Finalists

1. Best E-commerce Solution
AEON
Brand: AEON ESHOP
Campaign: Winning The eCommerce Battle with Smart Segmentation
Agency: RED² Digital
DBS Bank
Campaign: DBS Utilities Marketplace
DBS Bank and VivoCity
Campaign: DBS X VivoRewards Instant Rewards (VRIR) Programme
Digi Telecommunications
Campaign: E-Commerce Implementation
Agency: BORN Group
ELCA (Thailand)
Brand: LA MER
Campaign: LA MER: Win Over the Pandemic with Data
Agency: ADA
WeTix
Campaign: WeTix – 1st Cinema Aggregator in Malaysia
ZALORA
Campaign: 11.11 Singles’ Day Campaign, 12.12 Online Sale Campaign, Launch of the Pre-Loved Category with StyleTribute, Launch of the Kids category and Launch of the Essential Supplies category
2. Best Insight-Driven Mobile Campaign
Chevron Singapore
Brand: Caltex
Campaign: CaltexGO App
DBS Bank
Campaign: DBS Lifestyle App
DBS Bank
Campaign: POSB Everyday Card – Personalised Spend Campaign
DBS Bank India
Campaign: digibank by DBS
Agency: Performics India- Publicis Media
ELCA (Thailand)
Brand: LA MER
Campaign: LA MER: Win Over the Pandemic with Data
Agency: ADA
giga!
Campaign: Insight Driven campaign for launch of giga and DitchYourEx campaign
UNHCR – The UN Refugee Agency
Campaign: UNHCR, Imagine Ramadan
Agency: ADA
3. Best Location-Based Marketing
Philips Vietnam
Brand: Philips
Campaign: How Philips Targeted Premium Homes in Vietnam
Agencies: Inmobi, Moblaze
T’way Air
Brand: T’way Airlines
Campaign: T’way Air Grand Launch
Agency: RED² Digital
UNHCR – The UN Refugee Agency
Campaign: UNHCR, Imagine Ramadan
Agency: ADA
4. Best Mobile Advertising Strategy
ClassPass
Campaign: A New Lease of Life (Growth) for ClassPass
Agency: ADA
ELCA (Thailand)
Brand: LA MER
Campaign: LA MER: Win Over the Pandemic with Data
Agency: ADA
Indofood CBP Sukses Makmur
Brand: Promina
Campaign: Promina Homemade Virtual Cooking
Agencies: i-dac Indonesia, DAX
Indofood CBP Sukses Makmur
Brand: Popmie
Campaign: Popmie #Serudirumah
Agencies: i-dac Indonesia, DAX
UnionBank of the Philippines
Brand: UnionBank
Campaign: Bank the Way to Live by UnionBank
Agencies: OMD Philippines, AdColony
UOB
Campaign: UOB Mighty
Agency: GERMS
5. Best Mobile Growth Strategy
Chevron Singapore
Brand: Caltex
Campaign: CaltexGO App
DBS Bank
Campaign: DBS Lifestyle App
DBS Bank India
Campaign: digibank by DBS
Agency: Performics India- Publicis Media
giga!
Campaign: DitchYourEx and switch to giga!
Heineken Malaysia
Brand: GUINNESS
Campaign: Guinness Taste Perfection
Agency: Sambal Lab
Milieu Insight
Campaign: Project Accelerate (Milieu Southeast Asia Regional Expansion)
6. Best Mobile-Based Launch / Relaunch
Boost
Campaign: Boost Super Shake
Agency: ADA
Singlife
Campaign: Launch of the Singlife Account
Agencies: SearchGuru, Wachsman, Duo Studio
UnionBank of the Philippines
Brand: UnionBank
Campaign: Bank the Way to Live by UnionBank
Agencies: OMD Philippines, AdColony
UOB
Campaign: UOB Mighty
Agency: GERMS
ZALORA
Campaign: Launch of Kids category
7. Best Original Content
DBS Bank and VivoCity
Campaign: DBS X VivoRewards Instant Rewards (VRIR) Programme
DHL
Campaign: DHL Logisticky
Frisian Flag Indonesia
Brand: Frisian Flag FF IFT
Campaign: Frisian Flag Teman 123
Agencies: ADA, AdColony
Medika Komunika Teknologi
Brand: Hallobumil
Campaign: Hallobumil Mengerti Mama
Agency: Rolling Glory
Novartis Malaysia
Brand: Cosentyx
Campaign: My Skin – Be PsoPositive
Agency: Edelman Malaysia
United International Pictures Philippines
Brand: Sonic
Campaign: Sonic the Hedgehog, Catch Him If You Can
Agencies: Mindshare Philippines, AdColony
UOB
Campaign: UOB Lady’s Card 30 Years Campaign
Agency: GERMS
8. Best Result-Driven Mobile Campaign
AEON
Brand: AEON ESHOP
Campaign: Let The Data-Led Eshop Mobile Grow
Agency: RED² Digital
Boost
Campaign: Boostopia
Agency: ADA
Chevron Singapore
Brand: Caltex Singapore
Campaign: Caltex Plus! Programme
Agency: NTUC Link
ClassPass
Campaign: A New Lease of Life (Growth) for ClassPass
Agency: ADA
DBS Bank
