\/td>\n<\/tr>\n
\"\"<\/td>\nBank DBS Indonesia<\/strong>
Campaign: Trusted Partner for Growth
Agency: Alva Digital Network – Olround<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank (Hong Kong)<\/strong>
Campaign: DBS Treasures 2025 – Trust & Confidence: The New Currency of Wealth
Agencies: Potassium, Wavemaker Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nGoTo<\/strong>
Brand: GoPay
Campaign: From I\u2019ll Transfer You\u201d to \u201cI\u2019ll GoPay You\u201d
Agencies: FreakOut, Flock, Alva Digital Network – ORCA<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Bank of East Asia<\/strong>
Campaign: From Everyday to Aspirations
Agencies: PHD, Communion W, Ivana Music<\/td>\n<\/tr>\n
\"\"<\/td>\nVisa International (Thailand), KASIKORNBANK (KBank)<\/strong>
Campaign: From Utility to Cultural Icon: How KBank Synced Debit Cards with Gen-Z
Agencies: Starcom Thailand of Publicis Media, Silverpush<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Best Campaign – Consumer Goods” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”35. Best Campaign – Consumer Goods” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nIndofood CBP Sukses Makmur<\/strong>
Brand: Sarimi Gelas
Campaign: The First Pentol Hijack Ever
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, DAX, dentsu Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nMentholatum (Asia Pacific)<\/strong>
Brand: 50 Megumi Men
Campaign: Hair Freedom: The Ultimate Hair Growth Duo
Agency: iProspect Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
Brand: Nestl\u00e9 & Wyeth Nutrition
Campaign: Nestl\u00e9 x Lazada Regional Super Brand Day 2025 – Sound of Love
Agency: Imagic Esolutions<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Best Campaign – eCommerce & Retail” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”36. Best Campaign – eCommerce & Retail” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nDFI Retail Group<\/strong>
\nBrand: Wellcome
\nCampaign: Tourist store
\nAgencies: JIN Communications, Crystal Ho Design<\/td>\n<\/tr>\n
\"\"<\/td>\nMentholatum (Asia Pacific)<\/strong>
\nBrand: Mentholatum eShop
\nCampaign: Little Nurse is in the AI-R
\nAgency: iProspect Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 (Zone AOA)<\/strong>
\nBrand: Nestl\u00e9 & Wyeth Nutrition
\nCampaign: Nestl\u00e9 x Lazada Regional Super Brand Day 2025 – Sound of Love
\nAgency: Imagic Esolutions<\/td>\n<\/tr>\n
<\/td>\nTokopedia<\/strong>
\nCampaign: Ramadan Moments Meet Installs campaign By Xapads
\nAgency: Xapads<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Best Campaign – Food & Beverage” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”37. Best Campaign – Food & Beverage” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAsahi<\/strong>
Campaign: Asahi In Your Area
Agency: dentsu X<\/td>\n<\/tr>\n
\"\"<\/td>\nDanone-AQUA<\/strong>
Campaign: Teman Adem Ramadan
Agency: Moonfolks<\/td>\n<\/tr>\n
\"\"<\/td>\nFonterra<\/strong>
Brands: Anlene, Anmum, Anchor, Fernleaf
Campaign: Grow Faster Than You Spend: The Multi-Market Predictive Analytics Engine
Agency: ADA Global<\/td>\n<\/tr>\n
\"\"<\/td>\nLee Kum Kee<\/strong>
Campaign: When Sauce Icons Enter Gen Z Culture<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s<\/strong>
Campaign: McDonald’s 2 minute Drive Thru Challenge Mobile Campaign
Agencies: OMD (Philippines), Wagawin<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Best Campaign – Health & Wellness” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”38. Best Campaign – Health & Wellness” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nAIA Indonesia<\/strong>
Brand: AIA Vitality
Campaign: Rethink Healthy
Agency: Moonfolks<\/td>\n<\/tr>\n
\"\"<\/td>\nKalbe Nutritionals<\/strong>
Brand: Morinaga Soya
Campaign: Soyakinbisa
Agency: L\u00e8ngua<\/td>\n<\/tr>\n
\"\"<\/td>\nOpella<\/strong>
Brand: Telfast
Campaign: Attack on Allergy
Agency: Omnicom Media Group<\/td>\n<\/tr>\n
\"\"<\/td>\nOpella Philippines<\/strong>
Campaign: The Wellness Engine: Humanizing Always-On Healthcare
Agency: ADA Global<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Best Campaign – Lifestyle & Entertainment” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”39. Best Campaign – Lifestyle & Entertainment” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\u00a0<\/td>\nK+<\/strong>
Campaign: Helping K+ Connect with Passionate Fans through Mobile
Agencies: Moblaze, Wagawin, Havas Vietnam<\/td>\n<\/tr>\n
\"\"<\/td>\nPUMA Indonesia<\/strong>
Campaign: Unleashed Style
Agency: Moonfolks<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Airlines<\/strong>
Campaign: Virtual Time To Fly with Mastercard
Agencies: FreakOut, PHD<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Best Campaign – Telecommunications” open_toggle_text_color=”#000000″ icon_color=”#ee3982″ open_icon_color=”#ee3982″ admin_label=”40. Best Campaign – Telecommunications” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nSingtel<\/strong>
Brand: GOMO
Campaign: GOMO Rewards \u2013 Data Bank Relaunch<\/td>\n<\/tr>\n
\"\"<\/td>\nTelkomsel<\/strong>
Brand: by.U
Campaign: Pesta Merdeka
Agencies: L\u00e8ngua, Oldo, Alva Digital Network – ORCA<\/td>\n<\/tr>\n
\"\"<\/td>\nTelkomsel<\/strong>
Brand: by.U
Campaign: by.U \u201cAneh Tapi Nyata\u201d: Scaling Gen Z Relevance Through Hybrid Contextual Personalization
Agencies: Alva Digital Network – ORCA, HYBRID<\/td>\n<\/tr>\n
\"\"<\/td>\nTelkomsel<\/strong>
Brand: SIMPATI
Campaign: Braincharge The Anti Brainrot Campaign
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia, InMobi<\/td>\n<\/tr>\n
\u00a0<\/td>\nTring! by Pegadaian<\/strong>
Campaign: Tring OEM Campaign
Agencies: Naradda, Xapads<\/td>\n<\/tr>\n
\"\"<\/td>\nTune Talk<\/strong>
Campaign: Tune Talk In-app Entertainment
Agency: Edelman Malaysia<\/td>\n<\/tr>\n
\"\"<\/td>\nXL Axiata<\/strong>
Brand: AXIS
Campaign: AXIS Paket Suka Suka – GIF Push Notification Campaign
Agencies: WPP Media (Indonesia), Affinity Global<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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2026 Finalists DFI Retail GroupBrand: WellcomeCampaign: Doraemon Summer Magic Fun Campaign Plaza Premium GroupBrand: Smart TravellerCampaign: Skip the Line: The ‘Link My Card’ Revolution by Smart Traveller Tune TalkCampaign: Tune Talk In-App EntertainmentAgency: Edelman Malaysia \u00a0 Bank Central Asia (BCA)Brand: BCA SyariahCampaign: Berkahvaganza Makes Ramadan MatterAgency: Volare Advertising Network – Futurama DBS Bank (Hong Kong)Campaign: […]<\/p>\n","protected":false},"author":50,"featured_media":18744,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-18915","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2026 Finalists - Mob-Ex Awards SG 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/mobex-awards-sg\/2026-finalists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Finalists - 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