Winners

BEST IN SHOW - BRAND

Unilever Food Solutions

 

BEST IN SHOW - AGENCY
LOGO-MRM_McCANN

MRM//McCANN

BEST APP – BANKING SERVICES
GOLD

Standard Chartered Bank Singapore
Campaign: Standard Chartered Mobile 2.0

SILVER

HSBC Singapore
Campaign: ENTERTAINER with HSBC
Agency: the ENTERTAINER

BRONZE

DBS Bank
Brand: DBS & POSB digibank mobile
Campaign: Digibank 3.0 –Less Bank, More You!

BEST APP – PAYMENTS
GOLD

Chevron Singapore
Brand: Caltex
Campaign: CaltexGO App

SILVER

Dialog Axiata
Brand: The MyDialog app
Campaign: Flash Sale – 15% off on Dialog Bill payments

BRONZE

Boost
Campaign: When Cash is No Longer King (how we helped ”Boost” the eWallet space)
Agency: ada

BEST APP – FOOD AND BEVERAGE
GOLD

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse
Agency: MRM//McCANN Singapore

SILVER

Deanna’s Kitchen
Campaign: NinjaOS Online Ordering System
Agency: Jankosoft / NinjaOS

BRONZE

QSR BRANDS (M) Holdings
Brand: Pizza Hut
Campaign: Pizza Hut App Always On Campaign

BEST APP – HOSPITALITY AND TRAVEL
GOLD

Resorts World Sentosa
Brand: Halloween Horror Nights
Campaign: Can you run from evil?
Agency: UNION

SILVER

UOB
Brand: UOB Cards
Campaign: The Tavel Insider
Agency: GERMS

BRONZE

PLUS Berhad
Campaign: Senyuman Sepanjang Jalan (Every Mile A Smile)

BEST APP – FINANCIAL SERVICES
GOLD

AIA Singapore
Campaign: iResource. The one app to rule them all.
Agency: Originally US

SILVER

Standard Chartered Bank Singapore
Campaign: Standard Chartered Mobile 2.0

BRONZE

The Great Eastern Life Assurance Co.
Brand: GETGREAT / UPGREAT
Campaign: GETGREAT, UPGREAT

BEST APP – LIFESTYLE / ENTERTAINMENT
GOLD

DBS Bank
Campaign: DBS Lifestyle App

SILVER

IPC Shopping Centre
Campaign: IPC App “The Mood Menu”
Agency: Bonsey Jaden

BRONZE

SM Supermalls
Campaign: #AweSM Logo Hunt
Agency: Boom Technologies

BEST APP – PROPERTY
GOLD

EdgeProp Singapore
Campaign: Mobile Consumer App Marketing Campaign

SILVER

UEM Sunrise
Campaign: Corporate Website Portal
Agency: Caramel Creative

BRONZE

PropertyGuru
Campaign: PropertyGuru Lens

BEST APP – GOVERNMENT SERVICES
GOLD

Sport Singapore
Brand: MyActiveHealth App
Campaign: Active Health Campaign
Agency: Tagit

SILVER

PLUS Berhad
Campaign: Senyuman Sepanjang Jalan (Every Mile A Smile)

BRONZE

Workforce Singapore
Campaign: Carousell x Workforce Singapore Job Matching Campaign
Agency: Carousell

BEST APP – CUSTOMER ENGAGEMENT
GOLD

UOB
Brand: UOB Cards
Campaign: Card Attack
Agency: GERMS

SILVER

Resorts World Sentosa
Brand: Halloween Horror Nights
Campaign: Can you run from evil?
Agency: UNION

BRONZE

The Great Eastern Life Assurance Co.
Brand: GETGREAT / UPGREAT
Campaign: GETGREAT, UPGREAT

BEST APP – E-COMMERCE
GOLD

DBS Bank
Campaign: DBS Lifestyle App

SILVER

Carro
Campaign: Time is Money

BRONZE

Beyond Ownership
Campaign: Sharent

BEST APP – UTILITY & SERVICES
GOLD

Unilver Food Solutions
Brand: UFS
Campaign: Food Pulse
Agency: MRM//McCANN Singapore

SILVER

Dialog Axiata
Brand: The MyDialog app
Campaign: Utility & Services Adoption Campaign

BRONZE

HSBC Singapore
Campaign: ENTERTAINER with HSBC
Agency: the ENTERTAINER

BEST INSIGHT-DRIVEN MOBILE CAMPAIGN
GOLD

McDonald’s Malaysia
Campaign: Big Mac TikTok Challenge
Agency: Leo Burnett Malaysia

SILVER

LINE MOBILE
Campaign: LINE MOBILE FREEZE SCREEN
Agency: Wavemaker Thailand

BRONZE

Malaysia Airlines
Campaign: The #MostHappening11.11
Agency: ada

BEST LOCATION-BASED MARKETING
GOLD

Vingroup Vietnam
Brand: Vinmart+
Campaign: How Precision-Targeting Helped Vinmart+ Get More Footfalls
Agencies: Moblaze, Inmobi, GWA

SILVER

Citilink
Campaign: Increasing Citilink’s Revenue Through Timely, Personalised Messaging
Agency: Insider

BRONZE

The X Collective
Brand: WINK+
Campaign: WINK+

BEST MOBILE-BASED LAUNCH / RELAUNCH
GOLD

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse
Agency: MRM//McCANN Singapore

SILVER

Resorts World Sentosa
Brand: Halloween Horror Nights
Campaign: Can you run from evil?
Agency: UNION

BRONZE

UOB
Brand: UOB Cards
Campaign: The Travel Insider
Agency: GERMS

BEST ORIGINAL CONTENT
GOLD

Dutch Lady Milk Industries Malaysia
Brand: Friso Gold
Campaign: From Grass to Glass – Friso Gold A.R Farm
Agency: Havas Immerse