Campaign: POSB Everyday Card – Personalised Spend Campaign
ELCA (Thailand)
Brand: LA MER
Campaign: LA MER: Win Over the Pandemic with Data
Agency: ADA
UNHCR – The UN Refugee Agency
Campaign: UNHCR, Imagine Ramadan
Agency: ADA
Workforce Singapore
Brand: mycareersfuture.sg
Campaign: Carousell x WSG Job Matching Campaign
Agency: Carousell
9. Best Use of Interactive Media / AR & VR
Amorepacific Malaysia
Brand: LANEIGE Malaysia
Campaign: LANEIGE Cica Hunt: A WebAR game
Agency: Kingdom Digital Solutions
Beiersdorf Indonesia
Brand: NIVEA
Campaign: Nivea #SentuhanIbu World of Imagination
Agencies: OMD Indonesia, AdColony
Frisian Flag Indonesia
Brand: Frisian Flag FF IFT
Campaign: Frisian Flag Teman 123
Agencies: ADA, AdColony
HSBC
Campaign: HSBC Rugby Sevens ‘Kicking Game’
Agency: Digitas Singapore
Manulife Singapore
Campaign: Feast of Huat
Agency: Bread butter bacon
Nanyang Technological University, Singapore
Campaign: AR you ready for HEY!
UOB Cards
Campaign: KrisFlyer UOB Credit Card Launch
Agency: GERMS Digital
10. Best Use of KOL
Manulife Singapore
Campaign: Feast of Huat
Agency: Bread Butter Bacon
Maxis Broadband
Brand: ookyo by Maxis
Campaign: How ookyo garnered high brand awareness with gaming-focused influencer strategy
Agency: Kingdom Digital Solutions
Telekom Malaysia
Brand: Unifi
Campaign: Unifi-Second Chance
Agency: Edelman Malaysia
Telekomunikasi Selular
Brand: Telkomsel
Campaign: #BhayPlastik
Agencies: HD, i-dac Indonesia
UOB Cards
Campaign: UOB Spend and Get Promotion 2019
Agency: GERMS
11. Best Use of Mobile – Banking Services
DBS Bank
Campaign: DBS Lifestyle App
DBS Bank
Campaign: POSB Everyday Card – Personalised Spend Campaign
DBS Bank
Campaign: DBS Open Banking – A New Direction with APIs
HSBC Bank Singapore
Campaign: HSBC More than a Personal Loan Campaign – Powering Your Underlying Aspirations and Rewriting Your Story
Agencies: Ogilvy, PHD Singapore
UnionBank of the Philippines
Brand: UnionBank
Campaign: Bank the Way to Live by UnionBank
Agencies: OMD Philippines, AdColony
UOB
Campaign: UOB Mighty
Agency: GERMS
12. Best Use of Mobile – Beauty
Beiersdorf Indonesia
Brand: NIVEA
Campaign: Nivea #SentuhanIbu World of Imagination
Agencies: OMD Indonesia, AdColony
ELCA (Thailand)
Brand: LA MER
Campaign: LA MER: Win Over the Pandemic with Data
Agency: ADA
L’Oreal Indonesia
Brand: Maybelline Indonesia
Campaign: The Unseen Beauty
Agency: Hybrid:H
Tohtonku Malaysia
Brand: Nutox Malaysia
Campaign: Nutox Wheel of Radiance CNY Campaign
Agency: Kingdom Digital Solutions
Unilever Philippines
Brand: Dove
Campaign: Dove Deo Dry Serum Mobile Campaign
Agencies: Mindshare Philippines, AdColony
13. Best Use of Mobile – Consumer Goods
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Ramadan Sales on Social Media in a Time of Social Distancing
Agencies: Fishermen Integrated, Mediacom Malaysia
Bayer Consumer Health Malaysia
Brand: Redoxon
Campaign: Redoxon Brings Immunity Boosters into People’s Homes During Lockdown
Agency: Mediacom Malaysia
Kimberly-Clark ANZ
Brand: U by Kotex (UbK)
Campaign: U by Kotex She Can Fund – Australia
Agencies: Mindshare, WhiteGrey, SNAP
Philips Vietnam
Brand: Philips
Campaign: How Philips Targeted Premium Homes in Vietnam
Agencies: Inmobi, Moblaze
Yale
Campaign: YALE Smart Shop #takeiteasy Activation Campaign
Agency: Infinity Core
14. Best Use of Mobile – Customer Engagement
BIGLIFE
Brand: BIG Loyalty
Campaign: BIG Loyalty’s 10th Anniversary: Points Catcher
Agency: Orangeapes Interactive
Boost
Campaign: #DoGoodWithBoost
Agency: ADA
DBS Bank
Campaign: DBS Lifestyle App
DBS Bank
Campaign: POSB Everyday Card – Personalised Spend Campaign
Dommal Food Services
Brand: Domino’s Malaysia
Campaign: Domino’s Sends Love
Agency: 16TWO
L’Oreal Indonesia
Brand: Maybelline Indonesia
Campaign: The Unseen Beauty
Agency: Hybrid:H
Milieu Insight
Campaign: Milieu Customer Care
SMRT Media
Brand: WINK+
Campaign: WINK+ from Home Campaign
StarHub
Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap!
Technology Platform: Perx Technologies
UOB
Campaign: UOB Mighty
Agency: GERMS
15. Best Use of Mobile – ePayment Gateway
Boost
Campaign: Boostopia
Agency: ADA
DBS Bank
Campaign: DBS PayLah! – Palm Vein Technology-Enabled Payments and QR Gift
Singtel
Brand: Dash
Campaign: Singtel Dash
16. Best Use of Mobile – Fashion
Love, Bonito
Campaign: E-Commerce Implementation
Agency: BORN Group
TATA CLiQ Luxury
Campaign: E-Commerce Implementation
Agency: BORN Group
TITAN
Campaign: E-Commerce Implementation
Agency: BORN Group
17. Best Use of Mobile – Food and Beverage
Burger King Indonesia
Brand: Burger King
Campaign: Biggest Break-Fasting Ritual with The Whopper
Agency: Mediacom Indonesia
Frisian Flag Indonesia
Brand: Frisian Flag FF IFT
Campaign: Frisian Flag Teman 123
Agencies: ADA, AdColony
Heineken Malaysia
Brand: GUINNESS
Campaign: Guinness Taste Perfection
Agency: Sambal Lab
Indofood CBP Sukses Makmur
Brand: Promina
Campaign: Promina Homemade Virtual Cooking
Agencies: i-dac Indonesia, DAX
The Lankan Crabs Bangsar
Campaign: Crab-alicious!
Agency: 16TWO
Whole Earth Brands
Brand: Equal Philippines
Campaign: Equal Philippines – The 6/6 Bounce Back Sale
Agency: RED² Digital
18. Best Use of Mobile – Gaming
Arla Foods
Brand: Arla Organic
Campaign: #feedtheirgreatness
Agency: Edelman Malaysia
Beiersdorf Indonesia
Brand: NIVEA
Campaign: Nivea #SentuhanIbu World of Imagination
Agencies: OMD Indonesia, AdColony
BIGLIFE
Brand: BIG Loyalty
Campaign: BIG Loyalty’s 10th Anniversary: Points Catcher
Agency: Orangeapes Interactive
Burger King Indonesia
Brand: Burger King
Campaign: Play Your Way, Win Like A King
Agency: Mediacom Indonesia
Frisian Flag Indonesia
Brand: Frisian Flag FF IFT
Campaign: Frisian Flag Teman 123
Agencies: ADA, AdColony
HSBC
Campaign: HSBC Rugby Sevens ‘Kicking Game’
Agency: Digitas Singapore
Kenanga Investment Bank
Campaign: Rescue Raya by Kenanga
Unilever
Brand: Love, Beauty & Planet
Campaign: #huntvirtualplastic
Agency: Edelman Malaysia
Unilever Thailand
Brand: Clear Shampoo – Thailand
Campaign: Keep a CLEAR Head (Hands free gaming Experience)
Agencies: Mindshare Thailand, POKKT
United International Pictures Philippines
Brand: Sonic
Campaign: Sonic the Hedgehog, Catch Him If You Can
Agencies: Mindshare Philippines, AdColony
19. Best Use of Mobile – Government, Utility & Services
giga!