SILVER

UOB
Brand: UOB Cards
Campaign: The Travel Insider
Agency: GERMS

BRONZE

Lee Kuan Yew School of Public Policy
Campaign: From Policy Scholars to the Change Makers of Tomorrow
Agency: Happy Marketer

BEST USE OF INTERACTIVE MEDIA
GOLD

LINE MOBILE
Campaign: LINE MOBILE FREEZE SCREEN
Agency: Wavemaker Thailand

SILVER

Unilever Indonesia
Brand: Clear Men
Campaign: Clear Men World Cup Winning Moments
Agencies: Mindshare Indonesia, AdColony

BRONZE

HPI
Campaign: Office of the Future
Agency: PHD Singapore

BEST USE OF MOBILE INTEGRATION
GOLD

Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse
Agency: MRM//McCANN Singapore

SILVER

DBS Bank
Campaign: DBS Lifestyle App

BRONZE

Resorts World Sentosa
Brand: Halloween Horror Nights
Campaign: Can you run from evil?
Agency: UNION

BEST USE OF KOL
GOLD

Malaysia Digital Economy Corporation
Brand: My Digital Maker
Campaign: #mydigitalmaker
Agency: Edelman Malaysia

SILVER

XL Axiata
Campaign: XLAX Esport Gaming
Agency: Mindshare Indonesia

BRONZE

PLUS Berhad
Campaign: Senyuman Sepanjang Jalan (Every Mile A Smile)

BEST USE OF SOCIAL MEDIA
GOLD

Digi Telecommunications
Campaign: Termakbul Sebuah Impian – Discarding the Conventional KOL Formula to Create Our Own
Campaign: Naga DDB Tribal

SILVER

JD CENTRAL
Campaign: Targeted Gift Campaign
Agency: BBDO Worldwide

BRONZE

Singapore Telecommunications
Brand: GOMO
Campaign: GOMO BetaBot on Facebook
Agencies: Amobee, Amplify.AI

BEST USER EXPERIENCE
GOLD

AIA Singapore
Campaign: iResource. The one app to rule them all.
Agency: Originally US

SILVER

Milieu Insight
Campaign: Milieu Surveys App

BRONZE

Unilever Indonesia
Brand: Clear Men
Campaign: Clear Men World Cup Winning Moments
Agencies: Mindshare Indonesia, AdColony

MOST ENGAGING MOBILE CAMPAIGN
GOLD

Dutch Lady Milk Industries Malaysia
Brand: Friso Gold
Campaign: From Grass to Glass – Friso Gold A.R Farm
Agency: Havas Immerse

SILVER

Digi Telecommunications
Campaign: MyDigi Rewards – Transforming how rewards programs are marketed to keep customers engaged
Campaign: Naga DDB Tribal

BRONZE

McDonald’s Malaysia
Campaign: Big Mac TikTok Challenge
Agency: Leo Burnett Malaysia

MOST INNOVATIVE USE OF MOBILE
GOLD

IPC Shopping Centre
Campaign: IPC App “The Mood Menu”
Agency: Bonsey Jaden

SILVER

The Great Eastern Life Assurance Co.
Brand: GETGREAT / UPGREAT
Campaign: GETGREAT, UPGREAT

BRONZE

DBS Bank
Campaign: DBS Lifestyle App

BEST E-COMMERCE SOLUTION
GOLD

Chevron Singapore
Brand: Caltex
Campaign: CaltexGO App

SILVER

AEON ESHOP: AEON MALL
Campaign: Leapfrog – Supercharging AEON Eshop
Agency: RED² Digital Agency

BRONZE

Zilingo
Campaign: Improving Conversion Rate via Meaningful Customer Engagement
Agency: Insider

BEST MOBILE ADVERTISING STRATEGY
GOLD

Workforce Singapore
Campaign: Carousell x Workforce Singapore Job Matching Campaign
Agency: Carousell

SILVER

Kalbe
Campaign: Data bridges the gap (Kalbe’s cancer-related supplements to non-tech savvy customers)
Agency: ada

BRONZE

PT. Beiersdorf Indonesia
Brand: NIVEA
Campaign: NIVEA Mother’s Touch
Agencies: OMD Indonesia, AdColony

BEST RESULT-DRIVEN MOBILE CAMPAIGN
GOLD

McDonald’s Malaysia
Campaign: Big Mac TikTok Challenge
Agency: Leo Burnett Malaysia

SILVER

Cartoon Network Amazone
Campaign: Cartoon Network Amazone Membership Drive Campaign
Agency: 16TWO

BRONZE

Yoodo Malaysia
Campaign: No stores? No problem. How we empowered a telco to go 100% mobile, and grew their business by 112%.
Agency: ada

BEST SOCIAL MEDIA STRATEGY
GOLD

Reebok
Campaign: Reebok Be More Human Virtual Race 2018
Agency: RED² Digital Agency

SILVER

Malaysia Airlines
Campaign: The #MostHappening11.11
Agency: ada

BRONZE

Digi Telecommunications
Campaign: Termakbul Sebuah Impian – Discarding the Conventional KOL Formula to Create Our Own
Campaign: Naga DDB Tribal

MOST INNOVATIVE USE OF MOBILE TECHNOLOGY
GOLD

Nestlé Indonesia
Brand: DANCOW ExcelNutri+
Campaign: DANCOW ExcelNutri+ #IyaBoleh
Agencies: Mindshare Indonesia, AdColony

SILVER

The X Collective
Brand: WINK+
Campaign: WINK+

BRONZE

DBS Bank
Campaign: DBS Virtual Conference
Agency: 3radical