Campaign: giga! Best Mobile Service in an App
Viettel Business Solutions – Viettel Group
Brand: Viettel
Campaign: Healthcare Solutions
Workforce Singapore
Brand: mycareersfuture.sg
Campaign: Carousell x WSG Job Matching Campaign
Agency: Carousell
20. Best Use of Mobile – Hospitality / Travel
BIGLIFE
Brand: BIG Loyalty
Campaign: Earn BIG Live BIG
Changi Airport Group
Campaign: E-Commerce Implementation
Agency: BORN Group
T’way Air
Brand: T’way Airlines
Campaign: T’way Air Grand Launch
Agency: RED² Digital
21. Best Use of Mobile – Insurance Services
AIA Singapore
Campaign: iSMART – Nurturing deeper customer relationships with data
AIA Singapore
Campaign: My AIA SG – Powering AIA’s digital customer engagement ecosystem
Great Eastern Life
Campaign: Great Eastern Mobile App
Agencies: BLKJ,  SPROUD
Manulife Singapore
Campaign: Feast of Huat
Agency: Bread Butter Bacon
NTUC Income
Brand: SNACK by Income
Campaign: SNACK by Income
Singlife
Campaign: Singlife Account
Agency: JIN Design
22. Best Use of Mobile – Lifestyle / Entertainment
Boost
Campaign: Boostopia
Agency: ADA
ClassPass
Campaign: A New Lease of Life (Growth) for ClassPass
Agency: ADA
Garmin Vietnam
Brand: Garmin
Campaign: Garmin 10K Step Challenge Campaign
Agency: RED² Digital
Medika Komunika Teknologi
Brand: Hallobumil
Campaign: Hallobumil Mengerti Mama
Agency: Rolling Glory
NTUC Income
Brand: SNACK by Income
Campaign: SNACK by Income
United International Pictures Philippines
Brand: Sonic
Campaign: Sonic the Hedgehog, Catch Him If You Can
Agencies: Mindshare Philippines, AdColony
WeTix
Campaign: WeTix – 1st Cinema Aggregator in Malaysia
23. Best Use of Mobile – Property
99.co
Campaign: 99.co Social Proof and In-App Campaigns
Agency: Insider
AEON
Brand: AEON ESHOP
Campaign: Riding The Tide: Driving eCommerce Revenue
Agency: RED² Digital
Orchard Turn Developments
Brand: ION Orchard
Campaign: ION Orchard Mobile Application Revamp
Agency: 2359 Media
24. Best Use of Mobile Integration
Bayer Consumer Health Malaysia
Brand: Redoxon
Campaign: Redoxon Brings Immunity Boosters into People’s Homes During Lockdown
Agency: Mediacom Malaysia
Beiersdorf Indonesia
Brand: NIVEA
Campaign: Nivea #SentuhanIbu World of Imagination
Agencies: OMD Indonesia, AdColony
DBS Bank
Campaign: DBS Lifestyle App
L’Oreal Indonesia
Brand: Maybelline Indonesia
Campaign: The Unseen Beauty
Agency: Hybrid:H
Nanyang Technological University, Singapore
Campaign: AR you ready for HEY!
SMRT Media
Brand: WINK+
Campaign: WINK+ Neon Jungle 2019
UNHCR – The UN Refugee Agency
Campaign: UNHCR, Imagine Ramadan
Agency: ADA
Yale
Campaign: YALE Smart Shop #takeiteasy Activation Campaign
Agency: Infinity Core
25. Best Use of Social Media
Kenanga Investment Bank
Campaign: Rescue Raya by Kenanga
Manulife Singapore
Campaign: Feast of Huat
Agency: Bread Butter Bacon
Telekomunikasi Selular
Brand: Telkomsel
Campaign: #BhayPlastik
Agencies: HD, i-dac Indonesia
UNHCR – The UN Refugee Agency
Campaign: UNHCR, Imagine Ramadan
Agency: ADA
UOB Cards
Campaign: UOB Spend and Get Promotion 2019
Agency: GERMS
26. Best Social Media Strategy
Bayer Consumer Health Malaysia
Brand: Berocca
Campaign: Berocca Energises Ramadan Sales on Social Media in a Time of Social Distancing
Agencies: Fishermen Integrated, Mediacom Malaysia
Dommal Food Services
Brand: Domino’s Malaysia
Campaign: For The Love of Pizza, and You
Agency: 16TWO
Garudafood Group
Brand: Gery Malaysia
Campaign: Gery: #ConfirmedSatisfied
Agency: Kingdom Digital Solutions
Kenanga Investment Bank
Campaign: Rescue Raya by Kenanga
Telekomunikasi Selular
Brand: Telkomsel
Campaign: #BhayPlastik
Agencies: HD, i-dac Indonesia
UNHCR – The UN Refugee Agency
Campaign: UNHCR, Imagine Ramadan
Agency: ADA
UOB Cards
Campaign: UOB Spend and Get Promotion 2019
Agency: GERMS
27. Best User Experience
DBS Bank
Campaign: DBS Lifestyle App
DBS Bank
Campaign: DBS PayLah! – Palm Vein Technology-Enabled Payments and QR Gift
DBS Bank
Campaign: DBS 3DS Digital Token Initiative
DBS Bank
Campaign: DBS Travel Marketplace
giga!
Campaign: giga! Best Mobile Service in an App
L’Oreal Indonesia
Brand: Maybelline Indonesia
Campaign: The Unseen Beauty
Agency: Hybrid:H
OCBC Bank
Campaign: QR Cash Withdrawal
StarHub
Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap!
Technology Platform: Perx Technologies
Tohtonku Malaysia
Brand: Nutox Malaysia
Campaign: Nutox Wheel of Radiance CNY Campaign
Agency: Kingdom Digital Solutions
United International Pictures Philippines
Brand: Sonic
Campaign: Sonic the Hedgehog, Catch Him If You Can
Agencies: Mindshare Philippines, AdColony
28. Most Engaging Mobile Campaign
Beiersdorf Indonesia
Brand: NIVEA
Campaign: Nivea #SentuhanIbu World of Imagination
Agencies: OMD Indonesia, AdColony
Frisian Flag Indonesia
Brand: Frisian Flag FF IFT
Campaign: Frisian Flag Teman 123
Agencies: ADA, AdColony
Indofood CBP Sukses Makmur
Brand: Promina
Campaign: Promina Homemade Virtual Cooking
Agencies: i-dac Indonesia, DAX
Manulife Singapore
Campaign: Feast of Huat
Agency: Bread Butter Bacon
SMRT Media
Brand: WINK+
Campaign: WINK+ Voucher Exchange Promotions
Telekomunikasi Selular
Brand: Telkomsel
Campaign: #BhayPlastik
Agencies: HD, i-dac Indonesia
UnionBank of the Philippines
Brand: UnionBank
Campaign: Bank the Way to Live by UnionBank
Agencies: OMD Philippines, AdColony
UOB
Campaign: UOB Mighty
Agency: GERMS
29. Most Innovative Use of Mobile
DBS Bank
Campaign: DBS PayLah! – Palm Vein Technology-Enabled Payments and QR Gift
DBS Bank
Campaign: DBS Lifestyle App
Frisian Flag Indonesia
Brand: Frisian Flag FF IFT
Campaign: Frisian Flag Teman 123
Agencies: ADA, AdColony
Indofood CBP Sukses Makmur
Brand: Promina
Campaign: Promina Homemade Virtual Cooking
Agencies: i-dac Indonesia / DAX
Lendela
Campaign: Carousell x Lendela Acquisition Campaign
Agency: Carousell
Manulife Singapore
Campaign: Feast of Huat
Agency: Bread Butter Bacon
OCBC Bank
Campaign: QR Cash Withdrawal
Singlife
Campaign: Singlife Account
Agency: JIN Design
StarHub
Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap!
Technology Platform: Perx Technologies
UnionBank of the Philippines
Brand: UnionBank
Campaign: Bank the Way to Live by UnionBank
Agencies: OMD Philippines, AdColony
30. Most Innovative Use of Mobile Technology
Amorepacific Malaysia
Brand: LANEIGE Malaysia
Campaign: LANEIGE Cica Hunt: A WebAR game
Agency: Kingdom Digital Solutions
DBS Bank
Campaign: DBS Lifestyle App
Frisian Flag Indonesia
Brand: Frisian Flag FF IFT
Campaign: Frisian Flag Teman 123
Agencies: ADA, AdColony
HSBC
Campaign: HSBC Rugby Sevens ‘Kicking Game’
Agency: Digitas Singapore
Manulife Singapore
Campaign: Feast of Huat
Agency: Bread Butter Bacon
SMRT Media
Brand: WINK+
Campaign: WINK+ from Home Campaign
StarHub
Campaign: The all-new StarHub Rewards – Say hello to rewards in a snap!
Technology Platform: Perx Technologies
Unilever Philippines
Brand: Dove
Campaign: Dove Deo Dry Serum Mobile Campaign
Agencies: Mindshare Philippines, AdColony
Unilever Thailand
Brand: Clear Shampoo – Thailand
Campaign: Keep a CLEAR Head (Hands free gaming Experience)
Agencies: Mindshare Thailand, POKKT